Stories on 11th Nov 14

What ails auto sales in India
The sentiment of the customer has turned positive towards only those brands that have got their fundamentals in place, writes Avik Chattopadhyay
http://www.mxmindia.com/2014/11/what-ails-auto-sales-in-india/

Ranjona Banerji: Will sucking up become worse in Delhi now that the 'bureau chief' being in charge of information and broadcasting?
Arun Jaitley takes over Information and Broadcasting from Prakash Jawadekar because he is seen as having better connections in the media
http://www.mxmindia.com/2014/11/ranjona-banerji-will-sucking-up-become-worse-in-delhi-now-that-the-bureau-chief-being-in-charge-of-information-and-broadcasting/

Mediaah! Why the new I&B ministry rejig is disappointing
If Prime Minister Narendra Modi was really keen on a compact government, combining ministries that could be orchestrated together, he should’ve got Communications and Information Technology minister Ravi Shankar Prasad to hold additional charge of I&B
http://www.mxmindia.com/2014/11/mediaah-why-the-new-ib-ministry-rejig-is-disappointing/

India Skills report highlights unique facets of the youth
The report is an effort to form the basis of an effective collaboration between the two ends of the Talent Supply Chain
http://www.mxmindia.com/2014/11/india-skills-report-highlights-unique-facets-of-the-youth/

Inaugural campaign for Champions Tennis League launched
The TVC marks itself as the first ever tennis super league commercial to be aired on national television
http://www.mxmindia.com/2014/11/inaugural-campaign-for-champions-tennis-league-launched/

2nd Edition of Radio City Freedom Awards announced
Musicians can send in their entries from 3rdNovember 2014 to 17th November 2014
http://www.mxmindia.com/2014/11/2nd-edition-of-radio-city-freedom-awards-announced/

What Ticks for Indian Consumers/ Women - Preeti Vyas and Tushar Vyas and Harish Nair
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Preeti Vyas and Tushar Vyas and Harish Nair
http://www.mxmindia.com/2014/11/what-ticks-for-indian-consumers-women-preeti-vyas-and-tushar-vyas-and-harish-nair/

Stories on 19th May 14

M&E expectations from Modi & Co
Media and entertainment stakeholders on what the twin sectors are hoping the Narendra Modi government will deliver
http://www.mxmindia.com/2014/05/me-expectations-from-modi-co/

Piyush Pandey, Jagdeep Kapoor & Harish Bijoor on what worked for Modi and the BJP
Brand Modi has been persistent, insistent and consistent, says Jagdeep Kapoor. You can only position and market something which is good and based on what the product is all about, says Piyush Pandey. Media organizations loved the amount of money that was spent in airing all of this for sure, says Harish Bijoor
http://www.mxmindia.com/2014/05/piyush-pandey-jagdeep-kapoor-harish-bijoor-on-what-worked-for-modi-and-the-bjp/

NewsStand: How various newspaper Page 1s covered Modi's ascent
A look at the front-pages of the Saturday, May 17, edition of a cross-section of leading news dailies
http://www.mxmindia.com/2014/05/newsstand-how-various-newspaper-page-1s-covered-modis-ascent/

Shailesh Kapoor: News Channels on May 16: Never A Dull Moment
Don't know about the country, but the media must be rejoicing the election of an articulate, media-savvy Prime Minister, writes Shailesh Kapoor
http://www.mxmindia.com/2014/05/shailesh-kapoor-news-channels-on-may-16-never-a-dull-moment/

Nihal Kaviratne shares simple home truths at IAA event
IAA India Chapter hosts Nihal Kaviratne, CBE & Chairman ICI Akzo Nobel at the inaugural IAA Young Turks Forum
http://www.mxmindia.com/2014/05/nihal-kaviratne-shares-simple-home-truths-at-iaa-event/

