Stories on 13th Jan '15

From traditional PR to Integrated Comms
The MSLGroup's fourth annual PR Report says that while PR is rising in importance (and spends), an integrated approach is the future.
+ Jaldi 5 with Ashraf Engineer, VP, Content & Insights
http://www.mxmindia.com/2015/01/from-traditional-pr-to-integrated-comms/

Advertisers in dilemma on World Cup v/s IPL, Pepsi & Videocon may back both
While some big brands such as PepsiCo and Videocon may put their money on both the events, most marketers will have to choose one over the other because they cannot afford both
http://www.mxmindia.com/2015/01/advertisers-in-dilemma-on-world-cup-vs-ipl-pepsi-videocon-may-back-both/

GroupM ESP releases top 10 trends of entertainment and sports marketing for 2015
With the rise of leagues across various sporting formats, the opportunities for brands to associate with movies and sports are also increasing
http://www.mxmindia.com/2015/01/groupm-esp-releases-top-10-trends-of-entertainment-and-sports-marketing-for-2015/

Rahul Welde, Jayant Murty, others to head AMES juries
While Mr Welde will head the Media Strategy jury, Mr Murty will preside over the Digital Strategy jury
http://www.mxmindia.com/2015/01/rahul-welde-jayant-murty-others-to-head-ames-juries/

Vh1 completes a successful decade in India
The channel is today synonymous with the best in international music and entertainment
http://www.mxmindia.com/2015/01/vh1-completes-a-successful-decade-in-india/

IDBI unveils new campaign promoting Lifesurance WLP
The campaign uses the thought of "Befikar, Umar Bhar" to highlight the core product benefit of protection till 100 years of age
http://www.mxmindia.com/2015/01/idbi-unveils-new-campaign-promoting-lifesurance-wlp/

Sony Six bags broadcasting rights for Australian Open
The channel will air the Grand Slam exclusively for 5 years starting 2015
http://www.mxmindia.com/2015/01/sony-six-bags-broadcasting-rights-for-australian-open/

Stories on 9th Jan '13

LGBT as TG: For pride and prosperity
With many in India's Lesbian Gay Bisexual and Transgender community coming out of the closet, they form an all-new target group for marketers
http://www.mxmindia.com/2013/01/lgbt-as-tg-for-pride-and-prosperity/

TBWA\India acquires digital arms with Magnon
TBWA has acquired digital services firm Magnon Group to beef up its digital operations
http://www.mxmindia.com/2013/01/tbwaindia-acquires-digital-arms-with-magnon/

Times Internet partners Gawker media to drive Gizmodo, Lifehacker
Times Internet has entered into a strategic partnership with American independent online media company Gawker Media, under which it will manage and drive local Indian destinations for Gizmodo.com and Lifehacker.com
http://www.mxmindia.com/2013/01/times-internet-partners-gawker-media-to-drive-gizmodo-lifehacker/

InMobi acquires Overlay Media
Bangalore-based independent mobile advertising network InMobi has announced the acquisition of Overlay Media, experts in context aware computing
http://www.mxmindia.com/2013/01/inmobi-acquires-overlay-media/

OgilvyOne names one more Senior CD for its Mumbai team
Roy Menezes joins OgilvyOne, Mumbai, as Senioe Creative Director. He will partner Burzin Mehta to lead digital creative for OgilvyOne, Mumbai
http://www.mxmindia.com/2013/01/ogilvyone-names-one-more-senior-cd-for-its-mumbai-team/

Anil Thakraney: Block the gas bags
How long will we allow ourselves to get fooled by these frauds? How long will we allow the world to laugh at our expense? How long will we let these charlatans use us?
http://www.mxmindia.com/2013/01/anil-thakraney-block-the-gas-bags/

Anchor | One Big Idea by Sam Balsara: Do TV a favour by adding another medium
From an advertiser’s perspective, the one idea that I would like to propose to advertisers who use TV heavily is to supplement their ad spends in TV
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-sam-balsara-do-tv-a-favour-by-adding-another-medium/

Anchor | One Big Idea by Sanjay Trehan: Seamless convergence key to success
Few would disagree with Mahatma Gandhi’s observation that the soul of India lives in its villages.
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-sanjay-trehan-seamless-convergence-key-to-success/

