Stories on 2nd May '16

How radio can grow: FICCI
Here are policy recommendations for the growth of radio broadcast sector in India, as per FICCI
http://www.mxmindia.com/?p=87152

Sanjeev Kotnala: IMAGERY DEADLINES
Unmet deadlines in our work, political system and every sphere of life are a malice that has been holding the nation back, rues Sanjeev Kotnala
http://www.mxmindia.com/?p=87177

WARC rates MullenLowe Group India top creative agency, again
The WARC 100 study focuses on marketing that makes a difference, driving business performance or changing consumer behaviour, and the rankings are compiled from over 2,200 winning campaigns from 87 different global competitions
http://www.mxmindia.com/?p=87117

Madison BMB wins Angel Broking biz
The agency has won the mandate to do the advertising, strategy and creative
http://www.mxmindia.com/?p=87123

Komli Media renews partnership with Twitter Inc. in India
Under the renewed agreement, Komli will continue to help Twitter expand its Promoted Products suite of advertising products
http://www.mxmindia.com/?p=87124

Sandeep Khosla joins Mid-day as CEO
In his new role, he will report into Apurva Purohit - President, Jagran Group & Shailesh Gupta - Director, Jagran Group
http://www.mxmindia.com/?p=87119

Dentsu promotes Tanvi Jain to senior SVP - Delhi
As part of her new mandate, Tanvi will be responsible for acquiring new clients apart from taking the lead in servicing the existing clients
http://www.mxmindia.com/?p=87122

Samyak Chakrabarty makes it to Forbes Asia's Top 30 Under 30
Only Indian from the Advertising & Marketing industry to feature in the list
http://www.mxmindia.com/?p=87118

Mahindra unveils new campaign for its latest 'Blazo' range
Mahindra launched this new range of trucks after an intense research on trucks and Indian transport

http://www.mxmindia.com/?p=87121

Stories on 30th Jun '15

Thinking Big with The Social Street
Pratap Bose takes on to the with multiple types of businesses, several offices and many big-ticket clients, all within a few months
http://www.mxmindia.com/2015/06/thinking-big-with-the-social-street/

Mindshare is #1 as per latest RECMA ratings
Mindshare scored high on Vitality and Structure. All GroupM agencies made it to the list of the Top 10 agencies in India
http://www.mxmindia.com/2015/06/mindshare-is-1-as-per-latest-recma-ratings/

Can CNN-IBN survive (and thrive) minus CNN?
The simple answer is YES. It can surely. Although it still hasn’t got a worthy replacement for Rajdeep Sardesai who left last year
http://www.mxmindia.com/2015/06/can-cnn-ibn-survive-and-thrive-minus-cnn/

Ranjona Banerji: Fair, upright, always objective, never biased columnists to the PM's rescue
From Indian Express to New Indian Express to firstpost.com to The Times of India and more, they tell us how Lalit Modi is misunderstood and misjudged, writes Ranjona Banerji
http://www.mxmindia.com/2015/06/ranjona-banerji-fair-upright-always-objective-never-biased-columnists-to-the-pms-rescue/

Piyush is not a grumpy old man. Neither am I. WPP chief Martin Sorrell on retirement plans for the Ogilvy India boss and himself
"We have succession plans across the top 200 employees, but I’m not going to discuss that with you," said Sir Sorrell
http://www.mxmindia.com/2015/06/piyush-is-not-a-grumpy-old-man-neither-am-i-wpp-chief-martin-sorrell-on-retirements-for-the-ogilvy-india-boss-and-himself/

Payment startup Oxigen to sponsor SA's T20 cricket team
With the sponsorship, Oxigen joins a spate of Indian start-ups such as Snapdeal, Paytm, YepMe  and CarTrade who have either advertised in international cricket matches or sponsored global teams
http://www.mxmindia.com/2015/06/payment-startup-oxigen-to-sponsor-sas-t20-cricket-team/

Maxus unveils proprietary tool 'Maxus T2D'
The increase in viewership levels is majorly because of increase in TSV levels, as per analysis conducted by S-Group, the analytical arm of TAM Media Research
http://www.mxmindia.com/2015/06/maxus-unveils-proprietary-tool-maxus-t2d/