Zoya unveils first TVC; plans to add more stores across country
Zoya, which has so far taken the print and outdoor campaign route, has for the first time released a TVC on air
http://www.mxmindia.com/2014/05/zoya-unveils-first-tvc-plans-to-add-more-stores-across-country/

TEN Sports to broadcast DFB Cup
The prestigious German football competition will be aired on the TEN Network until 2018
http://www.mxmindia.com/2014/05/ten-sports-to-broadcast-dfb-cup/

Stories on 30th July '13

Accept, adapt, achieve: Apurva Purohit
Exclusive pre-release chat with the Radio City CEO whose book 'Lady, You'reNot A Man!' is being released on Aug 1
http://www.mxmindia.com/2013/07/accept-adapt-achieve-apurva-purohit/

Despite Omnicom-Publicis merger, WPP clear #1 in India
The newly formed Publicis Omnicom may narrowly topple the Interpublic group from its second spot in India
http://www.mxmindia.com/2013/07/despite-omnicom-publicis-merger-wpp-clear-1-in-india/

Return of the good times for TV18 & Network18
The company turned in a profit of Rs 5.9 crore after tax for the quarter as compared to a loss of Rs 23.5 crore in the previous year
http://www.mxmindia.com/2013/07/return-of-the-good-times-for-tv18-network18/

Ranjona Banerji: Childish, hysterical, inane News TV
It is a worthy knack of the media to take intelligent academics and make them sound like gibbering fools. We take grave events and then try to make them as trivial as possible, writes Ranjona Banerji
http://www.mxmindia.com/2013/07/ranjona-banerji-childish-hysterical-inane-news-tv/

Debrief: Toyota U Trust: 100% empathy
The commercial is single-minded and it doesn't bore you on repeat exposure as the focus stays on the problem for most of the duration, writes Anil Thakraney
http://www.mxmindia.com/2013/07/debrief-toyota-u-trust-100-empathy/

AdStrat: Bringing alive the 'sethani' with Amul Manthan campaign
Manthan as a story is very unique to brand Amul and platform which no other brand can ever claim. The challenge was to retain the earthy feeling and look of the earlier TVC...
http://www.mxmindia.com/2013/07/adstrat-bringing-alive-the-sethani-with-amul-manthan-campaign/

Guest Column by Saurabh Parmar: Branding in today's digital age of Brand-Consumer Interaction
With customers directly interacting with brands via social media, there are more brands making more noise via marketing and where technology is changing proximity and interactions between humans themselves, writes Saurabh Parmar
http://www.mxmindia.com/2013/07/guest-column-by-saurabh-parmar-branding-in-todays-digital-age-of-brand-consumer-interaction/

Stories on 8th Mar'13

Laadli day for women with media campaign
'I am Laadli', a social media campaign by Population First in collaboration with Leo Burnett, plans to help women celebrate themselves
http://www.mxmindia.com/?p=43214


By Invitation | Apurva Purohit: Seeta and Geeta
Salwar suit = behenji. Short skirt = hot young thing. Apurva Purohit is dismayed that when representing women, Indian advertising is still stuck in the dark ages
http://www.mxmindia.com/?p=43213


Paritosh Joshi: Saluting Rosa Parks
The much reviled television has everything to do with who the young, exuberant and unstoppable woman is is and how she got here, writes Paritosh Joshi
http://www.mxmindia.com/?p=43215


Shailesh Kapoor: Women's Day? TV Needs A Men's Day!
For the television industry, Women's Day should be even less relevant. After all, the woman is the boss of the television remote, notes Shailesh Kapoor
http://www.mxmindia.com/?p=43211


Anil Thakraney: Be a cool feminist
While one is all for feminism, I am allergic to militant feminists, the sort who are convinced that every single male walking the earth is a bloody misogynist, and the creep deserves to be immediately annihilated, writes Anil Thakraney
http://www.mxmindia.com/?p=43207


