Stories on 7th Apr '17

Day 1 @ Goafest: It's celebration time
Acharya Balkrishna of Patanjali was the star speaker of Day 1 which also saw the presenting of the Media and Publisher Abby
http://www.mxmindia.com/?p=101699

Shailesh Kapoor: VOD Services: Bollywood's Latest Saviour
While original series were the talking point in the VOD space till a year ago, it's the film content available on VOD platforms that's an interesting point of study too, writes Shailesh Kapoor
http://www.mxmindia.com/?p=101694

Mindshare tops Media Abby again. Maxus & Madison in Top 3
There were a total of 1128 entries from 94 entrants. There were 53 awards given away, of which 10 were golds and 26 silvers. There was no Grand Prix given away
http://www.mxmindia.com/?p=101695

Ranjona Banerji: Let's examine the media's role in the destruction of India
"We are now told that "India's brave men" have been rescuing "Kashmiris". If there were floods in Bengal, would the headline read, "India's brave men rescue Bengalis"? Tamils? Gujaratis? Rajasthanis? How does India work for TV? Is Kashmir part of India or not? Or is it only about the subtext? Which as far as one can understand the petty mind of an Indian news anchor, might read like this: "Because there is a separatist movement in Kashmir, Kashmiris are inherently traitors to India. Kashmiris throw stones at the Indian Armed and Security Forces. Kashmiris can be Muslim. Kashmiris can be terrorists. Kashmiris can be pro-Pakistani. Therefore when the Indian Army conducts rescue operations in Kashmir, it is rescuing "Kashmiris" and not Indians and they do not deserve this help," writes Ranjona Banerji
http://www.mxmindia.com/?p=101698

Rediff appoints Siddhant Lahiri as Head - Strategic Planning in Mumbai
His experience spreads across categories like FMCG, Food, Beverages, Personal Care, OTC products and Automobiles
http://www.mxmindia.com/?p=101721

ASCI introduces a new initiative for its e-learning course
Announces an exciting Contest inviting practitioners to create a 60 sec Video on the theme - "An Advertising Brief is incomplete without the ASCI code"
http://www.mxmindia.com/?p=101723

Tenon Group revamps brand logo
The contemporized logo with its modern look, colour and lines captures the new positioning
http://www.mxmindia.com/?p=101722

Percept One announced as Transform Maharashtra's communication agency
It is an initiative by the Chief Minister of Maharashtra
http://www.mxmindia.com/?p=101648

Value 360 Communications announces partnership with Lewis
Lewis's global client roster will be able to tap into Value 360's local expertise
http://www.mxmindia.com/?p=101594

92.7 Big FM adds 14 new stations in one go
With the launch of additional 14 stations, 5 new stations will be added in Maharashtra and Goa (Pune, Nagpur, Kolhapur, Aurangabad and Ahmednagar), making it a total of 8 stations
http://www.mxmindia.com/?p=101724

Stories on 11th Jan '16

16 Trends in PR & Corp Comm in 2016
The communications profession is bound to see a lot of action, writes Amith Prabhu
http://www.mxmindia.com/2016/01/16-trends-in-pr-corp-comm-in-2016/

CES Despatch by Sridharan Narayan: The men from Shenzhen (and their cool new toys)
What is apparent is that most of the 'innovations' are actually commodities, writes Sridharan Narayan
http://www.mxmindia.com/2016/01/ces-despatch-by-sridharan-narayan-the-men-from-shenzhen-and-their-cool-new-toys/

Big Magic Ganga rebrands to Big Ganga
BIG Ganga has a deep understanding of the socio-cultural fabric & reflecting the pride of people from the region
http://www.mxmindia.com/2016/01/big-magic-ganga-rebrands-to-big-ganga/

No fakes, just the real deal - promises Askmebazaar.com in new campaignThe campaign was created to set the standard in authenticity via genuine branded goods, a new narrative for a brand-conscious Indian audience
http://www.mxmindia.com/2016/01/no-fakes-just-the-real-deal-promises-askmebazaar-com-in-new-campaign/

RAM Ratings for Week 52 - Dec 20-26, 2015
Presenting RAM Ratings for Week 52 of 2015... that's December 20-26, 2015

http://www.mxmindia.com/2016/01/ram-ratings-for-week-52-dec-20-26-2015/

Stories on 14th May '15

Why Sun shines more in Bengaluru
How & Why a Tamil channel like Sun is more popular than a Kannada GEC in Bengaluru, as per BARC data
http://www.mxmindia.com/2015/05/why-sun-shines-more-in-bengaluru/