Havas Media wins digital mandate of Turtle
Turtle has a pan India presence with its own Turtle Stores as well as TurtleOnline.com
http://www.mxmindia.com/2015/06/havas-media-wins-digital-mandate-of-turtle/

Eeksaurus bags award at Annecy IAFF 2015
It won the Annecy Cristal Award for their film on child labour for Rotary International

http://www.mxmindia.com/2015/06/eeksaurus-bags-award-at-annecy-iaff-2015/

AdStrat: DDB Mudra executes a new campaign for Vento
Post its launch in 2010, the Volkswagen Vento has earned a reputation of being a premium sedan that delivers style with substance. With the launch of New Vento, Volkswagen aims to raise the bar for product superiority and style
http://www.mxmindia.com/2015/06/adstrat-ddb-mudra-executes-a-new-campaign-for-vento/

Stories on 13th May '15

What makes WhatsApp & Facebook rule Indian Youth
The two platforms top the Brand Equity Most Exciting Brands in this country, with reason
http://www.mxmindia.com/2015/05/what-makes-whatsapp-facebook-rule-indian-youth/

Samyak Chakrabarty quits DDB Mudra, to start social enterprise. May join Pratap Bose
He is setting up Social Quotient, a social cause marketing and communications company
http://www.mxmindia.com/2015/05/samyak-chakrabarty-quits-ddb-mudra-to-start-social-enterprise-may-join-pratap-bose/

Times of India bags INMA Global Innovation regional award
The Times of India group was among the seven companies rewarded for excellence in innovation by the International News Media Association (INMA), with social media curation company Storyful taking home worldwide first place in the Global Innovation Awards
http://www.mxmindia.com/2015/05/times-of-india-bags-inma-global-innovation-regional-award/

DDB Mudra North wins the creative mandate for McVitie's Biscuits
The agency was chosen following a multi-agency pitch involving major Indian advertising players such as Dentsu Marcom and McVitie's India's incumbent agency Publicis Capital
http://www.mxmindia.com/2015/05/ddb-mudra-north-wins-the-creative-mandate-for-mcvities-biscuits/

DMAi brings ECHO to Asia
The DMA International ECHO competition began in 1929 as the first direct mail awards show
http://www.mxmindia.com/2015/05/dmai-brings-echo%e2%84%a2-to-asia/

Sanjeev Kotnala: Mass Exodus: Are you the next victim?
Employee exodus is a not reading the tremors right, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/05/sanjeev-kotnala-mass-exodus-are-you-the-next-victim/

Bloomberg TV India introduces new programming line-up
Revamps the current Stock Market-centric programs
http://www.mxmindia.com/2015/05/bloomberg-tv-india-introduces-new-programming-line-up/

Stories on 9th Apr '15

All set for the 10th Goafest...
... and the Ad Club’s Abby which has seen a 35% hike in entries + interview with Nakul Chopra, chairman of Goafest Organising Commitee
http://www.mxmindia.com/2015/04/all-set-for-the-10th-goafest/

E-commerce majors Flipkart, Amazon etc spend mega on ads
TAM Adex data show that the big four e-commerce companies ­ Amazon, Flipkart, Snapdeal and OLX alone spent a staggering Rs 600 crore on ads in 2014. Overall, the sector spent Rs 750-800 crore in 2014 and the budget would cross Rs 1,000 crore in 2015, say media planners
http://www.mxmindia.com/2015/04/e-commerce-majors-flipkart-amazon-etc-spend-mega-on-ads/

MSM to rake in Rs 1kcr from IPL ad as e-com players join the party
Multi Screen Media, the official broadcaster of the Indian Premier League, is likely to make about Rs 1,000 crore from on-air sponsors and spot advertising this year, riding an ecommerce wave
http://www.mxmindia.com/2015/04/msm-to-rake-in-rs-1kcr-from-ipl-ad-as-e-com-players-join-the-party/

IAA announces 3rd edition of leadership awards
The awards will be presented across 12 categories on Saturday, April 18, 2015
http://www.mxmindia.com/2015/04/iaa-announces-3rd-edition-of-leadership-awards/

O&M to handle creative mandate for Xrbia Developers
XRBIA Developers Ltd is focused on building world-class cities that offers futuristic and sustainable housing solutions to every Indian
http://www.mxmindia.com/2015/04/om-to-handle-creative-mandate-for-xrbia-developers/

