The MxMINDIA.COM BLOG: Aamir Khan

Showing posts with label Aamir Khan. Show all posts

Wednesday, 18 March 2015

Stories on 18th Mar '15

How Coca-Cola has stayed relevant over 128 years
Venkatesh Kini, the cola giant's President for India & South West Asia, on the mantras to always be fresh in the minds of consumers
http://www.mxmindia.com/2015/03/how-coca-cola-has-stayed-relevant-over-128-years/

Rediff bags creative duties of Tata Power
The integrated campaign to commemorate 100 years of Tata Power will be handled out of Rediffusion Y&R' s Mumbai office
http://www.mxmindia.com/2015/03/rediff-bags-creative-duties-of-tata-power/

Ravi Rao appointed Chief Client Officer, Mindshare MENA
Asserting his familiarity with the MENA market, Ravi was earlier a part of JWT Dubai and the Mindshare MENA team during its inception in 1999
http://www.mxmindia.com/2015/03/ravi-rao-appointed-chief-client-officer-mindshare-mena/

Snapdeal ropes in Aamir Khan as brand ambassador
The endorsement fee for the actor is said to be in the range of Rs 15-20 crore, according to industry estimates
http://www.mxmindia.com/2015/03/snapdeal-ropes-in-aamir-khan-as-brand-ambassador/

Ranjona Banerji: Stand-outs in the world of selfie-taking journos
One understands that journalists based in Delhi are under tremendous pressure, almost as much as bureaucrats are. But is this enough reason for the sort of sycophancy and cowardice some of these journalists display, asks Ranjona Banerji
http://www.mxmindia.com/2015/03/ranjona-banerji-stand-outs-in-the-world-of-selfie-taking-journos/

Sanjeev Kotnala: What's hot and not-so-bad at the Pattaya Adfest
As Sanjeev Kotnala takes off for the Adfest at Pattaya in Thailand, he lists some of the standout sessions he plans to attend
http://www.mxmindia.com/2015/03/sanjeev-kotnala-whats-hot-and-not-so-bad-at-the-pataya-adfest/

Bajaj Discover takes element of fun further with new TVC
The new campaign titled 'Bajaj Discover Life Banaye Zing Zong' explores typical married relationships
http://www.mxmindia.com/2015/03/bajaj-discover-takes-element-of-fun-further-with-new-zing-zong-tvc/

The Hindu affirms seriousness with 'Genuine News, Genuine Readers' proposition
The campaign, which The Hindu rolled out recently in Chennai, is supported by advertisements with simple, straightforward messages
http://www.mxmindia.com/2015/03/the-hindu-affirms-seriousness-with-genuine-news-genuine-readers-proposition/

Adfest announces speaker line-up
This year's program features some of the world's great creatives such as R/GA's Global Chief Creative Officer, Nick Law; AKQA's Chief Creative Officer Rei Inamoto; Design Army's Co-Founder & Chief Creative Officer Pum Lefebure; and Hollywood actor/producer Paul J. Alessi

http://www.mxmindia.com/2015/03/adfest-announces-speaker-line-up/

Friday, 28 November 2014

Stories on 28th Nov 14

Building Trust via Masterbrand 2.0
Shireesh Joshi, Head-Strategic Marketing at Godrej, on the second phase of the group's Masterbrand campaign
http://www.mxmindia.com/2014/11/building-trust-via-masterbrand-2-0/

Ranjona Banerji: Journalists get it right while TV News muddles it up
It is remarkable and encouraging that there are media houses which are willing to invest in good stories and in newsgathering but it is much worse that there are so many which are not, writes Ranjona Banerji
http://www.mxmindia.com/2014/11/ranjona-banerji-journalists-get-it-right-while-tv-news-muddles-it-up/

Shailesh Kapoor: The Phil Hughes Tragedy: A Deathblow To Cricket
Helmet-makers will find some answers. ICC will find a few other. But a promising International cricketer has died at the age of 25. For me, cricket may never be the same again, writes Shailesh Kapoor
http://www.mxmindia.com/2014/11/shailesh-kapoor-the-phil-hughes-tragedy-a-deathblow-to-cricket/

