Stories on 26th Jun '15

Tough & wanting to be in the Top 5
Eighteen months as CEO, Saurabh Varma and his team want Leo Burnett to be among the best in the world
http://www.mxmindia.com/2015/06/tough-wanting-to-be-in-the-top-5/

HUL plans to let other firms use its mobile marketing channel Kan Khajura Tesan
KKT goes to villages that cannot be reached via traditional media like TV, radio and print, but where at least one member of the household is a mobile phone owner
http://www.mxmindia.com/2015/06/hul-plans-to-let-other-firms-use-its-mobile-marketing-channel-kan-khajura-tesan/

BBDO India, Taproot get shortlisted in Film Lions on Day 5 at #CannesLions2015
The BBDO entry is particularly ironic though, considering its premise is to question the fake entries that win at global festivals such as Cannes
http://www.mxmindia.com/2015/06/bbdo-india-taproot-get-shortlisted-in-film-lions-on-day-5-at-canneslions2015/

MediaCom wins media mandate of Welspun
MediaCom has added billings worth USD 80 mn from new wins
http://www.mxmindia.com/2015/06/mediacom-wins-media-mandate-of-welspun/

Dear MxM by Jaisurya Das: I don’t want to suffer from sales target-led stress like my boss...
Jaisurya Das responds to a question from a reader who doesn’t want to suffer from stress, plus offers tips for meditating
http://www.mxmindia.com/2015/06/dear-mxm-by-jaisurya-das-i-don%e2%80%99t-want-to-suffer-from-sales-target-led-stress-like-my-boss/

RBNL's Big Magic goes for a new look and identity
Our attempt with the new identity is largely to be able to capture urban India and to make India laugh, says CEO Tarun Katial
http://www.mxmindia.com/2015/06/rbnls-big-magic-goes-for-a-new-look-and-identity/

Star Sports unveils 'Le Panga' campaign to promote Pro-Kabaddi League
Campaign to focus on the message of overcoming seemingly impossible odds and invoking wilful action
http://www.mxmindia.com/2015/06/star-sports-unveils-le-panga-campaign-to-promote-pro-kabaddi-league/

LinkedIn reveals most influential brands for 2015
TCS, Wipro and HCL continue to be the most influential Indian brands on LinkedIn
http://www.mxmindia.com/2015/06/linkedin-reveals-most-influential-brands-for-2015/

Scotch-Brite unveils campaign to promote Scrub Pad
The TVC is an exaggerated and humorous twist to how Scotch-Brite acquired its quality of long life
http://www.mxmindia.com/2015/06/scotch-brite-unveils-campaign-to-promote-scrub-pad/

#DontCallJustInstall, says foodpanda
Reinforces its market leadership position with focus on ease of app ordering
http://www.mxmindia.com/2015/06/dontcalljustinstall-says-foodpanda/

Cartrade.com showcases its wide choice of used cars in new TVC
Captures this in a light-hearted but easily graspable manner through a similar theme to its last TVC

http://www.mxmindia.com/2015/06/cartrade-com-showcases-its-wide-choice-of-used-cars-in-new-tvc/

Stories on 9th Jan '15

The Most Annoying Buzzwords of 2014
Eleven industry captains on the buzzwords they've hated so much. (Hint: Big Data & Viral top the list)
http://www.mxmindia.com/2015/01/the-most-annoying-buzzwords-of-2014/

Ranjona Banerji: The uncomfortable truths the Charlie Hebdo attack makes us face
Charlie Hebdo pushed the boundaries fearlessly. Most publications will not go so far for a number of reasons writes Ranjona Banerji
http://www.mxmindia.com/2015/01/ranjona-banerji-the-uncomfortable-truths-the-charlie-hebdo-attack-makes-us-face/

Shailesh Kapoor: World Cup 2015: The Lull Before The Marketing Storm
Compared to all the previous World Cups, the upcoming 2015 World Cup offers the best marketing opportunities to everyone with a stake in the game, writes Shailesh Kapoor
http://www.mxmindia.com/2015/01/shailesh-kapoor-world-cup-2015-the-lull-before-the-marketing-storm/

TAM datafor Hindi and Regional GECs in Week 1
Presenting TAM numbers for Week 1 (Dec 28, 2014 to Jan 3, 2015) for Hindi and select Regional General Entertainment Channels in key India markets
http://www.mxmindia.com/2015/01/tam-%E2%80%8Bdata-for-hindi-%E2%80%8Band-regional-%E2%80%8B%E2%80%8Bgec%E2%80%8Bs%E2%80%8B-in-week-%E2%80%8B1%E2%80%8B/

