Stories on 19th Jan 15

Ogilvy flag flies high as India's Most Effective
Effie 2014 saw Ogilvy & Mather as 'Agency of the Year' and Hindustan Unilever as 'Client of the Year'
http://www.mxmindia.com/2015/01/ogilvy-flag-flies-high-as-india%e2%80%99s-most-effective/

BBC's Sunita Rajan to head CNN's adsales in APAC
After 16 years at the Beeb, veteran broadcast marketer joins the CNN International to head adsales in Asia Pacific
http://www.mxmindia.com/2015/01/bbcs-sunita-rajan-to-head-cnns-adsales-in-apac/

Amith Prabhu: Time for real Reputation Management professionals in Politics
Political communications is tricky and at the same time it can also be a straight forward business, writes Amith Prabhu
http://www.mxmindia.com/2015/01/amith-prabhu-time-for-real-reputation-management-professionals-in-politics/

Centre approves conduct of FM Phase-Ill auctions and migration of Private FM Radio licenses
As of now, with the implementation of two phases of private FM Radio, there are 243 private FM channels in operation in 86 cities of the country, spanning 26 States and 3 Union Territories
http://www.mxmindia.com/2015/01/centre-approves-conduct-of-fm-phase-ill-auctions-and-migration-of-private-fm-radio-licenses/

RedInk Awards for Excellence in Journalism announced
The Journalism Awards have been instituted to promote best practices among journalists and encourage good quality writing, fair play and high ethical standards
http://www.mxmindia.com/2015/01/redink-awards-for-excellence-in-journalism-announced/

Boost unveils new anthem to cheer cricket champions
The anthem is all about being committed to the game and not stopping even after winning
http://www.mxmindia.com/2015/01/boost-unveils-new-anthem-to-cheer-cricket-champions/

Leo Burnett appoints Rachita Dutta as Business Head
Rachita will work closely with Samir Gangahar to help grow the agency's revenue
http://www.mxmindia.com/2015/01/leo-burnett-appoints-rachita-dutta-as-business-head/

Itochu Cable Systems announces partnership with Amagi
To leverage Amagi's TV content localization platform to air Japanese copyrighted content in foreign countries with licensing and piracy safeguards

http://www.mxmindia.com/2015/01/itochu-cable-systems-announces-partnership-with-amagi/

Stories on 9th Jan '15

The Most Annoying Buzzwords of 2014
Eleven industry captains on the buzzwords they've hated so much. (Hint: Big Data & Viral top the list)
http://www.mxmindia.com/2015/01/the-most-annoying-buzzwords-of-2014/

Ranjona Banerji: The uncomfortable truths the Charlie Hebdo attack makes us face
Charlie Hebdo pushed the boundaries fearlessly. Most publications will not go so far for a number of reasons writes Ranjona Banerji
http://www.mxmindia.com/2015/01/ranjona-banerji-the-uncomfortable-truths-the-charlie-hebdo-attack-makes-us-face/

Shailesh Kapoor: World Cup 2015: The Lull Before The Marketing Storm
Compared to all the previous World Cups, the upcoming 2015 World Cup offers the best marketing opportunities to everyone with a stake in the game, writes Shailesh Kapoor
http://www.mxmindia.com/2015/01/shailesh-kapoor-world-cup-2015-the-lull-before-the-marketing-storm/

TAM datafor Hindi and Regional GECs in Week 1
Presenting TAM numbers for Week 1 (Dec 28, 2014 to Jan 3, 2015) for Hindi and select Regional General Entertainment Channels in key India markets
http://www.mxmindia.com/2015/01/tam-%E2%80%8Bdata-for-hindi-%E2%80%8Band-regional-%E2%80%8B%E2%80%8Bgec%E2%80%8Bs%E2%80%8B-in-week-%E2%80%8B1%E2%80%8B/

Orchard gets Vinod Eshwer & Neel Roy Cruz as ECDs in BLR
The duo joins from McCann Bangalore and will report to Leo Burnett India CCO Raj Deepak Das
http://www.mxmindia.com/2015/01/orchard-gets-vinod-eshwer-neel-roy-cruz-as-ecds-in-blr/

Amagi announces deployment of Cloudport for MOC
Amagi has enabled MOC to launch its channel at a fraction of traditional satellite/fiber infrastructure costs
http://www.mxmindia.com/2015/01/amagi-announces-deployment-of-cloudport-for-moc/