Ranjona Banerji: Tokenism at its worst
Tokenism and sweet little gestures around March 8 began to ring hollow quite a few years ago, rues Ranjona Banerji
http://www.mxmindia.com/?p=43240


Speaking of Which | Gender Defender
Being aware of bias in one's choice of words is among the first steps in an egalitarian world, writes Vidya Heble
 http://www.mxmindia.com/?p=43209


Media vehicles celebrate Women's Day
International Women's Day is being celebrated across various media platforms.
http://www.mxmindia.com/?p=43253


MxM announces self-defence workshops for all media organizations
Write to sales@mxmindia.com or call Alok Kapuria @ 9892832681 to organise a self-defence workshops in your organization
http://www.mxmindia.com/?p=43239


Digitization Phase II: Deadline round the corner
Supriya Sahu, Joint Secretary, MIB has said that amendments would be made soon in the digitization policy to switch off channels in phased manner

http://www.mxmindia.com/?p=43210

Stories on 26th Nov '12

MxM Mondays: Is India ready for cross-pollination between varying media functions?
Is the ground fertile in India, just as it happened in the US where a PR honcho was handed over charge of a creative ad network?
http://www.mxmindia.com/2012/11/mxm-mondays-is-india-ready-for-cross-pollination-between-varying-media-functions/

Effies 2012 judging reaches last leg, shortlist announced
The judging process for Effies 2012 is nearing completion as the shortlist has been announced by the Advertising Club
http://www.mxmindia.com/2012/11/effies-20102-judging-reaches-last-leg-shortlist-announced/

Rahul Johri is 'Media Professional of the Year' at World Brand Congress
Rahul Johri, Senior Vice President & General Manager - South Asia, Discovery Networks Asia-Pacific has been awarded the prestigious "Media Professional of the Year" award at the Global Awards for Brand Excellence 2012
http://www.mxmindia.com/2012/11/rahul-johri-is-media-professional-of-the-year-at-world-brand-congress/

Gucci committed to spend 'significant' money in India: Patrizio Di Marco
Italian fashion house Gucci is committed to making "significant" investments in India, says its president Patrizio Di Marco
http://www.mxmindia.com/2012/11/gucci-committed-to-spend-significant-money-in-india-patrizio-di-marco/

Jaldi 5 with Apurva Purohit: 'Great networking with fantastic women'
Apurva Purohit, CEO, Radio City 91.1 FM explains the rationale between 'Women at Work', Radio City's networking initiative for working women
http://www.mxmindia.com/2012/11/jaldi-5-with-apurva-purohit-great-networking-with-fantastic-women/

Amitabh Srivastava is South Asia head of Assoc for Intnl Broadcasting
Mr Srivastava will oversee the growth of AIB's membership in India, Sri Lanka, Bangladesh and Pakistan
http://www.mxmindia.com/2012/11/amitabh-srivastava-is-south-asia-head-of-assoc-for-intnl-broadcasting/

Highway On My Plate returns with 'Coast to Coast'
Hosts Rocky and Mayur explore the Indian coastline's food, in the new edition of Highway On My Plate on NDTV Good Times
http://www.mxmindia.com/2012/11/highway-on-my-plate-returns-with-coast-to-coast/

Chennai Live 104.8 FM to launch Vodafone Voice of Chennai
The radio show aims to give voice to people of Chennai who can discuss their problems and air their views
http://www.mxmindia.com/2012/11/chennai-live-104-8-fm-to-launch-vodafone-voice-of-chennai/

The Anchor: 5 challenges that PR in India still grapples with
PR is coming into its own in India, and as the industry evolves, PR practitioners are faced with a number of issues. Vivek Rana takes a look
http://www.mxmindia.com/2012/11/the-anchor-5-challenges-that-pr-in-india-still-grapples-with/

Anil Thakraney: Ad world needs a Yash Chopra
Even if the ads had boring scripts, which in fact most do (thanks to risk-averse clients), someone like Chopra would have made them look pretty
http://www.mxmindia.com/2012/11/anil-thakraney-ad-world-needs-a-yash-chopra/

