Stories on 4th Oct '16

Announcing: The MxMIndia Mediaperson of the Year 2016

Work on the 2016 award has commenced. It will be announced on Friday, December 9, 2016. Read more

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Ranjona Banerji: The Invented Absurd of News Television

It is evident that their war hysteria is carefully calibrated and aimed at increasing viewership... their pain is bogus, writes Ranjona Banerji. Read more

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Reuters and BTVi ink exclusive partnership for global financial & biz news in India

The partnership will offer Indian viewers coverage of all global business and political news, regular global round-ups as well as extended exclusive features programming. Read more

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Vikram Sakhuja to head Effies 2016 organising committee, Mitrajit Bhattacharya to co-chair

Effies 2016 will be held on Friday, December 16 at the Taj Lands End, Mumbai. Read more

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The Ad Club's Media Review back on Oct 13

Other than IPG Mediabrands CEO Shashi Sinha, Jonah Goodhart will address the engaging subject of "Viewability: The Big Challenge of Digital measurement".Read more

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Jaideep Shergill: Big Fish!

We still have some firms which are independent and can go out and conquer the world, writes Jaideep Shergill.Read more

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Vidyadhar Wabgaonkar appointed President of FCB Cogito

Wabs is a gold medallist Electronics Engineer and a rank holder from the Indian Institute of Management, Kolkata. Read more

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Mindshare adds three more titles in recent days

Ad Club Bangalore's Big Bang Awards, DIGIES 2016 & MADDIES 2016. Read more

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DYWorks opens first office in Shanghai

It is providing marketing consulting and advisory services to Indian and Chinese companies. Read more

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MSLGroup named APAC Consultancy of the Year by Holmes Report

Named Asia Pacific Consultancy of the Year by Holmes Report at the 2016 SABRE Awards ceremony in Hong Kong recently. Read more

Stories on 19th Sep '16

Ogilvy wins big at IndIAA awards

The IndIAA awards were held at ITC Maratha on Friday, September 16 (Text+Video). Read more

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Jaideep Shergill: Cold shoulder for Coldplay

Historically, live entertainment in India (especially with "A" class acts) has been a damp squib, writes Jaideep Shergill. Read more

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Ad Club sets up new managing committee, Raj Nayak re-elected President

Ad Club sets up new managing committee, Raj Nayak re-elected President, Vikram Sakhuja, Group CEO, Media and OOH, Madison Communications Pvt. Ltd is vice-president. Read more

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Micromax mandates Zenith & Isobar for media & digital

Micromax's media mandate will be handled by Zenith and the digital mandate by Isobar's Delhi office. Read more

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Raghav Bahl and Ronnie Screwvala keep industry in splits at IAA KnowledgeSeries

The IAA Knowledge series was about the disruptions Bahl and Screwvala plan to bring in their second innings.Read more

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Sri Adhikari Brothers lists two more entities on stock exchange

The group lists two more entities - TV vision Ltd and SAB events & governance now media Ltd. Read more

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BARC makes Media Workstation (BMW) online certification test free

BMW is a specialised software application specially designed to analyse media and advertising audience results. Read more

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SoCheers unveils TVC showcasing agency

The commercial has been developed by SoCheers Infotech strategists and was shot by Once upon a Film.Read more

Stories on 21st Sep '15

Channel, Context, Content & Connect
Highlights of the The Four Cs of Mobile Advertising study published by Omnicom Media Group in and Epinion
http://www.mxmindia.com/2015/09/channel-context-content-connect/

Raj Nayak, mancom take charge at Ad Club
The AAAI and IAA India Presidents welcome the new Ad Club prez and offer support and cooperation
http://www.mxmindia.com/2015/09/raj-nayak-mancom-take-charge-at-ad-club/

BARC Data for Week 36 (Sept 5-11, 2015)
Here's BARC data for Week 36 (Sept 5-11, 2015)... for the GECs and more!
http://www.mxmindia.com/2015/09/barc-data-for-week-36-sept-5-11-2015%e2%80%8b/

RAM Ratings for Week 36 Aug 30-Sept 5, 2015
Presenting RAM Ratings for Week 36 of 2015... that's August 30 to September 5, 2015
http://www.mxmindia.com/2015/09/ram-ratings-for-week-36-aug-30-sept-5-2015/

Amith Prabhu: What the new PRCAI President ought to do?
An open letter to Nitin Mantra on ten things he can do during the remainder of his term that are innovative and refreshing
http://www.mxmindia.com/2015/09/amith-prabhu-what-the-new-prcai-president-ought-to-do/

