Stories on 30th Jan '15

In the family way...
Starting January 31, Disney Channel takes the family route with clean, entertaining shows on weekends. A Q&A with Vijay Subramaniam, VP-Content &Communications, Media Network at Disney
http://www.mxmindia.com/2015/01/in-the-family-way/

Dentsu Aegis Network acquires majority in social & digital media agency WATConsult
WATConsult will become part of  Isobar, Dentsu Aegis Network's global digital marketing agency and will be referred to as 'WATConsult - Linked by Isobar'
http://www.mxmindia.com/2015/01/dentsu-aegis-network-acquires-majority-in-social-digital-media-agency-watconsult/

Ranjona Banerji: The Hindu breaks a great story with Jayanthi Natarajan's letter to Sonia Gandhi
This is a real "break" and exclusive, not the "today the sun is shining" sort of breaking news story that TV has made infamous, writes Ranjona Banerji
http://www.mxmindia.com/2015/01/ranjona-banerji-the-hindu-breaks-a-great-story-with-jayanthi-natarajans-letter-to-sonia-gandhi/

Sony Pal not shutting yet, set for a revamp
The beleaguered Hindi Channel is going in for a content revamp and will be up for a relaunch
http://www.mxmindia.com/2015/01/sony-pal-not-shutting-yet-set-for-a-revamp/

Shailesh Kapoor: The Kiran Bedi School of Entertainment
The Barack Obama trip notwithstanding, the News Entertainer of the Week (also the Month) Award was snatched away by the ever-so-incorrigible Kiran Bedi, writes Shailesh Kapoor
http://www.mxmindia.com/2015/01/shailesh-kapoor-the-kiran-bedi-school-of-entertainment/

DDB-U flagged off by DDB Mudra in India
The two programs were held in MICA, Ahmedabad from the 23rd­ 29th January 2015
http://www.mxmindia.com/2015/01/ddb-u-flagged-off-by-ddb-mudra-in-india/

The Gunn Report for 2014 unveiled
It is based on the results of 45 global, regional and national creative award contests
http://www.mxmindia.com/2015/01/the-gunn-report-for-2014-unveiled/

P&G unveils new brand philosophy #ChangeDestiny for SK-II
Award-winning ballet dancer Misa Kuranaga stars in first chapter of #changedestiny global campaign by Leo Burnett Singapore
http://www.mxmindia.com/2015/01/pg-unveils-new-brand-philosophy-changedestiny-for-sk-ii/

SureWaves partners Hansa for Third Party Audit & Valuation
The Third Party Audit and Validation of the SureWaves Spot TV Network by Hansa Research will cover Random Physical Verification of Technology Deployment at Channel Studios
http://www.mxmindia.com/2015/01/surewaves-partners-hansa-for-third-party-audit-valuation/

Grey's 'Beti Bachao' campaign aims to empower birth of a girl child
It aims to address the dipping female sex ratio and empower the birth of girl child in the country
http://www.mxmindia.com/2015/01/greys-beti-bachao-campaign-aims-to-empower-birth-of-a-girl-child/

'Are you a Great Dad?', quizzes SBI Life through new campaign
The TVC takes one through the journey of an army man who is questioning himself - has he truly been a good father to his child?
http://www.mxmindia.com/2015/01/are-you-a-great-dad-quizzes-sbi-life-through-new-campaign/

Blue Lotus Communications strengthens leadership team
The move is a key step towards consolidation and growth
http://www.mxmindia.com/2015/01/blue-lotus-communications-strengthens-leadership-team/

Social Media Week to focus on 'Upwardly Mobile - The rise of the connected class'
City set to host the fourth edition of the global event, from February 23-27, 2015

http://www.mxmindia.com/2015/01/social-media-week-to-focus-on-upwardly-mobile-the-rise-of-the-connected-class/

Stories on 22nd Dec 14

Get set for the Mediaah! Dubious Achievement Awards 2014
Inviting entries for the 'dubious' awards which will be 'presented' on MxMIndia on December 31
http://www.mxmindia.com/2014/12/get-set-for-the-mediaah-dubious-achievement-awards-2014/

Reliance Retail to start online sales of smartphones, laptops and televisions
Reliance Retail will focus on customer experience, installation and service support through its inhouse service network, Reliance resQ, to woo online customers
http://www.mxmindia.com/2014/12/reliance-retail-to-start-online-sales-of-smartphones-laptops-and-televisions/

Disney launches new reality-based content to target kids and young parents
The company is targeting people in the age group of 4-34, with an eye on expanding advertisers’ base and revenue
http://www.mxmindia.com/2014/12/disney-launches-new-reality-based-content-to-target-kids-and-young-parents/

Airtel launches 'WynkMusic' TVC campaign
Wynk Music is a carrier agnostic music application for mobile that offers an integrated mobile music experience with full track audio streaming, cache downloads, etc
http://www.mxmindia.com/2014/12/airtel-launches-wynkmusic-tvc-campaign/

Ajit Thakur quits Life OK, may get into a film studio
Although there is no official intimation, it is reliably learnt that Mr Thakur was joining a movie studio at a senior position
http://www.mxmindia.com/2014/12/ajit-thakur-quits-life-ok-may-get-into-a-film-studio/

RAM ratings for Week 49
RAM numbers for Week 49 - that's November 30 to December 6, 2014
http://www.mxmindia.com/2014/12/ram-ratings-for-week-4%e2%80%8b9-2/

