Stories on 10th Aug

Another win-win digital equation
Aegis' acquisition of Communicate 2 is part of a series of M&As in the Indian digital media space
http://www.mxmindia.com/2012/08/another-win-win-digital-equation/

Protect identity of children, MIB tells broadcasters
National Commission for Protection of Child Rights (NCPCR) was set up in March, 2007 under the Commission for Protection of Child Rights Act, 2005
http://www.mxmindia.com/2012/08/protect-identity-of-children-mib-tells-broadcasters/

Audiences have given MTunes the best birthday present: Sunil Sahjwani
MTunes, the 24/7 music channel, celebrated its first anniversary yesterday (Augt 9) and boasts of a 200+ GRP
http://www.mxmindia.com/2012/08/audiences-have-given-mtunes-the-best-birthday-present-sunil-sahjwani/

Initiative announces two senior appointments
Initiative India has announced the appointments of 'R Venkatasubramanian and Vishnu Sharma as Senior Vice Presidents in the company
http://www.mxmindia.com/2012/08/initiative-announces-two-senior-appointments/

ESS, ESPN Intnl sign cricket distribution pact for Latin Am
This will be the first time that these events will be presented in the region
http://www.mxmindia.com/2012/08/ess-espn-intnl-sign-cricket-distribution-pact-for-latin-am/

BMB wins 2 Hamilton brands - Treo And Milton
BMB India is the advertising unit of Madison World, a diversified communication group
http://www.mxmindia.com/2012/08/bmb-wins-2-hamilton-brands-treo-and-milton/

Buzzer # 4 | Quiz on News Channels
Presenting the fourth edition of MxM Buzzer where the focus is on news channels
http://www.mxmindia.com/2012/08/buzzer-4-quiz-on-news-channels/

Now, a YouTube 'Content Creators Network' for India
The Nirvana Digital YouTube Content Creators Network eyes a market share of the 800 million unique user visits to YouTube each month
http://www.mxmindia.com/2012/08/now-a-youtube-content-creators-network-for-india/

Bindass to unveil Season 9 of Beg Borrow Steal
bindass®, India's leading youth brand, is all set to introduce the 9th season of Beg Borrow Steal
http://www.mxmindia.com/2012/08/bindass-to-unveil-season-9-of-beg-borrow-steal/

NDTV Profit to spotlight social & environmental issues
Docs+ is a new weekly series on the channel which will showcase powerful documentaries on global issues
http://www.mxmindia.com/2012/08/ndtv-profit-to-spotlight-social-environmental-issues/

Tamil GEC Vijay TV inks carriage deal in France
The launch will make the channel's first IPTV carriage deal inFranceand also strengthens Free's current offering of Indian content
http://www.mxmindia.com/2012/08/tamil-gec-vijay-tv-inks-carriage-deal-in-france/

The Anchor: Albert Almeida on 5 things he would like to see happen in Mobile Advertising
Videos, app-based ads and interactive ads are just a few forms of advertising that we would like to see in mobile advertising, says Albert Almeida
http://www.mxmindia.com/2012/08/the-anchor-albert-almeida-on-5-things-he-would-like-to-see-happen-in-mobile-advertising/

Anil Thakraney: Indian media wins Gold @ Olympics 2012
And the best news is that star athletes like Mary, Saina, Vijay and others will inspire a whole lot of young Indians to take up athletics very seriously
http://www.mxmindia.com/2012/08/anil-thakraney-indian-media-wins-gold-olympics-2012/

Ranjona Banerji: The shame of the PR influence on the media
In Freaking News, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/08/ranjona-banerji-the-shame-of-the-pr-influence-on-the-media/

Stories on 3rd Aug

It's incorrect to blame us on BARC delay, say ISA & AAAI
The apex bodies of advertisers and agencies assert they are not delaying the setting up of BARC
http://www.mxmindia.com/2012/08/incorrect-to-blame-us-on-barc-say-isa-aaai/