Orchard gets Vinod Eshwer & Neel Roy Cruz as ECDs in BLR
The duo joins from McCann Bangalore and will report to Leo Burnett India CCO Raj Deepak Das
http://www.mxmindia.com/2015/01/orchard-gets-vinod-eshwer-neel-roy-cruz-as-ecds-in-blr/

Amagi announces deployment of Cloudport for MOC
Amagi has enabled MOC to launch its channel at a fraction of traditional satellite/fiber infrastructure costs
http://www.mxmindia.com/2015/01/amagi-announces-deployment-of-cloudport-for-moc/

Grey appoints Shilpa Chitre as Head of Human Resources
Her mandate at GREY group is to grow its talent strength and accelerate its human processes
http://www.mxmindia.com/2015/01/grey-appoints-shilpa-chitre-as-head-of-human-resources/

Vserv appoints Shailesh Varudkar as VP - Global Business Operations
Ropes in former Vodafone executive to bolster smart data opportunity in emerging markets
http://www.mxmindia.com/2015/01/vserv-appoints-shailesh-varudkar-as-vp-global-business-operations/

Metigon to handle PR mandate of JBM Auto, One Digital and JK Fenner
Metigon will help the company in strategic positioning and image building for its bus brands in the country
http://www.mxmindia.com/2015/01/metigon-to-handle-pr-mandate-of-jbm-auto-one-digital-and-jk-fenner/

Global Communication Conference focuses on new horizons
Communication professionals from across the world gathered for the conference with the theme of "Breaking Barriers - Creating new communication horizon

http://www.mxmindia.com/2015/01/global-communication-conference-focuses-on-new-horizons/

Stories on 6th Jan '15

What the Stars Foretell for Creative Professionals in 2015
The second of a two-part forecast by Ganeshaspeaks.com, India's #1 astro services provider. Exclusively for MxMIndia readers
http://www.mxmindia.com/2015/01/what-the-stars-foretell-for-creative-professionals-in-2015/

Gaurav Jeet Singh to head media services at Unilever South Asia
He replaces Atit Mehta as head of media services who has quit the company
http://www.mxmindia.com/2015/01/gaurav-jeet-singh-to-head-media-services-at-unilever-south-asia/

Ranjona Banerji: Battle of the Boat
Anyone who has questions about the boat is a traitor and a Congress agent and anyone who swallows every MoD press release is an uber-patriot, writes Ranjona Banerji
http://www.mxmindia.com/2015/01/ranjona-banerji-battle-of-the-boat/

Aman Mannan appointed Group ECD at Leo Burnett
He will work closely with Raj Deepak Das towards creating work that strongly reflects the agency?s HumanKind philosophy
http://www.mxmindia.com/2015/01/aman-mannan-appointed-group-ecd-at-leo-burnett/

It's People, Product & Profit for Saurabh Varma, Leo Burnett Group CEO
The Leo Group CEO writes a mail to his team reminding them of the ambition to be among the Top 5 creative agencies in the world within the next the two years
http://www.mxmindia.com/2015/01/its-people-product-profit-for-saurabh-varma-leo-burnett-group-ceo/

Polycab launches new campaign to push its brand identity
The new commercial, directed by Pradeep Sarkar and launched by RK Swamy BBDO group highlights the vision of Polycab to provide happiness to people
http://www.mxmindia.com/2015/01/polycab-launches-new-campaign-to-push-its-brand-identity/

#fame raises $10mn in round 2 financing from TTN Ventures
Funding to drive scale-up of #fame's original video content, talent network and regional expansion
http://www.mxmindia.com/2015/01/fame-raises-10mn-in-round-2-financing-from-ttn-ventures/

Ola unveils first-ever brand campaign - Chalo Niklo
The campaign highlights the evolving consumer usage pattern for cabs - from planned travel to spontaneous movement
http://www.mxmindia.com/2015/01/ola-unveils-first-ever-brand-campaign-chalo-niklo/

