Stories on 19th July '13

No method in this TAMasha!
Broadcast stakeholders need to bury differences and bring back the ads as it's a loss for everyone
http://www.mxmindia.com/?p=51692

Understanding the idea of Power
Power is important to get things done, says Jeffrey Pfeffer, author of Power: Why Some People Have It - and Others Don't
http://www.mxmindia.com/?p=51657

Sanjay Behl joins Raymond as CEO - Lifestyle Businesses
After eight years at top positions at Reliance ADAG, Sanjay Behl joins Raymond Ltd as CEO for its lifestyle biz that includes textiles, apparel and retail.
Sanjay Behl joins Raymond as CEO - Lifestyle Businesses

RBNL fills three top slots for sales and C&C
Anirudh Maheshwari,  Shweta Arora and Brijesh Tanna join Reliance Broadcast Network to head key functions with channels
RBNL fills three top slots for sales and C&C

Max Hegerman now MD, Edelman Digital India
The digital media captain joins Edelman after recent stints at Hungama Digital Services, JWT and Tribal DDB
http://www.mxmindia.com/?p=51646

Shailesh Kapoor: Who stole our Comedies?
The last decade has been shockingly under-served when it comes to comic television in India, rues Shailesh Kapoor
http://www.mxmindia.com/?p=51648

Anil Thakraney: A night at the dance bar
Anil Thakraney remembers the sting he did for Mid-Day on Mumbai's dance bar girls where he danced with them, picked on one girl, showered money on her, and... Well, read on :-)
http://www.mxmindia.com/?p=51637

Nawaz Sharif meets Subhash Chandra, all for relaxing 'regulatory regime'
The Pakistan PM urged for relaxation of laws so that Pakistani channels could be seen effortlessly in India
http://www.mxmindia.com/?p=51674

Amagi takes MAA TV network Singapore
Amagi's localization platform enables content opt-out in geographies where TV networks have regulatory restrictions for programming and advertising
http://www.mxmindia.com/?p=51662

Veena Gidwani, others to conduct PR EDP at Northpoint
Northpoint Centre of Learning has in association with Veena Gidwani Associates announced a programme for business managers titled  'Unleashing the Power of PR to Build Brand Equity'
http://www.mxmindia.com/?p=51659

MSL's Social Hive wins strategy for Lead India campaign (+Editor's Note on covering events organized by 'competition')
Digital and social media agencies were asked to craft strategy for The Times of India's Lead India campaign
http://www.mxmindia.com/?p=51634

Comedy Central ties-up with Cocoberry for Threesome
The channel is promoting its new show 'Threesome' through a partnership with frozen yogurt brand Cocoberry

http://www.mxmindia.com/?p=51635

Stories on 19th Mar'13

Journalism suffers as cash crunch impacts newsgathering
Nearly 1-in-3 Americans say they have abandoned a news source due to diminished information
http://www.mxmindia.com/2013/03/journalism-suffers-as-cash-crunch-impacts-newsgathering/

Jaldi 5 with Robert Bakish & Sai Kumar: It's fair to say that we have a pipeline
Robert Bakish, President & CEO, Viacom International Media Networks and Sai Kumar, Group CEO, Network 18, tell MxMIndia what's making the network surge ahead
http://www.mxmindia.com/2013/03/jaldi-5-with-robert-bakish-sai-kumar-its-fair-to-say-that-we-have-a-pipeline/



Lowe Lintas & Interactive Avenues ink exclusive partnership
Lowe Lintas & Partners and Interactive Avenues have announced an exclusive partnership intended to expand and strengthen Lowe Lintas & Partners’ digital offering to its clients

http://www.mxmindia.com/2013/03/lowe-lintas-interactive-avenues-ink-exclusive-partnership/

Malayalam academic PS Radhakrishnan wins Nat Award for film criticism
The 45-year-old National Award-winner is director and associate profession at the School of Literature at the Mahatma Gandhi University, based in Kottayam in Kerala
http://www.mxmindia.com/2013/03/malayalam-academic-ps-radhakrishnan-wins-nat-award-for-film-criticism/


