Stories on 12th Dec '12

Tot's the way ahead for Nick Jr
Nick Jr is being positioned as an ecosystem for pre-school kids and their moms.. Balle balle to that!
http://www.mxmindia.com/2012/12/tots-the-way-ahead-for-nick-jr/

Jaldi 5 with Kevin Vaz: Blockbusters to boom Bengal
Kevin Vaz on what viewers can expect from the new Jalsha Movies and why the channel is already a winner in the buzzing Bengal television market
http://www.mxmindia.com/2012/12/jaldi-5-with-kevin-vaz-blockbusters-to-boom-bengal/

MIB asks TRAI view on Central/State govt entry in cable
The Ministry of I&B has sought TRAI recommendation over the entry of Central/ State governments and their entities into broadcasting sector
http://www.mxmindia.com/2012/12/mib-asks-trai-view-on-centralstate-govt-entry-in-cable/

Bigg Boss 6, Jannat 2 top Whats-on-India trends
The Whats-on-India trends for Week 49 (December 2 to 8) indicate that Bigg Boss 6 has topped the Hindi GEC rankings and Jannat 2 leads amongst Hindi movies.
http://www.mxmindia.com/2012/12/bigg-boss-6-jannat-2-top-whats-on-india-trends/

Anil Thakraney: mxmindia to blame for cricket debacle!
While many theories are being belted out on this subject, I am entirely convinced it is the media and marketing in India which is behind the poor show of the Indian team
http://www.mxmindia.com/2012/12/anil-thakraney-mxmindia-to-blame-for-cricket-debacle/

Young Track: 4 purchase decisions influencers of urban Indian Youth
Samyak Chakravarty lists four key factors that influence buying decisions of the urban Indian youth
http://www.mxmindia.com/2012/12/young-track-4-purchase-decisions-influencers-of-urban-indian-youth/

The Anchor: 4 reasons why it's the last Wednesday we can have fun
Not quite the end of the world, but Dec 19 means the advent of figures and data and head-scratching for number crunchers. TAM time approaches!
http://www.mxmindia.com/2012/12/the-anchor-4-reasons-why-its-the-last-wednesday-we-can-have-fun/

Star CJ Alive celebrates 3 million customer milestone
Star CJ alive, the home shopping channel from the Star group, has announced its 3 millionth customer
http://www.mxmindia.com/2012/12/star-cj-alive-celebrates-3-million-customer-milestone/

FoodFood expanding in India, abroad
Food and food lifestyle channel FoodFood is now available on Tata Sky, channel no. 572. The channel has also increased its reach internationally by making an entry into Canada and Qatar
http://www.mxmindia.com/2012/12/foodfood-expanding-in-india-abroad/

Ormax Media strengthens research team
Anurag Bakhshi and Gautam Jain will lead the TV and film verticals
http://www.mxmindia.com/2012/12/ormax-media-strengthens-research-team/

My FM announces Jiyo Dil Se Awards
A unique initiative acknowledging the indomitable spirit showed by the common man
http://www.mxmindia.com/2012/12/my-fm-announces-jiyo-dil-se-awards/

Karisma Kapoor debuts as RJ on 92.7 Big FM's women-targeted show Big Memsaab
The actress is coming on board as a personal grooming and beauty expert on the special segment 'Big on Style', and will share tips on attire, accessories, make-up and hair

http://www.mxmindia.com/2012/12/karisma-kapoor-debuts-as-rj-on-92-7-big-fms-women-targeted-show-big-memsaab/

Stories on 28th Nov '12

A weekend of PR & Conversations
Four students of SIMC, Pune present a report of the two-day PRAXIS 2012 conference of PR and corporate communications professionals
http://www.mxmindia.com/2012/11/a-weekend-of-pr-conversations/

Bhaskar Das takes charge of DNA as CEO KU Rao to moves to corporate role @ Zee
Long-serving DNA CEO KU Rao moves to a corporate role at Zee, as Group CEO Dr Bhaskar Das to take charge
http://www.mxmindia.com/2012/11/bhaskar-das-takes-charge-of-dna-as-ceo-ku-rao-to-moves-to-corporate-role-zee/

Jaldi 5 with Amith Prabhu: PRAXIS brought together seniors & juniors in the PR and corp comm community
Amith Prabhu, co-chair PRAXIS 2012, reviews the conference that was held last week and what he would tell the industry captains who didn't turn up
http://www.mxmindia.com/2012/11/jaldi-5-with-amith-prabhu-praxis-brought-together-seniors-juniors-in-the-pr-and-corp-comm-community/

Thackeray funeral & Kasab execution lead to news viewership spike: Ormax study
The Bal Thackeray funeral and Ajmal Kasab execution cause a spike in news TV viewership, notes an Ormax Media study
http://www.mxmindia.com/2012/11/thackeray-funeral-kasab-execution-lead-to-news-viewership-spike-ormax-study/