Tanishq unveils campaign to highlight matchless offerings
Tanishq has used a unique story-telling approach in the commercials, which is very different from anything the brand has done in the past
http://www.mxmindia.com/2015/04/tanishq-unveils-campaign-to-highlight-matchless-offerings/

India Property Insider debuts in UAE
Monthly publication to facilitate NRI Investment in Indian Real Estate sector

http://www.mxmindia.com/2015/04/india-property-insider-debuts-in-uae/

Stories on 1st Apr '15

Kyoorius to partner Goafest?
Melt-ing is the preserve of Goafest, industrypersons say. Unique alliance struck between Pratap Bose & Rajesh Kejriwal at a party late last year
http://www.mxmindia.com/2015/04/kyoorius-to-shift-to-goafest/

News-hour debates Fevikwik ad. Nation wants to know why Indian soldier touched feet of Pakistani soldier to repair shoe, thunders Arnab
Arnab said: Ladies and gentlemen on this first day of April 2015, it is indeed strange that a Pakistani soldier doesn't carry his own adhesive. Doesn't the country make its own adhesives? Does this tell a story of the Pakistan economy?
http://www.mxmindia.com/2015/04/news-hour-debates-fevikwik-ad-nation-wants-to-know-why-indian-soldier-touched-feet-of-pakistani-soldier-to-repair-shoe-thunders-arnab/

Now, an Award for Award Shows
Two shows are planned: one for award shows and the other for best food at award shows. While event shows do recognise award shows, this is a special show only for awards, including the film awards
http://www.mxmindia.com/2015/04/now-an-award-for-award-shows/

Star Sports to consider Lagori/Pitto league
After kabaddi, Star may be considering having a championship league for 'seven stones'
http://www.mxmindia.com/2015/04/now-an-award-for-award-shows/

Omnicom appoints Amol Dighe as Head of Investment India
He will also be incharge of special projections in South East Asia
http://www.mxmindia.com/2015/04/omnicom-appoints-amol-dighe-as-head-of-investment-india/

Kyoorius launches Melt, 2-day ad, media & marketing festival
Zee, GroupM & D&AD to partner the two-day event which will culminate in Kyoorius Ad & Digital Awards which has Colors as presenting sponsor
http://www.mxmindia.com/2015/04/kyoorius-launches-melt-2015-2-day-ad-media-marketing-festival/

Damien Marchi is Global Head of Content at Havas Media
Marchi has over 15 years experience specialising in cross platform content production, commercialisation and marketing
http://www.mxmindia.com/2015/04/damien-marchi-appointed-global-head-of-content-at-havas-media/

Dell questions conventional with 'Learning Meets Doing'
The TVC is a reiteration of Dell's belief that a school student's education can be made more engaging by leveraging the potential of technology
http://www.mxmindia.com/2015/04/dell-questions-the-conventional-with-learning-meets-doing/

AL Jazeera English now available on Airtel D2H
With this partnership, Al Jazeera English will now be accessible on all major D2H platforms

http://www.mxmindia.com/2015/04/al-jazeera-english-now-available-on-airtel-d2h/

Stories on 19th Feb '15

What ad veterans have learnt from the younger lot
Interesting accounts from the big boys and girls of the advertising business
http://www.mxmindia.com/2015/02/what-ad-veterans-have-learnt-from-the-younger-lot/

Aditya Kilpady joins Contract as Sr VP - Strategic Planning
His mandate is to lead integrated communication across the portfolio and be a strategic business partner for Contract's clients as well as partner the leadership team in maximising new business thrust
http://www.mxmindia.com/2015/02/aditya-kilpady-joins-contract-as-sr-vp-strategic-planning/

MudraMax' Misunderstood Scorecard makes a cross-border impact
The scoreboard at the end of the match read: India 0 for the loss of 546030, Pakistan 0 for the loss of 546228
http://www.mxmindia.com/2015/02/mudramax-misunderstood-scorecard-makes-a-cross-border-impact/

Punit Goenka to deliver a keynote at the 19thWharton India Economic Forum
He will discuss ZEEL’s journey over the past 20 years and the opportunities and challenges he foresees over the next few years
http://www.mxmindia.com/2015/02/punit-goenka-to-deliver-a-keynote-at-the-19thwharton-india-economic-forum/

