Stories on 26th May '15

Indian journalism exposed by 'one year' coverage
Hero worship or balanced analysis? Ranjona Banerji reviews how the news media has covered the completion of a year of the Narendra Modi govt
http://www.mxmindia.com/2015/05/indian-journalism-exposed-by-one-year-coverage/

NewsStand: And this is how some Page1s looked this morning, displaying the news of the Narendra Modi govt's year in office
It's one of our most popular features... so we bring it again with the frontpages of some of the papers we read every morning
http://www.mxmindia.com/2015/05/newsstand-and-this-is-how-some-page1s-looked-this-morning-displaying-the-news-of-the-narendra-modi-govts-year-in-office/

Madison Media snaps up Snapdeal wef July 1
Madison Media will now be the Media Agency of Snapdeal effective July 1, 2015 but work on the account will start almost immediately, informs a communique
http://www.mxmindia.com/2015/05/madison-media-snaps-up-snapdeal-wef-july-1/

Scarecrow bags creative duties of Graviti Smartphone Accessories
The account moved after a multi-agency pitch
http://www.mxmindia.com/2015/05/scarecrow-bags-creative-duties-of-graviti-smartphone-accessories/

Honda undertakes Round 2 of marketing blitzkrieg for its motorcycles
As a sequel to its first campaign, the 2nd TVC of Dream series carries forward the intriguing story of the first campaign
http://www.mxmindia.com/2015/05/honda-undertakes-round-2-of-marketing-blitzkrieg-for-its-motorcycles/

The 120 Media Collective spruces up senior management team
The company appoints Shilpa Ambre as Chief Financial Officer and Vishal Nongbet as Senior Vice President & Business Head, Sooperfly
http://www.mxmindia.com/2015/05/the-120-media-collective-spruces-up-senior-management-team/

For Ballantine's, it's about 'Staying True' through new positioning
The campaign serves as an invitation to the Indian consumers to express themselves in a genuine and authentic way
http://www.mxmindia.com/2015/05/for-ballantines-its-about-staying-true-through-new-positioning/

Turtle Ltd. unveils unique #SAVELITTLESHELLY initiative
#SAVELITTLESHELLY is launched as a hashtag in the social media
http://www.mxmindia.com/2015/05/turtle-ltd-unveils-unique-savelittleshelly-initiative/

'Shop a new trend' says Shop CJ in new campaign
National award-winning director Pradeep Sarkar, who has filmed movies such as, Parineeta and Mardani, has directed the TVC

http://www.mxmindia.com/2015/05/shop-a-new-trend-says-shop-cj-in-new-campaign/

Stories on 11th Feb '15

How Bad Messaging did the BJP in
The Aam Aadmi Party scored a landslide win thanks to a positive campaign, comments Pratap Bose. The Grand Effie-winning BJP's blitz was a dud
http://www.mxmindia.com/2015/02/aaphew-how-bad-messaging-did-the-bjp-in/

Avik Chattopadhyay: What made Brand AAP click
Candour, Inclusive, Challenging, Young are the values of the AAP brand and these  are the values that tomorrow's India aspires for, appreciates and aligns with, writes Avik Chattopadhyay
http://www.mxmindia.com/2015/02/aaphew-avik-chattopadhyay-what-made-brand-aap-click/

Shripad Kulkarni: Arvind Kejriwal's 'Wake up Call' to BJP and marketers!
It signals a big opportunity opening up in the Bottom of Pyramid which both BJP and marketers must address.
http://www.mxmindia.com/2015/02/aaphew-shripad-kulkarni-arvind-kejriwals-wake-up-call-to-bjp-and-marketers/

Amith Prabhu: Another election where Public Relations won
They did ABCD: Aimed (to make a difference), Believed (that nothing is impossible), Committed (to the cause), and Dreamt (really Big)...
http://www.mxmindia.com/2015/02/aaphew-amith-prabhu-another-election-where-public-relations-won/

Ranjona Banerji: Times Now, Twitter score with Delhi results
Having surfed through most news channels in various Indian languages, it was clear that the most exciting channel was Times Now, writes Ranjona Banerji.
http://www.mxmindia.com/2015/02/ranjona-banerji-times-now-twitter-score-with-delhi-results/

NewsStand: How various dailies chronicled AAP's landslide win
And this is how various English, Hindi and other language dailies displayed the news of AAP's landslide victory
http://www.mxmindia.com/2015/02/aaphew-newsstand-how-various-dailies-chronicled-aaps-landslide-win/

