Stories on 18th Nov '15

Save Print. Now!
Why print publishers must evangelise the medium, Sanjeev Kotnala writes as the two-day INMA South Asia conf takes off in Delhi
http://www.mxmindia.com/2015/11/save-print-now/

Leo Burnett promotes Saurabh Varma to CEO South Asia
Prior to his role as CEO of Leo Burnett India, Varma was the Chief Strategy Officer for Asia-Pacific where he oversaw all heads of strategy and planning directors in the region
http://www.mxmindia.com/2015/11/leo-burnett-promotes-saurabh-varma-to-ceo-south-asia/

Ogilvy celebrates its own at Envies 2015
As many as 150 entries from across Ogilvy's India offices vied for the 25 awards chosen by top creative professionals, none of them from Ogilvy
http://www.mxmindia.com/2015/11/ogilvy-celebrates-its-own-at-envies-2015/

Nakul Chopra named Chairman of Goafest Organizing Committee
Other members include Ambi Parameswaran, Sam Balsara, Rana Barua, Ashish Bhasin, Jaideep Gandhi, CVL Srinivas
http://www.mxmindia.com/2015/11/nakul-chopra-named-chairman-of-goafest-organizing-committee/

Internet user base to zoom past 400 mn by Dec'15, notes study
The Internet usage among males has been growing at a rate of 50 per cent while it is growing at 46 per cent for female users
http://www.mxmindia.com/2015/11/internet-user-base-to-zoom-past-400-mn-by-dec15-notes-study/

Siju Prabhakaran to head the Zee Tamil Business
Siju will report to Mr Punit Goenka, MD & CEO, ZEEL, for the above role
http://www.mxmindia.com/2015/11/siju-prabhakaran-to-head-the-zee-tamil-business/

Mint, MIT announce launch of EmTech
Mint announced the kick-off of this initiative by opening grounds for the Innovators under 35 -India competition

http://www.mxmindia.com/2015/11/mint-mit-announce-launch-of-emtech/

Stories on 9th Apr '15

All set for the 10th Goafest...
... and the Ad Club’s Abby which has seen a 35% hike in entries + interview with Nakul Chopra, chairman of Goafest Organising Commitee
http://www.mxmindia.com/2015/04/all-set-for-the-10th-goafest/

E-commerce majors Flipkart, Amazon etc spend mega on ads
TAM Adex data show that the big four e-commerce companies ­ Amazon, Flipkart, Snapdeal and OLX alone spent a staggering Rs 600 crore on ads in 2014. Overall, the sector spent Rs 750-800 crore in 2014 and the budget would cross Rs 1,000 crore in 2015, say media planners
http://www.mxmindia.com/2015/04/e-commerce-majors-flipkart-amazon-etc-spend-mega-on-ads/

MSM to rake in Rs 1kcr from IPL ad as e-com players join the party
Multi Screen Media, the official broadcaster of the Indian Premier League, is likely to make about Rs 1,000 crore from on-air sponsors and spot advertising this year, riding an ecommerce wave
http://www.mxmindia.com/2015/04/msm-to-rake-in-rs-1kcr-from-ipl-ad-as-e-com-players-join-the-party/

IAA announces 3rd edition of leadership awards
The awards will be presented across 12 categories on Saturday, April 18, 2015
http://www.mxmindia.com/2015/04/iaa-announces-3rd-edition-of-leadership-awards/

O&M to handle creative mandate for Xrbia Developers
XRBIA Developers Ltd is focused on building world-class cities that offers futuristic and sustainable housing solutions to every Indian
http://www.mxmindia.com/2015/04/om-to-handle-creative-mandate-for-xrbia-developers/

Tanishq unveils campaign to highlight matchless offerings
Tanishq has used a unique story-telling approach in the commercials, which is very different from anything the brand has done in the past
http://www.mxmindia.com/2015/04/tanishq-unveils-campaign-to-highlight-matchless-offerings/

