Stories on 13th Oct '15

Time for the media to wake up!
Most media has realised that its primary role is adversarial when it comes to the government, writes
Ranjona Banerji
http://www.mxmindia.com/2015/10/time-for-the-media-to-wake-up/

Milestone Brandcom appoints Ujjwal Anand to head its Rural & Experiential Division
Anand will head the agency's experiential offerings with a focus on emerging markets and emerging consumer class (ECC) across the  rural and urban markets
http://www.mxmindia.com/2015/10/milestone-brandcom-appoints-ujjwal-anand-to-head-its-rural-experiential-division/

Leo Burnett appoints Sachin Das Burma as Group ECD
Sachin joins from Draft FCB Ulka where he was Group Creative Director
http://www.mxmindia.com/2015/10/leo-burnett-appoints-sachin-das-burma-as-group-ecd/

Head & Shoulders unveils new cricket-inspired campaign
The cricket commentary-inspired campaign hopes to stand out in the clutter of cricket-style communication
http://www.mxmindia.com/2015/10/head-shoulders-unveils-new-cricket-inspired-campaign/

FCB Ulka celebrates women power in new TVC
The film captures a few dimensions where women are excelling like entertainment, sports & engineering
http://www.mxmindia.com/2015/10/fcb-ulka-celebrates-women-power-in-new-tvc/

DishTV adds Gemporia TV to its portfolio
Takes the total shopping channel count to 9 channels
http://www.mxmindia.com/2015/10/dishtv-adds-gemporia-tv-to-its-portfolio/

Fever FM hikes ad rates
Since entering the market nine years ago, Fever FM has established itself as a leader in its four markets

http://www.mxmindia.com/2015/10/fever-fm-hikes-ad-rates/

Stories on 1st Sep '15

There Is No Alternative to Arnab!
BARC data shows how the ratings of channels & shows is impacted when star presenters are absent... Goswami included
http://www.mxmindia.com/2015/09/there-is-no-alternative-to-arnab/

Thoughtblurb appoints Rajan Narayan as CEO
Rajan Narayan is known by industry peers for his quick turnarounds and is a part of several growth stories
http://www.mxmindia.com/2015/09/thoughtblurb-appoints-rajan-narayan-as-ceo/

92.7 Big FM unveils new logo
92.7 BIG FM, today, ranks second at an all-India level
http://www.mxmindia.com/2015/09/92-7-big-fm-unveils-new-logo/

Ranjona Banerji: So how long news channels take to prove me wrong in my defence of their coverage of the Sheena Bora murder case?
Because it was not just the primetime debates but also the all-day broadcasts which have anchors, reporters, random guests and members of the general public all attributing motive as well as diagnosing the prime accused, writes Ranjona Banerji
http://www.mxmindia.com/2015/09/ranjona-banerji-so-how-long-news-channels-take-to-prove-me-wrong-in-my-defence-of-their-coverage-of-the-sheena-bora-murder-case/

Asymmetrique bags Taurian World School media biz
Taurian World School based out of Ranchi, India, is a premier educational institute that promotes the holistic development of students
http://www.mxmindia.com/2015/09/asymmetrique-bags-media-account-for-taurian-world-school/

Rose Huskey joins Maxus as APAC Client Leadership Head
Based out of Singapore, Rose will be responsible for ensuring that the client’s experience is world class
http://www.mxmindia.com/2015/09/rose-huskey-joins-the-maxus-regional-team-as-apac-client-leadership-head/

HDS appoints Surya Narayanan as Biz Head
Besides digital marketing, Surya has the experience of working in traditional creative agencies including JWT and Leo Burnett

http://www.mxmindia.com/2015/09/hds-appoints-surya-narayanan-as-the-head-of-business/

Stories on 9th Jan '15

The Most Annoying Buzzwords of 2014
Eleven industry captains on the buzzwords they've hated so much. (Hint: Big Data & Viral top the list)
http://www.mxmindia.com/2015/01/the-most-annoying-buzzwords-of-2014/