6 Amul ads that tell the AAP Story
We bring you six Amul Butter advertisements that tell you the Aam Aadmi Party and Arvind Kejriwal story

http://www.mxmindia.com/2015/02/aaphew-6-amul-ads-that-tell-the-aap-story/

Stories on 8th Jan '15

Are we free to write & draw on whatever we want?
Sadly, no. And after the killing of 12 at French satirical mag Charlie Hebdo's offic, cartooning may never be the same again
http://www.mxmindia.com/2015/01/are-we-free-to-write-draw-on-whatever-we-want/

Interface Communications unveils new campaign for Oreo Choco Creme
The campaign keeps the product at the core of the communication as it lands the key chocolate variant in Mondelez India's Oreo portfolio
http://www.mxmindia.com/2015/01/interface-communications-unveils-new-campaign-for-oreo-choco-creme/

Snehasis Bose joins L&K Saatchi & Saatchi as Sr. VP, Planning
He will be operating from the Delhi office
http://www.mxmindia.com/2015/01/snehasis-bose-joins-lk-saatchi-saatchi-as-sr-vp-planning/

Linen Lintas scripts an emotional tale with #BraveandBeautiful for Dabur Vatika
The campaign created by Linen Lintas takes a look into the life of a cancer survivor and the many odds the person faces during this trying phase
http://www.mxmindia.com/2015/01/linen-lintas-scripts-an-emotional-tale-with-braveandbeautiful-for-dabur-vatika/

NewsStand: How Indian newspapers covered the Paris attack
While the Briitish and European papers had most of their Page 1s devoted to the attack, Indian newspapers too had it above the fold

http://www.mxmindia.com/2015/01/newsstand-how-indian-newspapers-covered-the-paris-attack/

Stories on 19th May 14

M&E expectations from Modi & Co
Media and entertainment stakeholders on what the twin sectors are hoping the Narendra Modi government will deliver
http://www.mxmindia.com/2014/05/me-expectations-from-modi-co/

Piyush Pandey, Jagdeep Kapoor & Harish Bijoor on what worked for Modi and the BJP
Brand Modi has been persistent, insistent and consistent, says Jagdeep Kapoor. You can only position and market something which is good and based on what the product is all about, says Piyush Pandey. Media organizations loved the amount of money that was spent in airing all of this for sure, says Harish Bijoor
http://www.mxmindia.com/2014/05/piyush-pandey-jagdeep-kapoor-harish-bijoor-on-what-worked-for-modi-and-the-bjp/

NewsStand: How various newspaper Page 1s covered Modi's ascent
A look at the front-pages of the Saturday, May 17, edition of a cross-section of leading news dailies
http://www.mxmindia.com/2014/05/newsstand-how-various-newspaper-page-1s-covered-modis-ascent/

Shailesh Kapoor: News Channels on May 16: Never A Dull Moment
Don't know about the country, but the media must be rejoicing the election of an articulate, media-savvy Prime Minister, writes Shailesh Kapoor
http://www.mxmindia.com/2014/05/shailesh-kapoor-news-channels-on-may-16-never-a-dull-moment/

Nihal Kaviratne shares simple home truths at IAA event
IAA India Chapter hosts Nihal Kaviratne, CBE & Chairman ICI Akzo Nobel at the inaugural IAA Young Turks Forum
http://www.mxmindia.com/2014/05/nihal-kaviratne-shares-simple-home-truths-at-iaa-event/

Zoya unveils first TVC; plans to add more stores across country
Zoya, which has so far taken the print and outdoor campaign route, has for the first time released a TVC on air
http://www.mxmindia.com/2014/05/zoya-unveils-first-tvc-plans-to-add-more-stores-across-country/

TEN Sports to broadcast DFB Cup
The prestigious German football competition will be aired on the TEN Network until 2018
http://www.mxmindia.com/2014/05/ten-sports-to-broadcast-dfb-cup/

Stories on 6th Mar'14

Get set for India's Biggest Media Event
The 9-phase poll process with the results on May 16 and the government formation thereafter is boomtime for the media
http://www.mxmindia.com/2014/03/get-set-for-indias-biggest-media-event/