Young Track by Samyak Chakrabarty: 4 key differences between youth in Europe and India
If the youth in Europe is more careful about spending, the Indian youth comes somewhere between his American and European counterparts
http://www.mxmindia.com/2012/11/young-track-by-samyak-chakrabarty-4-key-differences-between-youth-in-europe-and-india/

Fortune cooking oil wins the Master Brand Award
Master Brand Award is conferred upon the brands that appeal to mass value seeker to premium set of consumers, while constantly keeping in mind a consumer-centric FMCG approach
http://www.mxmindia.com/2012/11/fortune-cooking-oil-wins-the-master-brand-award/

AXN bags Silver at 2012 Marketing Events Awards
The channel won a silver award in the Best PR/Guerilla Marketing Stunt category for Cyril’s Family Vacation (Hawaii Edition)
http://www.mxmindia.com/2012/11/axn-bags-silver-at-2012-marketing-events-awards/

ESPN STAR Sports' Event Management Group on new high
The group has had an award-winning year with multi-year sponsorship renewals
http://www.mxmindia.com/2012/11/espn-star-sports-event-management-group-on-new-high/

The Anchor: After acquiring '24', 5 international soaps Indian GECs must adapt
A N Chorrea on 5 international soaps Indian general entertainment channels and look at acquiring and adapting
http://www.mxmindia.com/2012/11/the-anchor-after-acquiring-24-5-international-soaps-indian-gecs-must-adapt/

Anil Thakraney: Gujarat ad: Work of a lazy art director
A picture tells a thousand words but a pilfered picture tells a thousand lies, writes Anil Thakraney, commenting on the Gujarat Congress child malnutrition ad fiasco
http://www.mxmindia.com/2012/11/anil-thakraney-gujarat-ad-work-of-a-lazy-art-director/

Stories on 25th Oct '12

Only 59% (&not 87%) digitization achieved!
MxMIndia asked Television Street Maps (TSM) to conduct India’s first neutral survey of the extent of digitization in the 4 metros + Jaldi 5 with Joydip Kapadia, Business Head, TSM
http://www.mxmindia.com/?p=34266

Online theft severe threat to Pay TV: MPA
Online theft is a severe threat to the Pay Television business in Asia, notes a Media Partners Asia study
http://www.mxmindia.com/?p=34268

Jaspal Bhatti dies in a road accident
Leading satirist, actor and television host Jaspal Bhatt was killed in a road accident earlier today
http://www.mxmindia.com/?p=34294

Shailesh Kapoor | Bigg Host: Salman Sets New Standards
Unlike several other celebrated TV hosts, Salman’s real contribution to Bigg Boss goes way beyond his name. Evidently, he has immersed himself in the show, notes Shailesh Kapoor
http://www.mxmindia.com/?p=34301

Young Track by Samyak Chakrabarty | Mindset shifts impact youth behaviour
Noting the transformation in the way youngsters look at life, Samyak Chakrabarty highlights some examples of mindset shifts shaping youth behaviour since 2011
http://www.mxmindia.com/?p=34255

WWM launches week-long initiative to celebrate art
Mumbai will witness a week-long celebration of art through GoodHomes for Art, an initiative by Good Homes magazine to foster love for art and to make it accessible for all. The event is being held from October 29 to November 4
http://www.mxmindia.com/?p=34256

Dainik Bhaskar unveils 8-page gatefold 'Gateway to New Bhopal'
Dainik Bhaskar group is one of the few media houses equipped with machines that allow for multiple innovations
http://www.mxmindia.com/?p=34309

The Anchor: 6 reasons why Apple is the hottest personal tech company even a year after Steve Jobs
Wednesday's announcements should silence all those naysayers who believed Apple would lose its edge post-Steve Jobs, writes A N Chorrea
http://www.mxmindia.com/?p=34257

Anil Thakraney: Mallya's image is working against him
in the absence of public sympathy, whatever little hope Mallya has of a government-led bailout begins to fade. What is truly incredible is that in the face of such a mega challenge, he continues to be bombastic!
http://www.mxmindia.com/?p=34253

Debrief: Ford Figo: So then what's changed?
Figo is a good car at its price point. It definitely deserves better than this. If there's one change required, it's the ad itself
http://www.mxmindia.com/?p=34252

Signposts... October 25
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/?p=34333

Stories on 17th Oct '12

Sigh! What makes Gangnam Style and Kolaveri Di such a rage?
Why do some videos catch on virally and spread like wildfire, while others fail to ignite after an initial spark?
http://www.mxmindia.com/?p=33789

Jaldi 5 with Jaideep Shergill: Good PR is good storytelling
Acquired five years ago, Hanmer & Partners is today MSL India, a fully owned Publicis Groupe company and part of leading international public relations major, the MSL Group. Jaideep Shergill, CEO, MSL India spoke to MxMIndia on the new identity
http://www.mxmindia.com/?p=33784