DDB Mudra unveils new multimedia campaign for Pan Bahar
The launch of Pan Bahar Crystal gave the company a great opportunity to reposition their flagship brand
http://www.mxmindia.com/2015/02/ddb-mudra-unveils-new-multimedia-campaign-for-pan-bahar/

Call for Entries for Goafest Abbys 2015 announced
Campaigns that have been released till February 15, 2015 are allowed to submit their entries at this year's Goafest Abbys

http://www.mxmindia.com/2015/02/call-for-entries-for-goafest-abbys-2015-announced/

Stories on 11th Feb '15

How Bad Messaging did the BJP in
The Aam Aadmi Party scored a landslide win thanks to a positive campaign, comments Pratap Bose. The Grand Effie-winning BJP's blitz was a dud
http://www.mxmindia.com/2015/02/aaphew-how-bad-messaging-did-the-bjp-in/

Avik Chattopadhyay: What made Brand AAP click
Candour, Inclusive, Challenging, Young are the values of the AAP brand and these  are the values that tomorrow's India aspires for, appreciates and aligns with, writes Avik Chattopadhyay
http://www.mxmindia.com/2015/02/aaphew-avik-chattopadhyay-what-made-brand-aap-click/

Shripad Kulkarni: Arvind Kejriwal's 'Wake up Call' to BJP and marketers!
It signals a big opportunity opening up in the Bottom of Pyramid which both BJP and marketers must address.
http://www.mxmindia.com/2015/02/aaphew-shripad-kulkarni-arvind-kejriwals-wake-up-call-to-bjp-and-marketers/

Amith Prabhu: Another election where Public Relations won
They did ABCD: Aimed (to make a difference), Believed (that nothing is impossible), Committed (to the cause), and Dreamt (really Big)...
http://www.mxmindia.com/2015/02/aaphew-amith-prabhu-another-election-where-public-relations-won/

Ranjona Banerji: Times Now, Twitter score with Delhi results
Having surfed through most news channels in various Indian languages, it was clear that the most exciting channel was Times Now, writes Ranjona Banerji.
http://www.mxmindia.com/2015/02/ranjona-banerji-times-now-twitter-score-with-delhi-results/

NewsStand: How various dailies chronicled AAP's landslide win
And this is how various English, Hindi and other language dailies displayed the news of AAP's landslide victory
http://www.mxmindia.com/2015/02/aaphew-newsstand-how-various-dailies-chronicled-aaps-landslide-win/

6 Amul ads that tell the AAP Story
We bring you six Amul Butter advertisements that tell you the Aam Aadmi Party and Arvind Kejriwal story

http://www.mxmindia.com/2015/02/aaphew-6-amul-ads-that-tell-the-aap-story/

Stories on 29th Dec 14

Outlook for 2015
Industry captains Pratap Bose, Rohit Ohri, Shashi Sinha and CVL Srinivas on the year ahead
http://www.mxmindia.com/2014/12/outlook-for-2015/

Ranjona Banerji: Life Before Narendra Modi and Life After
Whether it's Narendra Modi whom I don't like or Roger Federer whom I adore, media fandom is deeply embarrassing, writes Ranjona Banerji
http://www.mxmindia.com/2014/12/ranjona-banerji-life-before-narendra-modi-and-life-after/

Personal care drives FMCG business on rural push
According to Nielsen data, the category with the maximum reach or penetration is shampoos at 79 per cent, followed closely by biscuits at 78 per cent
http://www.mxmindia.com/2014/12/personal-care-drives-fmcg-business-on-rural-push/

Linen Lintas powers new campaign for CarDekho.com
The new campaign has given birth to a character called 'Mr. I Know' and takes forward the earlier story of 'sunona hi dekho'
http://www.mxmindia.com/2014/12/linen-lintas-powers-new-campaign-for-cardekho-com/

RAM ratings for Week 50 (+Top Shows of the Week 50)
Presenting RAM numbers for Week 50 - that's December 7 to 13, 2014
http://www.mxmindia.com/2014/12/ram-ratings-for-week-%e2%80%8b50-top-shows-of-the-week-%e2%80%8b50/