Grey appoints Shilpa Chitre as Head of Human Resources
Her mandate at GREY group is to grow its talent strength and accelerate its human processes
http://www.mxmindia.com/2015/01/grey-appoints-shilpa-chitre-as-head-of-human-resources/

Vserv appoints Shailesh Varudkar as VP - Global Business Operations
Ropes in former Vodafone executive to bolster smart data opportunity in emerging markets
http://www.mxmindia.com/2015/01/vserv-appoints-shailesh-varudkar-as-vp-global-business-operations/

Metigon to handle PR mandate of JBM Auto, One Digital and JK Fenner
Metigon will help the company in strategic positioning and image building for its bus brands in the country
http://www.mxmindia.com/2015/01/metigon-to-handle-pr-mandate-of-jbm-auto-one-digital-and-jk-fenner/

Global Communication Conference focuses on new horizons
Communication professionals from across the world gathered for the conference with the theme of "Breaking Barriers - Creating new communication horizon

http://www.mxmindia.com/2015/01/global-communication-conference-focuses-on-new-horizons/

Stories on 23rd February

Is more the merrier for Kannada news TV?
The Kannada news channel space has been abuzz with action and new launches, the latest being Public TV. Is there room for so many?
http://www.mxmindia.com/2012/02/is-more-the-merrier-for-kannada-news-channels/

Will private FM soon be allowed to freely air news?
The Government will be setting up a Central Monitoring System for content, following which restriction of content including news will be removed.
http://www.mxmindia.com/2012/02/will-private-fm-soon-be-allowed-to-air-news-sans-restrictions/

Big Bazaar brings new recipe to boost sales
The value retail chain is not just retailing grain, but grinding it, kneading the dough and even making chappatis for its consumers - at no extra cost
http://www.mxmindia.com/2012/02/big-bazaar-brings-new-recipe-to-boost-sales/

DraftFCB+Ulka launches Asterii Analytics
Asterii Analytics will be head quartered in Mumbai with Niteen Bhagwat as the executive director and CEO.
http://www.mxmindia.com/2012/02/draftfcbulka-launches-asterii-analytics/

What's a PR agency doing with a marketing head? Quick chat with Genesis CMO Judith Ostronic
As Chief Marketing Officer, Judith Ostronic will serve as the head of both marketing and new business development for Genesis Burson-Marsteller.
http://www.mxmindia.com/2012/02/whats-a-pr-agency-doing-with-a-marketing-head-quick-chat-with-genesis-cmo-judith-ostronic/

9XM to start Jalwa for older audiences
On February 25, India's music TV segment will see one more channel launch -9x Jalwa - 9x Media's second Bollywood music channel after 9xm.
http://www.mxmindia.com/2012/02/9xm-to-start-jalwa-for-older-audiences/

IIM prof Dr Nagesh Rao is MICA Director
Dr Rao comes to MICA from the Indian Institute of Management, Ahmedabad.
http://www.mxmindia.com/2012/02/iim-prof-dr-nagesh-rao-is-mica-director/

Amagi announces operations in 35 cities
Ushers the power of TV advertising to hundreds of SME businesses
http://www.mxmindia.com/2012/02/amagi-announces-operations-in-35-cities/

Tamil KBC begins on Feb 27
Neengalum Vellalam Oru Kodi, hosted by actor Suriya, launches on February 27 at 8pm on Vijay TV, and will be shown Monday to Thursday.
http://www.mxmindia.com/2012/02/tamil-kbc-begins-on-feb-27/

The Anchor: 5 Challenges for film & entertainment industry in the digital space
infrastructure, piracy, and a fragmented industry are some of the challenges facing content owners in the digital space, says Jai Maroo
http://www.mxmindia.com/2012/02/the-anchor-5-challenges-for-film-entertainment-industry-in-the-digital-space/

Debrief: Didn't smell the coffee (but loved the innovation)!
Hence I shall do my evaluation purely on the presumption that most readers were able to smell it. If that is the case, it's a kick-ass innovation and needs to be applauded
http://www.mxmindia.com/2012/02/debrief-didnt-smell-the-coffee-but-loved-the-innovation/

Of Un-Saif celebs & hysterical cricket journos
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/of-un-saif-celebs-hysterical-cricket-journos/

The Economist circulation in India grows 26% y-o-y
The world wide circulation of The Economist has passed the 1.5 million mark for the first time
http://www.mxmindia.com/2012/02/the-economist-circulation-in-india-grows-26-y-o-y/