Stories on 21st Sep '12

Promising tales of tiny, tall agencies
Exclusive pre-release look at The Free Press Journal's coffee table book on the not-so-big ad agencies
http://www.mxmindia.com/2012/09/promising-tales-of-tiny-tall-agencies/

GSF Accelerator is for the entrepreneurs and of the entrepreneurs: Rajesh Sawhney
Rajesh Sawhney, Founder, GSF Superangels will be launching GSF Accelerator, a multi-city start-up accelerator, on October 15, 2012. It will help start-up companies that are product oriented and primarily in the mobile, social, local and cloud space by providing them funds in line with global benchmarks
http://www.mxmindia.com/2012/09/gsf-accelerator-is-for-the-entrepreneurs-and-of-the-entrepreneurs-rajesh-sawhney/

Zee launches first ever 24/7 Bangla movie channel
Zee has taken another step in strengthening its position in the regional genre with its launch of 24-hour Bengali movie channel 'Zee Bangla Cinema', which goes on air on September 23
http://www.mxmindia.com/2012/09/zee-launches-first-ever-247-bangla-movie-channel/

Jaldi 5 with Supriyo Sinha, VP - Bengali Dailies, ABP
Supriyo Sinha of ABP is upbeat about Ebela, the group's recently-launched tabloid, which he says readers as well as advertisers are finding refreshing and exciting
http://www.mxmindia.com/2012/09/jaldi-5-with-supriyo-sinha-vp-bengali-dailies-abp/

Vice-President Hamid Ansari lauds relaunch of Frontline
The Hindu has relaunched fortnightly newsmag Frontline. The re-launch saw Vice-President Hamid Ansari lauding the effort
http://www.mxmindia.com/2012/09/vice-president-hamid-ansari-lauds-relaunch-of-frontline/

Fevicol Marine: the bond that remains even in water
The tried-and-trusted brand is further strengthening its message with entertaining commercials that reinforce the product's qualities
http://www.mxmindia.com/2012/09/fevicol-marine-the-bond-that-remains-even-in-water/

MxM Buzzer # 10 | Quiz on WPP
Presenting the Tenth edition of MxM Buzzer where the focus is on WPP
http://www.mxmindia.com/2012/09/mxm-buzzer-10-quiz-on-wpp/

Life's Lessons... Rana Barua on the 'Tough Love' advice he got from Apurva Purohit
The Law & Kenneth COO remembers the advice he received from his boss at Radio City, Apurva Purohit
http://www.mxmindia.com/2012/09/lifes-lessons-rana-barua-on-the-tough-love-advice-he-got-from-apurva-purohit/

Red FM launches 'Crime Chi Gheun Tak'
From September 27, 2012, Red FM will feature stories of ordinary individuals who have fought against crime - irrespective of their age, gender or profession
http://www.mxmindia.com/2012/09/red-fm-launches-crime-chi-gheun-tak/

Genesis Burson-Marsteller retains Visa
Genesis Burson-Marsteller, South Asia's leading integrated communications consultancy, announced it has signed on Visa, global leader in technology payments solutions
http://www.mxmindia.com/2012/09/genesis-burson-marsteller-retains-visa/

The Anchor:  4 ways marketers can attract women consumers
The personal touch is often the deal-clincher in reaching women consumers. Tips from Shivangi Gupta on how to achieve this without putting them off
http://www.mxmindia.com/2012/09/the-anchor-ways-marketers-can-targetattract-women-consumers/

Anil Thakraney: Media's lust for Aaradhya
Much to the Bachchan clan's dismay, I am sure, baby Aaradhya's snaps are all over the media. She' already become a celebrity in her own right
http://www.mxmindia.com/2012/09/anil-thakraney-medias-lust-for-aaradhya/