ASCI unveils 'Swachh Ads Abhiyan' on National Consumers Day
The campaign was initiated across various social platforms like Facebook, Twitter, LinkedIn and YouTube
http://www.mxmindia.com/2014/12/asci-unveils-swachh-ads-abhiyan-on-national-consumers-day/

Snapdeal enters into strategic tie-up with Hungama
Nine weeks of Premium Hungama PRO app will be free with purchases on Snapdeal's mobile app
http://www.mxmindia.com/2014/12/snapdeal-enters-into-strategic-tie-up-with-hungama/

Amith Prabhu: Fourteen must reads in 2014
A list of fourteen articles published in the last twelve months in various portals relevant to the profession, compiled by Amith Prabhu

http://www.mxmindia.com/2014/12/amith-prabhu-fourteen-must-reads-in-2014/

Stories on 12th Nov 14

Now & then: Here's how contemporary consumers behaved a decade ago
Devendra Chawla, CEO, Food Bazaar, chronicles the many shifts in consumer behaviour and attitude over the last decade.
http://www.mxmindia.com/2014/11/now-then-heres-how-contemporary-consumers-behaved-a-decade-ago/

Sanjeev Kotnala: Newspapers: Wanted One Good Reason...
The threat from  the global digital wave and mobile screens to print is more real than ever before, writes Sanjeev Kotnala in his curtain-raiser to the INMA South Asia Conference.
http://www.mxmindia.com/2014/11/sanjeev-kotnala-newspapers-wanted-one-good-reason/

Ad Club's Media Review sets its date with members
This year the event will have three experts presenting for 30 minutes each followed by a QnA session with the audience.
http://www.mxmindia.com/2014/11/ad-clubs-media-review-sets-its-date-with-members/

Vdopia unveils Chocolate, a scalable mobile video programmatic marketplace
The programme is built from the ground up solely for mobile video advertising.
http://www.mxmindia.com/2014/11/vdopia-unveils-chocolate-a-scalable-mobile-video-programmatic-marketplace/

Ruchi Soya unveils new TVC for Mahakosh
The new Mahakosh TVC with its brand ambassador Madhuri Dixit highlights the necessity of being fit.
http://www.mxmindia.com/2014/11/ruchi-soya-unveils-new-tvc-for-mahakosh/

What Ticks for Indian Consumers/ Women - Dhunji Wadia
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Dhunji Wadia
http://www.mxmindia.com/2014/11/what-ticks-for-indian-consumers-women-dhunji-wadia/

Stories on 28th Mar'14

JWT acquires majority stake in Social Wavelength
Social Wavelength is a Mumbai-headquartered full-service social media agency specialising in social media offerings
http://www.mxmindia.com/2014/03/jwt-acquires-majority-stake-in-social-wavelength/

Mediaah!: Why Goafest hasn't lost the plot and deserves one more chance
If there's one person from the AAAI who can organise a worthwhile Goafest, it's Sundar Swamy. The IAA is supremely active thanks to his leadership and I find him exceedingly keen on doing things and he knows the art of getting things done
http://www.mxmindia.com/2014/03/mediaah-why-goafest-hasnt-lost-the-plot-and-deserves-one-more-chance/

Freeze! Media agencies put on hold IPL-7 buys given uncertainty over tourney
Uncertainty about IPL's future freezes ad sales
 http://www.mxmindia.com/2014/03/freeze-media-agencies-put-on-hold-ipl-7-buys-given-uncertainty-over-tourney/

Google 'Pledge to Vote' film with India's first voter
The film - part of the #Pledgetovote series - hopes to inspire both - seasoned, as well as first-time voters
 http://www.mxmindia.com/2014/03/google-pledge-to-vote-film-with-indias-first-voter/

Shailesh Kapoor: Cricket under threat from the Digital Generation?
The sport needs to find its coolness back, writes Shailesh Kapoor. An overhaul may be required sooner than later
 http://www.mxmindia.com/2014/03/shailesh-kapoor-cricket-under-threat-from-the-digital-generation/

Ranjona Banerji: When journalism pretends to not be tabloidy
M S Dhoni is being accused of corruption of the highest order though the actual suspicion is not of the highest order. This is how reputations are destroyed based on whispers and journalists need to understand this better, writes Ranjona Banerji
 http://www.mxmindia.com/2014/03/ranjona-banerji-when-journalism-pretends-to-not-be-tabloidy/