Young Track | 5 key things to consider when marketing to youth
When looking at a young audience, marketers can afford to make no assumptions. Samyak Chakrabarty explains why
http://www.mxmindia.com/?p=33788

Mogae Digital launches Mobiya Trader
Mogae Digital has partnered with Mobiya to launch a suite of mobile classifieds services in India using the Mobiya Trader platform
http://www.mxmindia.com/?p=33787

Rakesh Sethi adds spice to Reliance Broadcast Network
Reliance Broadcast Network Limited (RBNL) has announced the appointment of well-known chef Rakesh Sethi as the Network Culinary Head, with the colloquial title of Big Chef
http://www.mxmindia.com/?p=33785

No TAM numbers for 9 weeks to ease digitization
The three industry bodies - the Indian Broadcasting Federation (IBF), the Indian Society of Advertisers (ISA) and the Advertising Agencies Association of India (AAAI) ask TAM to defer release of ratings data for nine weeks
http://www.mxmindia.com/?p=33836

Bye Bye Hanmer, it's now MSL India
MSL Group, Publicis Groupe’s flagship strategic communications and engagement company, has announced the rebranding of Hanmer MSL to MSL India
http://www.mxmindia.com/?p=33786

The Anchor: 5 tips from Vidya Heble on how to make writing copy-editor-friendly, if there is such a thing
Besides grammar and spelling, here are some other etiquette tips for writers
http://www.mxmindia.com/?p=33782

Anil Thakraney: Mr Khurshid, you screwed up!
Salman Khurshid conducted himself so shabbily that as a viewer, one was left wondering if one had erroneously switched into the Bigg Boss mad house
http://www.mxmindia.com/?p=33783

Ranjona Banerji: Lack of depth on telly
Ranjona Banerji reviews the fare on primetime news television and the morning papers and wherever else there’s news
http://www.mxmindia.com/?p=33840

Signposts... October 17
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/?p=33790

Stories on 10th Oct '12

History TV18 @ 1: Factual, eclectic, successful
Niche channel History TV18 completes a year of redefining the factual entertainment genre
http://www.mxmindia.com/2012/10/history-tv18-1-factual-eclectic-successful/

CVL Srinivas to join GroupM as South Asia CEO
He will join GroupM early in 2013 to succeed Vikram Sakhuja as GroupM South Asia CEO after quitting Starcom Mediavest yesterday
http://www.mxmindia.com/2012/10/cvl-srinivas-to-join-groupm-as-south-asia-ceo/

... and Mallikarjunadas CR will head Starcom MediaVest in India
Starcom MediaVest India has announced CEO Mallikarjunadas CR will assume full responsibility for running the agency in India
http://www.mxmindia.com/2012/10/and-mallikarjunadas-cr-will-head-starcom-mediavest-in-india/

Interest in KBC is greater than IPL: MEC
The online study reveals consumer interest, media consumption and attitudes towards partnership platforms
http://www.mxmindia.com/2012/10/interest-in-kbc-is-greater-than-ipl-mec/

Young Track by Samyak Chakrabarty | Why SEC data doesn't reflect youth behaviour effectively
Samyak Chakrabarty explains why standard socio-economic classifications aren't always accurate while understanding Indian youth
http://www.mxmindia.com/2012/10/young-track-classifying-the-young-buyer/

Adwallz adds 6 new accounts to portfolio
Wall painting advertising solution agency Adwallz has recently bagged six new accounts, taking its total number of clients to nearly 50
http://www.mxmindia.com/2012/10/adwallz-adds-6-new-accounts-to-portfolio/

Jaldi 5 with Zafar Rais: Likes mean nothing
Zafar Rais, Founder and CEO, MindShift Interactive gives a peek into how the social media works for and more
http://www.mxmindia.com/2012/10/jaldi-5-with-zafar-rais-likes-mean-nothing/

BBC Good Food India launches kitchen-studio
BBC Good Food has launched its own kitchen-studio, where recipes and techniques will be developed and tested
http://www.mxmindia.com/2012/10/bbc-good-food-india-launches-kitchen-studio/

The Anchor: 5 trends to watch out for in the online travel portal space
Arun Athiappan explains why online travel is much more than bookings and reservations - it's an ecosystem by itself
http://www.mxmindia.com/2012/10/the-anchor-5-trends-to-watch-out-for-in-the-online-travel-portal-space/

Anil Thakraney: Bigg Boss: Same chhe!
One thing the channel, Colors, will struggle with is this: Having moved the show to the 9pm slot, they will have to walk the ugliness line very carefully, and be ready to censor out a whole lot of goodies. Else, they will come under the scanner of the morality brigade
http://www.mxmindia.com/2012/10/anil-thakraney-bigg-boss-same-chhe/

Signposts... October 10
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/10/signposts-october-10