Nepal Earthquake and Salman Khan Case - Tremors in Television Viewership as per BARC data
BARC India has shared some interesting data and analyses on the viewership numbers and trends of Hindi and English news channels given the news of the Nepal earthquake and the Salman Khan legal tangle
http://www.mxmindia.com/2015/05/nepal-earthquake-and-salman-khan-case-tremors-in-television-viewership-as-per-barc-data/

RBNL consolidates digital biz with ZO's Performics
ZenithOptimedia India's Performics has been appointed as the digital partner for the entire digital mandate with Reliance Broadcast Network Limited
http://www.mxmindia.com/2015/05/rbnl-consolidates-digital-biz-with-zos-performics/

Havas Media wins integrated media mandate of myITreturn.com
The account which includes both digital and traditional duties will be handled by the agency’s Mumbai office
http://www.mxmindia.com/2015/05/rbnl-consolidates-digital-biz-with-zos-performics/

Now Pakistanis too would turn Bigg Boss voyeurs
Pakistani television networks spending Rs 35-40 crore to buy Indian shows like Bigg Boss, Jodha Akbar
http://www.mxmindia.com/2015/05/now-pakistanis-too-would-turn-bigg-boss-voyeurs/

Tanishq celebrates mother-daughter relationship in latest ad film
Narrating the emotional bond of the mother-daughter duo, Tanishq celebrates the timeless relationship they share
http://www.mxmindia.com/2015/05/tanishq-celebrates-mother-daughter-relationship-in-latest-ad-film/

DDB Mudra West appoints Manoj Bhagat as GCD
Manoj joins the agency's Mumbai office from Greenapple Design

http://www.mxmindia.com/2015/05/ddb-mudra-west-appoints-manoj-bhagat-as-gcd/

Stories on 2nd Dec 14

Upclose with Rohit Ohri, Dentsu India
It was the opportunity that attracted him to the Exec Chairman job a little over three years back. And he's made the most of it!
http://www.mxmindia.com/2014/12/upclose-with-rohit-ohri-dentsu-india/

HDFC Life unveils new ad campaign
For the first time makes use of illusion technique to connect with a niche investor segment
http://www.mxmindia.com/2014/12/hdfc-life-unveils-new-ad-campaign/

Ranjona Banerji: Sympathy for the ill-informed DD anchor?
Once it was obvious just how she couldn’t cope, why didn’t DD take her off air? Surely, a few more skills are required in this job than a pretty face, asks Ranjona Banerji
http://www.mxmindia.com/2014/12/ranjona-banerji-sympathy-for-the-ill-informed-dd-anchor/

'Make love without fear', urges Durex via new campaign
Partners with Creativeland Asia and MTV on World AIDS Day
http://www.mxmindia.com/2014/12/make-love-without-fear-urges-durex-via-new-campaign/

'Your car, your wishes', exclaims BOI in new campaign
The campaign is for the Bank of India Vehicle Loan unit and has been shot by Pradeep Sarkar while the Production House is Apocalypse Filmworks
http://www.mxmindia.com/2014/12/your-car-your-wishes-exclaims-boi-in-new-campaign/

Raman Kumar to direct Big Magic show
Titled 'Bal Gopal Kare Dhamaal', the show will explore the equation between the common man and young Krishna in a modern-day setting
http://www.mxmindia.com/2014/12/raman-kumar-to-direct-big-magic-show/

Bibhash Jha appointed Head - Content & Carriage at SITI Cable
Jha will be based at the Corporate Office of SITI Cable, Noida
http://www.mxmindia.com/2014/12/bibhash-jha-appointed-head-content-carriage-at-siti-cable/

AdStrat: DDB Mudra unveils second phase of Volkswagen's Polo campaign
DDB Mudra West has used the New Polo's USP of '1.5L TDI engine' to great use in its proposition: Power, when you need it
http://www.mxmindia.com/2014/12/adstrat-ddb-mudra-unveils-second-phase-of-volkswagens-polo-campaign/

Himalaya Herbals unveils series of campaigns around new products
Natural and Pure emerge as strong messages in its new TVCs
http://www.mxmindia.com/2014/12/himalaya-herbals-unveils-series-of-campaigns-around-new-products/

Asian Paints launches 'Varna Maalai'
Launches unique TV serial colour combination guide designed exclusively for Tamil Nadu

http://www.mxmindia.com/2014/12/asian-paints-launches-varna-maalai/