Ranjona Banerji: The uncomfortable truths the Charlie Hebdo attack makes us face
Charlie Hebdo pushed the boundaries fearlessly. Most publications will not go so far for a number of reasons writes Ranjona Banerji
http://www.mxmindia.com/2015/01/ranjona-banerji-the-uncomfortable-truths-the-charlie-hebdo-attack-makes-us-face/

Shailesh Kapoor: World Cup 2015: The Lull Before The Marketing Storm
Compared to all the previous World Cups, the upcoming 2015 World Cup offers the best marketing opportunities to everyone with a stake in the game, writes Shailesh Kapoor
http://www.mxmindia.com/2015/01/shailesh-kapoor-world-cup-2015-the-lull-before-the-marketing-storm/

TAM datafor Hindi and Regional GECs in Week 1
Presenting TAM numbers for Week 1 (Dec 28, 2014 to Jan 3, 2015) for Hindi and select Regional General Entertainment Channels in key India markets
http://www.mxmindia.com/2015/01/tam-%E2%80%8Bdata-for-hindi-%E2%80%8Band-regional-%E2%80%8B%E2%80%8Bgec%E2%80%8Bs%E2%80%8B-in-week-%E2%80%8B1%E2%80%8B/

Orchard gets Vinod Eshwer & Neel Roy Cruz as ECDs in BLR
The duo joins from McCann Bangalore and will report to Leo Burnett India CCO Raj Deepak Das
http://www.mxmindia.com/2015/01/orchard-gets-vinod-eshwer-neel-roy-cruz-as-ecds-in-blr/

Amagi announces deployment of Cloudport for MOC
Amagi has enabled MOC to launch its channel at a fraction of traditional satellite/fiber infrastructure costs
http://www.mxmindia.com/2015/01/amagi-announces-deployment-of-cloudport-for-moc/

Grey appoints Shilpa Chitre as Head of Human Resources
Her mandate at GREY group is to grow its talent strength and accelerate its human processes
http://www.mxmindia.com/2015/01/grey-appoints-shilpa-chitre-as-head-of-human-resources/

Vserv appoints Shailesh Varudkar as VP - Global Business Operations
Ropes in former Vodafone executive to bolster smart data opportunity in emerging markets
http://www.mxmindia.com/2015/01/vserv-appoints-shailesh-varudkar-as-vp-global-business-operations/

Metigon to handle PR mandate of JBM Auto, One Digital and JK Fenner
Metigon will help the company in strategic positioning and image building for its bus brands in the country
http://www.mxmindia.com/2015/01/metigon-to-handle-pr-mandate-of-jbm-auto-one-digital-and-jk-fenner/

Global Communication Conference focuses on new horizons
Communication professionals from across the world gathered for the conference with the theme of "Breaking Barriers - Creating new communication horizon

http://www.mxmindia.com/2015/01/global-communication-conference-focuses-on-new-horizons/

Stories on 6th Jan '15

What the Stars Foretell for Creative Professionals in 2015
The second of a two-part forecast by Ganeshaspeaks.com, India's #1 astro services provider. Exclusively for MxMIndia readers
http://www.mxmindia.com/2015/01/what-the-stars-foretell-for-creative-professionals-in-2015/

Gaurav Jeet Singh to head media services at Unilever South Asia
He replaces Atit Mehta as head of media services who has quit the company
http://www.mxmindia.com/2015/01/gaurav-jeet-singh-to-head-media-services-at-unilever-south-asia/

Ranjona Banerji: Battle of the Boat
Anyone who has questions about the boat is a traitor and a Congress agent and anyone who swallows every MoD press release is an uber-patriot, writes Ranjona Banerji
http://www.mxmindia.com/2015/01/ranjona-banerji-battle-of-the-boat/

Aman Mannan appointed Group ECD at Leo Burnett
He will work closely with Raj Deepak Das towards creating work that strongly reflects the agency?s HumanKind philosophy
http://www.mxmindia.com/2015/01/aman-mannan-appointed-group-ecd-at-leo-burnett/

