Stories on 11th Feb '15

How Bad Messaging did the BJP in
The Aam Aadmi Party scored a landslide win thanks to a positive campaign, comments Pratap Bose. The Grand Effie-winning BJP's blitz was a dud
http://www.mxmindia.com/2015/02/aaphew-how-bad-messaging-did-the-bjp-in/

Avik Chattopadhyay: What made Brand AAP click
Candour, Inclusive, Challenging, Young are the values of the AAP brand and these  are the values that tomorrow's India aspires for, appreciates and aligns with, writes Avik Chattopadhyay
http://www.mxmindia.com/2015/02/aaphew-avik-chattopadhyay-what-made-brand-aap-click/

Shripad Kulkarni: Arvind Kejriwal's 'Wake up Call' to BJP and marketers!
It signals a big opportunity opening up in the Bottom of Pyramid which both BJP and marketers must address.
http://www.mxmindia.com/2015/02/aaphew-shripad-kulkarni-arvind-kejriwals-wake-up-call-to-bjp-and-marketers/

Amith Prabhu: Another election where Public Relations won
They did ABCD: Aimed (to make a difference), Believed (that nothing is impossible), Committed (to the cause), and Dreamt (really Big)...
http://www.mxmindia.com/2015/02/aaphew-amith-prabhu-another-election-where-public-relations-won/

Ranjona Banerji: Times Now, Twitter score with Delhi results
Having surfed through most news channels in various Indian languages, it was clear that the most exciting channel was Times Now, writes Ranjona Banerji.
http://www.mxmindia.com/2015/02/ranjona-banerji-times-now-twitter-score-with-delhi-results/

NewsStand: How various dailies chronicled AAP's landslide win
And this is how various English, Hindi and other language dailies displayed the news of AAP's landslide victory
http://www.mxmindia.com/2015/02/aaphew-newsstand-how-various-dailies-chronicled-aaps-landslide-win/

6 Amul ads that tell the AAP Story
We bring you six Amul Butter advertisements that tell you the Aam Aadmi Party and Arvind Kejriwal story

http://www.mxmindia.com/2015/02/aaphew-6-amul-ads-that-tell-the-aap-story/

Stories on 16th May 14

The Rise & Shine of Brand Modi
One of the many factors why the NDA emerged victorious was its ad and PR campaign. A quick chat with brand consultant Harish Bijoor
http://www.mxmindia.com/2014/05/the-rise-shine-of-brand-modi/

Ranjona Banerji: The winner is Narendra Modi, but for election results coverage: Arnab Goswami
There was drama, there was excitement, there was a studio audience and there was Arnab Goswami, writes Ranjona Banerji
http://www.mxmindia.com/wp-admin/edit.php?paged=2#

Amith Prabhu: In the end Public Relations won!
Amith Prabhu looks at how the three principal political players from the Public Relations point of view and what they did right or wrong and how they did it.
http://www.mxmindia.com/2014/05/amith-prabhu-in-the-end-public-relations-won/

IAA India Chapter, Pheroza Billimoria & Pradeep Guha win accolades at IAA World Congress
IAA's India Chapter was awarded the 2014 IAA Chapter Excellence Award with  Pradeep Guha winniing the Samir Fares Award for his contribution to IAA and Pheroza Billimoria was inducted as IAA Honorary Life Member
http://www.mxmindia.com/2014/05/iaa-india-chapter-pheroza-billimoria-pradeep-guha-win-accolades-at-iaa-world-congress/

Watch the Recorded Video of the MxM Google Hangout session on the Media Coverage of General Elections 2014
MxMIndia columnists Ranjona Banerji, Shailesh Kapoor and Amith Prabhu participated in the discussion moderated by Pradyuman Maheshwari
http://www.mxmindia.com/2014/05/watch-the-recorded-video-of-the-mxm-google-hangout-session-on-the-media-coverage-of-general-elections-2014/

Press Club Mumbai's RedInk Awards on June 7
This year's entries have also been characterized by a significant number of web-based and online journalists pitching their stories too
http://www.mxmindia.com/2014/05/press-club-mumbais-redink-awards-on-june-7/

DHFL unveils 'Aao India GharBanayein' campaign
The ad is a reflection of the Company's belief that every Indian should have a home of his own
http://www.mxmindia.com/2014/05/dhfl-unveils-aao-india-gharbanayein-campaign/

IndusInd Bank Cybercity station inaugurated in Gurgaon
IndusInd Bank owns the branding rights of Rapid Metro Station for 5 years
http://www.mxmindia.com/2014/05/indusind-bank-cybercity-station-inaugurated-in-gurgaon/

