Stories on 10th July '13

Measurement mayhem as TAM goes weekly for some
Advertisers, media agencies are upset with TAM's decision to go weekly for some broadcasters
http://www.mxmindia.com/2013/07/measurement-mayhem-as-tam-goes-weekly-for-some/

Keeping Gen Y Happy & Motivated
A greater emphasis to work-life balance is among the many things companies are doing to ensure the younger set stays satisfied
http://www.mxmindia.com/2013/07/keeping-gen-y-happy-motivated/

Colgate launches offensive to take on P&G's Oral B toothpaste
Colgate MD Prabha Parmeswaran gets aggressive to edge out P&G's newly launched Oral B toothpaste
http://www.mxmindia.com/2013/07/colgate-launches-offensive-to-take-on-pgs-oral-b-toothpaste/

Nestle's Vikas Ahuja joins Myntra as CMO
Until recently  Country Business Manager at Nestle, Vikas Ahuja has joined online fashion destination Myntra.com
http://www.mxmindia.com/2013/07/nestles-vikas-ahuja-joins-myntra-as-cmo/

TCS tops list of Fortune's 'India's Most Admired Companies'
Fortune India's 2013 list of Most Admired Companies done in partnership with the Hay Group sees Tata Consultancy Services topping the list with Hindustan Unilever at #2
http://www.mxmindia.com/2013/07/tcs-tops-list-of-fortunes-indias-most-admired-companies/

Harish Bijoor hits 10k corporate speaking hours milestone
Leading brand consultant Harish Bijoor hits a milestone 10,000 corporate speaking hours landmark
http://www.mxmindia.com/2013/07/harish-bijoor-hits-10k-corporate-speaking-hours-milestone/

Zee Cinema goes aggro to promote Barfi! telecast
The channel distributes 'barfis' across 8 cities to promote film's airing on July 14
http://www.mxmindia.com/2013/07/zee-cinema-goes-aggro-to-promote-barfi-telecast/

Dream scheme to let ads pay for car EMIs
Now let your car out for ads and get EMIs paid for 36 months, courtesy Pune-based marketing firm
http://www.mxmindia.com/2013/07/dream-scheme-to-let-ads-pay-for-car-emis/

Anil Thakraney: The Great Desi Soap Factory
Each year one channel or another launches a new serial that comes with the promise of freshness, but by the tenth episode the story regresses into a family natak, rues Anil Thakraney

http://www.mxmindia.com/2013/07/anil-thakraney-the-great-desi-soap-factory/

Stories on 5th July '13

Way to go for Franchising
Executive Summary of a KPMG in India report which estimates the franchising industry to quadruple between 2012 and 2017
http://www.mxmindia.com/2013/07/way-to-go-for-franchising/

Brian Lara's mantra to success
The master cricketer on managing self, developing a winner's mindset, and of course, how to tame competition
http://www.mxmindia.com/2013/07/brian-laras-mantra-to-success/

Early rains knock off fizz for Pepsi, Coke & other 'thandas'
Pepsi, Coca Cola and other soft drink makers struggle as early rains dampen peak sales season
http://www.mxmindia.com/2013/07/early-rains-knock-off-fizz-for-pepsi-coke-other-thandas/

MEC appoints Roopam Garg to head biz dev and north
Mr Garg will be MEC India's All India Head for new business development and General Manager - MEC North
http://www.mxmindia.com/2013/07/mec-appoints-roopam-garg-to-head-biz-dev-and-north/

Indian internet economy to touch US$ 100 bn by 2015
This was announced at the global launch of the Economist Intelligence Unit report "Good to Grow: The Environment of Asia's Internet Business"
http://www.mxmindia.com/2013/07/indian-internet-economy-to-touch-us-100-bn-by-2015/

BoxTV and Amkette's EvoTV partner for OTT
BoxTV has partnered with EvoTV to provide its users with an unlimited selection of full-length movies and television content through its app on the platform
http://www.mxmindia.com/2013/07/boxtv-and-amkettes-evotv-partner-for-ott/

Shailesh Kapoor: Lest we forget... television is a 'service' industry
Soon television channels will have to move towards taking a holistic brand view, than a content view, writes Shailesh Kapoor
http://www.mxmindia.com/2013/07/shailesh-kapoor-lest-we-forget-television-is-a-service-industry/

