Stories on 10th Oct '12

History TV18 @ 1: Factual, eclectic, successful
Niche channel History TV18 completes a year of redefining the factual entertainment genre
http://www.mxmindia.com/2012/10/history-tv18-1-factual-eclectic-successful/

CVL Srinivas to join GroupM as South Asia CEO
He will join GroupM early in 2013 to succeed Vikram Sakhuja as GroupM South Asia CEO after quitting Starcom Mediavest yesterday
http://www.mxmindia.com/2012/10/cvl-srinivas-to-join-groupm-as-south-asia-ceo/

... and Mallikarjunadas CR will head Starcom MediaVest in India
Starcom MediaVest India has announced CEO Mallikarjunadas CR will assume full responsibility for running the agency in India
http://www.mxmindia.com/2012/10/and-mallikarjunadas-cr-will-head-starcom-mediavest-in-india/

Interest in KBC is greater than IPL: MEC
The online study reveals consumer interest, media consumption and attitudes towards partnership platforms
http://www.mxmindia.com/2012/10/interest-in-kbc-is-greater-than-ipl-mec/

Young Track by Samyak Chakrabarty | Why SEC data doesn't reflect youth behaviour effectively
Samyak Chakrabarty explains why standard socio-economic classifications aren't always accurate while understanding Indian youth
http://www.mxmindia.com/2012/10/young-track-classifying-the-young-buyer/

Adwallz adds 6 new accounts to portfolio
Wall painting advertising solution agency Adwallz has recently bagged six new accounts, taking its total number of clients to nearly 50
http://www.mxmindia.com/2012/10/adwallz-adds-6-new-accounts-to-portfolio/

Jaldi 5 with Zafar Rais: Likes mean nothing
Zafar Rais, Founder and CEO, MindShift Interactive gives a peek into how the social media works for and more
http://www.mxmindia.com/2012/10/jaldi-5-with-zafar-rais-likes-mean-nothing/

BBC Good Food India launches kitchen-studio
BBC Good Food has launched its own kitchen-studio, where recipes and techniques will be developed and tested
http://www.mxmindia.com/2012/10/bbc-good-food-india-launches-kitchen-studio/

The Anchor: 5 trends to watch out for in the online travel portal space
Arun Athiappan explains why online travel is much more than bookings and reservations - it's an ecosystem by itself
http://www.mxmindia.com/2012/10/the-anchor-5-trends-to-watch-out-for-in-the-online-travel-portal-space/

Anil Thakraney: Bigg Boss: Same chhe!
One thing the channel, Colors, will struggle with is this: Having moved the show to the 9pm slot, they will have to walk the ugliness line very carefully, and be ready to censor out a whole lot of goodies. Else, they will come under the scanner of the morality brigade
http://www.mxmindia.com/2012/10/anil-thakraney-bigg-boss-same-chhe/

Signposts... October 10
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/10/signposts-october-10

Stories on 7th March

WOMEN'S DAY SPECIAL: Is the serial woman tellying it like it is?
From the home-loving traditional characters of the Tulsi era, to the modern-day Priya and her ilk, does the changing role of women in GECs reflect progress in Indian society, or is it just pandering to the advertiser?
http://www.mxmindia.com/2012/03/is-the-serial-woman-tellying-it-like-it-is/


WOMEN'S DAY SPECIAL: Rural women - how strong is their spending say?
The village is a big marketplace and though women there have not had much decision-making power down the years, they are slowly emerging as a voice to be reckoned with. Marketers, take note.
http://www.mxmindia.com/2012/03/rural-women-how-strong-is-their-spending-say/


WOMEN'S DAY SPECIAL: Apurva Purohit on 5 ways women can swing the work-life balance
Having it all also means doing it all - and since you can't have three heads and six pairs of hands, Apurva Purohit has a few tips on managing your life and staying sane.
http://www.mxmindia.com/2012/03/the-anchor-apurva-purohit-on-5-ways-women-can-swing-the-work-life-balance/


SMG strengthens South ops, Sriram Sharma elevated
Mr Sharma will take over as the head of the Chennai operations in addition to the Bangalore office. He will report to Mallikarjunadas CR, CEO, SMG India
http://www.mxmindia.com/2012/03/smg-strengthens-south-operations-sriram-sharma-elevated/


NDTV goes for a new look
The logo has been changed; the tickers on the top and the right and left panels of the channel have been done away with, and most importantly: only 'important news' will be declared as 'breaking news'
http://www.mxmindia.com/2012/03/ndtv-good-times-presents-the-gadget-guru-conclave-awards-2012/


How the WPP and Interpublic Group fared in 2011
Reported revenue for WPP was up 11.4 per cent year-over-year to $16.05 billion while Interpublic Group of Cos reported that it nearly doubled its net income for 2011, up 96 per cent to $551.5 million
http://www.mxmindia.com/2012/03/how-the-wpp-and-interpublic-group-fared-in-2011/


[MxM Journalism Review] Why must TV news depend on print eds for analyses
Every week, Ranjona Banerji will write about a grouse. Either spewing venom or tongue-in-cheek
http://www.mxmindia.com/2012/03/why-tv-news-gets-print-eds-for-analyses/


PR Satheesh joins as President, Travel Trendz Tv
Mr Satheesh will spearhead the company's revenue opportunities and oversee the marketing and brand building of the channel
http://www.mxmindia.com/2012/03/pr-satheesh-joins-as-president-travel-trendz-tv/


Dunkin' Donuts to introduce savoury products at outlets in India
Quick service restaurant company Dunkin' Brands will localise its menu in India to have savoury products
http://www.mxmindia.com/2012/03/dunkin-donuts-to-introduce-savoury-products-at-outlets-in-india/


Kingfisher set to recount its 'Brand Journey' with Facebook Brand Timeline
The Good Times Ambassador is the first brand inIndiato switch to the new Facebook guidelines
http://www.mxmindia.com/2012/03/kingfisher-set-to-recount-its-brand-journey-with-facebook-brand-timeline/


NDTV Good Times presents the 'Gadget Guru Conclave & Awards' 2012
In its second year, the event comprises a conclave featuring master class sessions and an Experience Zone, culminating into one of the biggest tech awards night of the country
http://www.mxmindia.com/2012/03/ndtv-goes-for-a-new-look/


Prema Sagar to speak at 20th PR World Congress
The Biennial Event, held in Dubai, attracts global leadership of PR Industry
http://www.mxmindia.com/2012/03/prema-sagar-of-genesis-burson-marsteller-joins-list-of-speakers-at-20th-public-relations-world-congress/


Delhi to get a whiff of Gujarati flavour
The Gujarat Tourism is now branding one entire Reliance Metro Airport Express train for a period of three months with the 'Khushboo Gujarat ki' campaign
http://www.mxmindia.com/2012/03/delhi-to-get-a-whiff-of-gujarati-flavour/


RBNL announces Big Star Young Entertainer Awards 2012
The initiative is to acknowledge and encourage the young turks and honours stars with the potential to become tomorrow's superstars
http://www.mxmindia.com/2012/03/rbnl-announces-big-star-young-entertainer-awards-2012/


Anil Thakraney: Full service agencies must return
It's obvious that one of the reasons the industry produces such few media innovations is the break-down of the full service ad agency
http://www.mxmindia.com/2012/03/anil-thakraney-full-service-agencies-must-return/