Stories on 20th Jul '15

How social media has impacted the world for brands, marketers, politicians and even journalists!
Comments from Amith Prabhu, Gul Panag, Hareesh Tibrewala, Harish Bijoor, Milind Deora and Ranjona Banerji
http://www.mxmindia.com/2015/07/how-social-media-has-impacted-the-world-for-brands-marketers-politicians-and-even-journalists/

Jaideep Mahajan returns to Rediff as NCD
JD will work closely with CCO Rahul Jauhari and will be based out of the agency’s Delhi office
http://www.mxmindia.com/2015/07/jaideep-mahajan-returns-to-rediff-as-ncd/

Amith Prabhu: Public Relations is about the simple touches
Public Relations is about the simple touches that an effort goes into that registers in the mind of people a connection is aimed at, writes Amith Prabhu
http://www.mxmindia.com/2015/07/amith-prabhu-public-relations-is-about-the-simple-touches/

Chuo Senko goes solo in India
Earlier this year, the Chuo Senko Group and the DDB Mudra Group mutually decided to part ways in the joint venture they setup in 2013
http://www.mxmindia.com/2015/07/chuo-senko-goes-solo-in-india/

Fortis rolls out first ever brand campaign
Launched 'Hands of Hope' initiative to provide life-saving medical treatment to the underprivileged children suffering from critical conditions
http://www.mxmindia.com/2015/07/fortis-rolls-out-first-ever-brand-campaign/

Mukesh Sharma appointed the Director General of Films Division, Mumbai
He also directed the film Anokha Aspatal which won a special mention at the National Awards in 1990 from the President of the Republic of India
http://www.mxmindia.com/2015/07/mukesh-sharma-appointed-the-director-general-of-films-division-mumbai/

Policybazaar ropes in Kapil Sharma to promote brand message
To place emphasis on "Ab India Nahi Banega Ullu" in its new marketing campaign

http://www.mxmindia.com/2015/07/policybazaar-ropes-in-kapil-sharma-to-promote-brand-message/

Stories on 19th Feb '15

What ad veterans have learnt from the younger lot
Interesting accounts from the big boys and girls of the advertising business
http://www.mxmindia.com/2015/02/what-ad-veterans-have-learnt-from-the-younger-lot/

Aditya Kilpady joins Contract as Sr VP - Strategic Planning
His mandate is to lead integrated communication across the portfolio and be a strategic business partner for Contract's clients as well as partner the leadership team in maximising new business thrust
http://www.mxmindia.com/2015/02/aditya-kilpady-joins-contract-as-sr-vp-strategic-planning/

MudraMax' Misunderstood Scorecard makes a cross-border impact
The scoreboard at the end of the match read: India 0 for the loss of 546030, Pakistan 0 for the loss of 546228
http://www.mxmindia.com/2015/02/mudramax-misunderstood-scorecard-makes-a-cross-border-impact/

Punit Goenka to deliver a keynote at the 19thWharton India Economic Forum
He will discuss ZEEL’s journey over the past 20 years and the opportunities and challenges he foresees over the next few years
http://www.mxmindia.com/2015/02/punit-goenka-to-deliver-a-keynote-at-the-19thwharton-india-economic-forum/

DDB Mudra unveils new multimedia campaign for Pan Bahar
The launch of Pan Bahar Crystal gave the company a great opportunity to reposition their flagship brand
http://www.mxmindia.com/2015/02/ddb-mudra-unveils-new-multimedia-campaign-for-pan-bahar/

Call for Entries for Goafest Abbys 2015 announced
Campaigns that have been released till February 15, 2015 are allowed to submit their entries at this year's Goafest Abbys

http://www.mxmindia.com/2015/02/call-for-entries-for-goafest-abbys-2015-announced/

Stories on 8th Oct '13

It's Dentsu, Taproot & JWT for Congress
The party gets the old JWT gang (and some new) to rework the 2009 magic and outwit the NaMo blitzkrieg
http://www.mxmindia.com/2013/10/its-dentsu-taproot-jwt-for-congress/

Will Big Bazaar Direct hurt mother brand 'Future Group'?
Big Bazaar Direct marries the reach of the neighbourhood store with the weight of the Big Bazaar brand and the convenience of technology to home-deliver goods and discounts
http://www.mxmindia.com/2013/10/will-big-bazaar-direct-hurt-mother-brand-future-group/