Anil Thakraney: Deshpande: The truth died with him
Tata Steel's former Head of Communications killed himself without leaving a suicide note, therefore no one can be certain of the real reason behind his death, notes Anil Thakraney
http://www.mxmindia.com/2013/07/anil-thakraney-deshpande-the-truth-died-with-him/

Mediaah! Remembering Charu & PR disaster for Tatas
If I were with the PR agency handling the group and the Tata Steel business, I would be worried about being delivered the sack, writes Pradyuman Maheshwari
http://www.mxmindia.com/2013/07/mediaah-remembering-charu-pr-disaster-for-tatas/

Ranjona Banerji: Lessons from the Murdoch saga for journalists
Like the Radia tapes revealed in India, there is some behaviour by media houses and journalists which is unacceptable, writes Ranjona Banerji
http://www.mxmindia.com/2013/07/ranjona-banerji-lessons-from-the-murdoch-saga-for-journalists/

CFA Institute awards PR-SM mandate to Ketchum Sampark
CFA Institute, a global association for investment professionals, has appointed Ketchum Sampark as its PR and social media agency
http://www.mxmindia.com/2013/07/cfa-institute-awards-pr-sm-mandate-to-ketchum-sampark/

Stories on 28th Jun '13

Comment: News media must black out netas at Uttarakhand
Take the spotlight away from politicians and they won't disturb rescue & relief operations, writes Anil Thakraney
http://www.mxmindia.com/2013/06/comment-media-must-black-out-netas-at-uttarakhand/

Measurement impasse to end with stakeholders set for a compromise
While broadcasters have been adamant and have aired their grievances in the media, it is learnt that the representatives of the advertisers and media agencies too have adopted a tough stand on the issue.
http://www.mxmindia.com/2013/06/measurement-impasse-to-end-with-stakeholders-set-for-a-compromise/

Lowe Lintas appoints Vikas Mehta as CMO
This is a newly created role and is part of the Lowe Lintas and Partners management team.
http://www.mxmindia.com/2013/06/lowe-lintas-appoints-vikas-mehta-as-cmo/

Shailesh Kapoor: What's Infecting Our TV Industry? Laptops!
Laptops on while crucial meetings are on is a malaise afflicting 80% broadcasters today in varying degrees, rues Shailesh Kapoor
http://www.mxmindia.com/2013/06/shailesh-kapoor-whats-infecting-our-tv-industry-laptops/

Ranjona Banerji: Inexplicable Times
It's one thing to be all things to all people. But it is quite another to lose all sense of coordination and contradict yourself in public, writes Ranjona Banerji
http://www.mxmindia.com/2013/06/ranjona-banerji-inexplicable-times/

SRK returns to push relaunched Emami Fair and Handsome
Emami Ltd has relaunched its fairness cream for men, Fair and Handsome, in a bid to expand further on its market position in the personal care segment, riding on the brand equity of its endorser Shahrukh Khan.
http://www.mxmindia.com/2013/06/srk-returns-to-push-relaunched-emami-fair-and-handsome/

DNA launches Augmented Reality application
English daily DNA has launched an augmented reality application ('DNA It') to further enhance the reader experience. Most of the important stories are supported with multimedia features including video playback, audio transcripts, image galleries, related web articles, etc.
http://www.mxmindia.com/2013/06/dna-launches-augmented-reality-application/

Speaking of Which | Break Time
In which the column goes on holiday for a while.
http://www.mxmindia.com/2013/06/speaking-of-which-break-time/

Rajasthan Royals launches new media asset for enhanced content
Along with Engage Sports Media, the media partnership deal will offer Rajasthan royals fans a compilation of team-based content across all media platforms worldwide.
http://www.mxmindia.com/2013/06/rajasthan-royals-launches-new-media-asset-for-enhanced-content/

World Industrial Design Day being marked tomorrow in Pune
The Pune chapter of Association of Designers of India will hold a seminar on 'Design Flavours' on the occasion of World Industrial Design Day on June 29.
http://www.mxmindia.com/2013/06/world-industrial-design-day-being-marked-tomorrow-in-pune/

Mu Sigma algorithms help companies accelerate Big Data analysis
Mu Sigma's new offering, the first packaged MapReduce algorithms for Hadoop, is helping to accelerate Big Data analysis projects.
http://www.mxmindia.com/2013/06/mu-sigma-algorithms-help-companies-accelerate-big-data-analysis/

