Stories on 14th Sep '16

Independent, and luvin' it

Julian Boulding, President & Founder of thenetworkone was in India celebrating the spirit of the independent agencies. Read more

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Sanjeev Kotnala: Are you adding to the creative noise with unwanted, uninteresting, uninspiring crap?

The digital era demands that the content is refreshed faster than it is consumed. In the process, creativity is taking a backseat, writes Sanjeev Kotnala. Read more

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Cycle Rhythm introduces Sourav Ganguly as brand ambassador

Cycle Rhythm plans to launch a series of television commercials with Ganguly, to start a two-year association. Read more

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DDB Mudra announces formation of Group Operating Board

The GOB will advise and assist the Group CEO and MD, Chairman and CCO and CFO on various aspects related to leading and growing the organisation. Read more

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Viacom18, Times group get together for mega-concert starring Cold Play, Rahman, others

The Global Citizen India was launched in the presence of Maharashtra CM and top Bollywood Celebrities, the confusion regarding the Coldplay concert tickets were also cleared. Read more

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Stage set for 8th edition of EEMAX Global Conclave & Awards

India's apex body of the events and experiential marketing industry hosting the conclave on October 17-19, 2016 in Mumbai. Read more

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Zee Entertainment enters the US Hispanic market

Launches 'Zee Mundo', the first ever Spanish-language Bollywood movie channel. Read more

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32 new educational channels made available on Dish TV

Total 585+ channels and services; highest in the industry. Read more

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BBH showcases how Channel V is shallowest place on TV

The campaign supersedes Channel V's latest rebranding initiative to become a 24-hour all-music channel, with curated content. Read more

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Bajaj Avenger celebrates 'Brotherhood Day'

Conceptualised and executed by Mullen Lintas, the film has been unveiled only on the online medium. Read more

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IndusInd's "JeetkaHalla" looks to support para-athletes

Espousing the cause, IndusInd Bank aims to bring to light their contribution to the country by creating a nationwide movement of support. Read more

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Micromax partners One Digital Entertainment for its Canvas Fire range smartphones

Micromax product integration in latest music video by singing sensation Manj Music &Raftaar featuring Amy Jackson. Read more

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Viviana Mall launches new brand campaign in collaboration with Thought Blurb

The campaign celebrates the individuality of Vivana's customers. Read more

Stories on 25th Jun '13

Forbes will stick to its DNA: R Jagannathan
The veteran editor, who took charge of Forbes India following the exit of 4 seniors, talks on the transition and his plans for the magazine
http://www.mxmindia.com/2013/06/forbes-will-stick-to-its-core-dna-r-jagannathan/

Times group launches education centres for professionals
TimesPro aims to provide skills to the industry and transform graduates to professionals by offering specific courses in BFSI (Banking and Financial Industry), Media, Organized Retail, Hospitality and Healthcare.
http://www.mxmindia.com/2013/06/times-group-launches-education-centres-for-professionals/

LinkedIn's Nishant Rao in IAA webinar on June 27
Nishant Rao, Country Manager, LinkedIn, will be the speaker at the next IAA webinar on 'World goes Digital' on Google Hangout on Thursday, June 27 at 3pm.
http://www.mxmindia.com/2013/06/linkedins-nishant-rao-in-iaa-webinar-on-june-27/

Weber Shandwick rebrands in India, drops 'Corporate Voice' from name
The agency's India offices have adopted a global identity after the buyout of the joint venture Corporate Voice | Weber Shandwick.
http://www.mxmindia.com/2013/06/weber-shandwick-rebrands-drops-corporate-voice-from-name/

I'm lovin' it! ASCI pulls up SMS ad for incorrect claim
The ASCI upheld complaints against 40 ads in April 2013, of which one was an SMS ad for a McDonald's outlet.
http://www.mxmindia.com/2013/06/im-lovin-it-asci-pulls-up-sms-ad-for-incorrect-claim/

Cycle Pure Agarbathies to co-sponsor ODI tri-series in Windies
'Cycle Agarbathies Trusted player of the match' and 'Trusted player of the series' Award will be presented to the best all-round performers in the series, which runs from June 28 to July 11.
http://www.mxmindia.com/2013/06/cycle-pure-agarbathies-to-co-sponsor-cricket-odi-tri-series/

Debrief: Toyota service: No hurry, take your time!
Nothing wrong with the treatment, and the single-minded communication ensures the promise is delivered smoothly. But here's the problem: This sort of a promise alarms me.
http://www.mxmindia.com/2013/06/debrief-toyota-service-no-hurry-take-your-time/

ABP Majha Sanman Awards on June 28
The ABP Majha Sanman Awards 2013 will be held on June 28, 6.30pm onwards at The Ballroom, Shangri-La Hotel, Lower Parel, Mumbai.
http://www.mxmindia.com/2013/06/abp-majha-sanman-awards-on-june-28/

Zee 24 Taas Goa Marathi Film Fest begins on June 28
The sixth edition of the Goa Marathi Film Festival will be held from June 28 to June 30, at Panaji, Goa.
http://www.mxmindia.com/2013/06/zee-24-taas-goa-marathi-film-fest-begins-on-june-28/

Stories on 2nd January

Media & Adland Wishlist 2012
On the first working day of the year, Anil Thakraney presents the 20 things he desires from the Indian media and adworld.
http://www.mxmindia.com/2012/01/media-adland-wishlist-2012/

NBT launches NCR edition with hyper-local pullouts
Times Group's Hindi daily Navbharat Times is launching its special NCR edition in order to further strengthen its position in Delhi-NCR. The pricing remains unchanged at Rs 2.50.
http://www.mxmindia.com/2012/01/nbt-launches-ncr-edition-with-hyper-local-pullouts/

M-commerce is the way to go in 2012
Though the market is still small in size, it is beginning to open up and 2012 should see many advertisers and content players invest in the medium.
http://www.mxmindia.com/2012/01/m-commerce-is-the-way-to-go-in-2012/

Ad Strat: Vodafone 'Zoozoos'
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta.
http://www.mxmindia.com/2012/01/ad-strat-vodafone-zoozoos/

Flash mobs may lose sheen if overdone
Once a hit marketing tool, flash mob may lose its sheen due to frequent use.
http://www.mxmindia.com/2012/01/flash-mobs-may-lose-sheen-if-overdone/

The digital revolution: Opportunities for PR
Luna Biswas says that communication agencies need to make two elementary changes in their outlook towards the digital space... The current approach of engagement with social media is dangerously short-sighted.
http://www.mxmindia.com/2012/01/pr-channel-the-digital-revolution-opportunities-for-pr/

The Anchor: 12 media conglomerates to watch out in 2012
Pradyuman Maheshwari lists (and comments on) the 12 media organisations he's going to be tracking closely this year.
http://www.mxmindia.com/2012/01/the-anchor-12-media-conglomerates-to-watch-out-in-2012/