India Property Insider debuts in UAE
Monthly publication to facilitate NRI Investment in Indian Real Estate sector

http://www.mxmindia.com/2015/04/india-property-insider-debuts-in-uae/

Stories on 11th Mar '15

Publicis eyes the Top 3
Nakul Chopra, the agency's CEO for South Asia, has set his eyes to be in the bigger league
http://www.mxmindia.com/2015/03/publicis-eyes-the-top-3/

MSM makes most of IPL 'mauka', nets 9 sponsors
The morning and working hour timings of World Cup matches have made millions of sport lovers follow the action on dedicated websites, apps and social media
http://www.mxmindia.com/2015/03/msm-makes-most-of-ipl-mauka-nets-9-sponsors/

Avinash Kaul appointed President of A+E Networks|TV18
The role will be in addition to his responsibility as CEO of IBN Network
http://www.mxmindia.com/2015/03/avinash-kaul-appointed-president-of-ae-networkstv18/

Madison wins media mandate of Bandhan Bank
As a bank, it will have pan-India operations and meet the credit needs of different types of customers even as offering various savings products
http://www.mxmindia.com/2015/03/madison-wins-media-mandate-of-bandhan-bank/

After Flipkart's Adiquity deal, Snapdeal eyes Komli for $300m
Online retailer Snapdeal is in advanced talks to acquire Komli Media in a deal that values the ad technology company at about $300 million, the same as when it raised funds from investors last year
http://www.mxmindia.com/2015/03/after-flipkarts-adiquity-deal-snapdeal-eyes-komli-for-300m/

Grey hosts Tor Myhren & Suresh Nair on their India sojourn
Whilst Tor and Suresh see India as a powerhouse for the growth of new businesses, they believe in today’s age of business, complexities and challenges can be overcome by fostering the culture of creativity
http://www.mxmindia.com/2015/03/grey-hosts-tor-myhren-suresh-nair-on-their-india-sojourn/

Sanjeev Kotnala: The Darwinian Evoloution in Advertising
The shift toward digital is a Darwinian evolutionary moment. We can naturally expect creative expertise gyrating and focussing in it than on other mediums, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/03/sanjeev-kotnala-the-darwinian-evoloution-in-advertising/

Fourth Dimension hikes ad rates of Puthiya Thalaimurai
Puthiya Thalaimurai is the leading news channel in Tamil Nadu, across all TGs outperforming all other news channels in the market
http://www.mxmindia.com/2015/03/fourth-dimension-hikes-ad-rates-of-puthiya-thalaimurai/

Maruti Suzuki back in Hakuhodo Percept stable
Hakuhodo beat other agencies that were involved in the pitch comprising Lowe, Capital, Dentsu
http://www.mxmindia.com/2015/03/maruti-suzuki-back-in-hakuhodo-percept-stable/

Reach taps into Posterscope's expertise for outdoor initiative
The campaign objective was derived from the brand name itself with an intent to reach out to the mass at all possible touch points

http://www.mxmindia.com/2015/03/reach-taps-into-posterscopes-expertise-for-outdoor-initiative/

Stories on 17th Oct 14

From Maxus to? Q&A with Vikram Sakhuja
Q: Yeh kya hua, kaise hua, kyun huaaa? Vikram: Main toh chala jidhar challe rasta… only in this case I have an idea of what the manzil is + Lindsay Pattison (inset) is the new Maxus Global CEO
http://www.mxmindia.com/2014/10/from-global-ceo-maxus-to-qa-with-vikram-sakhuja/

Shailesh Kapoor: The Death of Festive Programming?
The truth is that the entire approach to festive programming has shifted hands from programming to ad sales, writes Shailesh Kapoor
http://www.mxmindia.com/2014/10/shailesh-kapoor-the-death-of-festive-programming/