Strategy of Proof is our mantra: Bharti AXA CMO
Bharti AXA Life Insurance CMO Saujanya Shrivastava on the latest campaign, and more
http://www.mxmindia.com/2013/03/strategy-of-proof-is-our-mantra-bharti-axa-cmo/


What do advertisers want? Goafest Conclave to investigate
This year the theme of the Goafest Advertising Conclave is 'Time to Listen'. The Conclave will highlight the shortcomings of media and creative agencies, as perceived by major advertisers
http://www.mxmindia.com/2013/03/what-do-advertisers-want-goafest-conclave-to-investigate/


Ranjona Banerji: Disquieting news for media
Although the Pew Research Centre's State of the Media report doesn't paint a rosy picture for American media, it applies to journalism and journalists everywhere, notes Ranjona Banerji
http://www.mxmindia.com/2013/03/ranjona-banerji-disquieting-news-for-media/


Debrief: Frooti: Simple. But boring.
Is it entertaining/engaging, will people enjoy repeat exposures? If you are doubtful of this, trash the idea. The Frooti ad, after the first exposure, is very painful to watch
http://www.mxmindia.com/2013/03/debrief-frooti-simple-but-boring/


Mindshare announces Siddharth Sethi as Digital Leader
Mindshare, the flagship media agency of GroupM today announced the appointment of Siddharth Sethi as Leader, Digital for Mindshare India
http://www.mxmindia.com/2013/03/mindshare-announces-siddharth-sethi-as-digital-leader/


AdoRoi launches response-led media planning
AdoRoi Marketing Science has introduced two new product offerings - Response Led Media Planning and Ad Insertion-to-Sales tracking
http://www.mxmindia.com/2013/03/adoroi-launches-response-led-media-planning/


Not just playing around: Angry Birds on Cartoon Network
The animated TV series which began last Saturday is based on the popular game, Angry Birds
http://www.mxmindia.com/2013/03/not-just-playing-around-angry-birds-on-cartoon-network/

ANCHOR | ONE BIG IDEA: One Big Idea by Gautam Kiyawat: Going back to basics will help news channels
http://www.mxmindia.com/2013/03/one-big-idea-by-gautam-kiyawat-going-back-to-basics-will-help-news-channels/

Stories on 26th Dec '12

Indo-Pak series: Another historic thrash-a-thon?
Will the India-Pakistan cricket series live up to expectations? Or will advertisers and punters be disappointed? MxMIndia asks industrywallahs
http://www.mxmindia.com/2012/12/indo-pak-series-another-historic-thrash-a-thon/

Anger Management, a big deal for Comedy Central
Ferzad Palia, Senior VP and GM - English Entertainment, Viacom 18 Media Pvt Ltd talks to MxMIndia about Comedy Central's acquisition of Charlie Sheen starrer sitcom Anger Management
http://www.mxmindia.com/2012/12/anger-management-a-big-deal-for-comedy-central/


Jaldi 5 with Asheesh Chatterjee: FM will grow five times
Asheesh Chatterjee, CFO, 92.7 Big FM is positive about Phase III of FM radio licensing and the new spectrum being freed
http://www.mxmindia.com/2012/12/anger-management-a-big-deal-for-comedy-central/


Madison Media appoints Amit Duggal as Director Digital
Madison Media has announced the appointment of Amit Duggal as Digital Director to head its Delhi and Kolkata Digital business
http://www.mxmindia.com/2012/12/madison-media-appoints-amit-duggal-as-director-digital/


Hathway appoints Jagdish Kumar as MD and CEO
K. Jayaraman has been elevated to the post of Vice-Chairman of the Board of Directors with effect from December 21, 2012
http://www.mxmindia.com/2012/12/hathway-appoints-jagdish-kumar-as-md-and-ceo/

