Stories on 22nd Dec 14

Get set for the Mediaah! Dubious Achievement Awards 2014
Inviting entries for the 'dubious' awards which will be 'presented' on MxMIndia on December 31
http://www.mxmindia.com/2014/12/get-set-for-the-mediaah-dubious-achievement-awards-2014/

Reliance Retail to start online sales of smartphones, laptops and televisions
Reliance Retail will focus on customer experience, installation and service support through its inhouse service network, Reliance resQ, to woo online customers
http://www.mxmindia.com/2014/12/reliance-retail-to-start-online-sales-of-smartphones-laptops-and-televisions/

Disney launches new reality-based content to target kids and young parents
The company is targeting people in the age group of 4-34, with an eye on expanding advertisers’ base and revenue
http://www.mxmindia.com/2014/12/disney-launches-new-reality-based-content-to-target-kids-and-young-parents/

Airtel launches 'WynkMusic' TVC campaign
Wynk Music is a carrier agnostic music application for mobile that offers an integrated mobile music experience with full track audio streaming, cache downloads, etc
http://www.mxmindia.com/2014/12/airtel-launches-wynkmusic-tvc-campaign/

Ajit Thakur quits Life OK, may get into a film studio
Although there is no official intimation, it is reliably learnt that Mr Thakur was joining a movie studio at a senior position
http://www.mxmindia.com/2014/12/ajit-thakur-quits-life-ok-may-get-into-a-film-studio/

RAM ratings for Week 49
RAM numbers for Week 49 - that's November 30 to December 6, 2014
http://www.mxmindia.com/2014/12/ram-ratings-for-week-4%e2%80%8b9-2/

Amith Prabhu: A book to remember because the PRactice of PR in India has so few
Aptly titled PRactice what you PReach, Vikram Kharvi's book is a peek into the intriguing world of public relations by a young professional who has worked both in-house and in a consultancy

http://www.mxmindia.com/2014/12/amith-prabhu-a-book-to-remember-because-the-practice-of-pr-in-india-has-so-few/

Stories on 25th Mar'14

Changing talent scene in media agencies
A freewheeling interview with Gaurav Hirey, Chief Talent Officer South Asia at GroupM on the challenges ahead in HR
http://www.mxmindia.com/2014/03/changing-talent-landscape-in-media-agencies/

Ranjona Banerji: When editors get into party-mode
If objectivity is a cornerstone of journalism, then joining a political party means that you are immediately disqualified, writes Ranjona Banerji
http://www.mxmindia.com/2014/03/ranjona-banerji-when-editors-get-into-party-mode/

Disney India to develop 'The Mahabharata' for the big screen
The studio is gearing up to recreate the remarkable epic story in live action on a large scale
http://www.mxmindia.com/2014/03/disney-india-to-develop-the-mahabharata-for-the-big-screen/

Priyanka Rishi appointed GM at Taproot
Priyanka in her earlier journey has had long stints with Ogilvy and JWT and brings with her solid cross-category experience
http://www.mxmindia.com/2014/03/priyanka-rishi-appointed-gm-at-taproot/

BARC conducts workshop on Watermark Technology for broadcasters
The workshop helped in understanding the deployment of the future watermarked system at the broadcaster end
http://www.mxmindia.com/2014/03/barc-conducts-workshop-on-watermark-technology-for-broadcasters/

DDB MudraMax's OBD attracts 40,000 first time youth voters
The OBD team has effectively registered 40,000 first time youth voters to exercise their fundamental right
http://www.mxmindia.com/2014/03/ddb-mudramaxs-obd-attracts-40000-first-time-youth-voters/

CarTrade.com's new TVC highlights its one-stop-shop USP
emphasizes how the incredible range of cars on CarTrade.com will leave consumers spoilt for choice
http://www.mxmindia.com/2014/03/cartrade-coms-new-tvc-highlights-its-one-stop-shop-usp/

Endemol, Lionsgate to co-produce 'Warrior' in Hindi
The project will be the first film jointly produced by the two companies in India
http://www.mxmindia.com/2014/03/endemol-lionsgate-to-co-produce-warrior-in-hindi/

Goafest Abbys opens doors for entries
The Awards Governing Council of Goafest 2014 has announced its "call for entries" for Goafest Abbys 2014
http://www.mxmindia.com/2014/03/goafest-abbys-opens-doors-for-entries/

Mauritius gets a taste of 'Life Money Can't Buy'
The book takes the readers through an extraordinary life lived by an ordinary mortal bringing in eleven astounding storie

http://www.mxmindia.com/2014/03/mauritius-gets-a-taste-of-life-money-cant-buy/