AdStrat: WagonR taps 'Smart' customers with latest campaign
The objective was to strengthen the core proposition of 'Smart' while staying true to its leadership stance
http://www.mxmindia.com/2014/11/adstrat-wagonr-taps-smart-customers-with-latest-campaign/

Gaana.com launches first musical brand campaign
Celebrating the spirit of music and life, Gaana.com unveils 'Bas Bajna Chahiye Gaana' campaign
http://www.mxmindia.com/2014/11/gaana-com-launches-first-musical-brand-campaign/

So Sorry series bags Gold at the 5th Asian Digital Media Awards 2014
The event organized by WAN-IFRA had participation by media companies from over 30 countries

http://www.mxmindia.com/2014/11/so-sorry-series-bags-gold-at-the-5th-asian-digital-media-awards-2014/

Tuesday, 26 March 2013

Stories on 26th Mar'13

Master marketer AK is Godrej's new mascot
Moving away from product-specific brand ambassadors, Godrej has roped in Aamir Khan to endorse its overall brand image. How well will this work?
http://www.mxmindia.com/?p=44494

IBF asks for withdrawl of TRAI notification on ad duration
IBF has called for withdrawal of the notification and re-initiation of a participatory dialogue that helps make self-regulation of advertising minuteage in line with global standards a reality
http://www.mxmindia.com/?p=44537

Peter Mukerjea's Media Mullings: Less is More!
The economics of the broadcast business would not hold up for very long anywhere if there was 'unlimited inventory' in any market and this is one of the reasons the economics of the broadcasting industry in India is so weak
http://www.mxmindia.com/?p=44488

Pepsi bags exclusive pouring rights with 8 teams at IPL
PepsiCo India has announced its association with eight out of nine Pepsi-IPL teams as the 'Exclusive Pouring Partner' for the upcoming IPL 2013
http://www.mxmindia.com/?p=44500

MEC India wins Dixcy Scott media duties
MEC India has been awarded the media duties for innerwear brand Dixcy Scott. after a multi-agency pitch
http://www.mxmindia.com/?p=44492

Viacom18 Motion Pictures enters regional cinema space
Reaching out to audiences across markets, the studio plans to launch new movies in five languages
http://www.mxmindia.com/?p=44501

Mediaah! Should Ford sack JWT India for ad mishandling? + Cut the Katju!
The Indian bosses at Ford and JWT may have tendered their apologies, but is that enough? Not everyone thinks that justice has been done. Meanwhile, what about our own Markandey Katju? Time to send him packing?
http://www.mxmindia.com/?p=44502

Ranjona Banerji: Katju's heart is beating for the wrong reasons!
The Press Council chief needs to listen to journalists from across the country rather than limit to a few influence-pushers in Delhi, writes Ranjona Banerji
http://www.mxmindia.com/?p=44503

Debrief: Hero Pleasure: Mindless celeb advertising
You have to be crazy to even imagine that the multi billionaire Ms Chopra would ride a lowly scooter. I know her job in an ad is to look pretty and get the eyeballs, but shouldn't these guys pay at least a modicum of attention to credibility?
http://www.mxmindia.com/?p=44491

VML Qais wins digital duties of HealthFore, division of Religare Technologies
VML Qais, the Indian arm of Cannes Lion-winning network VML, has won all the digital duties for Religare Technologies' Healthcare IT service offering, HealthFore
http://www.mxmindia.com/?p=44490

Dainik Bhaskar to launch Mosaic 2012 'Best in Print'
Bigger than its previous edition, Mosaic 2012 features 121 print campaigns across 105 brands from 31 top agencies
http://www.mxmindia.com/?p=44493

Xpress Money appoints Gozoop as its digital media agency
Money transfer brand Xpress Money has appointed digital marketing agency Gozoop Online to augment its social media presence
http://www.mxmindia.com/?p=44489

ANCHOR | One Big Idea by Colin Lawrence
Thirst for info in an age of changing geo-pol coords

http://www.mxmindia.com/?p=44484

Stories on 21st Mar'13

Master marketer AK is Godrej's new mascot
Moving away from product-specific brand ambassadors, Godrej has roped in Aamir Khan to endorse its overall brand image. How well will this work?
http://www.mxmindia.com/2013/03/master-marketer-ak-is-godrejs-new-mascot/