Eureka Forbes kicks off  'Sehat Ki Awaaz' campaign for Aquaguard
In an integrated ad campaign unveiling the new positioning of Aquaguard as the 'Healthiest Water on Earth', Sehat Ki Awaaz aims to educate consumers about the nutrition and health aspects of drinking water
http://www.mxmindia.com/2013/06/eureka-forbes-kicks-off-sehat-ki-awaaz-campaign-for-aquaguard/

Stories on 26th Apr'13

Is the S4 an iPhone5 killer?
It's got some really cool features and is a much improved version of the S3, but can the Samsung Galaxy S4 make the iPhone seem ancient?
http://www.mxmindia.com/2013/04/is-the-s4-an-iphone5-killer/

Monica Tata back to Time Warner fold as MD, HBO India
Prior to this role, she was the GM, Entertainment Networks, South Asia for Turner International India where she was responsible for steering and overseeing all network initiatives across Turner's entertainment brand portfolio in South Asia
http://www.mxmindia.com/2013/04/monica-tata-back-to-time-warner-fold-as-md-hbo-india/

Anil Thakraney: Kya Super Cool Jury hain hum!
What I find appalling is that the Super Jury dudes have used a technicality to escape the plagiarism mess. The bigger message, of course, is this: Keep the photocopy machine buzzing
http://www.mxmindia.com/2013/04/anil-thakraney-kya-super-cool-jury-hain-hum/

Shailesh Kapoor: Where Are The 'Niche Channels'?
In the absence of "true ratings", the available ratings of a special content channel are often taken as a sign of under-performance, which in turns leads to a series of endless chipping and chopping of content, packaging and even business plans, writes Shailesh Kapoor
http://www.mxmindia.com/2013/04/shailesh-kapoor-where-are-the-niche-channels/

Mindshare expands presence, opens Kochi office
Mindshare, the flagship media agency of GroupM, further spread its wings in India with the opening of its branch office in Kochi, Kerala, headed by KT Haridas
http://www.mxmindia.com/2013/04/mindshare-expands-presence-opens-kochi-office/

Speaking of Which | Are You A Mrs Malaprop?
If it sounds like a word you think you read somewhere which sounds like what you want to say... it just may be a Malapropism!
http://www.mxmindia.com/2013/04/speaking-of-which-are-you-a-mrs-malaprop/

DDB Mudra Group bags India Innovation Award for Enterprise Social Networking initiative
DDB Mudra Group has been awarded the first India Innovation Award 2013 under the Enterprise Mobility category
http://www.mxmindia.com/2013/04/ddb-mudra-bags-india-innovation-award-for-enterprise-social-networking/

Aaj Tak upbeat on social media
Hindi news Channel Aaj Tak recently crossed the one-million-mark on Facebook
http://www.mxmindia.com/2013/04/aaj-tak-upbeat-on-social-media/

Dell's Inspiron 'can do Kuchh Bhi'
The 360-degree brand and marketing campaign features themes of 'Personal Achievement' and 'Business Achievement' to connect with consumers & enterprise customers respectively
http://www.mxmindia.com/2013/04/dells-inspiron-can-do-kuchh-bhi/


ANCHOR : One Big Idea by Johnson Napier: Have an idea, seal it!
http://www.mxmindia.com/2013/04/one-big-idea-by-johnson-napier-have-an-idea-seal-it/

ANCHOR : One Big Idea by Shruti Pushkarna: Video needs a perception change

http://www.mxmindia.com/2013/04/one-big-idea-by-shruti-pushkarna-video-needs-a-perception-change/

Stories on 4th Jan '13

A wishlist of improbables and imponderables for 2013
Ranjona Banerji presents her wishlist for 2013
http://www.mxmindia.com/2013/01/a-wishlist-of-improbables-and-imponderables-for-2013/

What the experts foretell will happen in business
Experts' take on what the next five years mean for Indian business
http://www.mxmindia.com/2013/01/what-the-experts-foretell-will-happen-in-business/

Star India launches starsports.com
Introduces video timeline for cricket with innovative video scorecard, and integration with social media
http://www.mxmindia.com/2013/01/star-india-launches-starsports-com/

Anil Thakraney: Media's New Year resolution: Not to move on
The Delhi tragedy should serve as a major turning point for us in the media. Despite all the good work, one thing we have lacked in so far is doggedness. We must demonstrate it this time
http://www.mxmindia.com/2013/01/anil-thakraney-medias-new-year-resolution-not-to-move-on/

