Stories on 10th Oct '12

History TV18 @ 1: Factual, eclectic, successful
Niche channel History TV18 completes a year of redefining the factual entertainment genre
http://www.mxmindia.com/2012/10/history-tv18-1-factual-eclectic-successful/

CVL Srinivas to join GroupM as South Asia CEO
He will join GroupM early in 2013 to succeed Vikram Sakhuja as GroupM South Asia CEO after quitting Starcom Mediavest yesterday
http://www.mxmindia.com/2012/10/cvl-srinivas-to-join-groupm-as-south-asia-ceo/

... and Mallikarjunadas CR will head Starcom MediaVest in India
Starcom MediaVest India has announced CEO Mallikarjunadas CR will assume full responsibility for running the agency in India
http://www.mxmindia.com/2012/10/and-mallikarjunadas-cr-will-head-starcom-mediavest-in-india/

Interest in KBC is greater than IPL: MEC
The online study reveals consumer interest, media consumption and attitudes towards partnership platforms
http://www.mxmindia.com/2012/10/interest-in-kbc-is-greater-than-ipl-mec/

Young Track by Samyak Chakrabarty | Why SEC data doesn't reflect youth behaviour effectively
Samyak Chakrabarty explains why standard socio-economic classifications aren't always accurate while understanding Indian youth
http://www.mxmindia.com/2012/10/young-track-classifying-the-young-buyer/

Adwallz adds 6 new accounts to portfolio
Wall painting advertising solution agency Adwallz has recently bagged six new accounts, taking its total number of clients to nearly 50
http://www.mxmindia.com/2012/10/adwallz-adds-6-new-accounts-to-portfolio/

Jaldi 5 with Zafar Rais: Likes mean nothing
Zafar Rais, Founder and CEO, MindShift Interactive gives a peek into how the social media works for and more
http://www.mxmindia.com/2012/10/jaldi-5-with-zafar-rais-likes-mean-nothing/

BBC Good Food India launches kitchen-studio
BBC Good Food has launched its own kitchen-studio, where recipes and techniques will be developed and tested
http://www.mxmindia.com/2012/10/bbc-good-food-india-launches-kitchen-studio/

The Anchor: 5 trends to watch out for in the online travel portal space
Arun Athiappan explains why online travel is much more than bookings and reservations - it's an ecosystem by itself
http://www.mxmindia.com/2012/10/the-anchor-5-trends-to-watch-out-for-in-the-online-travel-portal-space/

Anil Thakraney: Bigg Boss: Same chhe!
One thing the channel, Colors, will struggle with is this: Having moved the show to the 9pm slot, they will have to walk the ugliness line very carefully, and be ready to censor out a whole lot of goodies. Else, they will come under the scanner of the morality brigade
http://www.mxmindia.com/2012/10/anil-thakraney-bigg-boss-same-chhe/

Signposts... October 10
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/10/signposts-october-10

Stories on 4th Oct '12

India out, advertisers still in!
India may be out of the T20 Cricket World Cup, but advertisers continue to cheer
http://www.mxmindia.com/2012/10/india-out-advertisers-still-in/

Jaldi 5 with Suresh Nimbalkar: Print is not declining
Suresh Nimbalkar, Senior Vice President, Hansa Research on sliding readership reflected in the IRS numbers
http://www.mxmindia.com/2012/10/jaldi-5-with-suresh-nimbalkar-print-is-not-declining/

Hungama.com has Intel inside
Intel Capital has announced 10 investments at its Intel Capital Global Summit, with $40 million pledged in new investments to help innovative companies. The amount invested in Hungama.com has not been disclosed
http://www.mxmindia.com/2012/10/hungama-com-has-intel-inside/


Week #39: Star Plus ahead as T20 hits HGECs
According to the recent ratings, Star Plus and Colors steer ahead. Star Cricket scores 4.5 for India-England match
http://www.mxmindia.com/2012/10/week-39-star-plus-ahead-as-t20-hits-hgecs/


Shailesh Kapoor: Is Appointment Viewing a myth?
Appointment viewership is the acid test for any programme, says Shailesh Kapoor in his weekly column, TV Trail
http://www.mxmindia.com/2012/10/week-39-star-plus-ahead-as-t20-hits-hgecs/


Paritosh Joshi: Of Marketing & Participative Curation
Consumers are no longer quiescent bovines who will passively feed on whatever the brandowner masters of the universe place before them, notes Paritosh Joshi
http://www.mxmindia.com/2012/10/paritosh-joshi-of-marketing-participative-curation/


Bipin Pandit is now COO of Ad Club
The Advertising Club, at its managing committee meeting following the AGM, unanimously decided to promote Bipin R Pandit as the chief operating officer of the club
http://www.mxmindia.com/2012/10/bipin-pandit-is-now-coo-of-ad-club/


Devika Dayal is National Revenue Head, A+E Networks |TV18
A+E Networks|TV18 has announced the elevation of Devika Dayal, Senior Vice-President, to National Revenue Head with immediate effect
http://www.mxmindia.com/2012/10/devika-dayal-is-national-revenue-head-ae-networks-tv18/


Reliance Big Magic enters US market
Reliance Broadcast Network's 'Big Magic International' has entered the United States, close on the heels of its launch in Canada, as part of its expansion and growth strategy. Dish Network is its exclusive distribution partner
http://www.mxmindia.com/2012/10/reliance-big-magic-enters-us-market/


Guinness recognises Divya Bhaskar's 'Gandhi Jayanti' record
Divya Bhaskar creates history for 'The Largest Gathering of people dressed as Gandhi' on the occasion of Gandhi Jayanti
http://www.mxmindia.com/2012/10/guinness-recognises-divya-bhaskars-gandhi-jayanti-record/


MTS launches mAD to break mobile ad clutter
Sistema Shyam TeleServices Limited (SSTL)has launched a service pioneered by MTS, aptly called "MTS mAd". The service provides leading brands a clutter-breaking means to engage with customers on a one-to-one basis
http://www.mxmindia.com/2012/10/mts-launches-mad-to-break-mobile-ad-clutter/


Cisco appoints Anil Bhasin to lead services business in India
Cisco has appointed Anil Bhasin to lead its Services division in India and South Asian Association for Regional Cooperation (SAARC) region
http://www.mxmindia.com/2012/10/cisco-appoints-anil-bhasin-to-lead-services-business-in-india/

Mindshift Interactive extends its arm to research
Mindshift Interactive has launched their research arm MindShift Metrics, which will decode the vast amount of data available over the internet, and share findings leading to insights, resulting in forming a strategy
http://www.mxmindia.com/2012/10/mindshift-interactive-extends-its-arm-to-research/

The Anchor: 5 reasons why premium online video streaming is the next big thing in India
The age of TV may not be imminent yet, but the internet is a strong rival - and quality online streaming content is a big reason
http://www.mxmindia.com/2012/10/the-anchor-5-reasons-why-premium-online-video-streaming-is-the-next-big-thing-in-india/


Debrief: Havells Wires: Lacks spark
Extremely disappointed with this effort. It’s a straightforward, boring, problem/solution ad, with none of the famous Havells magic
http://www.mxmindia.com/2012/10/debrief-havells-wires-lacks-spark/

Ranjona Banerji: Can we have more analyses as they did post-Romney-Obama debate
Our news television often wastes too much time allowing politicians to fight with each other on panels, rues Ranjona Banerji
http://www.mxmindia.com/2012/10/ranjona-banerji-can-we-have-more-analyses-as-they-did-post-romney-obama-debate/

Signposts... October 4
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts

http://www.mxmindia.com/2012/10/signposts-october-4/