Stories on 11th Jan '16

16 Trends in PR & Corp Comm in 2016
The communications profession is bound to see a lot of action, writes Amith Prabhu
http://www.mxmindia.com/2016/01/16-trends-in-pr-corp-comm-in-2016/

CES Despatch by Sridharan Narayan: The men from Shenzhen (and their cool new toys)
What is apparent is that most of the 'innovations' are actually commodities, writes Sridharan Narayan
http://www.mxmindia.com/2016/01/ces-despatch-by-sridharan-narayan-the-men-from-shenzhen-and-their-cool-new-toys/

Big Magic Ganga rebrands to Big Ganga
BIG Ganga has a deep understanding of the socio-cultural fabric & reflecting the pride of people from the region
http://www.mxmindia.com/2016/01/big-magic-ganga-rebrands-to-big-ganga/

No fakes, just the real deal - promises Askmebazaar.com in new campaignThe campaign was created to set the standard in authenticity via genuine branded goods, a new narrative for a brand-conscious Indian audience
http://www.mxmindia.com/2016/01/no-fakes-just-the-real-deal-promises-askmebazaar-com-in-new-campaign/

RAM Ratings for Week 52 - Dec 20-26, 2015
Presenting RAM Ratings for Week 52 of 2015... that's December 20-26, 2015

http://www.mxmindia.com/2016/01/ram-ratings-for-week-52-dec-20-26-2015/

Stories on 4th Jul 14

Just a week for Budget Day
Replaying the MxMIndia series powered by Bloomberg TV India where industry captains highlight their Budget Expectations
http://www.mxmindia.com/2014/07/just-a-week-for-budget-day/

BudgetSpeak #10: Suresh Balakrishna: Govt will have to take tough measures
There will be some steps taken in the next two Budgets to bring the economic growth on track, writes Suresh Balakrishna, CEO, BPN India
http://www.mxmindia.com/2014/07/budgetspeak-10-suresh-balakrishna-govt-will-have-to-take-tough-measures/

Shailesh Kapoor: OOH Media: Television Marketing's Favourite Indulgence
Upto 10-15% of marketing budgets of some new television launches are spent on just the Mumbai outdoor budget. There is no measurement of the impact. But by extension of that argument, there is no measurement of the wastage either, notes Shailesh Kapoor. Read more
http://www.mxmindia.com/2014/07/shailesh-kapoor-ooh-media-television-marketings-favourite-indulgence/

Ranjona Banerji: No commentators beyond cricket in our country
Getting commentators becomes extremely difficult when our expertise at the international level is so limited in possibly everything, writes Ranjona Banerji. Read more
http://www.mxmindia.com/2014/07/ranjona-banerji-no-commentators-beyond-cricket-in-our-country/

Godrej rolls out innovation-led contest with Talenthouse
Godrej in association with Talenthouse invites aspiring artist to design the new logo for innovation. Read more
http://www.mxmindia.com/2014/07/godrej-rolls-out-innovation-led-contest-with-talenthouse/

It's official. Sunil Lulla to join Grey as CMD
Senior mediaperson Sunil Lulla will join leading advertising agency network Grey Group India as Chairman & Managing Director for Grey Group India. Read more
http://www.mxmindia.com/2014/07/its-official-sunil-lulla-to-join-grey-as-cmd/

Getit opts for Maxus
The account will be managed by the Maxus New Delhi team. Read more
http://www.mxmindia.com/2014/07/getit-opts-for-maxus/

Himalaya unveils first TVC for men's facewash
The TVC tells the story of the importance of grooming in making a good impression

http://www.mxmindia.com/2014/07/himalaya-unveils-first-tvc-for-mens-facewash/