Jaldi 5 with Archana Vohra: itimes is philosophically different
Times Internet has launched its interest-based network, itimes.com which is live with over 5000 interests. We spoke to Archana Vohra, Vice President, Times Internet to get more details
http://www.mxmindia.com/2012/01/jaldi-5-with-archana-vohra-itimes-is-philosophically-different/

Bloomberg TV to present Autocar India Awards on Jan 9
In all, 22 awards across the two- and four-wheeler segments will be given
http://www.mxmindia.com/2013/01/bloomberg-tv-to-present-autocar-india-awards-on-jan-9/

The Anchor: 6 reasons brands should not ignore cinema advertising
In the scramble for a piece of the small screen, brands need to remember that the big screen gives them advantages that TV cannot
http://www.mxmindia.com/2013/01/the-anchor-6-reasons-brands-should-not-ignore-cinema-advertising/

Stories on 2nd Jan '13

2013 - 365 days of engagement
Tough times call for tough measures, and 2012 was a year that saw both. Kartik Iyer looks forward to better times in 2013
http://www.mxmindia.com/2013/01/2013-365-days-of-engagement/

Anil Thakraney: Badly mangta in 2013 - TV reporters who report, not incite. Freshness in papers. Fewer celebs in ads....
Here's what Anil Thakraney would like to see happen in the New Year
http://www.mxmindia.com/2013/01/anil-thakraney-badly-mangta-in-2013/

LOOK-IN 2013: An exciting year ahead for Pepsi and Coke
The year 2013 looks exciting for the colas as Pepsi is title sponsor of IPL, Coke celebrates two decades in India and Thums Up now backed by Salman Khan
http://www.mxmindia.com/2013/01/look-in-2013-an-exciting-year-ahead-for-pepsi-and-coke/

The Anchor: 13 Faces to watch out for Twenty-thirteen
The Mediaah! forecast for people to look out for in the new year... from among the biggies
http://www.mxmindia.com/2013/01/the-anchor-13-faces-to-watch-out-for-twenty-thirteen/

Milestone Brandcom rolls out OOH for Binani
The campaign was executed for four weeks in 400+ towns across a wide array of 1200+ large format touch points like billboards, gantries, wall wraps, mall facades and unipoles
http://www.mxmindia.com/2013/01/milestone-brandcom-rolls-out-ooh-for-binani/

Students impress Coke in Draftfcb Ulka Comstrat 2012
Final of communication strategy contest draws talent, ideas
http://www.mxmindia.com/2013/01/students-impress-coke-in-draftfcb-ulka-comstrat-2012/

Stories on 10th Dec '12

MxM Monday: Is BTL gaining acceptance as a must-have in a media plan?
With below-the-line gaining a bigger share of ad budgets over the years, a cross-section of the A&M frat on its efficacy
http://www.mxmindia.com/2012/12/mxm-monday-is-btl-gaining-acceptance-as-a-must-have-in-a-media-plan/

Jaldi 5 with Aditya Sinha, former editor-in-chief, DNA: Coincidence that quitting timed with Zee News controversy
Aditya Sinha quit DNA as editor-in-chief last week amidst rumours that the move had linkages with the Zee News controversy. While he denies the coincidence theory, do read the between the lines to figure what could be the reason
http://www.mxmindia.com/2012/12/jaldi-5-with-aditya-sinha-former-editor-in-chief-dna-coincidence-that-quitting-timed-with-zee-news-controversy/

Some meetha ho jaye for Rekha with Snickers
Mars ropes in Rekha for Snickers to challenge Kraft Cadbury's hold on Rs 3,000-cr Indian chocolate market
http://www.mxmindia.com/2012/12/some-meetha-ho-jaye-for-rekha-with-snickers/

Publicis Groupe acquires iStrat & MarketGate
iStrat is a leading integrated digital agency and MarketGate, a Mumbai-based strategic business and marketing consulting firm
http://www.mxmindia.com/2012/12/publicis-groupe-acquires-istrat-marketgate/

Ranjona Banerji: Our 'News of the World' moment?
That Zee chairman Subhash Chandra has apparently been questioned for between seven and nine hours by the Delhi police, is surely not a common occurrence for high profile owners of media houses, notes Ranjona Banerji
http://www.mxmindia.com/2012/12/ranjona-banerji-our-news-of-the-world-moment/