Week 3 Announcement: Starting Aug 8: New channel on Content  & Column by Shailesh Kapoor
In Week 3 of our Friday announcements: an all-new channel on television content. A new weekly column by Shailesh Kapoor, founder and CEO of Ormax Media. Also, the second of our MxM Mondays will be on what ails media education (and not on TAM)
http://www.mxmindia.com/2012/08/week-3-announcement-starting-aug-8-new-channel-on-content-column-by-shailesh-kapoor/

HUL asked to erase 'Ice Cream' from Kwality Walls ads
Kwality Walls is frozen dessert, which looks and tastes like ice cream but is made with vegetable fat and not milk fat. Hence, under Indian laws, it does not qualify as ice cream
http://www.mxmindia.com/2012/08/hul-asked-to-erase-ice-cream-word-from-kwality-walls-ads/

EEMA-E&Y report predicts 25% growth for Event & Activations in 2 years
57 per cent of the surveyed respondents feel that the share of the total marketing spends attributed to BTL activities is expected to grow around 10 per cent
http://www.mxmindia.com/2012/08/eema-ey-report-predicts-25-growth-for-event-activations-in-2-years/

IAMAI Internet Economy Watch: E-com continues to surge
The Internet Economy Watch data is said to be based on absolute numbers captured from various relevant sites, encapsulating online usage for e-tailing, online travel and vertical classifieds
http://www.mxmindia.com/2012/08/iamai-internet-economy-watch-e-commerce-continues-to-surge/

Walt Disney India sets up DisneyUTV Digital
The DisneyUTV Digital team will manage all mobile, video, audio, broadband, ITV, games and virtual world’s initiatives, with a combined audience reach of over 300 million in India
http://www.mxmindia.com/2012/08/walt-disney-india-sets-up-disneyutv-digital/

MxM Buzzer # 3 | Quiz on Social Media
All questions in MxM Buzzer #3 are on social media... Ritika Misra and Mayank Jain win MxM Buzzer #2
http://www.mxmindia.com/2012/08/buzzer-3-social-media/

MTunes HD launches 'MTunes Trending20'
MTunes Trending20 brings to its viewers a comprehensive analysis of audience preferences across 5 platforms
http://www.mxmindia.com/2012/08/mtunes-hd-launches-mtunes-trending20/

Times TV appoints Rohit Kishore Chopra as legal head
He will be responsible for all Legal and Regulatory affairs of TTN and Prime Connect, as well as support the team on Box TV
http://www.mxmindia.com/2012/08/times-tv-appoints-rohit-kishore-chopra-as-legal-head/

Top news anchors & producers to conduct anchoring workshop from tomorrow
Leading news anchors and producers will conduct the Studio Talk anchoring workshop for Studio Talk from tomorrow
http://www.mxmindia.com/2012/08/top-news-anchors-producers-to-conduct-anchoring-workshop-from-tomorrow/

Tourism Australia launches Facebook app
The app provides users with a location-specific snapshot of where all of their Facebook friends have previously 'checked in'
http://www.mxmindia.com/2012/08/tourism-australia-launches-facebook-app/

Vogue India awards best in beauty
Cover star of August issue Kajol is awarded 'Timeless Beauty'
http://www.mxmindia.com/2012/08/vogue-india-awards-best-in-beauty/

Red FM launches Crime Ki Keh Ke Lenge
This campaign will bring forth 15 heroic stories of men and women who have bravely stood up against crime
http://www.mxmindia.com/2012/08/red-fm-launches-crime-ki-keh-ke-lenge/

The Anchor: 5 things to keep in mind while running a production house
"Idea" is the constant factor which keeps production house smiling, says Hemal Thakkar
http://www.mxmindia.com/2012/08/the-anchor-5-things-to-keep-in-mind-while-running-a-production-house/

Anil Thakraney: TV research needs BARC. And bite
Clients, agencies, media houses... everyone needs to contribute generously. Carping from the sidelines is going to be of no use
http://www.mxmindia.com/2012/08/anil-thakraney-tv-research-needs-barc-and-bite/

Ranjona Banerji: Anna movement reaches its predictable end
In Freaking News, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/08/ranjona-banerji-anna-movement-reaches-its-predictable-end/