IBF asks for withdrawl of TRAI notification on ad duration
IBF has called for withdrawal of the notification and re-initiation of a participatory dialogue that helps make self-regulation of advertising minuteage in line with global standards a reality
http://www.mxmindia.com/2013/03/ibf-asks-for-withdrawl-of-trai-notification-on-ad-duration/

Peter Mukerjea's Media Mullings: Less is More!
The economics of the broadcast business would not hold up for very long anywhere if there was 'unlimited inventory' in any market and this is one of the reasons the economics of the broadcasting industry in India is so weak
http://www.mxmindia.com/2013/03/peter-mukerjeas-media-mullings-less-is-more/

Pepsi bags exclusive pouring rights with 8 teams at IPL
PepsiCo India has announced its association with eight out of nine Pepsi-IPL teams as the 'Exclusive Pouring Partner' for the upcoming IPL 2013
http://www.mxmindia.com/2013/03/pepsi-bags-exclusive-pouring-rights-with-8-teams-at-ipl/

MEC India wins Dixcy Scott media duties
MEC India has been awarded the media duties for innerwear brand Dixcy Scott. after a multi-agency pitch
http://www.mxmindia.com/2013/03/mec-india-wins-dixcy-scott-media-duties/

Viacom18 Motion Pictures enters regional cinema space
Reaching out to audiences across markets, the studio plans to launch new movies in five languages
http://www.mxmindia.com/2013/03/viacom18-motion-pictures-enters-regional-cinema-space/

Mediaah! Should Ford sack JWT India for ad mishandling? + Cut the Katju!
The Indian bosses at Ford and JWT may have tendered their apologies, but is that enough? Not everyone thinks that justice has been done. Meanwhile, what about our own Markandey Katju? Time to send him packing?
http://www.mxmindia.com/2013/03/mediaah-should-ford-sack-jwt-india-for-ad-mishandling-cut-the-katju/

Ranjona Banerji: Katju's heart is beating for the wrong reasons!
The Press Council chief needs to listen to journalists from across the country rather than limit to a few influence-pushers in Delhi, writes Ranjona Banerji
http://www.mxmindia.com/2013/03/ranjona-banerji-katjus-heart-is-beating-for-the-wrong-reasons/

Debrief: Hero Pleasure: Mindless celeb advertising
You have to be crazy to even imagine that the multi billionaire Ms Chopra would ride a lowly scooter. I know her job in an ad is to look pretty and get the eyeballs, but shouldn't these guys pay at least a modicum of attention to credibility?
http://www.mxmindia.com/2013/03/debrief-hero-pleasure-mindless-celeb-advertising/

VML Qais wins digital duties of HealthFore, division of Religare Technologies
VML Qais, the Indian arm of Cannes Lion-winning network VML, has won all the digital duties for Religare Technologies' Healthcare IT service offering, HealthFore
http://www.mxmindia.com/2013/03/vml-qais-wins-digital-duties-of-healthfore-division-of-religare-technologies/

Dainik Bhaskar to launch Mosaic 2012 'Best in Print'
Bigger than its previous edition, Mosaic 2012 features 121 print campaigns across 105 brands from 31 top agencies
http://www.mxmindia.com/2013/03/dainik-bhaskar-to-launch-mosaic-2012-best-in-print/

Xpress Money appoints Gozoop as its digital media agency
Money transfer brand Xpress Money has appointed digital marketing agency Gozoop Online to augment its social media presence
http://www.mxmindia.com/2013/03/xpress-money-appoints-gozoop-as-its-digital-media-agency/

ANCHOR | One Big Idea by Colin Lawrence: Thirst for info in an age of changing geo-pol coords

http://www.mxmindia.com/2013/03/one-big-idea-by-colin-lawrence-thirst-for-info-in-an-age-of-changing-geo-pol-coords/

Monday, 3 December 2012

Stories on 3rd Dec '12

India ad revenues grew 2.6% in 2012: Magna Global. Forecast for 2013: 8.7%
The internet grow at 31.2% in Inda, notes Magna Global's annual ad forecast for the year 2013
http://www.mxmindia.com/2012/12/india-ad-revenues-grew-2-6-in-2012-magna-global-forecast-for-2013-8-7/