Anil Thakraney: Australian radio jocks should be jailed
A hospital is not a place where you make 'Bakras' out of people, it is a place of the sick and the dying. This is not just completely unethical, it's bloody insensitive
http://www.mxmindia.com/2012/12/anil-thakraney-australian-radio-jocks-should-be-jailed/

Reviewing the Reviews: Khiladi 786
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/12/reviewing-the-reviews-khiladi-786/

The Anchor: 6 things young companies should do to attract talent
Talent acquisition can make all the difference between short-term and long-term success for start-up, writes Ambika Sharma while listing six things one can do to attract the right talent
http://www.mxmindia.com/2012/12/the-anchor-6-things-young-companies-should-do-to-attract-talent/

Big Fame Star provides talent opportunity in Punjab, Central India
Reliance Broadcast Network's regional general entertainment channels, Big Magic and Spark Punjabi, have announced the launch of India's first-ever hinterland talent hunt with Big Fame Star, a hunt for the youth star in the markets of Central India and Punjab
http://www.mxmindia.com/2012/12/big-fame-star-provides-talent-opportunity-in-punjab-central-india/

Stories on 3rd Dec '12

India ad revenues grew 2.6% in 2012: Magna Global. Forecast for 2013: 8.7%
The internet grow at 31.2% in Inda, notes Magna Global's annual ad forecast for the year 2013
http://www.mxmindia.com/2012/12/india-ad-revenues-grew-2-6-in-2012-magna-global-forecast-for-2013-8-7/

Brand Impact of Facebook's EdgeRank Algorithm Change: GroupM Next
Facebook implemented significant changes to its EdgeRank algorithm earlier this fall. Analyses conducted across the Facebook pages of 25 brands by the GroupM Next Predictive Insights team in conjunction with M80, a GroupM-owned social media and community activation agency, reveals interesting results
http://www.mxmindia.com/2012/12/brand-impact-of-facebooks-edgerank-algorithm-change-groupm-next/

Colors to air Japanese 'anime' remake from Dec 23
Suraj: The Rising Star is a story of a 16-year-old boy, Suraj, who sets out on a journey to be trained as a young cricketer. It's a remake of popular Japanese manga show 'Kyojin no Hoshi'
http://www.mxmindia.com/2012/12/colors-to-air-japanese-anime-remake-from-dec-23/

Gautam Gambhir face of HT's 'You Read, They Learn' Initiative
YRTL is an ongoing initiative from Hindustan Times to help educate underprivileged children
http://www.mxmindia.com/2012/12/india-ad-revenues-grew-2-6-in-2012-magna-global-forecast-for-2013-8-7/

Reviewing the Reviews: Talaash
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/12/reviewing-the-reviews-talaash/

Maya Digital awards Eggfirst creative duties for in-studio traning prog
The Mumbai-based agency bags Rs 6 crore account for print and radio advertising
http://www.mxmindia.com/2012/12/maya-digital-awards-eggfirst-creative-duties-for-in-studio-traning-prog/

The Anchor: 5 ways PR agencies can employ social media for clients
Navneet Anand lists five not-so-talked about ways in which PR agencies can deploy social media tools for their clients
http://www.mxmindia.com/2012/12/the-anchor-5-ways-pr-agencies-can-employ-social-media-for-clients/

Anil Thakraney: Decoding 66A. (And losing my head!)
The problem is the three key words in 66A. They are so broad-based, William Shakespeare would have found it impossible to decode them in terms of intended criminality. These words are Offensive, Annoyance and Inconvenience

http://www.mxmindia.com/2012/12/anil-thakraney-decoding-66a-and-losing-my-head/

Stories on 26th Nov '12

MxM Mondays: Is India ready for cross-pollination between varying media functions?
Is the ground fertile in India, just as it happened in the US where a PR honcho was handed over charge of a creative ad network?
http://www.mxmindia.com/2012/11/mxm-mondays-is-india-ready-for-cross-pollination-between-varying-media-functions/

Effies 2012 judging reaches last leg, shortlist announced
The judging process for Effies 2012 is nearing completion as the shortlist has been announced by the Advertising Club
http://www.mxmindia.com/2012/11/effies-20102-judging-reaches-last-leg-shortlist-announced/

Rahul Johri is 'Media Professional of the Year' at World Brand Congress
Rahul Johri, Senior Vice President & General Manager - South Asia, Discovery Networks Asia-Pacific has been awarded the prestigious "Media Professional of the Year" award at the Global Awards for Brand Excellence 2012
http://www.mxmindia.com/2012/11/rahul-johri-is-media-professional-of-the-year-at-world-brand-congress/