Starwatch invests in Talenthouse global
Others participating in the deal were creative firms including Dave Stewart's First Artist Bank, Gerard Butler and Jean Pigozzi
http://www.mxmindia.com/2014/05/starwatch-invests-in-talenthouse-global/

Hungama. associates with Qualcomm Design & Wireless Innovation Summit
This initiative of Hungama.com will continue to foster collaboration among device manufacturers and software & hardware component providers

http://www.mxmindia.com/2014/05/hungama-associates-with-qualcomm-design-wireless-innovation-summit/

Stories on 22nd Apr '14

Election of the Trivial & Telegenic
Television has dominated this election practically setting agendas and leading the battle from the front, writes Ranjona Banerji
http://www.mxmindia.com/2014/04/election-of-the-trivial-telegenic/

Brands show the way - in or out - this election season
A host of brands have joined in providing popular opinion on the support needed in deciding the right political party/candidate this election season
http://www.mxmindia.com/2014/04/brands-show-the-way-in-or-out-this-election-season/

Jitendra Sawant joins Magnon\TBWA as AVP - Key Accounts
In his new role, Jitendra will be reporting to ED, Krishna Jha
 http://www.mxmindia.com/2014/04/jitendra-sawant-joins-magnontbwa-as-avp-key-accounts/

Planning to resolve complaints via social media? Things you should beware of
The delay in receiving a response from customer service has been the pet peeve of many clients and social media seems to be providing the solution
 http://www.mxmindia.com/2014/04/planning-to-resolve-complaints-via-social-media-things-you-should-beware-of/

For Lacoste, 'Life is a beautiful sport'
Lacoste brings about a new era by reinstating its founding values into the core of its message
http://www.mxmindia.com/2014/04/for-lacoste-life-is-a-beautiful-sport/

Stories on 6th Dec '13

The Making of Brand 'Namo'
From beer mugs to bed linen and chips, various products are being branded after BJP's prime ministerial candidate Narendra Modi
http://www.mxmindia.com/2013/12/the-making-of-brand-namo/

MEC India wins at 2013 Effective Mobile Marketing Awards
The GroupM agency is felicitated for innovative campaign designed for Colgate-Palmolive
http://www.mxmindia.com/2013/12/mec-india-wins-at-2013-effective-mobile-marketing-awards/

Matrimonials rise 202% in wedding season: IAMAI-IMRB report
Wedding season witnesses exponential growth in upload of matrimonial, notes the latest report of the Internet Economy Watch, published jointly by the Internet and Mobile Association of India (IAMAI) and research firm IMRB
http://www.mxmindia.com/2013/12/matrimonials-rise-202-in-wedding-season-iamai-imrb-report/

Mediaah! Who will be the Impact Person of the Year 2013 + Why Uday Shankar is the Mediaperson who created maximum impact this year
Mediaah! does an analysis of the various Impact Person of the Year nominees and forecasts who could be the winner this year (and next year)
http://www.mxmindia.com/2013/12/mediaah-who-will-be-the-impact-person-of-the-year-2013-why-uday-shankar-is-the-mediaperson-who-created-maximum-impact-this-year/

Shailesh Kapoor | Live Election Results: A Reality Show Like No Other
Election results coverage is now all about thinking on your feet as hosting live election coverage has to be the most challenging camera-facing job on TV today, writes Shailesh Kapoor
http://www.mxmindia.com/2013/12/shailesh-kapoor-live-election-results-a-reality-show-like-no-other/

Ranjona Banerji: How disagreement with Arnab is a crime
It is almost impossible for anyone on Arnab Goswami's guest list to have an opinion that is not the same as his. This is a crime almost punishable in the court of popular opinion if not under the Indian Penal Code, writes Ranjona Banerji

http://www.mxmindia.com/2013/12/ranjona-banerji-how-disagreement-with-arnab-is-a-crime/

Stories on 21st Aug '13

Why the BJP is wrong in wanting to be aggressive on the Social Web
Vijay Mukhi reasons why screaming and shouting may work on News TV, but not on the social web
http://www.mxmindia.com/2013/08/why-the-bjp-is-wrong-in-wanting-to-be-aggressive-on-the-social-web/

FMCG majors feel the pinch as consumers cut spending
Sales growth of more than a dozen key consumer goods categories in the June quarter was lower than both the previous quarter and the year-earlier period
http://www.mxmindia.com/2013/08/fmcg-majors-feel-the-pinch-as-consumers-cut-spending/

HUL to run region-specific ads on Nickelodeon as Viacom18 ties up with Amagi for micro-targeting
Viacom 18 ties up with Amagi for micro-targeting TVCs via DART, HUL to run different TV ads on Nickelodeon for various regions
http://www.mxmindia.com/2013/08/hul-to-run-region-specific-ads-on-nickelodeon-as-viacom18-ties-up-with-amagi-for-micro-targeting/

