Stories on 11th Jan '13

Sweet smell of success for Sunmeet
Come Saturday, she’s going to be the new star of the country. A drop out after Class 12, Mumbai homemaker Sunmeet Sawhney is the new KBC Rs 5 crore jackpot winner
http://www.mxmindia.com/2013/01/sweet-smell-of-success-for-sunmeet/

April 4-6: Goafest 2013 dates announced
Scheduled to be held at the Zuri White Sands in Goa, the theme for the 8th edition of Goafest is 'Just what you unexpected'
http://www.mxmindia.com/2013/01/april-4-6-goafest-2013-dates-announced/

Shailesh Kapoor: The Science Of Failure Management
When it comes to failures, the general tendency is to move on. A key aspect of failure analysis is ascertaining a "cost of failure", writes Shailesh Kapoor
http://www.mxmindia.com/2013/01/shailesh-kapoor-the-science-of-failure-management/

Ranjona Banerji: Dear TV news, please don't send us to war
Ranjona Banerji holds her head in anguish at the lack of perspective in TV, all over again!
http://www.mxmindia.com/2013/01/ranjona-banerji-dear-tv-news-please-don%e2%80%99t-send-us-to-war/

Anil Thakraney: Rage on, Arnab!
In this depressing scenario, all the fury in the media is indeed required. The viewing public feels a little vindicated. And the army jawans might feel their own anger getting vented
http://www.mxmindia.com/2013/01/anil-thakraney-rage-on-arnab/

Front Page 2012: Narendra Modi Is 'Newsmaker of The Year'
Narendra Modi Is 'Newsmaker of The Year' followed by Sachin Tendulkar in the Ormax Media yearender: Front Page 2012: A Media & Entertainment Review
http://www.mxmindia.com/2013/01/front-page-2012-narendra-modi-is-newsmaker-of-the-year/

Speaking of Which | The Last Resort
It is not always enough to get facts, spelling and grammar right. You also have to remember the sub-text of what you are saying, writes Vidya Heble
http://www.mxmindia.com/2013/01/speaking-of-which-the-last-resort/

MTunesHD to scale up content library
Music channel MTunesHD is set to scale up its content library this year in an attempt to offer differentiated programming
http://www.mxmindia.com/2013/01/mtuneshd-to-scale-up-content-library/

Fifth Ring's Singapore debut to drive agency's APAC growth
Fifth Ring acquires Singapore digital and PR start-up Like Minds Consulting; Himanshu Verma is APAC MD
http://www.mxmindia.com/2013/01/fifth-rings-singapore-debut-to-drive-agencys-apac-growth/

ANCHOR | ONE BIG IDEA by Rahul Kansal Multi-dimensional appeal a must for print
Newspapers should be able to engage readers in a variety of ways and should stimulate all the senses of their consumers.
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-rahul-kansal-multi-dimensional-appeal-a-must-for-print/

ANCHOR | ONE BIG IDEA by Raj Nayak A Sunset Date to regulate ad inventory?

Rather than big idea, I would want to term them as big challenges.

http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-raj-nayak-a-sunset-date-to-regulate-ad-inventory/

Stories on 9th Jan '13

LGBT as TG: For pride and prosperity
With many in India's Lesbian Gay Bisexual and Transgender community coming out of the closet, they form an all-new target group for marketers
http://www.mxmindia.com/2013/01/lgbt-as-tg-for-pride-and-prosperity/

TBWA\India acquires digital arms with Magnon
TBWA has acquired digital services firm Magnon Group to beef up its digital operations
http://www.mxmindia.com/2013/01/tbwaindia-acquires-digital-arms-with-magnon/

Times Internet partners Gawker media to drive Gizmodo, Lifehacker
Times Internet has entered into a strategic partnership with American independent online media company Gawker Media, under which it will manage and drive local Indian destinations for Gizmodo.com and Lifehacker.com
http://www.mxmindia.com/2013/01/times-internet-partners-gawker-media-to-drive-gizmodo-lifehacker/

InMobi acquires Overlay Media
Bangalore-based independent mobile advertising network InMobi has announced the acquisition of Overlay Media, experts in context aware computing
http://www.mxmindia.com/2013/01/inmobi-acquires-overlay-media/

OgilvyOne names one more Senior CD for its Mumbai team
Roy Menezes joins OgilvyOne, Mumbai, as Senioe Creative Director. He will partner Burzin Mehta to lead digital creative for OgilvyOne, Mumbai
http://www.mxmindia.com/2013/01/ogilvyone-names-one-more-senior-cd-for-its-mumbai-team/

Anil Thakraney: Block the gas bags
How long will we allow ourselves to get fooled by these frauds? How long will we allow the world to laugh at our expense? How long will we let these charlatans use us?
http://www.mxmindia.com/2013/01/anil-thakraney-block-the-gas-bags/

Anchor | One Big Idea by Sam Balsara: Do TV a favour by adding another medium
From an advertiser’s perspective, the one idea that I would like to propose to advertisers who use TV heavily is to supplement their ad spends in TV
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-sam-balsara-do-tv-a-favour-by-adding-another-medium/