Brand Impact of Facebook's EdgeRank Algorithm Change: GroupM Next
Facebook implemented significant changes to its EdgeRank algorithm earlier this fall. Analyses conducted across the Facebook pages of 25 brands by the GroupM Next Predictive Insights team in conjunction with M80, a GroupM-owned social media and community activation agency, reveals interesting results
http://www.mxmindia.com/2012/12/brand-impact-of-facebooks-edgerank-algorithm-change-groupm-next/

Colors to air Japanese 'anime' remake from Dec 23
Suraj: The Rising Star is a story of a 16-year-old boy, Suraj, who sets out on a journey to be trained as a young cricketer. It's a remake of popular Japanese manga show 'Kyojin no Hoshi'
http://www.mxmindia.com/2012/12/colors-to-air-japanese-anime-remake-from-dec-23/

Gautam Gambhir face of HT's 'You Read, They Learn' Initiative
YRTL is an ongoing initiative from Hindustan Times to help educate underprivileged children
http://www.mxmindia.com/2012/12/india-ad-revenues-grew-2-6-in-2012-magna-global-forecast-for-2013-8-7/

Reviewing the Reviews: Talaash
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/12/reviewing-the-reviews-talaash/

Maya Digital awards Eggfirst creative duties for in-studio traning prog
The Mumbai-based agency bags Rs 6 crore account for print and radio advertising
http://www.mxmindia.com/2012/12/maya-digital-awards-eggfirst-creative-duties-for-in-studio-traning-prog/

The Anchor: 5 ways PR agencies can employ social media for clients
Navneet Anand lists five not-so-talked about ways in which PR agencies can deploy social media tools for their clients
http://www.mxmindia.com/2012/12/the-anchor-5-ways-pr-agencies-can-employ-social-media-for-clients/

Anil Thakraney: Decoding 66A. (And losing my head!)
The problem is the three key words in 66A. They are so broad-based, William Shakespeare would have found it impossible to decode them in terms of intended criminality. These words are Offensive, Annoyance and Inconvenience

http://www.mxmindia.com/2012/12/anil-thakraney-decoding-66a-and-losing-my-head/

Tuesday, 8 May 2012

Stories on 8th May

Hindi Hinterland: Happenin' & How!
The states of UP, MP, Bihar & Jharkhand are the new growth centres, notes a special volume presented by Big Magic and produced by MxMIndia
http://www.mxmindia.com/2012/05/hindi-hinterland-happenin-how/

Hindustan Unilever to study how we shop
The centre at Hindustan Unilever's headquarter at Andheri will be used by several group companies in developing and emerging markets to understand how people shop
http://www.mxmindia.com/2012/05/hindustan-unilever-to-study-how-we-shop/

Satyamev Jayate reports gr8 Chrome numbers
Aamir Khan's Satyamev Jayate has reported "unprecedented" launch episode numbers, reports Chrome Data Analytics and Media
http://www.mxmindia.com/2012/05/satyamev-jayate-reports-gr8-chrome-numbers/

54 Days to D-Day | Industry voices concerns on sunset date (Video)
MxMIndia caught up with various stakeholders of broadcast and cable industry to get their responses on the recently issued TRAI tariff order and to understand their respective concerns in the run up to digitization of cable television
http://www.mxmindia.com/2012/05/54-days-to-d-day-industry-worries-on-sunset-date-video/

RAMcheck: Besides Mumbai, no change in #1s
RadioCity, Radio Mirchi, Big FM, Red FM, Fever FM, Radio One, Oye! FM were some of the top FM stations in the big four metros
http://www.mxmindia.com/2012/05/ramcheck-besides-mumbai-no-change-in-1-rankings/

Today's ad industry is all about business: Sanyal
Published by Fingerprint, Life In A Rectangle is a candid memoir where adman Sujit Sanyal narrates some revealing, some intriguing and other whacky stories about the advertising world from his Clarion days
http://www.mxmindia.com/2012/05/todays-ad-industry-is-all-about-business-sanyal/

Moneycontrol unveils online investor event
The day-long event will include a host of investment experts who will answer queries from investors all over India
http://www.mxmindia.com/2012/05/moneycontrol-unveils-online-investor-event/