Cheil appoints Vivek Ballabh as AVP - Digital Media
Ballabh will be leading the agency's efforts in digital media planning and strategy for all clients
 http://www.mxmindia.com/2014/03/cheil-appoints-vivek-ballabh-as-avp-digital-media/

Dentsu Communications bags creative duties of TVS Housing
Dentsu Communications was awarded the business after a multi-agency pitch
 http://www.mxmindia.com/2014/03/dentsu-communications-bags-creative-duties-of-tvs-housing/

A million retailers sell online, notes IAMAI
The retailers represent a wide range of categories including electronics, books, apparel, accessories, footwear, jewellery
 http://www.mxmindia.com/2014/03/a-million-retailers-sell-online-notes-iamai/

Juries for Cyber, Design and Direct Lions announced by Cannes
Cannes announces jury list for Cyber, Design and Direct Lions categories
http://www.mxmindia.com/2014/03/juries-for-cyber-design-and-direct-lions-announced-by-cannes/

Stories on 19th Feb '14

Apple, Ferrari top world's brand list
Tata is India's #1 brand, and #34 worldwide in the annual Brand Finance Global 500 annual study
http://www.mxmindia.com/2014/02/apple-ferrari-top-worlds-brand-list/

IRS 2013 in abeyance till March 31, 2014. Numbers to be revalidated
The much disputed Indian Readership Survey 2013 has been temporarily suspended. The findings have been put in abeyance till March 31, 2014.
http://www.mxmindia.com/2014/02/irs-2013-in-abeyance-till-march-31-2014-numbers-to-be-revalidated/

Goafest to be held from May 29-31. Abbys expanded
Promo-Activation, PR, Broadcaster & Publisher Abby introduced at three-day Goafest 2014
http://www.mxmindia.com/2014/02/goafest-to-be-held-from-may-29-31-abbys-expanded/

Starcom MediaVest Group India is Hanley's King-dom
Mr King will oversee strategic operations, new business and key clients for SMG India and SMG Convonix
http://www.mxmindia.com/2014/02/starcom-mediavest-group-india-is-hanleys-king-dom/

Now, a new Bangla movie songs channel: Music F - Fatafati
Royal Raj Media and Launch Pad launch an all-new 24-hour Bangla music channel, Music F - Fatafati
http://www.mxmindia.com/2014/02/now-a-new-bangla-movie-songs-channel-music-f-fatafati/

Big FM hikes ad rates by 20-30% across markets
The decision is on the back of the 45-station FM radio network’s performance in ratings
http://www.mxmindia.com/2014/02/big-fm-hikes-ad-rates-by-20-30-across-markets/

Green Hungama Contest back at IAA Olive Crown Awards
While the contest is open to all, participants must 30 years of age or less as on March 31, 2014
http://www.mxmindia.com/2014/02/green-hungama-contest-back-at-iaa-olive-crown-awards/

Ranjona Banerji: Nothing's changed in a no news week!
Ranjona Banerji has spent the last few days in Munnar with no internet connectivity and access to news, television and social media
http://www.mxmindia.com/2014/02/ranjona-banerji-nothings-changed-in-a-no-news-week/

CNN appoints Ravi Agrawal as New Delhi Bureau Chief
CNN gets election-ready with Ravi Agrawal as Bureau Chief, New Delhi
http://www.mxmindia.com/2014/02/cnn-appoints-ravi-agrawal-as-new-delhi-bureau-chief/

Stories on 11th Sep '13

Continuing education, not awards to be focus of new Advertising Club prez
DDB Mudra COO Pratap Bose takes charge of Ad Club as term of Shashi Sinha, CEO IPG Mediabrands & Lodestar UM ends
http://www.mxmindia.com/?p=53944


TRAI recommendations on guidelines for TV rating agencies
Telecom Regulatory Authority of India has released guidelines for the television ratings business in India
http://www.mxmindia.com/?p=53934


Slowdown doesn't slow down growth for retail chains in FY13
Retail chains post double-digit sales growth in FY13, despite slowdown
http://www.mxmindia.com/?p=53921