Anchor | One Big Idea by Sanjay Trehan: Seamless convergence key to success
Few would disagree with Mahatma Gandhi’s observation that the soul of India lives in its villages.
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-sanjay-trehan-seamless-convergence-key-to-success/

LinkedIn appoints Nishant Rao as country manager, India
Global professional network LinkedIn has announced the appointment of Nishant K Rao as the new country manager for India
http://www.mxmindia.com/2013/01/linkedin-appoints-nishant-rao-as-country-manager-india/

BBC World News launches new studios, programming, presenters
The BBC's international television news channel, BBC World News, is unveiling a dramatic new look next week when it re-launches from new studios in central London
http://www.mxmindia.com/2013/01/bbc-world-news-launches-new-studios-programming-presenters/

Triton makes tyre brand Ralson flex its muscles
Triton Communications has reintroduced Ralco Tyres, one of India's largest manufacturers of bicycle and automobile tyres, into the competitive tyre market, with wrestler Sushil Kumar as its champion

http://www.mxmindia.com/2013/01/triton-makes-tyre-brand-ralson-flex-its-muscles/

Stories on 27th Jul

Fourtifying media & brands with research
Just four years in the business, Vispy Doctor and Shailesh Kapoor's Ormax Media has become a key ally of Indian media and brands
http://www.mxmindia.com/2012/07/fourtifying-media-brands-with-research/


Two announcements on Week #2: Get MxM news via BBM/WhatsApp + MxM Mondays
Now get MxMIndia news and alerts via Blackberry Messenger (BBM) and WhatsApp. Plus MxM Mondays to discuss issues in detail
http://www.mxmindia.com/2012/07/two-announcements-on-week-2-get-mxm-news-via-bbmwhatsapp-mxm-mondays/


MIB looks ahead as Sectoral Innovation Council recommends embracing tech & new media
The primary objective was to design a policy ecosystem in which new ideas would be integrated into the mainstream and get converted into policy initiatives by the government
http://www.mxmindia.com/2012/07/mib-looks-ahead-as-sectoral-innovation-council-recommends-embracing-tech-new-media/


Sony rolls out 360-deg campaign for KBC's Sept launch
The latest season of KBC is expected to commence by the end of August or beginning September with nearly 52 episodes and duration of 1.5 hours
http://www.mxmindia.com/2012/07/sony-rolls-out-360-deg-campaign-for-kbcs-sept-launch/


Lowe Lintas unveils new Surf Excel campaign
Continuing with the internationally adapted concept of 'Dirt is good', Lowe lintas has devised another campaign for Surf Excel
http://www.mxmindia.com/2012/07/lowe-lintas-unveils-new-surf-excel-campaign/


Do 'phoren' names work for Made-in-India brands?
Do consumers get influenced by names like 'Munich Polo' and 'Franco Leone' for locally made products?
http://www.mxmindia.com/2012/07/do-phoren-names-work-for-made-in-india-brands/


MxM Buzzer # 2 | The Olympics Special
Quizmaster Sorbojeet Chatterjee’s 10 questions on the Olympics constitute MxM Buzzer #2. Plus Mayank Jain and Himanshu Agarwal win Buzzer #1
http://www.mxmindia.com/2012/07/mxm-buzzer-2-the-olympics-special/


Rohan Chandran joins Big FM as Station Head in BLR
BIG FM appoints Rohan Chandran as Station Head for Bengaluru
http://www.mxmindia.com/2012/07/rohan-chandran-jons-big-fm-as-station-head-in-blr/


DGM India launches dgMatix ad network
dgMatix's proprietary technology is capable of tracking click frauds, measuring campaign performance on various parameters
http://www.mxmindia.com/2012/07/dgm-india-launches-dgmatix-ad-network/


Divya Bhaskar launches City Bhaskar in Surat & Vadodara
Till now City Bhaskar in Gujarat was available with Divya Bhaskar in Ahmedabad only
http://www.mxmindia.com/2012/07/divya-bhaskar-launches-city-bhaskar-in-surat-vadodara/


Calvin John joins CaratLane VP-Marketing
He will oversee the implementation of national marketing campaigns that will drive growth for the brand
http://www.mxmindia.com/2012/07/calvin-john-joins-caratlane-vp-marketing/


The Anchor: 6 things to watch out for in the 2012 London Games
Wish you were at the West End, Covent Garden, Piccadilly, Oxford Street ,Kensington Gardens, Buckingham Palace, Tate Modern, instead of wherever you are, says Ranjona Banerji
http://www.mxmindia.com/2012/07/the-anchor-6-things-to-watch-out-for-in-the-2012-london-games/


Anil Thakraney: Page 3 versus Oprah
Personally speaking, I am all ready for the future. I have decided to start a specialized scam ads shop. Which to me sounds like a really lucrative business
http://www.mxmindia.com/2012/07/anil-thakraney-page-3-versus-oprah/


Ranjona Banerji: Why I love Arnab Goswami. Really!
In Freaking News, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/07/why-i-love-arnab-goswami-really/