Miami Ad School Mumbai bags Clio Silver
McCann, DDB Mudra and Miami Ad School Mumbai bagged a total of seven metals at Clio Awards 2015
http://www.mxmindia.com/2015/09/miami-ad-school-mumbai-bags-clio-silver/

Dell unveils #ShareTheJoy campaign for the festive season
This festive season, Dell's television commercial inspires the sentiment of goodness which prevails through festivities, seeing Indians reach out and share the joy of celebration in order to spread the festive cheer
http://www.mxmindia.com/2015/09/dell-unveils-sharethejoy-campaign-for-the-festive-season/

Jack in the Box Worldwide bags digital account of TUI India
JITB's mandate includes buying digital media space for the experiential travel company

http://www.mxmindia.com/2015/09/jack-in-the-box-worldwide-bags-digital-account-of-tui-india/

Stories on 10th Apr '15

GroupM maxes Media Abby as Lodestar UM wins 3 Golds
The WPP media agency network bagged 28 metals as IPG Mediabrands agency won 3 Golds, the highest amongst all winners
http://www.mxmindia.com/2015/04/groupm-maxes-media-abby-as-lodestar-um-wins-3-golds/

BCCL scores maximum metals at Publisher Abby
Bennett, Coleman and Company Ltd (The Times of India group) bagged three Golds, three Silvers and one Bronze metal at the Publisher Abby category of the Creative Awards
http://www.mxmindia.com/2015/04/bccl-scores-maximum-metals-at-publisher-abby/

Goafest Day 1: Content key to success, say biggies in Industry Conclave
The Industry Conclave, followed the inauguration, and saw keynotes by Anand Kripalu, D. Shivakumar, R Chandrasekar and Sanjeeb Chaudhuri
http://www.mxmindia.com/2015/04/goafest-day-1-content-key-to-success-say-biggies-in-industry-conclave/

Top creative honchos judge for Goafest Abby Jury
Manish Bhatt of Scarecrow is heading the Integrated Abby Jury
http://www.mxmindia.com/2015/04/top-creative-honchos-judge-for-goafest-abby-jury/

Shailesh Kapoor: Expectations from BARC on the Eve of its Debut
Shailesh Kapoor lists five expectations from BARC for it to emerge as not just India’s unanimous TV currency, but also an industry favourite for years to come
http://www.mxmindia.com/2015/04/shailesh-kapoor-expectations-from-barc-on-the-eve-of-its-debut/

Ranjona Banerji: The curious use of the term "presstitute"
I would suggest that working journalists who feel so strongly about abhorrent media practices invented by the people who pay them their salaries need to take a strong stand and pay the price for their principles by becoming jobless, writes Ranjona Banerji
http://www.mxmindia.com/2015/04/ranjona-banerji-the-curious-use-of-the-term-presstitute/

Sportz Interactive executes multiple innovations at Cricket WC 2015
Through the World Cup, SI innovated to help Star Sports deliver the highest engagement among brands on digital platforms
http://www.mxmindia.com/2015/04/sportz-interactive-executes-multiple-innovations-at-cricket-wc-2015/

Rajat Kakar elevated as MD, India at Sony DADC
Under the new role he will oversee Sony DADC manufacturing and distribution units alongside the licensee business
http://www.mxmindia.com/2015/04/rajat-kakar-elevated-as-md-india-at-sony-dadc/

Mathrubhumi's reality check initiative in Kerala receives good response
When Mathrubhumi did a check, they concluded that every year, the State Government of Kerala announces numerous projects and public benefit programs with great fanfare but they never take off
http://www.mxmindia.com/2015/04/mathrubhumis-reality-check-initiative-in-kerala-receives-good-response/

CP PLUS rolls out TVC to highlight supremacy in video surveillance domain
Encompasses the omniscient quality of its products with the popular tagline, "Uparwala sab dekh raha hai."

http://www.mxmindia.com/2015/04/cp-plus-rolls-out-tvc-to-highlight-supremacy-in-video-surveillance-domain/

Stories on 9th Apr '15

All set for the 10th Goafest...
... and the Ad Club’s Abby which has seen a 35% hike in entries + interview with Nakul Chopra, chairman of Goafest Organising Commitee
http://www.mxmindia.com/2015/04/all-set-for-the-10th-goafest/

E-commerce majors Flipkart, Amazon etc spend mega on ads
TAM Adex data show that the big four e-commerce companies ­ Amazon, Flipkart, Snapdeal and OLX alone spent a staggering Rs 600 crore on ads in 2014. Overall, the sector spent Rs 750-800 crore in 2014 and the budget would cross Rs 1,000 crore in 2015, say media planners
http://www.mxmindia.com/2015/04/e-commerce-majors-flipkart-amazon-etc-spend-mega-on-ads/

