Stories on 6th Aug '15

APP jaisa koi mere smartphone mein aaye...
... but 'baat' doesn't always ban jaaye, as only a few out of a zillion apps make it to devices!
http://www.mxmindia.com/2015/08/app-jaisa-koi-mere-smartphone-mein-aaye/

Star Network sells its 25.99% in Balaji
"This confirms Star's exit of a minority stake of 25.99% in Balaji Telefilms," said Uday Shankar, CEO Star India
http://www.mxmindia.com/2015/08/star-network-sells-its-25-99-in-balaji/

Femina flaunts partnership with Shoppers Stop
BCCL will license 'Femina Flaunt' to Shoppers Stop, to design, develop, and retail the brand, exclusively across Shoppers Stop stores
http://www.mxmindia.com/2015/08/femina-flaunts-partnership-with-shoppers-stop/

Rediff appoints Uttio Majumdar to head Mumbai ops
Rediffusion Y & R makes yet another top-level hire with Majumdar's apppointment
http://www.mxmindia.com/2015/08/rediff-appoints-uttio-majumdar-to-head-mumbai-ops/

Now, a summit and awards for sales folk at CSO Summit
The CSO Chief Sales Officers & Directors Summit will happen on September 9 at the Four Seasons Hotel in Mumbai. Celebrated guru in sales leadership, performance management and the like Dan Seidman is flying down from the US to conduct a special session
http://www.mxmindia.com/2015/08/now-a-summit-and-awards-for-sales-folk-at-cso-summit/

Usha Int floats inhouse ad agency Goldilocks
Usha International is looking to hire senior personnel with relevant advertising industry background
http://www.mxmindia.com/2015/08/usha-international-floats-up-an-in-house-ad-agency-goldilocks/

O&M unveils new campaign for BMW X range of SAVs
Showcasing the revolutionary BMW xDrive, the film illustrates the power of dominating in luxury that the BMW X range possesses
http://www.mxmindia.com/2015/08/om-unveils-new-campaign-for-bmw-x-range-of-savs/

Yepme.com announces partnership with upcoming flick 'FAN'
100 consumers get a chance to be part of the film's logo

http://www.mxmindia.com/2015/08/yepme-com-announces-partnership-with-upcoming-flick-fan/

Stories on 20th Jul '15

How social media has impacted the world for brands, marketers, politicians and even journalists!
Comments from Amith Prabhu, Gul Panag, Hareesh Tibrewala, Harish Bijoor, Milind Deora and Ranjona Banerji
http://www.mxmindia.com/2015/07/how-social-media-has-impacted-the-world-for-brands-marketers-politicians-and-even-journalists/

Jaideep Mahajan returns to Rediff as NCD
JD will work closely with CCO Rahul Jauhari and will be based out of the agency’s Delhi office
http://www.mxmindia.com/2015/07/jaideep-mahajan-returns-to-rediff-as-ncd/

Amith Prabhu: Public Relations is about the simple touches
Public Relations is about the simple touches that an effort goes into that registers in the mind of people a connection is aimed at, writes Amith Prabhu
http://www.mxmindia.com/2015/07/amith-prabhu-public-relations-is-about-the-simple-touches/

Chuo Senko goes solo in India
Earlier this year, the Chuo Senko Group and the DDB Mudra Group mutually decided to part ways in the joint venture they setup in 2013
http://www.mxmindia.com/2015/07/chuo-senko-goes-solo-in-india/

Fortis rolls out first ever brand campaign
Launched 'Hands of Hope' initiative to provide life-saving medical treatment to the underprivileged children suffering from critical conditions
http://www.mxmindia.com/2015/07/fortis-rolls-out-first-ever-brand-campaign/

Mukesh Sharma appointed the Director General of Films Division, Mumbai
He also directed the film Anokha Aspatal which won a special mention at the National Awards in 1990 from the President of the Republic of India
http://www.mxmindia.com/2015/07/mukesh-sharma-appointed-the-director-general-of-films-division-mumbai/

Policybazaar ropes in Kapil Sharma to promote brand message
To place emphasis on "Ab India Nahi Banega Ullu" in its new marketing campaign

http://www.mxmindia.com/2015/07/policybazaar-ropes-in-kapil-sharma-to-promote-brand-message/