Stories on 6th Aug '15

APP jaisa koi mere smartphone mein aaye...
... but 'baat' doesn't always ban jaaye, as only a few out of a zillion apps make it to devices!
http://www.mxmindia.com/2015/08/app-jaisa-koi-mere-smartphone-mein-aaye/

Star Network sells its 25.99% in Balaji
"This confirms Star's exit of a minority stake of 25.99% in Balaji Telefilms," said Uday Shankar, CEO Star India
http://www.mxmindia.com/2015/08/star-network-sells-its-25-99-in-balaji/

Femina flaunts partnership with Shoppers Stop
BCCL will license 'Femina Flaunt' to Shoppers Stop, to design, develop, and retail the brand, exclusively across Shoppers Stop stores
http://www.mxmindia.com/2015/08/femina-flaunts-partnership-with-shoppers-stop/

Rediff appoints Uttio Majumdar to head Mumbai ops
Rediffusion Y & R makes yet another top-level hire with Majumdar's apppointment
http://www.mxmindia.com/2015/08/rediff-appoints-uttio-majumdar-to-head-mumbai-ops/

Now, a summit and awards for sales folk at CSO Summit
The CSO Chief Sales Officers & Directors Summit will happen on September 9 at the Four Seasons Hotel in Mumbai. Celebrated guru in sales leadership, performance management and the like Dan Seidman is flying down from the US to conduct a special session
http://www.mxmindia.com/2015/08/now-a-summit-and-awards-for-sales-folk-at-cso-summit/

Usha Int floats inhouse ad agency Goldilocks
Usha International is looking to hire senior personnel with relevant advertising industry background
http://www.mxmindia.com/2015/08/usha-international-floats-up-an-in-house-ad-agency-goldilocks/

O&M unveils new campaign for BMW X range of SAVs
Showcasing the revolutionary BMW xDrive, the film illustrates the power of dominating in luxury that the BMW X range possesses
http://www.mxmindia.com/2015/08/om-unveils-new-campaign-for-bmw-x-range-of-savs/

Yepme.com announces partnership with upcoming flick 'FAN'
100 consumers get a chance to be part of the film's logo

http://www.mxmindia.com/2015/08/yepme-com-announces-partnership-with-upcoming-flick-fan/

Stories on 25th Mar '15

From Amsterdam to Agra...
Some learnings from the 'I Am-sterdam' helped in the creation of branding of the city of the Taj, writes Jeroen van Erp, CCO & Partner, Fabrique
http://www.mxmindia.com/2015/03/from-amsterdam-to-agra/

Liqvd Asia wins digital mandate for Indiabulls Housing Finance Limited
The account will be handled out of LIQVD ASIA's Mumbai office. Indiabulls is an Indian conglomerate with its headquarters in Gurgaon & Corporate Office in Mumbai
http://www.mxmindia.com/2015/03/liqvd-asia-wins-digital-mandate-for-indiabulls-housing-finance-limited/

Zee Entertainment launches Zee Hiburan in Indonesia
General Entertainment channel localized for the Indonesian audience
http://www.mxmindia.com/2015/03/zee-entertainment-launches-zee-hiburan-in-indonesia/

AXN announces slew of programming initiatives for 2015
Weekends will witness the latest seasons of shows with fresh content airing closer to US dates
http://www.mxmindia.com/2015/03/axn-announces-slew-of-programming-initiatives-for-2015/

Sanjeev Kotnala: Let's have a last date to withdrawn award entries
While omissions like not paying attention to the eligible date for awards is not right for an agency which marketers think has an eye for detail, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/03/sanjeev-kotnala-lets-have-a-last-date-to-withdrawn-award-entries/

FreeCharge unveils campaign announcing new offer with Ola Cabs
Through their offer in partnership with Ola Cabs, consumers can avail free Ola cab rides on recharge of Rs 50 or more on prepaid and postpaid numbers

http://www.mxmindia.com/2015/03/freecharge-unveils-campaign-announcing-new-offer-with-ola-cabs/