Stories on 9th Jun 14

Curious about Kyoorius? Meet Rajesh Kejriwal
With the awards set for June 12, the Kyoorius founder & CEO talks about the judging process, the D&AD partnership, the awards night & whether the drinks will be served through the presentation
http://www.mxmindia.com/2014/06/curious-about-kyoorius-meet-rajesh-kejriwal/

Motivator appoints V Narayanan as Chief Growth Officer
V Narayanan will be reporting into Rabinder Thirumurthy, MD, Motivator and will be based in New Delhi
http://www.mxmindia.com/2014/06/motivator-appoints-v-narayanan-as-chief-growth-officer/

Lay's unveils biggest global integrated marketing campaign
Lay's will be bringing forward the global campaign with international football superstar Messi in India
http://www.mxmindia.com/2014/06/lays-unveils-biggest-global-integrated-marketing-campaign/

RedInk Awards felicitates journos; discusses future roadmap
The Press Club Mumbai’s National RedInk Awards was held on June 7, 2014
http://www.mxmindia.com/2014/06/redink-awards-felicitates-journos-discusses-future-roadmap/

Magnon\TBWA bolsters digital marketing initiatives of CARE India
CARE India is a national development organization that works towards the empowerment of women and girls from the poor and marginalized communities to overcome poverty, exclusion and social injustice
http://www.mxmindia.com/2014/06/magnontbwa-bolsters-digital-marketing-initiatives-of-care-india/

Parineeti Chopra is brand ambassador of Videocon d2h
Parineeti will be the new face for the brand and will feature in their upcoming brand campaign that focuses on Indian values
http://www.mxmindia.com/2014/06/videocon-d2h-appoints-parineeti-chopra-as-brand-ambassador/

Amith Prabhu: HR in Public Relations needs to do the right things to build a better reputation
HR folk must wake up and get their act together by consulting employee engagement professionals, CSR specialists and corporate reputation experts, writes Amith Prabhu
http://www.mxmindia.com/2014/06/amith-prabhu-hr-in-public-relations-needs-to-do-the-right-things-to-build-a-better-reputation/

Reviewing the Reviews: Holiday gets 1.5-2.5 stars
The remake of Tamil hit Thuppaki by AR Murugadoss was, as expected, slaughtered by critics, writes Deepa Gahlot

http://www.mxmindia.com/2014/06/reviewing-the-reviews-holiday-gets-1-5-2-5-stars/

Stories on 22nd Apr '14

Election of the Trivial & Telegenic
Television has dominated this election practically setting agendas and leading the battle from the front, writes Ranjona Banerji
http://www.mxmindia.com/2014/04/election-of-the-trivial-telegenic/

Brands show the way - in or out - this election season
A host of brands have joined in providing popular opinion on the support needed in deciding the right political party/candidate this election season
http://www.mxmindia.com/2014/04/brands-show-the-way-in-or-out-this-election-season/

Jitendra Sawant joins Magnon\TBWA as AVP - Key Accounts
In his new role, Jitendra will be reporting to ED, Krishna Jha
 http://www.mxmindia.com/2014/04/jitendra-sawant-joins-magnontbwa-as-avp-key-accounts/

Planning to resolve complaints via social media? Things you should beware of
The delay in receiving a response from customer service has been the pet peeve of many clients and social media seems to be providing the solution
 http://www.mxmindia.com/2014/04/planning-to-resolve-complaints-via-social-media-things-you-should-beware-of/

For Lacoste, 'Life is a beautiful sport'
Lacoste brings about a new era by reinstating its founding values into the core of its message
http://www.mxmindia.com/2014/04/for-lacoste-life-is-a-beautiful-sport/