Paritosh Srivastava promoted to COO Publicis Ambience
Paritosh will continue to report to Nakul Chopra, CEO South Asia
http://www.mxmindia.com/2014/10/paritosh-srivastava-promoted-to-coo-publicis-ambience/

Milind Pathak joins Madhouse India as COO
Milind comes on board with vast domain knowledge and experience in mobile VAS, marketing & advertising, content, mobile CRM and m-Commerce
http://www.mxmindia.com/2014/10/milind-pathak-joins-madhouse-india-as-coo/

Ruchir Joshi appointed Head of Content at FoodFood
He will be responsible for conceptualizing and executing cutting-edge content that speaks to a global audience
http://www.mxmindia.com/2014/10/ruchir-joshi-appointed-head-of-content-at-foodfood/

STAR Sports acquires rights to telecast IPTL
The IPTL is slated to kick start from November 28, 2014
http://www.mxmindia.com/2014/10/star-sports-acquires-rights-to-telecast-iptl/

INMA to host 8th Annual Conference in New Delhi
The conference will be held under the theme: "Print: Transform, Diversify, Grow"
http://www.mxmindia.com/2014/10/inma-to-host-8th-annual-conference-in-new-delhi/

What Ticks for Indian Consumers/ Women- Nikhil Rangnekar and Madhukar Sabnavis
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Nikhil Rangnekar and Madhukar Sabnavis
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-women-nikhil-rangnekar-and-madhukar-sabnavis/

D&AD to introduce Wood and Graphite additions to the Pencil family
New Pencil line-up for 2015 designed to bring clarity to award levels
http://www.mxmindia.com/2014/10/dad-to-introduce-wood-and-graphite-additions-to-the-pencil-family/

TO THE NEW launches VIDEO+
Uniquely integrates social video strategy, production, distribution, marketing and technology to help brands engage with consumers using social video
http://www.mxmindia.com/2014/10/to-the-new-launches-video/

SRK appointed brand ambassador by Yepme
Yepme will introduce the actor through an extensive television campaign for its upcoming Autumn-Winter collection'14
http://www.mxmindia.com/2014/10/srk-appointed-brand-ambassador-by-yepme/

'Ehsaan Mat Lo, Discount Lo', says Yatra.com in new TVC
Urges travellers to avail discounts with Yatra's bouquet of offerings in hotel inventory

http://www.mxmindia.com/2014/10/ehsaan-mat-lo-discount-lo-says-yatra-com-in-new-tvc/

Stories on 13th Feb '14

For the designers, by the designers
Ashwini Deshpande, Balkrishna Mahajan & Darpana Athale on the two-day Pune Design Festival that starts tomorrow
http://www.mxmindia.com/2014/02/for-the-designers-by-the-designers/

Srinivasan Swamy to head "bigger, better" Goafest 2014, to be held indoors in Goa in end-May
The three-day annual adfest will be held indoors in Goa in the last week o f May 2014
http://www.mxmindia.com/2014/02/srinivasan-swamy-to-head-bigger-better-goafest-2014-to-be-held-indoors-in-goa-in-end-may/

India #9 in Global Creative Ranking in Gunn Report, McCann top Indian agency
Other top-ranked Indian agencies include Taproot India, JWT and Leo Burnett (tied at #3) and Ogilvy
http://www.mxmindia.com/2014/02/india-9-in-global-creative-ranking-in-gunn-report-mccann-top-indian-agency/

Tata group drafts new rules for royalty & ethics
The group will also soon unfurl a major corporate campaign to build awareness among investors, consumers and stakeholders on 'Brand Tata' in its major overseas markets
http://www.mxmindia.com/2014/02/tata-group-drafts-new-rules-for-royalty-ethics/

Vinod Dua, Sanjay Pugalia to star in revamped IBN7 primetime
The veteran journalists will drive the channel's primetime programming
http://www.mxmindia.com/2014/02/vinod-dua-sanjay-pugalia-to-star-in-revamped-ibn7-primetime/