MSM to rake in Rs 1kcr from IPL ad as e-com players join the party
Multi Screen Media, the official broadcaster of the Indian Premier League, is likely to make about Rs 1,000 crore from on-air sponsors and spot advertising this year, riding an ecommerce wave
http://www.mxmindia.com/2015/04/msm-to-rake-in-rs-1kcr-from-ipl-ad-as-e-com-players-join-the-party/

IAA announces 3rd edition of leadership awards
The awards will be presented across 12 categories on Saturday, April 18, 2015
http://www.mxmindia.com/2015/04/iaa-announces-3rd-edition-of-leadership-awards/

O&M to handle creative mandate for Xrbia Developers
XRBIA Developers Ltd is focused on building world-class cities that offers futuristic and sustainable housing solutions to every Indian
http://www.mxmindia.com/2015/04/om-to-handle-creative-mandate-for-xrbia-developers/

Tanishq unveils campaign to highlight matchless offerings
Tanishq has used a unique story-telling approach in the commercials, which is very different from anything the brand has done in the past
http://www.mxmindia.com/2015/04/tanishq-unveils-campaign-to-highlight-matchless-offerings/

India Property Insider debuts in UAE
Monthly publication to facilitate NRI Investment in Indian Real Estate sector

http://www.mxmindia.com/2015/04/india-property-insider-debuts-in-uae/

Stories on 15th Dec 14

Two better than One?
Does endorsement from multiple celebrities at the same time help a brand? Like how TAG Heuer has roped in Ranbir Kapoor in addition to Shah Rukh Khan
http://www.mxmindia.com/2014/12/two-better-than-one/

Dhunji Wadia to take charge of Rediff, will continue to be on top of Everest too
Rediffusion Y&R has announced that Dhunji Wadia will be President of the agency. He will continue in his role as President of Everest Brand Solutions
http://www.mxmindia.com/2014/12/dhunji-wadia-to-take-charge-of-rediff-will-continue-to-be-on-top-of-everest-too/

Zee refreshes look, adopts core proposition of 'Har Lamha Nayi Ummeed'
The channel has brought on board music composers Salim Sulaiman to compose an upbeat and memorable audio composition
http://www.mxmindia.com/2014/12/zee-refreshes-look-adopts-core-proposition-of-har-lamha-nayi-ummeed/

RK Arora joins News Nation as CEO
He will spearhead overall responsibility of strategic and operational management of the News Nation Network and will oversee the group's portfolio of assets spanning news broadcasting
http://www.mxmindia.com/2014/12/rk-arora-joins-news-nation-as-ceo/

MEC, FreeCharge explore new smart messaging platform
1,00,000 consumers across, Mumbai, Bangalore & Pune will receive a message, which will play the FreeCharge video directly without requiring the consumer to click on a link
http://www.mxmindia.com/2014/12/mec-freecharge-explore-new-smart-messaging-platform/

Lowe Lintas unveils another marriage-centered campaign for Tanishq
The campaign revolves around the core idea of 'Whatever be the wedding, we are ready'
http://www.mxmindia.com/2014/12/lowe-lintas-unveils-another-marriage-centered-campaign-for-tanishq/

Effies 2014 receives highest number of entries ever
The event made a modest beginning with 53 entries in the year 2001 and now in its 14th year it has received the highest number of entries at 465
http://www.mxmindia.com/2014/12/effies-2014-receives-highest-number-of-entries-ever/

Amith Prabhu: What to do when hit by a Reputation Crisis
Here's an eight-step guide to dealing with a crisis with maturity: Be Alert, Admit mistake, Apologise genuinely, Act fair, shun Arrogance, Advertise remedies, Accept criticism, Allow questions

http://www.mxmindia.com/2014/12/amith-prabhu-what-to-do-when-hit-by-a-reputation-crisis/

Stories on 18th Feb '14

CDOspeak | Do less, but effective
In a new series of interviews with Chief Digital Officers, Venke Sharma, the Star India VP and head of digital, on how to optimally employ digital platforms for engagement
 http://www.mxmindia.com/2014/02/cdospeak-do-less-but-effective-in-digital/

FICCI Frames turns 15, 2014 edition to focus on how M&E influences social change
The theme of Frames 2014 is "Media and Entertainment: Transforming Lives" highlighting the role of media and entertainment as a vehicle for social change
 http://www.mxmindia.com/2014/02/ficci-frames-turns-15-2014-edition-to-focus-on-how-me-influences-social-change/