The Anchor: Naresh Gupta lists 10 reasons why one should go independent
The buck truly stops at you. There are no approvals to be sought; there are no conflicting egos to be settled, says Naresh Gupta
http://www.mxmindia.com/2012/05/the-anchor-naresh-gupta-lists-10-reasons-why-one-should-go-independent/

Debrief: Limca: Freshness badhao, not pyaas!
I think makers of Limca have blundered big-time on this one. For one, Bebo is over-used in advertising. Waste of money. Cricket has been flogged to death, so that's a waste of time
http://www.mxmindia.com/2012/05/debrief-limca-freshness-badhao-not-pyaas/

[MJR] The Modi merry-go-round continues
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/05/mjr-the-modi-merry-go-round-continues/

India will be key growth engine market: Clive Armitage
Clive Armitage, Co-founder & CEO of Bite Communications highlights a few markets that would help bring growth to the agency and maps out new avenues that would put the agency on a higher pedestal in the months to come
http://www.mxmindia.com/2012/05/india-will-be-key-growth-engine-market-clive-armitage/

Monday, 7 May 2012

Stories on 7th May

Dream start for Satyamev Jayate
As Aamir Khan's mega-show launched with much fanfare, a cross-section of mediapersons & experts tell us whether they expect the magic to deliver
http://www.mxmindia.com/2012/05/dream-start-for-satyamev-jayate/

Mediaah! Thank you, Star Plus. Thank you, Aamir Khan
Pradyuman Maheshwari is all praise for Satymev Jayate and says how in one masterstroke, Aamir Khan, Uday Shankar and Star India may have silenced detractors who say broadcasters are irresponsible given the kind of content aired
http://www.mxmindia.com/2012/05/mediaah-thank-you-star-plus-thank-you-aamir-khan/

Anil Thakraney: Oprah Khan
While Aamir pocketed a few crore rupees as the nation wept on Sunday morning over the female foeticide issue, must say it’s a commendable social effort, writes Anil Thakraney in Hard Knocks
http://www.mxmindia.com/2012/05/anil-thakraney-oprah-khan/

MCCS channels unveil new look
The on-air launch on June 1 will see Star News change its logo as ABP News in Hindi, Star Ananda as ABP Ananda in Bengali and Star Majha as ABP Majha in Marathi
http://www.mxmindia.com/2012/05/mccs-channels-unveil-new-look/

Press Club Bombay honour bigger than Padma Shri: Vinod Mehta
The evening also witnessed two special awards being given to late Pradeep Vijaykar and eminent journalist Madhu Shetye for their outstanding contribution to the domain
http://www.mxmindia.com/2012/05/press-club-bombay-honour-bigger-than-padma-shri-vinod-mehta/

Digitization is going to be the biggest reform in broadcast sector: Ambika Soni
The Minister was attending the 6th Annual Summit on Entertainment and Media organized by Assocham, Focus 2012: Digitization for Inclusive Growth
http://www.mxmindia.com/2012/05/digitization-is-going-to-be-the-biggest-reform-in-broadcast-sector-ambika-soni/

Full report of Assocham 'focus' on M&E
Assocham organized the 6th annual summit on entertainment and media, Focus 2012 where the topic in focus was Digitization for Inclusive Growth
http://www.mxmindia.com/2012/05/full-report-of-assocham-focus-on-me/

Ad Strat: Havells Fans are Forever
Behind every great commercial is super strategy. MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/05/ad-strat-havells-fans-are-forever/

Reviewing the Reviews: Jannat 2
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/05/reviewing-the-reviews-jannat-2/

The Anchor: Viral Pandya on 5 ways how a small ad agency can beat the biggies
When bigger agencies win, their folks celebrate. And when we win, the world celebrates. Enjoy being small yet lethal, and let your work score BIG, says Viral Pandya
http://www.mxmindia.com/2012/05/the-anchor-viral-pandya-on-5-ways-how-a-small-ad-agency-can-beat-the-biggies/

[MJR] The mighty Murdoch empire wobbles
At a time when the Indian media is grappling with all sorts of issues and allegations, the Murdoch saga presents an interesting contrast
http://www.mxmindia.com/2012/05/mjr-the-mighty-murdoch-empire-wobbles/

