Stories on 2nd January

Media & Adland Wishlist 2012
On the first working day of the year, Anil Thakraney presents the 20 things he desires from the Indian media and adworld.
http://www.mxmindia.com/2012/01/media-adland-wishlist-2012/

NBT launches NCR edition with hyper-local pullouts
Times Group's Hindi daily Navbharat Times is launching its special NCR edition in order to further strengthen its position in Delhi-NCR. The pricing remains unchanged at Rs 2.50.
http://www.mxmindia.com/2012/01/nbt-launches-ncr-edition-with-hyper-local-pullouts/

M-commerce is the way to go in 2012
Though the market is still small in size, it is beginning to open up and 2012 should see many advertisers and content players invest in the medium.
http://www.mxmindia.com/2012/01/m-commerce-is-the-way-to-go-in-2012/

Ad Strat: Vodafone 'Zoozoos'
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta.
http://www.mxmindia.com/2012/01/ad-strat-vodafone-zoozoos/

Flash mobs may lose sheen if overdone
Once a hit marketing tool, flash mob may lose its sheen due to frequent use.
http://www.mxmindia.com/2012/01/flash-mobs-may-lose-sheen-if-overdone/

The digital revolution: Opportunities for PR
Luna Biswas says that communication agencies need to make two elementary changes in their outlook towards the digital space... The current approach of engagement with social media is dangerously short-sighted.
http://www.mxmindia.com/2012/01/pr-channel-the-digital-revolution-opportunities-for-pr/

The Anchor: 12 media conglomerates to watch out in 2012
Pradyuman Maheshwari lists (and comments on) the 12 media organisations he's going to be tracking closely this year.
http://www.mxmindia.com/2012/01/the-anchor-12-media-conglomerates-to-watch-out-in-2012/

Stories on 24th October

Times Now finds itself in a bind as the heat's on Team Anna

In Freaking News, Ranjona Banerji reviews the fare on nightly news and in the morning papers

http://www.mxmindia.com/2011/10/arguing-about-rights-and-times-now-finds-itself-in-a-bind/

APac beckons Gman as Ravi Rao to be new Mindshare South Asia boss

Mindshare promotes R Gowthaman to chief client officer for Asia-Pacific as Ravi Rao will take his position as head of Mindshare South Asia wef Jan 1

http://www.mxmindia.com/2011/10/apac-beckons-gman-as-ravi-rao-to-be-new-mindshare-south-asia-boss/

Hard Knocks: Do movies need so much hype?

I wonder if the carpet bombing of the media that SRK and some other producers do really makes a difference to a movie’s fortunes.

http://www.mxmindia.com/2011/10/hard-knocks-do-movies-need-so-much-hype/

Reckitt Benckiser plays easy to get

Suite of crazieRBrands online and mobile games lets players win a global adventure.

http://www.mxmindia.com/2011/10/reckitt-benckiser-plays-easy-to-get/

Fireworks as Lynn de Souza is interviewed by Anil Thakraney

The Lintas Media Group chairman and CEO speaks her mind. And how!

http://www.mxmindia.com/2011/10/fireworks-as-lynn-de-souza-is-interviewed-by-anil-thakraney/

Your dreams are not yours alone

Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta.

http://www.mxmindia.com/2011/10/your-dreams-are-not-yours-alone/

NCT Data Wk 42 '11

http://www.mxmindia.com/2011/10/nct-data-wk-42-11/

Dainik Jagran calls agency to handle its creative business

Dainik Jagran is on the lookout for a creative partner, sources close to the development said while confirming the news to MxM India.

http://www.mxmindia.com/2011/10/dainik-jagran-calls-agency-to-handle-its-creative-business/

Aamir-Star reveal mega-show plans

One more reality show on TV featuring a superstar. And this time, it’s Star that’s joined hands with Aamir Khan.

http://www.mxmindia.com/2011/10/aamir-khan-uday-shankar-star-plus-reality-aamir-khan-productions/

Tight strings on wallet this Diwali (text & videos)

The mood seems a bit muted this year what with inflation and a general economic uncertainty. It’s not that purchases are not being made but the general consensus on the mood is that people are cautious before spending.

http://www.mxmindia.com/2011/10/tight-strings-on-wallet-this-diwali/

The Anchor: 6 things you could do in the looooong Diwali break this week

Watch a movie? Maybe. Or read, shop, check out sports. Or watch a movie.

http://www.mxmindia.com/2011/10/the-anchor-6-things-you-could-do-in-the-looooong-diwali-break-this-week/

Joy to step into GK's shoes from Dec 1

Joy Chakraborty to join TV Today as CEO on Dec 1

http://www.mxmindia.com/2011/10/joy-chakraborty-to-join-tv-today-as-ceo-on-dec-1/