After More, Everest bags Pantaloons Fashion Retail of AV Birla group
The Aditiya Birla Group's Pantaloon Fashion Retail has retained Everest Advertising for its creative and strategic duties
http://www.mxmindia.com/2013/10/after-more-everest-bags-pantaloons-fashion-retail-of-av-birla-group/

Ranjona Banerji: Kunal Vijayakar - very funny, very right!
It appears that the TV18 group, after all the churning that has happened staff-wise, has become right wing, writes Ranjona Banerji
http://www.mxmindia.com/2013/10/ranjona-banerji-kunal-vijayakar-very-funny-very-right/

Esha Media appoints Kashmira Khan as head of operations
Ms Khan, who will look at customized services for TV channels at Esha Media, has worked with TV Today and Hathway Cable and Datacom in the past
http://www.mxmindia.com/2013/10/esha-media-appoints-kashmira-khan-as-head-of-operations/

Chitralekha group's Watch World awards timekeeping excellence
Awards were also presented in the marketing and merchandising category at the premier awards in horology in India
http://www.mxmindia.com/2013/10/chitralekha-groups-watch-world-awards-timekeeping-excellence/

Free Press Journal conducts Spell Champ in Indore
The Free Press Journal group conducted a 'Spell Bee' championship for school students in Indore

http://www.mxmindia.com/2013/10/free-press-journal-conducts-spell-champ-in-indore/

Stories on 9th Oct '12

The Magic of Narrative
Telling the story is what advertising is about; and a story well told is a product well sold. So does the narrative style work or is it better to be direct?
http://www.mxmindia.com/2012/10/the-magic-of-narrative/

Jaldi 5 with Geetha Shiv: Family content can add to Bigg Boss eyeballs
Geetha Shiv, National Director, Analytics & Insight, MEC, on reality shows, ratings and of course the Bigg topic of the day
http://www.mxmindia.com/2012/10/jaldi-5-with-geetha-shiv-family-content-can-add-to-bigg-boss-eyeballs/

Triton takes the business approach to planning
Triton Communications has appointed Pankaj Arora as their National Planning Director, in a clear shift from the traditional approach, wherein a planning head has been a planner for the better part of his career if not all of it
http://www.mxmindia.com/2012/10/triton-takes-the-business-approach-to-planning/

Set-top boxes consume lesser power than CFLs: MIB
As the Sunset Date of digitization approaches, I&B Ministry has clarified that Set Top Boxes consume lesser power than a CFL
http://www.mxmindia.com/2012/10/set-top-boxes-consume-lesser-power-than-cfls-mib/

Reliance Broadcast announces key appointments
Reliance Broadcast Network, the multi-media entertainment company has announced key appointments. Ashwin Sashital joins as Vice President BIG RTL, Minal Sharma joins as Sales Head - West and South, BIG CBS and Preeti Nayyar comes on board as National Sales Head Impact & Sales Head South and West - Language TV
http://www.mxmindia.com/2012/10/reliance-broadcast-announces-key-appointments/

Chitralekha presents 3rd edition of Watch World Awards
The Watch World Awards 2012 hosted by the Chitralekha Group is all set to return on October 12
http://www.mxmindia.com/2012/10/chitralekha-presents-3rd-edition-of-watch-world-awards/

Bhupesh Bhandari's book 'Spectrum Grab' released
The Senior Associate Editor of Business Standard has penned a 272-page book that follows the question trail and tracks just how the words 2G and scam got permanently and irrevocably inked together
http://www.mxmindia.com/2012/10/bhupesh-bhandaris-book-spectrum-grab-released/

Big CBS network to simulcast American Idol
The newest season of the popular reality show will start airing from October 8 with Reliance Mobile, Microsoft and Nivea as sponsors
http://www.mxmindia.com/2012/10/big-cbs-network-to-simulcast-american-idol/

Eric Marlow joins Jump Games as VP-Global Studios
Reliance Entertainment Digital's game division Jump Games, a leading international publisher and developer mobile games, apps, and content, has brought on board Eric Marlow as Vice President in charge of their Global Studios
http://www.mxmindia.com/2012/10/eric-marlow-joins-jump-games-as-vp-global-studios/