Thursday, 22 March 2012

Stories on 22nd March

The plan is to keep rolling out & expanding our analytics expertise: Sue Moseley
Excerpts from an interview with the worldwide director, research & futures at Mediabrands IQ Creation
http://www.mxmindia.com/2012/03/the-plan-is-to-keep-rolling-out-expand-our-analytics-expertise-sue-moseley/

MxMIndia Comment: 101 days to digitization
July 1 is when television distribution in the four metros of Chennai, Kolkata, Mumbai and New Delhi is required to go digital. The MxMIndia countdown will focus on the state of readiness and how digitization will impact the business
http://www.mxmindia.com/2012/03/mxmindia-comment-101-days-to-digitization/

High EQ at Aamir Khan talk show Satyameva Jayate
Star’s no-holds-barred show promises to be a tear-jerker, as Aamir Khan brings out facets of India’s gritty reality.
http://www.mxmindia.com/2012/03/high-eq-at-aamir-khan-talk-show-satyameva-jayate/

CLIO Lifetime Award for Piyush Pandey
Piyush Pandey, Executive Chairman of Ogilvy & Mather India, will be the first South Asian to receive the prestigious advertising industry award.
http://www.mxmindia.com/2012/03/clio-lifetime-award-for-piyush-pandey/

Gruner + Jahr acquires Networkplay
Networkplay has announced that Gruner + Jahr, the publishing division of European media conglomerate Bertelsmann AG, has acquired a majority stake in the company.
http://www.mxmindia.com/2012/03/gruner-jahr-acquires-networkplay/

Santoor goes golden for silver anniversary
Draftfcb Ulka, Bangalore has created an ad showcasing beautiful women of today, from different walks of life, all coming together to unveil the new 'sunehra' Santoor.
http://www.mxmindia.com/2012/03/santoor-goes-golden-for-silver-anniversary/

India lifts 27 metals at AdFest 2012
DDB Mudra leads with 9, Leo Burnett (6) and McCann (5) follow at Pattaya festival.
http://www.mxmindia.com/2012/03/india-lifts-27-metals-at-adfest-2012/

HT extends Brunch IP to live events
in its event avataar, Brunch Dialogues is a heady mix of glamour, music, spirits and style which is to be led by Vir Sanghvi
http://www.mxmindia.com/2012/03/ht-brunch-dialogues-team-brunchs-first-live-entertainment-ip/

5th Mint Luxury Conf to explore future of lux industry
The Mint Luxury Conference is the largest event of its kind in this sector. Industry experts, designers, marketers and owners of prestigious international luxury brands will come together for multiple sessions spread across 2 days of the conference
http://www.mxmindia.com/2012/03/the-5th-mint-luxury-conference-to-explore-the-future-of-luxury-industry-in-india/

Dainik Bhaskar's 'Junior Editor' creates history
Junior Editor-2011, an initiative of Dainik Bhaskar, has been recognised by Guinness World Records as “The Largest Writing Competition”, by ‘Limca World Record’ as “The Largest Countrywide Newspaper Making Competition for Children” and also recognised by ‘India Book of Records’ for “The Largest Number of Manually Prepared Newspapers by Kids.”
http://www.mxmindia.com/2012/03/dainik-bhaskars-junior-editor-creates-history/

Brand race as Ormax study reveals Day After Cricket recall
In the Ormax Media study, Vodafone, Pepsi, Coca-Cola & Hero Honda were the most recalled brands in IPL 4. Which brands will lead in IPL 5?
http://www.mxmindia.com/2012/03/brand-race-as-ormax-study-reveals-day-after-cricket-recall/

Singapore aims fresh salvo at Indian tourism market
Singapore Tourism Board has launched a new marketing campaign for India - 'Singapore -The Holiday You Take Home with You'.
http://www.mxmindia.com/2012/03/singapore-aims-fresh-salvo-at-indian-tourism-market/

Long way to go for Indian athletics: Sports journos' meet
The problems faced by Indian athletics in its attempt to catch up with the rest of the world echoed at the seminar on athletics held to mark the start of the 36th National Convention of the Sports Journalists Federation of India in Guwahati on Tuesday.
http://www.mxmindia.com/2012/03/long-way-to-go-for-indian-athletics-sports-journos-meet/