It's People, Product & Profit for Saurabh Varma, Leo Burnett Group CEO
The Leo Group CEO writes a mail to his team reminding them of the ambition to be among the Top 5 creative agencies in the world within the next the two years
http://www.mxmindia.com/2015/01/its-people-product-profit-for-saurabh-varma-leo-burnett-group-ceo/

Polycab launches new campaign to push its brand identity
The new commercial, directed by Pradeep Sarkar and launched by RK Swamy BBDO group highlights the vision of Polycab to provide happiness to people
http://www.mxmindia.com/2015/01/polycab-launches-new-campaign-to-push-its-brand-identity/

#fame raises $10mn in round 2 financing from TTN Ventures
Funding to drive scale-up of #fame's original video content, talent network and regional expansion
http://www.mxmindia.com/2015/01/fame-raises-10mn-in-round-2-financing-from-ttn-ventures/

Ola unveils first-ever brand campaign - Chalo Niklo
The campaign highlights the evolving consumer usage pattern for cabs - from planned travel to spontaneous movement
http://www.mxmindia.com/2015/01/ola-unveils-first-ever-brand-campaign-chalo-niklo/

94.3 Radio One launches new CSR campaign
Uday Benegal, Vicky Ratnanai,  Dalip Tahil, Shriya Saran, Rehan Poncha, Mickey Mehta and Meera Sanyal join Host Hrishi K in a live dialogue to launch campaign

http://www.mxmindia.com/2015/01/94-3-radio-one-launches-new-csr-campaign/

Stories on 1st Jul 14

Building a future ready organisation: Harish Manwani
Text of the Hindustan Unilever chairman's speech at the AGM yesterday where he spoke of Unilever's five-pronged approach to remain future ready
http://www.mxmindia.com/2014/07/building-a-future-ready-organisation-harish-manwani/

BudgetSpeak #7: R S Sodhi: No toll for milk tankers on highways, please...
There is a need to exempt milk tanker from the levy of toll charge which is being paid on the express and national highways, writes R S Sodhi, Managing Director, Gujarat Cooperative Milk Marketing Federation  Ltd (GCMMF)/(AMUL)
http://www.mxmindia.com/2014/07/budgetspeaks-7-r-s-sodhi-no-toll-for-milk-tankers-on-highways-please/

Sunil Lulla heading Grey-wards?
While it's confirmed that Sunil Lulla has decided to move on from BCCL, there is no confirm to the buzz in adland that he's joining Grey
http://www.mxmindia.com/2014/07/sunil-lulla-heading-grey-wards/

Fox Traveller turns to Fox Life, seeks to tap new audiences
This will give the channel two big advantages - the current winning mix of positioning and content, and a fresh and exciting global library
http://www.mxmindia.com/2014/07/fox-traveller-turns-to-fox-life-seeks-to-tap-new-audiences/

Ranjona Banerji: Silence, outrage & much fawning over the PM
There is an odd silence from the Central government on the Nihalchand Meghwal case and an even odder reluctance from the media to do its usual hammer and tongs act, notes Ranjona Banerji
http://www.mxmindia.com/2014/07/ranjona-banerji-silence-outrage-much-fawning-over-the-pm/

Leo Burnett appoints new senior cadres into its fold
Prajato Guha Thakurta and Sachin Kamble come on board as Associate ECDs
http://www.mxmindia.com/2014/07/leo-burnett-appoints-new-senior-cadres-into-its-fold/

DDB Remedy unveils new TVC for Gelusil
The insight behind the campaign was based on the fact that Indians tend to ignore acidity
http://www.mxmindia.com/2014/07/ddb-remedy-unveils-new-tvc-for-gelusil/

Samaya TV appoints Fourth Dimension as media sales partner
The collaboration will enable them to reach out to advertisers across India through the strong sales network
http://www.mxmindia.com/2014/07/samaya-tv-appoints-fourth-dimension-as-media-sales-partner/