The Anchor: 5 ways clients can get the best out of their agency
How to get - and keep - a great agency, courtesy of Anirudha Mukhedkar. Clients, listen up!
http://www.mxmindia.com/2012/10/the-anchor-5-ways-clients-can-get-the-best-out-of-their-agency/

Debrief: Visa Debit: Plays the 'Swades' card
The ad is much too contrived, and it fails to connect. The big pay-off, that of changing lives, gets completely lost in all the info and the din that's squeezed into 30 seconds
http://www.mxmindia.com/2012/10/debrief-visa-debit-plays-the-swades-card/

Ranjona Banerji: When Arnab congratulated Rajat Sharma...
And why all Indian TV editors should give themselves a 10-minute window where they speak and the rest of the world listens. and then allow their guests to have their say
http://www.mxmindia.com/2012/10/ranjona-banerji-when-arnab-congratulated-rajat-sharma/

Signposts... October 9
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/10/signposts-october-9/

Stories on 6th Sep '12

Thumbs up to Yuvi's can-do story...
A feel-good response to the 3-part series on cricketer Yuvraj Singh's inspirational journey to be aired on Colors soon
http://www.mxmindia.com/2012/09/thumbs-up-to-yuvis-can-do-story/

Google launches digital ad scheme for SMEs
Google has launched a digital ad solutions scheme for small and medium-sized enterprises in India
http://www.mxmindia.com/2012/09/google-launches-digital-ad-scheme-for-smes/

Big FM storytelling show to get more innovative
In its season two, 'Yaado Ka Idiot Box with Neelesh Mishra', a storytelling show which airs Monday to Friday, 9 to 11pm on Big FM has loads of plans to effectively engage and interact with its audience
http://www.mxmindia.com/2012/09/big-fm-storytelling-show-to-get-more-innovative/

Shailesh Kapoor: India's Unwritten Food Story
In India, food television remains peripheral, almost inconsequential. Food channels and food shows are one of the several genres that fall into a huge bucket called "niche television", says Shailesh Kapoor in his weekly column, TV Trail
http://www.mxmindia.com/2012/09/shailesh-kapoor-india%e2%80%99s-unwritten-food-story/

India Today youth summit on Sept 7 at Siri Fort
Mind Rocks Youth Summit brings together bright young minds to participate in an open two-way dialogue with their icons
http://www.mxmindia.com/2012/09/india-today-youth-summit-on-sept-7-at-siri-fort/

Sweet, new offering from Parle (& Everest)
Londonderry is the latest offering from the group of Parle Products. It is an exquisite hard-boiled candy filled with rich caramel and milk solids
http://www.mxmindia.com/2012/09/sweet-offering-from-parle-everest/

Soul food (& drink) for media folk @ TMC
The cafe, which opens on September 6, is the brainchild of Raghav Subramanian and Sudha Natrajan. Both come in with more than 20 years' experience each in the industry and wanted to give back something to the industry
http://www.mxmindia.com/2012/09/soul-food-drink-for-media-folk-tmc/

Relative Values | More like friends: Sanjoy and Samyak Chakrabarty
Sanjoy and Samyak Chakrabarty talk about life's teachings
http://www.mxmindia.com/2012/09/relative-values-more-like-friends-sanjoy-and-samyak-chakrabarty/

Time Out pays musical tribute to Mumbai on 8th anniv
The magazine celebrates eight years of tracking Maximum City
http://www.mxmindia.com/2012/09/time-out-pays-musical-tribute-to-mumbai-on-8th-anniv/

The Anchor: 5 Emerging Trends In Digital Media
This is the digital space... fast, evolving, driven by the masses, if it's good it will sell online, writes Chhaya Balachandran Aiyer
http://www.mxmindia.com/2012/09/the-anchor-5-emerging-trends-in-digital-media/

Debrief: Center Fruit: Full-on masti
Complete madness carries on in desi candy advertising. The latest uproarious comedy has been churned out by the makers of Center Fruit
http://www.mxmindia.com/2012/09/debrief-center-fruit-full-on-masti/

Ranjona Banerji: Much ado about the 'tragic figure'....
... no, not the PM, but the comment in a Washington Post article by its India correspondent amidst rumours that he apologized which he denied. But there's no reason for him to do that, writes Ranjona Banerji
http://www.mxmindia.com/2012/09/ranjona-banerji-much-ado-about-the-tragic-figure/