Gucci committed to spend 'significant' money in India: Patrizio Di Marco
Italian fashion house Gucci is committed to making "significant" investments in India, says its president Patrizio Di Marco
http://www.mxmindia.com/2012/11/gucci-committed-to-spend-significant-money-in-india-patrizio-di-marco/

Jaldi 5 with Apurva Purohit: 'Great networking with fantastic women'
Apurva Purohit, CEO, Radio City 91.1 FM explains the rationale between 'Women at Work', Radio City's networking initiative for working women
http://www.mxmindia.com/2012/11/jaldi-5-with-apurva-purohit-great-networking-with-fantastic-women/

Amitabh Srivastava is South Asia head of Assoc for Intnl Broadcasting
Mr Srivastava will oversee the growth of AIB's membership in India, Sri Lanka, Bangladesh and Pakistan
http://www.mxmindia.com/2012/11/amitabh-srivastava-is-south-asia-head-of-assoc-for-intnl-broadcasting/

Highway On My Plate returns with 'Coast to Coast'
Hosts Rocky and Mayur explore the Indian coastline's food, in the new edition of Highway On My Plate on NDTV Good Times
http://www.mxmindia.com/2012/11/highway-on-my-plate-returns-with-coast-to-coast/

Chennai Live 104.8 FM to launch Vodafone Voice of Chennai
The radio show aims to give voice to people of Chennai who can discuss their problems and air their views
http://www.mxmindia.com/2012/11/chennai-live-104-8-fm-to-launch-vodafone-voice-of-chennai/

The Anchor: 5 challenges that PR in India still grapples with
PR is coming into its own in India, and as the industry evolves, PR practitioners are faced with a number of issues. Vivek Rana takes a look
http://www.mxmindia.com/2012/11/the-anchor-5-challenges-that-pr-in-india-still-grapples-with/

Anil Thakraney: Ad world needs a Yash Chopra
Even if the ads had boring scripts, which in fact most do (thanks to risk-averse clients), someone like Chopra would have made them look pretty
http://www.mxmindia.com/2012/11/anil-thakraney-ad-world-needs-a-yash-chopra/

Stories on 24th October

Times Now finds itself in a bind as the heat's on Team Anna

In Freaking News, Ranjona Banerji reviews the fare on nightly news and in the morning papers

http://www.mxmindia.com/2011/10/arguing-about-rights-and-times-now-finds-itself-in-a-bind/

APac beckons Gman as Ravi Rao to be new Mindshare South Asia boss

Mindshare promotes R Gowthaman to chief client officer for Asia-Pacific as Ravi Rao will take his position as head of Mindshare South Asia wef Jan 1

http://www.mxmindia.com/2011/10/apac-beckons-gman-as-ravi-rao-to-be-new-mindshare-south-asia-boss/

Hard Knocks: Do movies need so much hype?

I wonder if the carpet bombing of the media that SRK and some other producers do really makes a difference to a movie’s fortunes.

http://www.mxmindia.com/2011/10/hard-knocks-do-movies-need-so-much-hype/

Reckitt Benckiser plays easy to get

Suite of crazieRBrands online and mobile games lets players win a global adventure.

http://www.mxmindia.com/2011/10/reckitt-benckiser-plays-easy-to-get/

Fireworks as Lynn de Souza is interviewed by Anil Thakraney

The Lintas Media Group chairman and CEO speaks her mind. And how!

http://www.mxmindia.com/2011/10/fireworks-as-lynn-de-souza-is-interviewed-by-anil-thakraney/

Your dreams are not yours alone

Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta.

http://www.mxmindia.com/2011/10/your-dreams-are-not-yours-alone/

NCT Data Wk 42 '11

http://www.mxmindia.com/2011/10/nct-data-wk-42-11/

Dainik Jagran calls agency to handle its creative business

Dainik Jagran is on the lookout for a creative partner, sources close to the development said while confirming the news to MxM India.

http://www.mxmindia.com/2011/10/dainik-jagran-calls-agency-to-handle-its-creative-business/

Aamir-Star reveal mega-show plans

One more reality show on TV featuring a superstar. And this time, it’s Star that’s joined hands with Aamir Khan.

http://www.mxmindia.com/2011/10/aamir-khan-uday-shankar-star-plus-reality-aamir-khan-productions/