IAA to host knowledge seminar in Nashik
The India chapter of the International Advertising Association will see digital experts addressing real estate developers and professionals on ways and means to exploit the digital media
http://www.mxmindia.com/2014/07/iaa-to-host-knowledge-seminar-in-nashik/

Stories on 23rd Apr '14

It's Amazon v/s Flipkart & Snapdeal
Amazon lures online retailers from Indian rivals Flipkart and Snapdeal expanding range for same-day delivery
http://www.mxmindia.com/2014/04/its-amazon-vs-flipkart-snapdeal/

Lowe Lintas registers 100 business wins in 15 months
The wins have come across its seven divisions and nine offices in India
http://www.mxmindia.com/2014/04/lowe-lintas-registers-100-business-wins-in-15-months/

Omnicom aligns search, social & performance mktng under Resolution Media
Omnicom Media Group India has aligned its search, social and performance marketing operations under Resolution Media
http://www.mxmindia.com/2014/04/omnicom-aligns-search-social-performance-mktng-under-resolution-media/

Sorbojeet Chatterjee moves from dna to Zeel
Sorbojeet Chatterjee has joined ZEEL as Senior Vice President, Marketing for the cluster of Hindi GECs
http://www.mxmindia.com/2014/04/big-switch-sorbojeet-chatterjee-moves-from-zee-medias-dna-to-zeels-hindi-gec-cluster/

Raj Deepak Das joins Leo Burnett as CCO
Raj will be based in Mumbai and will work closely with Saurabh Varma
http://www.mxmindia.com/2014/04/raj-deepak-das-joins-leo-burnett-as-cco/

Sujay Kutty appointed as Channel Head, ETV Bangla & Oriya
The move will bring in a concentrated effort towards building both the channels in the space
http://www.mxmindia.com/2014/04/sujay-kutty-appointed-as-channel-head-etv-bangla-oriya/

Ije Nwokorie appointed new Design jury head at Cannes
Ije replaces Karl Heiselman following his recent departure from Wolff Olins to Apple

http://www.mxmindia.com/2014/04/ije-nwokorie-appointed-new-design-jury-head-at-cannes/

Stories on 21st Apr '14

Shifts in consumer spending and speed of tech change a threat to M&E
A PwC survey of entertainment and media CEOs across 33 countires throws up some interesting findings
http://www.mxmindia.com/2014/04/shifts-in-consumer-spending-and-speed-of-tech-change-a-threat-to-me/

Jabong goes for Bang in the Middle
BITM has already started the work on new Summer Campaign slated to be released soon
 http://www.mxmindia.com/2014/04/jabong-goes-for-bang-in-the-middle/

Final Awards deadlines: Goafest Abbys to April 23, Kyoorius to April 28
The deadline for receiving entries for both awards have been extended
 http://www.mxmindia.com/2014/04/final-awards-deadlines-goafest-abbys-to-april-23-kyoorius-to-april-28/

Thoughtblurb appointed AoR for Sheth Developers
The agency's mandate would be to enhance its brand value in the marketplace
 http://www.mxmindia.com/2014/04/thoughtblurb-appointed-aor-for-sheth-developers/

Sony to manage digital assets of Zee Music
The deal will see Sony Music manage all digital assets for Zee Music's upcoming Bollywood releases
 http://www.mxmindia.com/2014/04/sony-to-manage-digital-assets-of-zee-music/

Durga Raghunath elevated at Network18 Digital
She was earlier the CEO of Firstpost.com, the leading news and opinion portal from the group
 http://www.mxmindia.com/2014/04/durga-raghunath-elevated-at-network18-digital/

Amith Prabhu: Four major international PR events not to miss in 2014
For someone with over a decade in the profession, attending an international conference is worthwhile given the exposure to fellow professionals from across the world, writes Amith Prabhu
 http://www.mxmindia.com/2014/04/amith-prabhu-four-major-international-pr-events-not-to-miss-in-2014/

Reviewing the Reviews: Utterly charming Alia in '2 States'
The ratings ranged from 2 to 3 stars, but everyone agreed on one aspect of the film though-the utterly charming Alia Bhatt
 http://www.mxmindia.com/2014/04/reviewing-the-reviews-utterly-charming-alia-in-2-states/