Ranjona Banerji: TV said Bandh was total, papers said partial
West Bengal chief minister Mamata Banerjee dominated headlines in both mediums, notes Ranjona Banerji
http://www.mxmindia.com/2012/09/ranjona-banerji-tv-said-bandh-was-total-papers-said-partial/

Signposts… September 21
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts-september-21/

Stories on 7th March

WOMEN'S DAY SPECIAL: Is the serial woman tellying it like it is?
From the home-loving traditional characters of the Tulsi era, to the modern-day Priya and her ilk, does the changing role of women in GECs reflect progress in Indian society, or is it just pandering to the advertiser?
http://www.mxmindia.com/2012/03/is-the-serial-woman-tellying-it-like-it-is/


WOMEN'S DAY SPECIAL: Rural women - how strong is their spending say?
The village is a big marketplace and though women there have not had much decision-making power down the years, they are slowly emerging as a voice to be reckoned with. Marketers, take note.
http://www.mxmindia.com/2012/03/rural-women-how-strong-is-their-spending-say/


WOMEN'S DAY SPECIAL: Apurva Purohit on 5 ways women can swing the work-life balance
Having it all also means doing it all - and since you can't have three heads and six pairs of hands, Apurva Purohit has a few tips on managing your life and staying sane.
http://www.mxmindia.com/2012/03/the-anchor-apurva-purohit-on-5-ways-women-can-swing-the-work-life-balance/


SMG strengthens South ops, Sriram Sharma elevated
Mr Sharma will take over as the head of the Chennai operations in addition to the Bangalore office. He will report to Mallikarjunadas CR, CEO, SMG India
http://www.mxmindia.com/2012/03/smg-strengthens-south-operations-sriram-sharma-elevated/


NDTV goes for a new look
The logo has been changed; the tickers on the top and the right and left panels of the channel have been done away with, and most importantly: only 'important news' will be declared as 'breaking news'
http://www.mxmindia.com/2012/03/ndtv-good-times-presents-the-gadget-guru-conclave-awards-2012/


How the WPP and Interpublic Group fared in 2011
Reported revenue for WPP was up 11.4 per cent year-over-year to $16.05 billion while Interpublic Group of Cos reported that it nearly doubled its net income for 2011, up 96 per cent to $551.5 million
http://www.mxmindia.com/2012/03/how-the-wpp-and-interpublic-group-fared-in-2011/


[MxM Journalism Review] Why must TV news depend on print eds for analyses
Every week, Ranjona Banerji will write about a grouse. Either spewing venom or tongue-in-cheek
http://www.mxmindia.com/2012/03/why-tv-news-gets-print-eds-for-analyses/


PR Satheesh joins as President, Travel Trendz Tv
Mr Satheesh will spearhead the company's revenue opportunities and oversee the marketing and brand building of the channel
http://www.mxmindia.com/2012/03/pr-satheesh-joins-as-president-travel-trendz-tv/


Dunkin' Donuts to introduce savoury products at outlets in India
Quick service restaurant company Dunkin' Brands will localise its menu in India to have savoury products
http://www.mxmindia.com/2012/03/dunkin-donuts-to-introduce-savoury-products-at-outlets-in-india/


Kingfisher set to recount its 'Brand Journey' with Facebook Brand Timeline
The Good Times Ambassador is the first brand inIndiato switch to the new Facebook guidelines
http://www.mxmindia.com/2012/03/kingfisher-set-to-recount-its-brand-journey-with-facebook-brand-timeline/


NDTV Good Times presents the 'Gadget Guru Conclave & Awards' 2012
In its second year, the event comprises a conclave featuring master class sessions and an Experience Zone, culminating into one of the biggest tech awards night of the country
http://www.mxmindia.com/2012/03/ndtv-goes-for-a-new-look/