Tight strings on wallet this Diwali (text & videos)

The mood seems a bit muted this year what with inflation and a general economic uncertainty. It’s not that purchases are not being made but the general consensus on the mood is that people are cautious before spending.

http://www.mxmindia.com/2011/10/tight-strings-on-wallet-this-diwali/

The Anchor: 6 things you could do in the looooong Diwali break this week

Watch a movie? Maybe. Or read, shop, check out sports. Or watch a movie.

http://www.mxmindia.com/2011/10/the-anchor-6-things-you-could-do-in-the-looooong-diwali-break-this-week/

Joy to step into GK's shoes from Dec 1

Joy Chakraborty to join TV Today as CEO on Dec 1

http://www.mxmindia.com/2011/10/joy-chakraborty-to-join-tv-today-as-ceo-on-dec-1/

Stories on 20th October

First on MxMIndia: NDTV elevates Barkha Dutt and Sonia Singh

Barkha Dutt is elevated to Group Editor and President of the Editorial Board. Sonia Singh is Editorial Director and President of Ethics Committee

http://www.mxmindia.com/2011/10/first-on-mxmindia-barkha-dutt-elevated-to-group-editor-prez-of-edit-board-sonia-singh-edit-dir-prez-of-ethics-committee/

Express’s excellent expose of Kiran Bedi’s inflated bills

In Freaking News, Ranjona Banerji reviews the fare on nightly news and in the morning papers

http://www.mxmindia.com/2011/10/express%E2%80%99s-excellent-expose-of-kiran-bedi%E2%80%99s-inflated-bills/

The Anchor: 7 ads that star sports and sportsmen

In no particular order - from the dancing girl on the cricket field to Sehwag’s Ma - there’s something about Indian ads and sports that hits the spot.

http://www.mxmindia.com/2011/10/the-anchor-7-ads-that-star-sports-and-sportsmen/

Jigsee enables video streaming on common mobiles

The application provides 2,50,000 minutes of free of cost content in 12 Indian languages

http://www.mxmindia.com/2011/10/jigsee-enables-video-streaming-on-common-mobiles/

PIX brings you Dynamite Diwali

The line-up has a collection of enthralling, nerve wrecking and entertaining movies this October

http://www.mxmindia.com/2011/10/pix-brings-you-dynamite-diwali/

Happy Anniversary, Shaadi.com!

Indian matrimonial industry pioneer Shaadi.com turns 15, celebrates World Matrimonial Week.

http://www.mxmindia.com/2011/10/happy-anniversary-shaadi-com/

Diwali fun on Star Plus

A week of surprises and a Diwali extravaganza airs from October 17 to October 21 at 6:30pm on Star Plus

http://www.mxmindia.com/2011/10/diwali-fun-on-star-plus/

WB to light up TV screens this Diwali

Viewers will see Hollywood’s best in four special themes from October 3 to October 27 at 9pm

http://www.mxmindia.com/2011/10/wb-to-light-up-tv-screens-this-diwali/

Anil Thakraney’s Debrief: Wacky and effective!

For a new online shopping portal, it’s critical to come up with a clutter-breaker, which Yebhi has done.

http://www.mxmindia.com/2011/10/anil-thakraney%E2%80%99s-debrief-wacky-and-effective/

Phaneesh Murthy gives second Guru Mantra lecture

Entrepreneur Mag flags off second season of Guru Mantra with Phaneesh Murthy.

http://www.mxmindia.com/2011/10/phaneesh-murthy-gives-second-guru-mantra-lecture/

BBC Good Food whets appetites

Extensive marketing plans for BBC Good Food as it launches on Oct 21

http://www.mxmindia.com/2011/10/bbc-good-food-whets-appetites/

MTR eyes Rs 500 crore by 2012

MTR, which is known for its South Indian instant food mixes and spices, is entering the South Indian snacks category, one that is growing at a rate of more than 40 percent a year.

http://www.mxmindia.com/2011/10/mtr-eyes-rs-500-crore-by-2012/

Marketers up self-image reinforcement

Corporate image advertising up 40%; Maruti, Adidas, M&M among the top advertisers

http://www.mxmindia.com/2011/10/marketers-up-self-image-reinforcement/

Leo Burnett wins Mahindra creative mandates

Mahindra First Choice awards its creative duties to Leo Burnett India.

http://www.mxmindia.com/2011/10/leo-burnett-wins-mahindra-creative-mandates/