Adfactors' ElectionsinInIndia.com releases books on recent Assembly polls
Electionsinindia.com has released a set of five books that analyse the election results of Chhattisgarh, Delhi, Madhya Pradesh, Mizoram and Rajasthan, where assembly elections were held recently
http://www.mxmindia.com/2014/02/adfactors-electionsininindia-com-releases-books-on-recent-assembly-polls/

8 things Marketers ought to know about Facebook's new Trending feature
Saurabh Parmar on Facebook's new trending feature and how marketers can use it to their advantage

http://www.mxmindia.com/2014/02/8-things-marketers-ought-to-know-about-facebooks-new-trending-feature/

Stories on 12th Feb '14

Nokia engages with consumers, the digital way
We kick off a new series of interviews with CMOs on their digital marketing initiatives. First off: Viral Oza of Nokia India
http://www.mxmindia.com/2014/02/nokia-engages-with-consumers-the-digital-way/

Reprieve for TAM as Kantar gets stay on govt’s crossholding guidelines.
TAM co-owner Kantar Market Research Services petition to the Delhi High Court asking for a stay on the the government's guidelines on TV measurements has had a favourable response from the High Court
http://www.mxmindia.com/2014/02/reprieve-for-tam-as-kantar-gets-stay-on-govt%E2%80%99s-crossholding-guidelines/

Goafest blues continue. Nakul Chopra steps down as chairman, org committee
The delays in holding Goafest meant much time away from the high pressure work as CEO - South Asia of Publicis Worlwide
http://www.mxmindia.com/2014/02/goafest-blues-continue-nakul-chopra-steps-down-as-chairman-org-committee/

Gurmit Singh quits Forbes India as CEO to join Yahoo as India MD
Mr Singh takes on the position left vacant after Arun Tadanki quit Yahoo last year
http://www.mxmindia.com/2014/02/gurmit-singh-quits-forbes-india-as-ceo-to-join-yahoo-as-india-md/

Damodar Mall to helm Reliance's supermarket biz
The retail business veteran will take over from Rob Cissell as CEO of the Mukesh Ambani group's supermarket and hypermarket division
http://www.mxmindia.com/2014/02/damodar-mall-to-helm-reliances-supermarket-biz/

Josy & Aggie to present Ad Club Creative Review, event kicks off Club's Diamond Jubilee
The Advertising Club, which completes 60 years of existence this year, has planned a series of new activities
http://www.mxmindia.com/2014/02/josy-aggie-to-present-ad-club-creative-review-event-kicks-off-clubs-diamond-jubilee/

Prasoon Pandey to head film craft jury at Dubai Lynx
Senior ad film director Prasoon Pandey will head the Film Craft jury at the Dubai Lynx International Festival of Creativity to be held in Dubai from March 9 to 11.
http://www.mxmindia.com/2014/02/prasoon-pandey-to-head-film-craft-jury-at-dubai-lynx/

Indian car buyer act very rationally: Deloitte report
Service quality, product reliability, and re-sale value continue to be pertinent factors in determining brand choice
http://www.mxmindia.com/2014/02/indian-car-buyer-act-very-rationally-deloitte-report/

Stories on 23rd Oct '13

Time for full-service as Publicis buys Beehive?
Publicis Worldwide CEO Nakul Chopra makes a case for media & creative to co-exist + an interview with Beehive's Sanjit Shastri
 http://www.mxmindia.com/?p=55245

Prestige partners Sab for a show that goes beyond an AFP
Sab TV launches 'Jo Biwi Se Kare Pyaar' in partnership with home appliances firm TTK Prestige
 http://www.mxmindia.com/?p=55246

Fashion TV restyles India act, appoints Trinity Dreamworks & Helios
The channel FashionTV is to intensify its India focus by partnering with Trinity Dreamworks and Helios Media for revenue and brand management
 http://www.mxmindia.com/?p=55244