Ranjona Banerji: Big Brother I&B
It's hardly the government's problem that TV channels sometimes display signs of immaturity or that coverage can get skewed or events magnified, writes Ranjona Banerji
http://www.mxmindia.com/2012/12/ranjona-banerji-big-brother-ib/

Debrief: Domino's: Pizza hai ya truth serum?
The 'truth serum' approach may work for a laboured seven-course Indian meal, but it doesn't for a fast food item
http://www.mxmindia.com/2012/12/debrief-dominos-pizza-hai-ya-truth-serum/

The Anchor: 8 gifts that the Indian media sector could do with from Santa Claus
It was Christmas yesterday, and A N Chorrea brings you a list of gifts that the various media sectors (not including advertising) could do with from Santa
http://www.mxmindia.com/2012/12/8-gifts-that-indian-media-sectors-could-do-with-from-santa/

CNBC Awaaz honours industry best at Real Estate Awards
CNBC Awaaz in association with RR Kabel hosted the 'Real Estate Awards 2012' to recognize commendable merit of visionaries and professionals from the industry
http://www.mxmindia.com/2012/12/cnbc-awaaz-honours-industry-best-at-real-estate-awards/

Stories on 13th February

What TV viewers watched in 2011
Hindi GEC genre de-grew 6.5 per cent whereas Hindi news channels leapfrogged 10 per cent in 2011... just some of the many highlights of TAM Media's 'Impatient Generation' report
http://www.mxmindia.com/2012/02/what-tv-viewers-watched-in-2011/

Madhu Trehan & Co to show journos the mirror with Newslaundry.com
MxM India spoke to veteran journalist Madhu Trehan, NewsLaundry.com, a website that attempts to critque the media
http://www.mxmindia.com/2012/02/madhu-trehan-co-to-show-journos-the-mirror-with-newslaundry-com/

It's comedy time in English entertainment!
Comedy Central, a serious contender in the English entertainment channels, has taken the No 3 position in the category in week 1
http://www.mxmindia.com/2012/02/its-comedy-time-in-english-entertainment/

Eye on volumes, Coca-Cola to revive Citra after 19 years
A Coca-Cola spokesman confirmed the company is introducing Citra in "a few towns in Maharashtra and Gujarat" on a pilot basis
http://www.mxmindia.com/2012/02/eye-on-volumes-coca-cola-to-revive-citra-after-19-years/

[MxM Radio] 'Why FM is more than just a recall medium'
FM radio stations are one of the most popular entertainment mediums, offering millions of Indians a great mix of shows
http://www.mxmindia.com/2012/02/mxm-radio-why-fm-is-more-than-just-a-recall-medium/

[PR Channel] Our approach has been very focused & niche: Veena Gidwani
Having been involved with Madison PR since its inception, Veena Gidwani today is singularly responsible for the peak status that it has attained over the years
http://www.mxmindia.com/2012/02/pr-channel-our-approach-has-been-very-focused-niche-veena-gidwani/

Ad Strat: Palasa Creative Place
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad.
http://www.mxmindia.com/2012/02/ad-strat-palasa-creative-place/

Media, PR professionals to debate ethics at global conclave
PR - Interface or Interference? is the theme of the conclave to be hosted by the Public Relations Council of India (PRCI)
http://www.mxmindia.com/2012/02/media-pr-professionals-to-debate-ethics-at-global-conclave/

The Anchor: 4 reasons why one worries about Google
With Google Plus taking on Facebook, Sanjay Mehta is worried about Google’s cash earner, Google Search
http://www.mxmindia.com/2012/02/the-anchor-4-reasons-why-one-worries-about-google/

Anil Thakraney: India Inc needs Narendrabhai
Yup, he is a doer (Manmohan Singh is a pure theorist) and India Inc needs such a man at the helm. Now if only he...
http://www.mxmindia.com/2012/02/anil-thakraney-india-inc-needs-narendrabhai/

SIT's report makes for exciting TV but bad journalism
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/sits-gujarat-riots-report-makes-for-exciting-tv-but-bad-journalism/