Stories on 19th July '13

No method in this TAMasha!
Broadcast stakeholders need to bury differences and bring back the ads as it's a loss for everyone
http://www.mxmindia.com/?p=51692

Understanding the idea of Power
Power is important to get things done, says Jeffrey Pfeffer, author of Power: Why Some People Have It - and Others Don't
http://www.mxmindia.com/?p=51657

Sanjay Behl joins Raymond as CEO - Lifestyle Businesses
After eight years at top positions at Reliance ADAG, Sanjay Behl joins Raymond Ltd as CEO for its lifestyle biz that includes textiles, apparel and retail.
Sanjay Behl joins Raymond as CEO - Lifestyle Businesses

RBNL fills three top slots for sales and C&C
Anirudh Maheshwari,  Shweta Arora and Brijesh Tanna join Reliance Broadcast Network to head key functions with channels
RBNL fills three top slots for sales and C&C

Max Hegerman now MD, Edelman Digital India
The digital media captain joins Edelman after recent stints at Hungama Digital Services, JWT and Tribal DDB
http://www.mxmindia.com/?p=51646

Shailesh Kapoor: Who stole our Comedies?
The last decade has been shockingly under-served when it comes to comic television in India, rues Shailesh Kapoor
http://www.mxmindia.com/?p=51648

Anil Thakraney: A night at the dance bar
Anil Thakraney remembers the sting he did for Mid-Day on Mumbai's dance bar girls where he danced with them, picked on one girl, showered money on her, and... Well, read on :-)
http://www.mxmindia.com/?p=51637

Nawaz Sharif meets Subhash Chandra, all for relaxing 'regulatory regime'
The Pakistan PM urged for relaxation of laws so that Pakistani channels could be seen effortlessly in India
http://www.mxmindia.com/?p=51674

Amagi takes MAA TV network Singapore
Amagi's localization platform enables content opt-out in geographies where TV networks have regulatory restrictions for programming and advertising
http://www.mxmindia.com/?p=51662

Veena Gidwani, others to conduct PR EDP at Northpoint
Northpoint Centre of Learning has in association with Veena Gidwani Associates announced a programme for business managers titled  'Unleashing the Power of PR to Build Brand Equity'
http://www.mxmindia.com/?p=51659

MSL's Social Hive wins strategy for Lead India campaign (+Editor's Note on covering events organized by 'competition')
Digital and social media agencies were asked to craft strategy for The Times of India's Lead India campaign
http://www.mxmindia.com/?p=51634

Comedy Central ties-up with Cocoberry for Threesome
The channel is promoting its new show 'Threesome' through a partnership with frozen yogurt brand Cocoberry

http://www.mxmindia.com/?p=51635

Stories on 9th Jan '13

LGBT as TG: For pride and prosperity
With many in India's Lesbian Gay Bisexual and Transgender community coming out of the closet, they form an all-new target group for marketers
http://www.mxmindia.com/2013/01/lgbt-as-tg-for-pride-and-prosperity/

TBWA\India acquires digital arms with Magnon
TBWA has acquired digital services firm Magnon Group to beef up its digital operations
http://www.mxmindia.com/2013/01/tbwaindia-acquires-digital-arms-with-magnon/

Times Internet partners Gawker media to drive Gizmodo, Lifehacker
Times Internet has entered into a strategic partnership with American independent online media company Gawker Media, under which it will manage and drive local Indian destinations for Gizmodo.com and Lifehacker.com
http://www.mxmindia.com/2013/01/times-internet-partners-gawker-media-to-drive-gizmodo-lifehacker/

InMobi acquires Overlay Media
Bangalore-based independent mobile advertising network InMobi has announced the acquisition of Overlay Media, experts in context aware computing
http://www.mxmindia.com/2013/01/inmobi-acquires-overlay-media/

OgilvyOne names one more Senior CD for its Mumbai team
Roy Menezes joins OgilvyOne, Mumbai, as Senioe Creative Director. He will partner Burzin Mehta to lead digital creative for OgilvyOne, Mumbai
http://www.mxmindia.com/2013/01/ogilvyone-names-one-more-senior-cd-for-its-mumbai-team/

Anil Thakraney: Block the gas bags
How long will we allow ourselves to get fooled by these frauds? How long will we allow the world to laugh at our expense? How long will we let these charlatans use us?
http://www.mxmindia.com/2013/01/anil-thakraney-block-the-gas-bags/

Anchor | One Big Idea by Sam Balsara: Do TV a favour by adding another medium
From an advertiser’s perspective, the one idea that I would like to propose to advertisers who use TV heavily is to supplement their ad spends in TV
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-sam-balsara-do-tv-a-favour-by-adding-another-medium/

Anchor | One Big Idea by Sanjay Trehan: Seamless convergence key to success
Few would disagree with Mahatma Gandhi’s observation that the soul of India lives in its villages.
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-sanjay-trehan-seamless-convergence-key-to-success/

LinkedIn appoints Nishant Rao as country manager, India
Global professional network LinkedIn has announced the appointment of Nishant K Rao as the new country manager for India
http://www.mxmindia.com/2013/01/linkedin-appoints-nishant-rao-as-country-manager-india/

BBC World News launches new studios, programming, presenters
The BBC's international television news channel, BBC World News, is unveiling a dramatic new look next week when it re-launches from new studios in central London
http://www.mxmindia.com/2013/01/bbc-world-news-launches-new-studios-programming-presenters/

Triton makes tyre brand Ralson flex its muscles
Triton Communications has reintroduced Ralco Tyres, one of India's largest manufacturers of bicycle and automobile tyres, into the competitive tyre market, with wrestler Sushil Kumar as its champion

http://www.mxmindia.com/2013/01/triton-makes-tyre-brand-ralson-flex-its-muscles/