Starsports.com partners McLaren Mercedes F1 team in Indian GP
Starsports.com has entered into a partnership with the Vodafone McLaren Mercedes Formula 1 team for the 2013 Indian Grand Prix (Oct 25-27)
 http://www.mxmindia.com/?p=55262

MSLGroup hires Amit Misra & Rekha Rao for key roles
Amit Misra joins as Executive Vice President & Director - Public Affairs of the firm in Delhi and Rekha Rao as General Manager of 2020MSL in Mumbai
 http://www.mxmindia.com/?p=55251

Designomics Awards to be presented today
The third annual Designomics Awards will be held today recognising businesses and their creative partners that incorporate strategic design in important milestones of commerce
http://www.mxmindia.com/?p=55274

Stories on 31st May '13

Emergence of a new superpower
Publicis Worldwide announces star team for South Asia: Bobby Pawar, Partha Sinha and Ambika Srivastava. Report + interview with CEO Nakul Chopra who wants the agency in the Top 3
http://www.mxmindia.com/?p=48846

Kids bring more emotions & cuteness to Indian Idol format: Gaurav Seth
Instead of the regular Indian Idol reality show launch after an IPL, Sony Entertainment Television is bringing in a kiddie version this year
http://www.mxmindia.com/?p=48806


Shailesh Kapoor: Arnab Goswami: The Superhero We Need
In a decade from now, the star news anchor woud acquire cult or superhero status, writes Shailesh Kapoor. To borrow from cinema, he may evoke reactions like: Do your job honestly, nahin toh Arnab aajaayega.
http://www.mxmindia.com/?p=48796

Anil Thakraney: Dear fresh MBA, you're pissing me off
Graduates have been frantically hitting on their institute alumni for jobs bu some of the desperate ones have been going about this is an incorrect manner, rues Anil Thakraney
http://www.mxmindia.com/?p=48790

Ranjona Banerji: Who cares about the Maoists' attack & the PM in Japan?
There is a feeling that the media is spending too much time on the IPL scandal and trying to sack BCCI president N Srinivasan and thus ignoring other news, writes Ranjona Banerji
http://www.mxmindia.com/?p=48835

McCann gets Rajnigandha to the stadium
The campaign created by McCann Erickson for mouth freshener brand Rajnigandha, embarks by releasing TVC followed by digital, outdoor, and below the line (BTL) and POS medium
http://www.mxmindia.com/?p=48792

Aidem to handle ad sales for Jai Maharashtra
Jai Maharashtra, a 24-hour news and current affairs channel, was launched on May 1, 2013
http://www.mxmindia.com/?p=48809

IndiaCast appoints Tangerine Digital for digital content management
Tangerine will support IndiaCast to publish its Video on Demand content
http://www.mxmindia.com/?p=48808

Big Magic inks distribution deal with Airtel DTH
Big Magic, the regional general entertainment channel from the Reliance Broadcast Network stable has signed a distribution deal with Airtel Digital TV
http://www.mxmindia.com/?p=48831

NDTV announces first edition of Property Awards
After the success of its flagship programme The Property Show, NDTV is now presenting its first Property Awards to be held on June 3 in the capital
http://www.mxmindia.com/?p=48797

Zindagi Live announces Season 6
The season-opening episode will take a walk down memory lane and meet the yesteryear news anchors of Doordarshan such as Shammi Narang, Salma Sultan, Sarla Mahesvari and Minu Talwar.
http://www.mxmindia.com/?p=48807

Mint Asia holds India Dialogues in Singapore
Singapore-based Mint Asia conducts India Dialogues with banking biggies as also a panel discussion titled 'Where is Media in Asia headed?'
http://www.mxmindia.com/?p=48791