509 Indian entries to vie for Spikes Asia metals
Of the 4832 entries received, India was the fifth highest sender with 509 entries across 16 categories
http://www.mxmindia.com/?p=53920


Guest Column: Newspaper archives would be morgues if news would die
Anita Pujari, former head of research and archives at DNA and The Times of India, writes on the role that newspaper archives have in not just helping dig into news but also conduct socio-political economic research
http://www.mxmindia.com/?p=53923


Fox Traveller goes interactive with Brandscope
Brandscope performs an interactive campaign for Fox Traveller's new show 'SoundTrek'
http://www.mxmindia.com/?p=53937


One Alliance elevates Makarand Palekar as EVP
Mr Palekar was Senior VP - Sales & Strategy with MSM Discovery
http://www.mxmindia.com/?p=53922

Stories on 7th Aug '13

Life after the Publicis Omnicom deal
The Publicis Omnicom merger merger will have far-reaching consequences for Indian operations
 http://www.mxmindia.com/?p=52643

Nestle's Chandru, Pratap Bose, Ajit Varghese on Spikes Asia juries
Chandrasekar Radhakrishnan, Pratap Bose and Ajit Varghese among Spikes Asia jury members from India
 http://www.mxmindia.com/?p=52634

Citizen Dentsu wins Indian Army account
The Dentsu Communications division bags the mandate for the Indian Army account
 http://www.mxmindia.com/?p=52666

Vijay Mukhi: Why politicians are a failure on Twitter
Our politicians will be effect on Twitter only after they start spending time on it and internalize the medium and platform, Vijay Mukhi
 http://www.mxmindia.com/?p=52632

Zee to launch '&pictures' on Aug 18 (updated)
Zee Entertainment Enterprises Ltd has announced August 18 as the launch date for its new Hindi movie channel '&pictures'
 http://www.mxmindia.com/?p=52623

Government relationship with media an essay in persuasion not regulation: Manish Tewari
Self-regulation mechanism to be industry-led process, says I&B minister emphasised need to reconcile critical paradoxes within the media space
 http://www.mxmindia.com/?p=52633

Anil Thakraney: Media needs to go beyond Durga
The media must focus on a structural change, one that will have a long-term impact on the nation. Bureaucrats must have enough teeth to put checks and balances on chor netas and stand up to them, writes Anil Thakraney
 http://www.mxmindia.com/?p=52631

Ten Golf to air PGA 2013
The golf channel will cover the 95th PGA Championship from August 8-11
 http://www.mxmindia.com/?p=52635

Preston Kevin Lewis to oversee India for Warner Bros Consumer Products
He will do that in addition to being Managing Director Australia and New Zealand for WBCP
http://www.mxmindia.com/?p=52646

1 Minute View: Minister Tewari goes qua-qua-qua
The information and broadcasting minister Manish Tewari loves the word ‘Qua’ and talkingon the contradictions in the media space
 http://www.mxmindia.com/?p=52680

Stories on 14th May '13

These 6 folks will help TV ratings get transparent
TAM appoints a 6-member elite panel of ombudsmen to tackle complaints and build confidence amongst stakeholders
http://www.mxmindia.com/?p=47728

When Deepika Warrier and Lloyd Mathias took on Josy Paul and Pratap Bose
At the third series of the IAA debate, the fraternity debated whether 'Creative awards can also be given for differentiated one-off expressions'
http://www.mxmindia.com/?p=47679

Sangeetha Aiyer is now VP & Head Marketing, A+E Networks I TV18
A+E Networks|TV18 has announced the promotion of Sangeetha Aiyer, as Vice President and Head Marketing, A+E Networks|TV18. She will oversee and supervise all the marketing verticals of the joint venture
http://www.mxmindia.com/?p=47681

Zapak appoints Shard Sharma as Nat Sales Head
Zapak Digital Entertainment, the India gaming business by Anil Dhirubhai Ambani Group, has announced the appointment of Shard Sharma as the National Sales Head of all businesses under Zapak
http://www.mxmindia.com/?p=47682

JWT releases its second 'Eye-Opener' video for PN 11
JWT India has released its second video for Portfolio Night 11, featuring its National Creative Director, Tista Sen
http://www.mxmindia.com/?p=47680

