Stories on 10th Oct '12

History TV18 @ 1: Factual, eclectic, successful
Niche channel History TV18 completes a year of redefining the factual entertainment genre
http://www.mxmindia.com/2012/10/history-tv18-1-factual-eclectic-successful/

CVL Srinivas to join GroupM as South Asia CEO
He will join GroupM early in 2013 to succeed Vikram Sakhuja as GroupM South Asia CEO after quitting Starcom Mediavest yesterday
http://www.mxmindia.com/2012/10/cvl-srinivas-to-join-groupm-as-south-asia-ceo/

... and Mallikarjunadas CR will head Starcom MediaVest in India
Starcom MediaVest India has announced CEO Mallikarjunadas CR will assume full responsibility for running the agency in India
http://www.mxmindia.com/2012/10/and-mallikarjunadas-cr-will-head-starcom-mediavest-in-india/

Interest in KBC is greater than IPL: MEC
The online study reveals consumer interest, media consumption and attitudes towards partnership platforms
http://www.mxmindia.com/2012/10/interest-in-kbc-is-greater-than-ipl-mec/

Young Track by Samyak Chakrabarty | Why SEC data doesn't reflect youth behaviour effectively
Samyak Chakrabarty explains why standard socio-economic classifications aren't always accurate while understanding Indian youth
http://www.mxmindia.com/2012/10/young-track-classifying-the-young-buyer/

Adwallz adds 6 new accounts to portfolio
Wall painting advertising solution agency Adwallz has recently bagged six new accounts, taking its total number of clients to nearly 50
http://www.mxmindia.com/2012/10/adwallz-adds-6-new-accounts-to-portfolio/

Jaldi 5 with Zafar Rais: Likes mean nothing
Zafar Rais, Founder and CEO, MindShift Interactive gives a peek into how the social media works for and more
http://www.mxmindia.com/2012/10/jaldi-5-with-zafar-rais-likes-mean-nothing/

BBC Good Food India launches kitchen-studio
BBC Good Food has launched its own kitchen-studio, where recipes and techniques will be developed and tested
http://www.mxmindia.com/2012/10/bbc-good-food-india-launches-kitchen-studio/

The Anchor: 5 trends to watch out for in the online travel portal space
Arun Athiappan explains why online travel is much more than bookings and reservations - it's an ecosystem by itself
http://www.mxmindia.com/2012/10/the-anchor-5-trends-to-watch-out-for-in-the-online-travel-portal-space/

Anil Thakraney: Bigg Boss: Same chhe!
One thing the channel, Colors, will struggle with is this: Having moved the show to the 9pm slot, they will have to walk the ugliness line very carefully, and be ready to censor out a whole lot of goodies. Else, they will come under the scanner of the morality brigade
http://www.mxmindia.com/2012/10/anil-thakraney-bigg-boss-same-chhe/

Signposts... October 10
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/10/signposts-october-10

Stories on 26th Jun

Will switching to youth entertainment work for Channel V?
While there is optimism, the industry and planners are keenly awaiting how the Star India music channel's switch to youth entertainment works in ratings and revenues
http://www.mxmindia.com/2012/06/will-the-switch-to-youth-entertainment-work-for-v/

Digital adoption by Asian CEOs limited to device ubiquity: MEC-CNBC study
MEC and CNBC announce the results of a regional study into this highly sought after yet often un-researched niche segment
http://www.mxmindia.com/2012/06/digital-adoption-by-asian-ceos-limited-to-device-ubiquity-mec-cnbc-study/

Starbucks set for festive season flag-off in Mumbai
Starbucks Coffee Co and its Indian joint venture partner Tata Group have plans to open around 40 stores by December
http://www.mxmindia.com/2012/06/starbucks-set-for-festive-season-flag-off-from-mumbai/

Local retailers partner global brands to launch own labels
Such alliances can provide the domestic partners with a slew of insights across the entire retailing process
http://www.mxmindia.com/2012/06/local-retailers-partner-global-brands-to-launch-own-labels/

SMG India offers Web+TV optimizer
This optimizer will sit within the TARDIIS suite - SMG's proprietary optimizer which is in use since 2006
http://www.mxmindia.com/2012/06/starcom-mediavest-offers-webtv-optimizer-in-india/

Havas arm launches mobile msgng platform
The platform allows companies to launch sophisticated, multi-country mobile messaging campaigns
http://www.mxmindia.com/2012/06/havas-arm-launches-mobile-msgng-platform/

Scarecrow bags corporate mandate for Religare
Scarecrow Communications bags creative mandate for the corporate brand of Religare Enterprises
http://www.mxmindia.com/2012/06/scarecrow-bags-corporate-mandate-for-religare/

Bang in the Middle is Veen's communication partner
Bang in the Middle will henceforth be responsible for managing the brand's health globally
http://www.mxmindia.com/2012/06/bang-in-the-middle-is-veens-communication-partner/

Dinesh Singh Rathore is COO, Madison Media Omega
Mr Rathore has over 17 years of experience in media, working with media agencies like Starcom MediaVest Group and Mudra
http://www.mxmindia.com/2012/06/dinesh-singh-rathore-is-coo-madison-media-omega/

A Jagannath joins LinkedIn to head trade marketing
Mr Jagannath's immediate focus will be to drive existing and new initiatives for LinkedIn's Marketing Solutions and Hiring Solutions portfolios
http://www.mxmindia.com/2012/06/a-jagannath-joins-linkedin-to-head-trade-marketing/

Bharti Airtel gears up to present Super Singer 7
The much awaited Airtel Super Singer 7 will be aired every Wednesday from June 27 onwards
http://www.mxmindia.com/2012/06/bharti-airtel-gears-up-to-present-super-singer-7/

RK Swamy Media wins Khazana Jewellery account
The account will be handled by the team under the leadership of K Satyanarayana, VP (west & south)

The Anchor: Mitrajit Bhattacharya on 5 areas where print (& mags in particular) need to upgrade their knowledge
Mitrajit Bhattacharya talks of ways of measuring a magazine's performance
http://www.mxmindia.com/2012/06/the-anchor-mitrajit-bhattacharya-on-5-areas-of-knowledge-building-for-print-magazines-in-particular/

Debrief: Britannia Bourbon Cappuccino: Power of insight
The young gen, at who Britannia Bourbon Cappuccino is targeted at, will connect with this stuff
http://www.mxmindia.com/2012/06/debrief-britannia-bourbon-cappuccino-power-of-insight/

Ranjona Banerji: TV does right by Baby Mahi!
In Freaking News, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/06/ranjona-banerji-tv-does-right-by-baby-mahi/