LinkedIn appoints Nishant Rao as country manager, India
Global professional network LinkedIn has announced the appointment of Nishant K Rao as the new country manager for India
http://www.mxmindia.com/2013/01/linkedin-appoints-nishant-rao-as-country-manager-india/

BBC World News launches new studios, programming, presenters
The BBC's international television news channel, BBC World News, is unveiling a dramatic new look next week when it re-launches from new studios in central London
http://www.mxmindia.com/2013/01/bbc-world-news-launches-new-studios-programming-presenters/

Triton makes tyre brand Ralson flex its muscles
Triton Communications has reintroduced Ralco Tyres, one of India's largest manufacturers of bicycle and automobile tyres, into the competitive tyre market, with wrestler Sushil Kumar as its champion

http://www.mxmindia.com/2013/01/triton-makes-tyre-brand-ralson-flex-its-muscles/

Stories on 15th December

Cadbury is COY, while AoR O&M is AOY @ Effies 2011
With a tally of 7 Golds, 6 Silvers and 6 Bronzes, Ogilvy stole the show at Effies 2011. JWT was 2nd while DDB Mudra and Lowe Lintas were tied for the 3rd spot.
http://www.mxmindia.com/2011/12/cadbury-is-coy-while-aor-om-is-aoy-effies-2011/

It's pitch time for Unilever media spends in India (and elsewhere in the world)
The global media spends account is up for review @ Unilever.
http://www.mxmindia.com/2011/12/its-pitch-time-for-unilever-media-spends-in-india-and-elsewhere-in-the-world-2/

Middle India market for FMCGs will exceed US $ 20 bn by 2018 : Nielsen
Middle India market for FMCGs will exceed US $ 20 billion by 2018, says Nielsen study.
http://www.mxmindia.com/2011/12/middle-india-market-for-fmcgs-will-exceed-us-20-bn-by-2018-nielsen/

What journalists want: The 10 commandments for PR folks
Ashraf Engineer has been there (journalism) and is now on the 'other side' (PR). Who better than to tell it like it is?.
http://www.mxmindia.com/2011/12/pr-channel-what-journalists-want-the-10-commandments-for-pr-folks/

(Re)Announcing MxMIndia's Print Avatar
Happy to announce that the refreshing feel of MxMIndia.com will soon be seen in print.
http://www.mxmindia.com/2011/12/announcing-mxmindias-print-avatar/

CNN-IBN's Indian of the Year on Friday
CNN-IBN is all set to host Indian of the Year 2011 in New Delhi on December 16, 2011. The award recognizes and honours those Indians whose endeavours have set an example and done the country proud.
http://www.mxmindia.com/2011/12/cnn-ibns-indian-of-the-year-on-friday/

Gearing up (ahem) for NDTV's Car and Bike Awards
NDTV Car and Bike Awards 2012 to recognize the best products & people in the Indian Automotive Industry.
http://www.mxmindia.com/2011/12/gearing-up-ahem-for-ndtvs-car-and-bike-awards/

Parle join Aircel Chennai Open as official partners
Preethi Kitchen Appliances continues to be the 'Official Kitchen Appliances Partner' for the third consecutive year.
http://www.mxmindia.com/2011/12/parle-join-aircel-chennai-open-as-official-partners/

Kat and Bebo in race for the Best Actress in romantic role
Kareena Kapoor and Katrina Kaif are hot contenders for the spot for the BIG Star Entertainment Awards.
http://www.mxmindia.com/2011/12/kat-and-bebo-in-race-for-the-best-actress-in-romantic-role/

The Anchor: 5 skills you need to be a successful entrepreneur
Raj Gopal Iyer's tips for setting up shop - and excelling at it.
http://www.mxmindia.com/2011/12/the-anchor-5-skills-you-need-to-be-a-successful-entrepreneur/

Tata Docomo: Old idea, fresh play
Anil Thakraney finds the new Tata Docomo ad peppy, alive and full of masti.
http://www.mxmindia.com/2011/12/tata-docomo-old-idea-fresh-play/

It's the economy, stupid
In Freaking News, Ranjona Banerji reviews the fare on prime time news and the morning papers.
http://www.mxmindia.com/2011/12/its-the-economy-stupid/