Prema Sagar to speak at 20th PR World Congress
The Biennial Event, held in Dubai, attracts global leadership of PR Industry
http://www.mxmindia.com/2012/03/prema-sagar-of-genesis-burson-marsteller-joins-list-of-speakers-at-20th-public-relations-world-congress/


Delhi to get a whiff of Gujarati flavour
The Gujarat Tourism is now branding one entire Reliance Metro Airport Express train for a period of three months with the 'Khushboo Gujarat ki' campaign
http://www.mxmindia.com/2012/03/delhi-to-get-a-whiff-of-gujarati-flavour/


RBNL announces Big Star Young Entertainer Awards 2012
The initiative is to acknowledge and encourage the young turks and honours stars with the potential to become tomorrow's superstars
http://www.mxmindia.com/2012/03/rbnl-announces-big-star-young-entertainer-awards-2012/


Anil Thakraney: Full service agencies must return
It's obvious that one of the reasons the industry produces such few media innovations is the break-down of the full service ad agency
http://www.mxmindia.com/2012/03/anil-thakraney-full-service-agencies-must-return/

Stories on 2nd December

After TVCs, the next best thing
What makes an advertiser choose one medium over another? Experts share their views with MxM India on the big question.
http://www.mxmindia.com/2011/12/after-tvcs-the-next-best-thing/

Now, the likes of Airtel, Infosys and Wipro help you turn entrepreneur
Corporates like Bharti Airtel, Infosys, Wipro and Microland help staff turn entrepreneurs
http://www.mxmindia.com/2011/12/now-the-likes-of-airtel-infosys-and-wipro-fund-help-you-turn-entrepreneur/

Viacom 18 uses Measat for Asia beaming
Viacom 18 signs up for capacity on Measat-3a
http://www.mxmindia.com/2011/12/viacom-18-measat-tie-up/

Anil Thakraney: Adland blues - where the 'uncles' don't understand digital & 'dudes' don't know Real India
The so-called old-world creative directors, who have been weaned on TV commercials, will continue to thrive because TV isn't about to die in a hurry in this country. But when it comes to using the digital media for their clients, these TV heroes are zeroes.
http://www.mxmindia.com/2011/12/hard-knocks-the-creative-chasm/

Dial MSL if you'e a client in a crisis
MSLGROUP has announced the launch of a global Crisis Network of 50+ experts, to advise, guide and support clients in troubled times, connected by a proprietary real-time platform.
http://www.mxmindia.com/2011/12/dial-msl-if-youre-a-client-in-a-crisis/

Vizeum bags media duties of X S Real
Real estate developer from Chennai, X S Real has appointed Aegis Media's Vizeum India as its media AOR.
http://www.mxmindia.com/2011/12/vizeum-bags-media-duties-of-x-s-real/

Gilles Moutounet joins Future Group's Holii as CEO
Holii, a partnership between Future Ventures and Hidesign has announced the appointment of Gilles Moutounet as its Chief Executive Officer. Holii offers a unique range of bags and accessories that combines a distinct Indian design aesthetic with the high production standards of Hidesign.
http://www.mxmindia.com/2011/12/gilles-moutounet-joins-future-groups-holii-as-ceo/

TCS CEO N Chandrasekaran wins the Dataquest IT Person of the Year award 2011
Lifetime Achievement Award for Kiran Karnik; IT return electronic filing project wins the Pathbreaker of the Year award.
http://www.mxmindia.com/2011/12/tcs-ceo-n-chandrasekaran-wins-the-dataquest-it-person-of-the-year-award-2011/

The Anchor: 5 reasons radio will flourish, forever
Tune in, and cash in. The medium that reaches everyone everywhere is here to stay, and grow.
http://www.mxmindia.com/2011/12/the-anchor-5-reasons-radio-will-flourish/

Why need govts when u have anchors & editors?
In Freaking News, Ranjona Banerji finds there's confusion everywhere... in the papers and the news channels
http://www.mxmindia.com/2011/12/why-need-govts-when-u-have-anchors-editors/