Stories on 12th Nov 14

Now & then: Here's how contemporary consumers behaved a decade ago
Devendra Chawla, CEO, Food Bazaar, chronicles the many shifts in consumer behaviour and attitude over the last decade.
http://www.mxmindia.com/2014/11/now-then-heres-how-contemporary-consumers-behaved-a-decade-ago/

Sanjeev Kotnala: Newspapers: Wanted One Good Reason...
The threat from  the global digital wave and mobile screens to print is more real than ever before, writes Sanjeev Kotnala in his curtain-raiser to the INMA South Asia Conference.
http://www.mxmindia.com/2014/11/sanjeev-kotnala-newspapers-wanted-one-good-reason/

Ad Club's Media Review sets its date with members
This year the event will have three experts presenting for 30 minutes each followed by a QnA session with the audience.
http://www.mxmindia.com/2014/11/ad-clubs-media-review-sets-its-date-with-members/

Vdopia unveils Chocolate, a scalable mobile video programmatic marketplace
The programme is built from the ground up solely for mobile video advertising.
http://www.mxmindia.com/2014/11/vdopia-unveils-chocolate-a-scalable-mobile-video-programmatic-marketplace/

Ruchi Soya unveils new TVC for Mahakosh
The new Mahakosh TVC with its brand ambassador Madhuri Dixit highlights the necessity of being fit.
http://www.mxmindia.com/2014/11/ruchi-soya-unveils-new-tvc-for-mahakosh/

What Ticks for Indian Consumers/ Women - Dhunji Wadia
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Dhunji Wadia
http://www.mxmindia.com/2014/11/what-ticks-for-indian-consumers-women-dhunji-wadia/

Stories on 24th October

Times Now finds itself in a bind as the heat's on Team Anna

In Freaking News, Ranjona Banerji reviews the fare on nightly news and in the morning papers

http://www.mxmindia.com/2011/10/arguing-about-rights-and-times-now-finds-itself-in-a-bind/

APac beckons Gman as Ravi Rao to be new Mindshare South Asia boss

Mindshare promotes R Gowthaman to chief client officer for Asia-Pacific as Ravi Rao will take his position as head of Mindshare South Asia wef Jan 1

http://www.mxmindia.com/2011/10/apac-beckons-gman-as-ravi-rao-to-be-new-mindshare-south-asia-boss/

Hard Knocks: Do movies need so much hype?

I wonder if the carpet bombing of the media that SRK and some other producers do really makes a difference to a movie’s fortunes.

http://www.mxmindia.com/2011/10/hard-knocks-do-movies-need-so-much-hype/

Reckitt Benckiser plays easy to get

Suite of crazieRBrands online and mobile games lets players win a global adventure.

http://www.mxmindia.com/2011/10/reckitt-benckiser-plays-easy-to-get/

Fireworks as Lynn de Souza is interviewed by Anil Thakraney

The Lintas Media Group chairman and CEO speaks her mind. And how!

http://www.mxmindia.com/2011/10/fireworks-as-lynn-de-souza-is-interviewed-by-anil-thakraney/

Your dreams are not yours alone

Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta.

http://www.mxmindia.com/2011/10/your-dreams-are-not-yours-alone/

NCT Data Wk 42 '11

http://www.mxmindia.com/2011/10/nct-data-wk-42-11/

Dainik Jagran calls agency to handle its creative business

Dainik Jagran is on the lookout for a creative partner, sources close to the development said while confirming the news to MxM India.

http://www.mxmindia.com/2011/10/dainik-jagran-calls-agency-to-handle-its-creative-business/

Aamir-Star reveal mega-show plans

One more reality show on TV featuring a superstar. And this time, it’s Star that’s joined hands with Aamir Khan.

http://www.mxmindia.com/2011/10/aamir-khan-uday-shankar-star-plus-reality-aamir-khan-productions/

Tight strings on wallet this Diwali (text & videos)

The mood seems a bit muted this year what with inflation and a general economic uncertainty. It’s not that purchases are not being made but the general consensus on the mood is that people are cautious before spending.

http://www.mxmindia.com/2011/10/tight-strings-on-wallet-this-diwali/

The Anchor: 6 things you could do in the looooong Diwali break this week

Watch a movie? Maybe. Or read, shop, check out sports. Or watch a movie.

http://www.mxmindia.com/2011/10/the-anchor-6-things-you-could-do-in-the-looooong-diwali-break-this-week/

Joy to step into GK's shoes from Dec 1

Joy Chakraborty to join TV Today as CEO on Dec 1

http://www.mxmindia.com/2011/10/joy-chakraborty-to-join-tv-today-as-ceo-on-dec-1/