Big Magic announces Akbar-Birbal historical comedy
To premier on April 28, Har Mushkil Ka Hal - Akbar Birbal will be backed up by a multimedia marketing plan
http://www.mxmindia.com/2014/04/big-magic-announces-akbar-birbal-historical-comedy/

Stories on 16th November

Brand Kingfisher in the red

With so much bad news around the Kingfisher Airlines business, we ask experts in what ways it could impact the brand.

http://www.mxmindia.com/2011/11/brand-kingfisher-in-the-red/

Times for news media to report on each other

In Freaking News, Ranjona Banerji reviews nightly news and the fare in the papers the morning after

http://www.mxmindia.com/2011/11/times-for-news-media-to-report-on-each-other/

FMCG retail will hit $100 billion by 2025: Nielsen

FMCG retail will hit $100 billion by 2025, notes Nielsen’s Consumer 360 report

http://www.mxmindia.com/2011/11/fmcg-retail-will-hit-100-billion-by-2025-nielsen/

The Anchor: 7 reasons to never ignore research analytics. Ever

Without a proper and systematic research analytics strategy, brands, irrespective of size, will find the going tough, writes V Balasubramanium

http://www.mxmindia.com/2011/11/the-anchor-7-reasons-to-never-ignore-research-analytics-ever/

Prashaant Bhatt to head Fiction at Colors

In a recent development at Colors, Mr Prashaant Bhatt has been appointed as the head of fiction programming, responsible for driving the fiction properties on the channel and taking key decisions on new shows and concepts.

http://www.mxmindia.com/2011/11/prashaant-bhatt-to-head-fiction-programming-at-colors/

Mohit Beotra quits Airtel, Bharat Bambawale to be new Biz Head

As Mohit Beotra quits, Bharat Bambawale has been elevated as the Business Head for Brand Airtel.

http://www.mxmindia.com/2011/11/mohit-beotra-quits-airtel/

Amod Dani is ECD, Leo Burnett

Amod Dani has been elevated from Creative Director to Associate Executive Creative Director, Leo Burnett India.

http://www.mxmindia.com/2011/11/amod-dani-is-ecd-leo-burnett/

Amritendu Roy catches Fever

Amritendu Roy is now Regional Head - East, Fever FM. Prior to Fever FM, he was Head, Radio Business, Friends FM.

http://www.mxmindia.com/2011/11/amritendu-roy-catches-fever/

Hard Knocks: BCCI needs a third umpire

The always greedy BCCI is determined to kill the goose that lays the golden eggs. And I think marketers must crack the whip and ensure this does not happen.

http://www.mxmindia.com/2011/11/hard-knocks-bcci-needs-a-third-umpire/

Bride and, well, prejudice

Naming no Names, the mid-week column where novelist, columnist and counsellor Gouri Dange presents her tongue-in-cheek view of our world

http://www.mxmindia.com/2011/11/naming-no-names-bride-and-well-prejudice/

Best Citizen award for Mudra

Mudra Group wins ‘Best Corporate Citizen, India’ Award at the GABM 2011.

http://www.mxmindia.com/2011/11/best-citizen-award-for-mudra/

Online investor camp from moneycontrol.com

moneycontrol.com unveils Master Your Money - An online investor event

http://www.mxmindia.com/2011/11/online-investor-camp-from-moneycontrol-com/

Mail Today celebrates 4th anniversary

Mail Today celebrates its fourth anniversary today in a year with 104-page edition

http://www.mxmindia.com/2011/11/mail-today-celebrates-4th-anniversary/

GRP Channel shares of HGECs- Wk 46 2011

http://www.mxmindia.com/2011/11/grp-channel-shares-of-hgecs-wk-46-2011/

TAM data Top 10 programmes on HGEC - Wk 46'11

http://www.mxmindia.com/2011/11/tam-data-top-10-programmes-on-hgec-wk-4611/