Showing posts with label Abby Awards. Show all posts
Showing posts with label Abby Awards. Show all posts

Friday, 10 April 2015

Stories on 10th Apr '15

GroupM maxes Media Abby as Lodestar UM wins 3 Golds
The WPP media agency network bagged 28 metals as IPG Mediabrands agency won 3 Golds, the highest amongst all winners
http://www.mxmindia.com/2015/04/groupm-maxes-media-abby-as-lodestar-um-wins-3-golds/

BCCL scores maximum metals at Publisher Abby
Bennett, Coleman and Company Ltd (The Times of India group) bagged three Golds, three Silvers and one Bronze metal at the Publisher Abby category of the Creative Awards
http://www.mxmindia.com/2015/04/bccl-scores-maximum-metals-at-publisher-abby/

Goafest Day 1: Content key to success, say biggies in Industry Conclave
The Industry Conclave, followed the inauguration, and saw keynotes by Anand Kripalu, D. Shivakumar, R Chandrasekar and Sanjeeb Chaudhuri
http://www.mxmindia.com/2015/04/goafest-day-1-content-key-to-success-say-biggies-in-industry-conclave/

Top creative honchos judge for Goafest Abby Jury
Manish Bhatt of Scarecrow is heading the Integrated Abby Jury
http://www.mxmindia.com/2015/04/top-creative-honchos-judge-for-goafest-abby-jury/

Shailesh Kapoor: Expectations from BARC on the Eve of its Debut
Shailesh Kapoor lists five expectations from BARC for it to emerge as not just India’s unanimous TV currency, but also an industry favourite for years to come
http://www.mxmindia.com/2015/04/shailesh-kapoor-expectations-from-barc-on-the-eve-of-its-debut/

Ranjona Banerji: The curious use of the term "presstitute"
I would suggest that working journalists who feel so strongly about abhorrent media practices invented by the people who pay them their salaries need to take a strong stand and pay the price for their principles by becoming jobless, writes Ranjona Banerji
http://www.mxmindia.com/2015/04/ranjona-banerji-the-curious-use-of-the-term-presstitute/

Sportz Interactive executes multiple innovations at Cricket WC 2015
Through the World Cup, SI innovated to help Star Sports deliver the highest engagement among brands on digital platforms
http://www.mxmindia.com/2015/04/sportz-interactive-executes-multiple-innovations-at-cricket-wc-2015/

Rajat Kakar elevated as MD, India at Sony DADC
Under the new role he will oversee Sony DADC manufacturing and distribution units alongside the licensee business
http://www.mxmindia.com/2015/04/rajat-kakar-elevated-as-md-india-at-sony-dadc/

Mathrubhumi's reality check initiative in Kerala receives good response
When Mathrubhumi did a check, they concluded that every year, the State Government of Kerala announces numerous projects and public benefit programs with great fanfare but they never take off
http://www.mxmindia.com/2015/04/mathrubhumis-reality-check-initiative-in-kerala-receives-good-response/

CP PLUS rolls out TVC to highlight supremacy in video surveillance domain
Encompasses the omniscient quality of its products with the popular tagline, "Uparwala sab dekh raha hai."

Thursday, 9 April 2015

Stories on 9th Apr '15

All set for the 10th Goafest...
... and the Ad Club’s Abby which has seen a 35% hike in entries + interview with Nakul Chopra, chairman of Goafest Organising Commitee
http://www.mxmindia.com/2015/04/all-set-for-the-10th-goafest/

E-commerce majors Flipkart, Amazon etc spend mega on ads
TAM Adex data show that the big four e-commerce companies ­ Amazon, Flipkart, Snapdeal and OLX alone spent a staggering Rs 600 crore on ads in 2014. Overall, the sector spent Rs 750-800 crore in 2014 and the budget would cross Rs 1,000 crore in 2015, say media planners
http://www.mxmindia.com/2015/04/e-commerce-majors-flipkart-amazon-etc-spend-mega-on-ads/

MSM to rake in Rs 1kcr from IPL ad as e-com players join the party
Multi Screen Media, the official broadcaster of the Indian Premier League, is likely to make about Rs 1,000 crore from on-air sponsors and spot advertising this year, riding an ecommerce wave
http://www.mxmindia.com/2015/04/msm-to-rake-in-rs-1kcr-from-ipl-ad-as-e-com-players-join-the-party/

IAA announces 3rd edition of leadership awards
The awards will be presented across 12 categories on Saturday, April 18, 2015
http://www.mxmindia.com/2015/04/iaa-announces-3rd-edition-of-leadership-awards/

O&M to handle creative mandate for Xrbia Developers
XRBIA Developers Ltd is focused on building world-class cities that offers futuristic and sustainable housing solutions to every Indian
http://www.mxmindia.com/2015/04/om-to-handle-creative-mandate-for-xrbia-developers/

Tanishq unveils campaign to highlight matchless offerings
Tanishq has used a unique story-telling approach in the commercials, which is very different from anything the brand has done in the past
http://www.mxmindia.com/2015/04/tanishq-unveils-campaign-to-highlight-matchless-offerings/

India Property Insider debuts in UAE
Monthly publication to facilitate NRI Investment in Indian Real Estate sector