Stories on 11th Jan '13

Sweet smell of success for Sunmeet
Come Saturday, she’s going to be the new star of the country. A drop out after Class 12, Mumbai homemaker Sunmeet Sawhney is the new KBC Rs 5 crore jackpot winner
http://www.mxmindia.com/2013/01/sweet-smell-of-success-for-sunmeet/

April 4-6: Goafest 2013 dates announced
Scheduled to be held at the Zuri White Sands in Goa, the theme for the 8th edition of Goafest is 'Just what you unexpected'
http://www.mxmindia.com/2013/01/april-4-6-goafest-2013-dates-announced/

Shailesh Kapoor: The Science Of Failure Management
When it comes to failures, the general tendency is to move on. A key aspect of failure analysis is ascertaining a "cost of failure", writes Shailesh Kapoor
http://www.mxmindia.com/2013/01/shailesh-kapoor-the-science-of-failure-management/

Ranjona Banerji: Dear TV news, please don't send us to war
Ranjona Banerji holds her head in anguish at the lack of perspective in TV, all over again!
http://www.mxmindia.com/2013/01/ranjona-banerji-dear-tv-news-please-don%e2%80%99t-send-us-to-war/

Anil Thakraney: Rage on, Arnab!
In this depressing scenario, all the fury in the media is indeed required. The viewing public feels a little vindicated. And the army jawans might feel their own anger getting vented
http://www.mxmindia.com/2013/01/anil-thakraney-rage-on-arnab/

Front Page 2012: Narendra Modi Is 'Newsmaker of The Year'
Narendra Modi Is 'Newsmaker of The Year' followed by Sachin Tendulkar in the Ormax Media yearender: Front Page 2012: A Media & Entertainment Review
http://www.mxmindia.com/2013/01/front-page-2012-narendra-modi-is-newsmaker-of-the-year/

Speaking of Which | The Last Resort
It is not always enough to get facts, spelling and grammar right. You also have to remember the sub-text of what you are saying, writes Vidya Heble
http://www.mxmindia.com/2013/01/speaking-of-which-the-last-resort/

MTunesHD to scale up content library
Music channel MTunesHD is set to scale up its content library this year in an attempt to offer differentiated programming
http://www.mxmindia.com/2013/01/mtuneshd-to-scale-up-content-library/

Fifth Ring's Singapore debut to drive agency's APAC growth
Fifth Ring acquires Singapore digital and PR start-up Like Minds Consulting; Himanshu Verma is APAC MD
http://www.mxmindia.com/2013/01/fifth-rings-singapore-debut-to-drive-agencys-apac-growth/

ANCHOR | ONE BIG IDEA by Rahul Kansal Multi-dimensional appeal a must for print
Newspapers should be able to engage readers in a variety of ways and should stimulate all the senses of their consumers.
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-rahul-kansal-multi-dimensional-appeal-a-must-for-print/

ANCHOR | ONE BIG IDEA by Raj Nayak A Sunset Date to regulate ad inventory?

Rather than big idea, I would want to term them as big challenges.

http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-raj-nayak-a-sunset-date-to-regulate-ad-inventory/

Stories on 8th Jan '13

Big to small screen: Who benefits the most?
Long before a film hits releases, its producers strike lucrative deals with TV channels. But what really happens after a film is sold to a channel?
http://www.mxmindia.com/2013/01/big-screen-to-small-screen-who-benefits-the-most/

Nakul Chopra to lead Goafest organising committee
Nakul Chopra, CEO - South Asia, Publicis who was part of the 11-member core committee team in 2012, will take over as chairman of the organising committee for Goafest 2013
http://www.mxmindia.com/2013/01/nakul-chopra-to-lead-goafest-organising-committee/

Meanwhile @ Rediff: Sam Ahmed in, D Rajappa out
Rediffusion Y&R has announced the entry of Sam Ahmed as Vice Chair and CCO as President and long-standing Rediff hand D Rajappa has called it quits
http://www.mxmindia.com/2013/01/meanwhile-rediff-sam-ahmed-in-d-rajappa-out/