Mobile VAS Market To Reach Rs 29,300 cr by end-2013
The Mobile Value Added Service (MVAS) market is expected to reach Rs 29,300 crore by the end of 2013 registering a Y-o-Y growth of 15 percent, according to the latest IAMAI-IMRB report
http://www.mxmindia.com/2013/08/mobile-vas-market-to-reach-rs-29300-cr-by-end-2013/

Samsung replaces Nokia as #1 cellphone in India
Micromax, Karbonn, Apple occupy next 3 slots as handset revenue grows 14.7 percent to touch Rs 35,946 Cr in FY13
http://www.mxmindia.com/2013/08/samsung-replaces-nokia-as-1-cellphone-in-india/

NBA welcomes Manish Tewari statement on 12-min ad cap
The News Broadcasters Association has welcomed the recent statement of I&B minister Manish Tewari that news channels must get an extension on the 12-minute ad cap till the final phase of digitization is complete
http://www.mxmindia.com/2013/08/nba-welcomes-manish-tewari-statement-on-12-min-ad-cap/

Ketchum Sampark launches Knowledge Studio
The Studio will offer content and thought leadership solutions
http://www.mxmindia.com/2013/08/ketchum-sampark-launches-knowledge-studio/

Laqshya integrates Neeru's Emporio glamour to Hyderabad airport
Laqshya's Hyderabad team executes campaign to project Neeru's as Hyderabad's premier traditional clothing brand
http://www.mxmindia.com/2013/08/laqshya-integrates-neerus-emporio-glamour-to-hyderabad-airport/

Stories on 24th July '13

Oh boy! How the entire British media went ballistic about the royal arrival
Special despatch from London and a review of the fare in the British print and television media by Ranjona Banerji
http://www.mxmindia.com/2013/07/oh-boy-how-the-entire-british-media-went-ballistic-about-the-royal-arrival/

Vijay Mukhi: Are Narendra Modi's Twitter followers fake? And what about Shashi Tharoor's?
In the second instalment of his fortnightly column 'PoliTech', Vijay Mukhi digs deep into Twitter data of Messrs Narendra Modi and Shashi Tharoor
http://www.mxmindia.com/2013/07/vijay-mukhi-are-narendra-modis-twitter-followers-fake-and-what-about-shashi-tharoors/

Epic gears up for August launch, appoints iContract, Madison, MSLGroup & Jack in the Box
In the run-up to the launch next month, Epic channels has signed on iContract, MSLGROUP, Jack in the Box and Madison Media for its launch and overall marketing strategy
http://www.mxmindia.com/2013/07/epic-gears-up-for-august-launch-appoints-icontract-madison-mslgroup-jack-in-the-box/

IAA webinar with SAP's Chief Storyteller Julie Roehm today
SAP's Chief Storyteller Julie Roehm will be live from her New York office for the IAA webinar today (July 24)
http://www.mxmindia.com/2013/07/iaa-webinar-with-saps-chief-storyteller-julie-roehm-today/

New affluents redefine luxury market segment
Tata Housing hosts roundtable discussion on dynamics of the growing market segment
http://www.mxmindia.com/2013/07/new-affluents-redefine-luxury-market-segment/

Max goes 360-degree for Aashiqui 2
The campaign for the movie which will air on July 27 entails the use of various tools like Television, Print, Outdoor, Digital, DTH and Cinema
http://www.mxmindia.com/2013/07/max-goes-360-degree-for/

HomeShop18 appoints Vikrant Khanna as CMO
Mr Khanna will lead a 360-degree role which includes marketing and communication, CRM, B2B Sales and Alliances
http://www.mxmindia.com/2013/07/homeshop18-appoints-vikrant-khanna-as-cmo/

LinOpinion PR announces 16 new business wins
LinOpinion Public Relations has announced several new business wins across the education, real estate and retail sectors amongst others
http://www.mxmindia.com/2013/07/linopinion-pr-announces-16-new-business-wins/

Anil Thakraney: Is the urban bias finally disappearing?
The pressure must go on till we see real change, not just when it comes to the food-safety of kids in Chhapra, but all over India, writes Anil Thakraney
http://www.mxmindia.com/2013/07/anil-thakraney-is-the-urban-bias-finally-disappearing/

Hathway ties up with D-Link to offer routers
Hathway Broadband launches high-speed 'Wi‐Fi Broadband Homes' with free D-Link wi-fi routers
http://www.mxmindia.com/2013/07/hathway-ties-up-with-d-link-to-offer-routers/