Times Internet launches travel portal HappyTrips.com
HappyTrips promises to explore unknown locations, and currently tracks 200 Indian and 100 international destinations
http://www.mxmindia.com/2014/02/times-internet-launches-travel-portal-happytrips-com/

Creativeland wins full-service digital mandate of Mercedes-Benz India
Creativeland Asia was chosen after a round of multi-agency pitch held earlier this year
http://www.mxmindia.com/2014/02/creativeland-wins-full-service-digital-mandate-of-mercedes-benz-india/

Ad Club ties up with JMC Academy of Australia to conduct workshops
The first JMC-Ad Club workshop will be held on March 11 with the theme 'Entertainment Business Management : Taking Indian creative content onto the world stage'
http://www.mxmindia.com/2014/02/creativeland-wins-full-service-digital-mandate-of-mercedes-benz-india/

Stories on 12th Dec '13

Kahaani Mein Twist: Nielsen cuts costs 20%+ to be in running for BARC TV measurement contract
Nielsen will source Peoplemeters etc locally, use audio watermarking tech and  assure service ownership by BARC
http://www.mxmindia.com/2013/12/kahaani-mein-twist-nielsen-cuts-costs-20-to-be-in-running-for-barc-tv-measurement-contract/

SC ruling on homosexuality: Steps by India Inc to end discrimination may be hit
A slew of measures rolled out by leading companies such as IBM, Google, Infosys, etc, to ensure employees with alternate sexual orientation are not discriminated against, may be undone by the Supreme Court ruling on Wednesday
http://www.mxmindia.com/2013/12/sc-ruling-on-homosexuality-steps-by-india-inc-to-end-discrimination-may-be-hit/

MxM NewsStand: How the Page 1s of select papers looked on the SC's Sec 377 order
A look at the front pages of select newspapers on the display of the Supreme Court's Section 377 order
http://www.mxmindia.com/2013/12/mxm-newsstand-how-the-page-1s-of-select-papers-looked-on-the-scs-sec-377-order/

Maxus wins Ruchi Soya biz
Ruchi Soya's Popular Division appoints Maxus as Media AOR
http://www.mxmindia.com/2013/12/maxus-wins-ruchi-soya-biz/

Ad Club receives 419 entries for Effies 2013
The Effies 2013 awards ceremony is scheduled for Wednesday, January 15, 2014 at the Turf Club, Mumbai
http://www.mxmindia.com/2013/12/ad-club-receives-419-entries-for-effies-2013/.

News, music channels to petition High Court on 10+2
With TDSAT dismissing the broadcaster plea against the TRAI ruling on the 10+2 mins ad cap, the News Broadcaster Association and music channels are reported to getting set to approach the High Court on the issue
http://www.mxmindia.com/2013/12/news-music-channels-to-petition-high-court-on-102/

In Week 49, Zee is at #2
While Star Plus continues to be numero uno, Zee gets ahead of Colors for the #2 slot in Week 49 amongst Hindi GECs
http://www.mxmindia.com/2013/12/in-week-49-zee-is-at-2/

Stories on 7th Nov '13

Ravi Deshpande on the hows and whys of Whyness
Former Contract bossman Ravi Deshpande gives the story behind setting up an integrated agency that combines storytelling, tech, strategy & design
http://www.mxmindia.com/2013/11/ravi-deshpande-on-the-hows-and-whys-of-whyness/

Mumbai tops Net penetration, Cal is fastest growing: IAMAI
Mumbai with 12 million internet users has emerged as the topmost city in internet penetration, followed by Delhi with 8.1 million and Hyderabad with 4.7 million internet users
http://www.mxmindia.com/2013/11/mumbai-tops-net-penetration-cal-is-fastest-growing-iamai/

Brands rewind to move fast forward
Marketers have hit the rewind button. From Rolls-Royce and Bacardi to Louis Vuitton and Fuji, top brands are touting their roots to be on the ball this season
http://www.mxmindia.com/2013/11/brands-rewind-to-move-fast-forward/

Ad Club announces Effie Awards dates, tweaks
The Effie Awards for the year will be held on Wednesday, January 15, 2014 at the Royal Western Turf Club in Mumbai
http://www.mxmindia.com/2013/11/ad-club-announces-effie-awards-dates-tweaks/

NDTV can now be watched in Singapore, la
NDTV 24x7 and Good Times launched on Singapore's StarHub TV platform

http://www.mxmindia.com/2013/11/ndtv-can-now-be-watched-in-singapore-la/

Stories on 28th Sep '12

Is Delhi upstaging Mumbai in A&M?
The Advertising Club Bombay's decision to expand its activities to Delhi by dropping Bombay from its name is thanks to the NCR becoming a force to reckon with in Advertising and Marketing
http://www.mxmindia.com/2012/09/is-delhi-upstaging-mumbai-in-am/