IPL 2013 to be simulcast on Max and Sony Six
India's biggest cricketing spectacle will entertain TV viewers fans with both SD and HD feeds
http://www.mxmindia.com/2013/01/ipl-2013-to-be-simulcast-on-max-and-sony-six/

Ormax Media announces Front Page 2012 yearender
Front Page 2012 is Ormax Media’s yearend media and entertainment review... as exclusive media partner, MxMIndia will carry nuggets from report
http://www.mxmindia.com/2013/01/ormax-media-announces-front-page-2012-yearender/

Olive Crown awards call for entries from across Asia
In its third year, the Olive Crown Awards from the India Chapter of the International Advertising Association (IAA) is inviting entries from across Asia
http://www.mxmindia.com/2013/01/olive-crown-awards-call-for-entries-from-across-asia/

Shut down by fire, Radio City takes it online
The FM station did not wait for on-air services to resume, but took its programming on the internet, in a move that may well boost web radio overall
http://www.mxmindia.com/2013/01/shut-down-by-fire-radio-city-takes-it-online/

Debrief: Havells Wires: Creative spark missing
Havells, which usually does funny or caring ads, has decided to jump onto the public service bandwagon for their new wires commercial. And they have failed to generate any electricity
http://www.mxmindia.com/2013/01/debrief-havells-wires-creative-spark-missing/

Ranjona Banerji: Disappointing Prasoon Joshi
After reading out emotional and meaningful poems at protest venues after the Delhi gangrape, Prasoon Joshi was on ‘Storyboard’ saying advertisers are marketers after all and we just try to sell products
http://www.mxmindia.com/2013/01/ranjona-banerji-disappointing-prasoon-joshi/

Anchor | One Big Idea by Punit Goenka: Narrow casting is the way forward
The immense paradigm shift observed in the entertainment consumption patterns indicates the evolution of a fresh ecosystem.


http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-punit-goenka-narrowcasting-is-the-way-forward/

Anchor | One Big Idea by Arvind Sharma: Turning a story into two-way communication
Television dominance led to the creation of the term ‘brand story’ because that is what TV does best – tell stories. A story by its nature is a one-way communication.
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-arvind-sharma-turning-a-story-into-two-way-communication/

Milestone Brandcom creates OOH adventure for Aamby Valley City
Aamby Valley City has launched a nine-week-long sky diving event, and Milestone Brandcom has taken the thrill onto the out-of-home medium with some disruptive executions
http://www.mxmindia.com/2013/01/milestone-brandcom-creates-ooh-adventure-for-aamby-valley-city/

UP men Thrilled by Big RTL's action channel
BIG RTL Thrill, the action entertainment channel targeted at male audiences with the tagline Action Ka Baap, has opened to a phenomenal response among male audiences in Uttar Pradesh as it opened at 11.59 GRPs
http://www.mxmindia.com/2013/01/up-men-thrilled-by-big-rtls-action-channel/

92.7 Big FM announces Big Tamil Entertainment Awards
Singing star Dhanush is to be the face of the awards, which will introduce new categories such as Best Promoted Movie, Best Entertaining YouTube Video and Best Entertaining Movie Trailer
http://www.mxmindia.com/2013/01/92-7-big-fm-announces-big-tamil-entertainment-awards/

Conclave to answer marketers' questions about kids
EduMedia India is organizing a Decoding Kids Conclave, an event that aims to answer some of the biggest 'why's related to children, and how to go about effectively and responsibly engaging with them
http://www.mxmindia.com/2013/01/conclave-to-answer-marketers-questions-about-kids/

Corporate responsibility to drive future growth at Avian Media
Avian Media has launched its Corporate Responsibility and Sustainability practice, in another step to establish itself as a full service communications agency and strengthen its existing portfolio of services
http://www.mxmindia.com/2013/01/corporate-responsibility-to-drive-future-growth-at-avian-media/