NewsStand: How some Page 1s announced the Polls
In NewsStand, we look at how some of the front-pages of the our national and regional dailies displayed the news of the polls announcement
http://www.mxmindia.com/2014/03/newsstand-how-some-page-1s-announced-the-polls/

Etailers make hay with poll merchandise
Online retailers sell a variety of political merchandise to cash in on the frenzy
http://www.mxmindia.com/2014/03/etailers-make-hay-with-poll-merchandise/

Respite for Kantar (and TAM) as Delhi High Court hearing adjourned till July 11
The Delhi High Court hearing has been adjourned to July 11, 2014
http://www.mxmindia.com/2014/03/respite-for-kantar-and-tam-as-delhi-high-court-hearing-adjourned-till-july-11/

Viber connects with ZenithOptimedia for media
ZenithOptimedia India has been appointed as the media planning and buying partner for Viber, the mobile and messaging service provider
http://www.mxmindia.com/2014/03/viber-connects-with-zenithoptimedia-for-media/

Genesis delivers a Step Up
The initiative is designed to provide affordable and relevant service offerings spanning traditional as well as new digital formats
http://www.mxmindia.com/2014/03/viber-connects-with-zenithoptimedia-for-media/

Bang Bang Films unveils new commercial for Mountain Dew
Mountain Dew has unveiled a new campaign that preaches to individuals to push their passions to the limit, allowing them to conquer their fears along the way
http://www.mxmindia.com/2014/03/bang-bang-films-unveils-new-commercial-for-mountain-dew/

Delegates to get 'Winning' insights at 13th India Today Conclave
The theme of this edition of the signature annual event, which will host some of the finest minds of the world, is 'Winning'
http://www.mxmindia.com/2014/03/delegates-to-get-winning-insights-at-13th-india-today-conclave/

Punit Goenka felicitated with 'Entrepreneur of the Year' award
Mr Goenka was conferred the 'Entrepreneur of the Year' award at the Asia Pacific Entrepreneurship Awards 2014 held in New Delhi recently

http://www.mxmindia.com/2014/03/delegates-to-get-winning-insights-at-13th-india-today-conclave/

Stories on 5th Feb '14

Comment | IRS mess: Heads: publishers lose. Tails: publishers lose
Sadly, only media agencies & advertisers stand to gain currently + Bharat Kapadia's IRStoons
http://www.mxmindia.com/2014/02/comment-irs-mess-heads-publishers-lose-tails-publishers-lose/

INS rejects MRUC response. Mulls alternative currency. Key publicatns to start withdrawing fm IRS
The Indian Newspaper Society has rejected the MRUC response of waiting for the RSCI meeting on February 19.
http://www.mxmindia.com/2014/02/ins-rejects-mruc-response-mulls-alternative-currency-key-publications-to-start-withdrawing-from-irs/

MRUC issues statement. Decision on IRS by RSCI on Feb 19
Decision on IRS by RSCI on Feb 19.
http://www.mxmindia.com/2014/02/mruc-issues-statement-decision-on-irs-by-rsci-on-feb-19/

NewsStand: How our Page 1s covered Satya Nadella garu's ascent
We bring you the front-pages of select newspapers of today (Wednesday, Feb 5) for an idea of how they displayed the Satya Nadella news
http://www.mxmindia.com/2014/02/newsstand-how-our-page-1s-covered-satya-nadella-garus-ascent/

Noose on 'misleading' ads gets tighter as govt panel says celebs also liable for endorsements
The Central Consumer Protection Council mulls ways in which advertising making incorrect promises in ads can be dealt with
http://www.mxmindia.com/2014/02/noose-on-misleading-ads-gets-tighter-as-govt-panel-says-celebs-also-liable-for-endorsements/

Cheil bags Lavie by Bagzone
The adspend is valued at Rs 25-30 crore and the account will be handled by Cheil India's Mumbai and Gurgaon offices
http://www.mxmindia.com/2014/02/cheil-bags-lavie-by-bagzone/

Spikes Asia will now be a 4-day affair
The fest will be held from September 23 to 26 in Singapore
http://www.mxmindia.com/2014/02/spikes-asia-will-now-be-a-4-day-affair/

Captive audience marketing 'bootcamp' by Eventfaqs on Feb 6
The conference will deal with issues concerning marketing to captive audiences in environments like malls, multiplexes, airports and live events

http://www.mxmindia.com/2014/02/captive-audience-marketing-bootcamp-by-eventfaqs-on-feb-6/