Bhaskar Das retires from BCCL
Bhaskar Das retires from BCCL on September 28, after having been with the company for the last 32 years.
http://www.mxmindia.com/2012/09/bhaskar-das-retires-from-bccl/



Jaldi 5 with Harit Nagpal: Ensure those not following digitization rules are disadvantaged
'Digitization is now a law and anyone not abiding by it is working against the law.'
http://www.mxmindia.com/2012/09/jaldi-5-with-harit-nagpal-ensure-those-not-following-digitization-rules-are-disadvantaged/

Zee News, Amar Ujala win EC awards for voter awareness
The Election Commission of India has selected Zee News for the National Media Award on Voter Education for its outstanding campaign towards creating voters' awareness, and Amar Ujala for a Special Award
http://www.mxmindia.com/2012/09/zee-news-amar-ujala-win-ec-awards-for-voter-awareness/

Rabe Iyer joins Motivator as Managing Partner
Big FM's Rabe T Iyer has joined Motivator as Managing Partner at the Group M's media agency
http://www.mxmindia.com/2012/09/rabe-iyer-joins-motivator-as-managing-partner/

Speaking of Which: Why words matter. Why everything matters
There are those who argue that accurate grammar and spelling doesn't matter as long as the message gets through. Vidya Heble begs to differ
http://www.mxmindia.com/2012/09/speaking-of-which-why-words-matter-why-everything-matters/

Personally Speaking | How I Unwind: Viral Pandya
In our 'Getting Personal' series, senior mediapersons tell us how they unwind. This month it's Viral Pandya, Chief Creative Officer at Out of the Box
http://www.mxmindia.com/2012/09/how-i-unwind-viral-pandya/

Taproot India hires Pallavi Chakravarti as associate CD
The first senior hire in creative since Taproot India started, Pallavi Chakravarti joins as associate creative director from Grey Worldwide
http://www.mxmindia.com/2012/09/taproot-india-hires-pallavi-chakravarti-as-associate-cd/

Corporate leaders vie for top honours at Forbes India Leadership Awards 2012
Forbes India has announced the Forbes India Leadership Awards 2012 to be held in Mumbai on September 28
http://www.mxmindia.com/2012/09/corporate-leaders-vie-for-top-honours-at-forbes-india-leadership-awards-2012/

Indiatimes Shopping launches online shopping store for home appliances; to launch Jewellery brand soon
Godrej Appliances has launched an online shopping portal powered by Indiatimes Shopping which is a part of Times Internet Limited (TIL)
http://www.mxmindia.com/2012/09/indiatimes-shopping-launches-online-shopping-store-for-home-appliances-to-launch-jewellery-brand-soon/

5 IPA Effectiveness Awards for O&M Asia Pacific
Ogilvy & Mather Asia Pacific has won five IPA Effectiveness Awards in 2012 for work from India, China, Singapore, Hong Kong and Taiwan. The colour of the metal will be revealed at the awards ceremony on October 29
http://www.mxmindia.com/2012/09/5-ipa-effectiveness-awards-for-om-asia-pacific/

IAMAI Internet Economy Watch: Online visits for designer labels & restaurant grows significantly
According to IAMAI's (Internet & Mobile Association of India) Internet Economy Watch Report for the month of August 2012, the e-tailing category namely designer labels and spa/restaurant segment received a growth of 18 per cent y-o-y respectively when compared with the numbers of the corresponding month last year
http://www.mxmindia.com/2012/09/iamai-internet-economy-watch-online-visits-for-designer-labels-restaurant-grows-significantly/

The Anchor: 5 reasons mobile games will take over from PC games
From keyboard to keypad, it's a quiet little revolution
http://www.mxmindia.com/2012/09/the-anchor-5-reasons-mobile-games-will-take-over-from-pc-games/

Anil Thakraney: Delhi ad guys less cynical than Mumbai frat
The Advertising Club Bombay's move to expand to Delhi is a good idea, writes Anil Thakraney, adding that the Delhi ad worldwallahs are  likely to attend the Club's events with gusto
http://www.mxmindia.com/2012/09/anil-thakraney-delhi-ad-guys-less-cynical-than-mumbai-frat/

Even though, even though...
Twists and thrills dominated television news channels, though not created by the TVwallahs
http://www.mxmindia.com/2012/09/even-though-even-though/

Signposts… September 28
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts-september-28/