94.3 Radio One launches new CSR campaign
Uday Benegal, Vicky Ratnanai,  Dalip Tahil, Shriya Saran, Rehan Poncha, Mickey Mehta and Meera Sanyal join Host Hrishi K in a live dialogue to launch campaign

http://www.mxmindia.com/2015/01/94-3-radio-one-launches-new-csr-campaign/

Stories on 29th Oct 14

Ogilvy's 'jod' goes unstuck as Abhijit 'Kinu' Avasthi quits
NCD Abhijit Avasthi calls it a day after a 15-year bonding with Ogilvy. Rajiv Rao will hold solo charge wef Dec 1
http://www.mxmindia.com/2014/10/fevicol-jod-goes-unstuck-as-kinu-quits/

Leo Burnett rides away with Bajaj Discover
Leo Burnett has been appointed as the AOR by Bajaj Auto for the Discover business
http://www.mxmindia.com/2014/10/leo-burnett-rides-away-with-bajaj-discover/

Second edition of Ogilvy's Envy Awards on Nov 3
KS Chakravarthy (Chax), Vikram Gaikwad, Raj Kamble, Josy Paul, Bobby Pawar Arun Iyer, Malvika Mehra, Rahul Mathew and Ashish Chakravarty comprised the Envies jury
http://www.mxmindia.com/2014/10/ogilvy-announces-2nd-edition-of-envy-awards-to-be-held-on-nov-3/

Sanjeev Kotnala: 163 Days to Goafest 2015. 12 Suggestions
Sanjeev Kotnala suggests 12 ways in which the Goafest organising team can deliver a seamless smooth fest and set new benchmarks
http://www.mxmindia.com/2014/10/sanjeev-kotnala-163-days-to-goafest-2015-12-suggestions/

Strepsils unveils digital campaign 'Ab Montu Bolega'
A digital campaign encouraging people to speak their mind with a healthy voice
http://www.mxmindia.com/2014/10/strepsils-unveils-digital-campaign-ab-montu-bolega/

Genesis to drive PR for TEDxGateway 2014
GBM will position and establish TEDxGateway as a leading TED conference in the country
http://www.mxmindia.com/2014/10/genesis-to-drive-communication-mandate-for-tedxgateway-2014/

What Ticks for Indian Consumers/ Women - Jasmin Sohrabji and K V Sridhar
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Jasmin Sohrabji and K V Sridhar
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-women-jasmin-sohrabji-and-k-v-sridhar/

Manish Darji appointed ECD at DDB Mudra West
Darji joins DDB Mudra Group, from BBH India

http://www.mxmindia.com/2014/10/manish-darji-appointed-ecd-at-ddb-mudra-west/

Stories on 23rd Apr '14

It's Amazon v/s Flipkart & Snapdeal
Amazon lures online retailers from Indian rivals Flipkart and Snapdeal expanding range for same-day delivery
http://www.mxmindia.com/2014/04/its-amazon-vs-flipkart-snapdeal/

Lowe Lintas registers 100 business wins in 15 months
The wins have come across its seven divisions and nine offices in India
http://www.mxmindia.com/2014/04/lowe-lintas-registers-100-business-wins-in-15-months/

Omnicom aligns search, social & performance mktng under Resolution Media
Omnicom Media Group India has aligned its search, social and performance marketing operations under Resolution Media
http://www.mxmindia.com/2014/04/omnicom-aligns-search-social-performance-mktng-under-resolution-media/

Sorbojeet Chatterjee moves from dna to Zeel
Sorbojeet Chatterjee has joined ZEEL as Senior Vice President, Marketing for the cluster of Hindi GECs
http://www.mxmindia.com/2014/04/big-switch-sorbojeet-chatterjee-moves-from-zee-medias-dna-to-zeels-hindi-gec-cluster/

Raj Deepak Das joins Leo Burnett as CCO
Raj will be based in Mumbai and will work closely with Saurabh Varma
http://www.mxmindia.com/2014/04/raj-deepak-das-joins-leo-burnett-as-cco/

Sujay Kutty appointed as Channel Head, ETV Bangla & Oriya
The move will bring in a concentrated effort towards building both the channels in the space
http://www.mxmindia.com/2014/04/sujay-kutty-appointed-as-channel-head-etv-bangla-oriya/

Ije Nwokorie appointed new Design jury head at Cannes
Ije replaces Karl Heiselman following his recent departure from Wolff Olins to Apple

http://www.mxmindia.com/2014/04/ije-nwokorie-appointed-new-design-jury-head-at-cannes/