Stories on 22nd Apr '14

Election of the Trivial & Telegenic
Television has dominated this election practically setting agendas and leading the battle from the front, writes Ranjona Banerji
http://www.mxmindia.com/2014/04/election-of-the-trivial-telegenic/

Brands show the way - in or out - this election season
A host of brands have joined in providing popular opinion on the support needed in deciding the right political party/candidate this election season
http://www.mxmindia.com/2014/04/brands-show-the-way-in-or-out-this-election-season/

Jitendra Sawant joins Magnon\TBWA as AVP - Key Accounts
In his new role, Jitendra will be reporting to ED, Krishna Jha
 http://www.mxmindia.com/2014/04/jitendra-sawant-joins-magnontbwa-as-avp-key-accounts/

Planning to resolve complaints via social media? Things you should beware of
The delay in receiving a response from customer service has been the pet peeve of many clients and social media seems to be providing the solution
 http://www.mxmindia.com/2014/04/planning-to-resolve-complaints-via-social-media-things-you-should-beware-of/

For Lacoste, 'Life is a beautiful sport'
Lacoste brings about a new era by reinstating its founding values into the core of its message
http://www.mxmindia.com/2014/04/for-lacoste-life-is-a-beautiful-sport/

Stories on 24th July '13

Oh boy! How the entire British media went ballistic about the royal arrival
Special despatch from London and a review of the fare in the British print and television media by Ranjona Banerji
http://www.mxmindia.com/2013/07/oh-boy-how-the-entire-british-media-went-ballistic-about-the-royal-arrival/

Vijay Mukhi: Are Narendra Modi's Twitter followers fake? And what about Shashi Tharoor's?
In the second instalment of his fortnightly column 'PoliTech', Vijay Mukhi digs deep into Twitter data of Messrs Narendra Modi and Shashi Tharoor
http://www.mxmindia.com/2013/07/vijay-mukhi-are-narendra-modis-twitter-followers-fake-and-what-about-shashi-tharoors/

Epic gears up for August launch, appoints iContract, Madison, MSLGroup & Jack in the Box
In the run-up to the launch next month, Epic channels has signed on iContract, MSLGROUP, Jack in the Box and Madison Media for its launch and overall marketing strategy
http://www.mxmindia.com/2013/07/epic-gears-up-for-august-launch-appoints-icontract-madison-mslgroup-jack-in-the-box/

IAA webinar with SAP's Chief Storyteller Julie Roehm today
SAP's Chief Storyteller Julie Roehm will be live from her New York office for the IAA webinar today (July 24)
http://www.mxmindia.com/2013/07/iaa-webinar-with-saps-chief-storyteller-julie-roehm-today/

New affluents redefine luxury market segment
Tata Housing hosts roundtable discussion on dynamics of the growing market segment
http://www.mxmindia.com/2013/07/new-affluents-redefine-luxury-market-segment/

Max goes 360-degree for Aashiqui 2
The campaign for the movie which will air on July 27 entails the use of various tools like Television, Print, Outdoor, Digital, DTH and Cinema
http://www.mxmindia.com/2013/07/max-goes-360-degree-for/

HomeShop18 appoints Vikrant Khanna as CMO
Mr Khanna will lead a 360-degree role which includes marketing and communication, CRM, B2B Sales and Alliances
http://www.mxmindia.com/2013/07/homeshop18-appoints-vikrant-khanna-as-cmo/

LinOpinion PR announces 16 new business wins
LinOpinion Public Relations has announced several new business wins across the education, real estate and retail sectors amongst others
http://www.mxmindia.com/2013/07/linopinion-pr-announces-16-new-business-wins/

Anil Thakraney: Is the urban bias finally disappearing?
The pressure must go on till we see real change, not just when it comes to the food-safety of kids in Chhapra, but all over India, writes Anil Thakraney
http://www.mxmindia.com/2013/07/anil-thakraney-is-the-urban-bias-finally-disappearing/

Hathway ties up with D-Link to offer routers
Hathway Broadband launches high-speed 'Wi‐Fi Broadband Homes' with free D-Link wi-fi routers
http://www.mxmindia.com/2013/07/hathway-ties-up-with-d-link-to-offer-routers/