MTV India banks on digital wave
The second season of 'Drive with MTV', which will begin soon, is a social streaming show, which will showcase the journey of four teams travelling in different regions of the country and sharing their experiences
http://www.mxmindia.com/?p=47678

Ranjona Banerji: Pakistan anchors - easy and more professional!
Have to admit that they seemed to be professional, easy in their skin and demonstrated a sense of humour as elections results came in, writes Ranjona Banerji of Pakistani news TV anchors
http://www.mxmindia.com/?p=47683

Debrief: Airtel: Wonderful casting
The real strength of this campaign, apart from the sharp focus, lies in the casting and the dialogues. Superb choice of models, they look the sort of folks who would get mighty angsty over one rupee
http://www.mxmindia.com/?p=47677

Links of the Day (May 14)
Our editors pick the top links of the day, published today in no specific order
http://www.mxmindia.com/?p=47731

Stories on 3rd May

World Press Freedom Day Special: Possible for ethics & profit-making to co-exist: Paranjoy Guha Thakurta
The veteran journalist talks on what ails the profession, regulation & the future of the news media
http://www.mxmindia.com/2012/05/possible-for-ethics-profit-making-to-co-exist-paranjoy-guha-thakurta/


World Press Freedom Day Special: 'The free press can also lie'
The freedom of the media as well as of journalists is an issue, not just in the countries that officially limit press freedom, but also in democracies
http://www.mxmindia.com/2012/05/world-press-freedom-day-special-the-free-press-can-also-lie/


World Press Freedom Day Special: Mediaah! Is our media free to report the truth?
On World Press Freedom Day, Pradyuman Maheshwari says the real problem with the media is not just governmental bullying, but pressures from business interests and often journalists crawling when they can run
http://www.mxmindia.com/2012/05/mediaah-is-our-media-really-free-to-report-the-truth/

Introducing: Media Matrix, a new weekly column by Paritosh Joshi
Introducing a new weekly column by Paritosh Joshi, until recently CEO, Star CJ. Given his varied experience in the media, as a marketer and on industry bodies, Mr Joshi will analyse issues concerning the business of media and marketing. And more!
http://www.mxmindia.com/2012/05/introducing-media-matrix-by-paritosh-joshi/

Big retailers offer discounts as growth slows
With the overall economy looking weak, customers are tightening their purse strings amid low increments
http://www.mxmindia.com/2012/05/big-retailers-offer-discounts-as-growth-slows/

No comebacks on Tariff Order: TRAI chairman
The TRAI chairman has said in a television interview that the TRAI will not relook at the recommendations on carriage fee
http://www.mxmindia.com/2012/05/no-comebacks-on-tariff-order-trai-chairman/

No half-truths with Millennium Post: Ganguly
Millennium Post, the all-colour daily was rolled out by Durbar Ganguly, who will act as the Publisher & editor-in-chief of the newspaper
http://www.mxmindia.com/2012/05/no-half-truths-with-millennium-post-durbar-ganguly/

Indian consumers highly impatient with customer service execs: Study
64 per cent of Indians lose their temper with a customer service executive, far higher in comparison to an average of 48 per cent
http://www.mxmindia.com/2012/05/indian-consumers-highly-impatient-with-customer-service-execs-study/

Divya Bhaskar's Green Chronicles
The coffee table books - Green Chronicles - is an attempt to acknowledge the green efforts of the organisations in Gujarat
http://www.mxmindia.com/2012/05/divya-bhaskars-green-chronicles/

The Anchor: Pratap Bose list 5 reasons why awards are important
If an agency fares well at award functions, it is definitely recognized by clients, giving itself an option of fluffing its feathers, says Pratap Bose
http://www.mxmindia.com/2012/05/the-anchor-pratap-bose-list-5-reasons-why-awards-are-important/

Debrief: Havells Fans: Masterstroke!
For one, getting Rajesh Khanna back from his long exile is serious lateral thinking. It makes the TVC surprising, noticeable and clutter breaking
http://www.mxmindia.com/2012/05/debrief-havells-fans-masterstroke/

[MJR] A button to mute screeching panelists, please
Every Thursday, Ranjona Banerji will write about a grouse. Either spewing venom or tongue-in-cheek
http://www.mxmindia.com/2012/05/mjr-a-button-to-mute-screeching-panelists-please/