BMB India wins O-SIX travel & hospitality
BMB India, a 50:50 JV between Trevor Beattie’s BMB and Madison World, has won the O-SIX Travel & Hospitality account.
http://www.mxmindia.com/2012/03/bmb-india-wins-o-six-travel-hospitality/

The Anchor: 6 ways to measure the effectiveness of PR
Instead of mutual finger pointing, the attempt here is to be shaking hands. As public relations increasingly influences corporate communications strategy, pressure has mounted to measure the effectiveness of PR
http://www.mxmindia.com/2012/03/6-ways-to-measure-the-effectiveness-of-pr/

Debrief: Vodafone BlackBerry: Self-indulgent tripe
Everyone seems to be using the BB for all sorts of stuff. Dating, BBMing, uploading pics, chatting, etc. As a result, the uncle suits have gone into absolute mourning, and this makes the TVC very unappetizing to watch.
http://www.mxmindia.com/2012/03/debrief-vodafone-blackberry-self-indulgent-tripe/

Monday, 24 October 2011

Stories on 24th October

Times Now finds itself in a bind as the heat's on Team Anna

In Freaking News, Ranjona Banerji reviews the fare on nightly news and in the morning papers

http://www.mxmindia.com/2011/10/arguing-about-rights-and-times-now-finds-itself-in-a-bind/

APac beckons Gman as Ravi Rao to be new Mindshare South Asia boss

Mindshare promotes R Gowthaman to chief client officer for Asia-Pacific as Ravi Rao will take his position as head of Mindshare South Asia wef Jan 1

http://www.mxmindia.com/2011/10/apac-beckons-gman-as-ravi-rao-to-be-new-mindshare-south-asia-boss/

Hard Knocks: Do movies need so much hype?

I wonder if the carpet bombing of the media that SRK and some other producers do really makes a difference to a movie’s fortunes.

http://www.mxmindia.com/2011/10/hard-knocks-do-movies-need-so-much-hype/

Reckitt Benckiser plays easy to get

Suite of crazieRBrands online and mobile games lets players win a global adventure.

http://www.mxmindia.com/2011/10/reckitt-benckiser-plays-easy-to-get/

Fireworks as Lynn de Souza is interviewed by Anil Thakraney

The Lintas Media Group chairman and CEO speaks her mind. And how!

http://www.mxmindia.com/2011/10/fireworks-as-lynn-de-souza-is-interviewed-by-anil-thakraney/

Your dreams are not yours alone

Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta.

http://www.mxmindia.com/2011/10/your-dreams-are-not-yours-alone/

NCT Data Wk 42 '11

http://www.mxmindia.com/2011/10/nct-data-wk-42-11/

Dainik Jagran calls agency to handle its creative business

Dainik Jagran is on the lookout for a creative partner, sources close to the development said while confirming the news to MxM India.

http://www.mxmindia.com/2011/10/dainik-jagran-calls-agency-to-handle-its-creative-business/

Aamir-Star reveal mega-show plans

One more reality show on TV featuring a superstar. And this time, it’s Star that’s joined hands with Aamir Khan.

http://www.mxmindia.com/2011/10/aamir-khan-uday-shankar-star-plus-reality-aamir-khan-productions/

Tight strings on wallet this Diwali (text & videos)

The mood seems a bit muted this year what with inflation and a general economic uncertainty. It’s not that purchases are not being made but the general consensus on the mood is that people are cautious before spending.

http://www.mxmindia.com/2011/10/tight-strings-on-wallet-this-diwali/

The Anchor: 6 things you could do in the looooong Diwali break this week

Watch a movie? Maybe. Or read, shop, check out sports. Or watch a movie.

http://www.mxmindia.com/2011/10/the-anchor-6-things-you-could-do-in-the-looooong-diwali-break-this-week/

Joy to step into GK's shoes from Dec 1

Joy Chakraborty to join TV Today as CEO on Dec 1

http://www.mxmindia.com/2011/10/joy-chakraborty-to-join-tv-today-as-ceo-on-dec-1/