Amith Prabhu: A book to remember because the PRactice of PR in India has so few
Aptly titled PRactice what you PReach, Vikram Kharvi's book is a peek into the intriguing world of public relations by a young professional who has worked both in-house and in a consultancy

http://www.mxmindia.com/2014/12/amith-prabhu-a-book-to-remember-because-the-practice-of-pr-in-india-has-so-few/

Stories on 25th Mar'14

Changing talent scene in media agencies
A freewheeling interview with Gaurav Hirey, Chief Talent Officer South Asia at GroupM on the challenges ahead in HR
http://www.mxmindia.com/2014/03/changing-talent-landscape-in-media-agencies/

Ranjona Banerji: When editors get into party-mode
If objectivity is a cornerstone of journalism, then joining a political party means that you are immediately disqualified, writes Ranjona Banerji
http://www.mxmindia.com/2014/03/ranjona-banerji-when-editors-get-into-party-mode/

Disney India to develop 'The Mahabharata' for the big screen
The studio is gearing up to recreate the remarkable epic story in live action on a large scale
http://www.mxmindia.com/2014/03/disney-india-to-develop-the-mahabharata-for-the-big-screen/

Priyanka Rishi appointed GM at Taproot
Priyanka in her earlier journey has had long stints with Ogilvy and JWT and brings with her solid cross-category experience
http://www.mxmindia.com/2014/03/priyanka-rishi-appointed-gm-at-taproot/

BARC conducts workshop on Watermark Technology for broadcasters
The workshop helped in understanding the deployment of the future watermarked system at the broadcaster end
http://www.mxmindia.com/2014/03/barc-conducts-workshop-on-watermark-technology-for-broadcasters/

DDB MudraMax's OBD attracts 40,000 first time youth voters
The OBD team has effectively registered 40,000 first time youth voters to exercise their fundamental right
http://www.mxmindia.com/2014/03/ddb-mudramaxs-obd-attracts-40000-first-time-youth-voters/

CarTrade.com's new TVC highlights its one-stop-shop USP
emphasizes how the incredible range of cars on CarTrade.com will leave consumers spoilt for choice
http://www.mxmindia.com/2014/03/cartrade-coms-new-tvc-highlights-its-one-stop-shop-usp/

Endemol, Lionsgate to co-produce 'Warrior' in Hindi
The project will be the first film jointly produced by the two companies in India
http://www.mxmindia.com/2014/03/endemol-lionsgate-to-co-produce-warrior-in-hindi/

Goafest Abbys opens doors for entries
The Awards Governing Council of Goafest 2014 has announced its "call for entries" for Goafest Abbys 2014
http://www.mxmindia.com/2014/03/goafest-abbys-opens-doors-for-entries/

Mauritius gets a taste of 'Life Money Can't Buy'
The book takes the readers through an extraordinary life lived by an ordinary mortal bringing in eleven astounding storie

http://www.mxmindia.com/2014/03/mauritius-gets-a-taste-of-life-money-cant-buy/

Stories on 3rd Aug

It's incorrect to blame us on BARC delay, say ISA & AAAI
The apex bodies of advertisers and agencies assert they are not delaying the setting up of BARC
http://www.mxmindia.com/2012/08/incorrect-to-blame-us-on-barc-say-isa-aaai/

Week 3 Announcement: Starting Aug 8: New channel on Content  & Column by Shailesh Kapoor
In Week 3 of our Friday announcements: an all-new channel on television content. A new weekly column by Shailesh Kapoor, founder and CEO of Ormax Media. Also, the second of our MxM Mondays will be on what ails media education (and not on TAM)
http://www.mxmindia.com/2012/08/week-3-announcement-starting-aug-8-new-channel-on-content-column-by-shailesh-kapoor/

HUL asked to erase 'Ice Cream' from Kwality Walls ads
Kwality Walls is frozen dessert, which looks and tastes like ice cream but is made with vegetable fat and not milk fat. Hence, under Indian laws, it does not qualify as ice cream
http://www.mxmindia.com/2012/08/hul-asked-to-erase-ice-cream-word-from-kwality-walls-ads/

EEMA-E&Y report predicts 25% growth for Event & Activations in 2 years
57 per cent of the surveyed respondents feel that the share of the total marketing spends attributed to BTL activities is expected to grow around 10 per cent
http://www.mxmindia.com/2012/08/eema-ey-report-predicts-25-growth-for-event-activations-in-2-years/

IAMAI Internet Economy Watch: E-com continues to surge
The Internet Economy Watch data is said to be based on absolute numbers captured from various relevant sites, encapsulating online usage for e-tailing, online travel and vertical classifieds
http://www.mxmindia.com/2012/08/iamai-internet-economy-watch-e-commerce-continues-to-surge/

Walt Disney India sets up DisneyUTV Digital
The DisneyUTV Digital team will manage all mobile, video, audio, broadband, ITV, games and virtual world’s initiatives, with a combined audience reach of over 300 million in India
http://www.mxmindia.com/2012/08/walt-disney-india-sets-up-disneyutv-digital/

MxM Buzzer # 3 | Quiz on Social Media
All questions in MxM Buzzer #3 are on social media... Ritika Misra and Mayank Jain win MxM Buzzer #2
http://www.mxmindia.com/2012/08/buzzer-3-social-media/

MTunes HD launches 'MTunes Trending20'
MTunes Trending20 brings to its viewers a comprehensive analysis of audience preferences across 5 platforms
http://www.mxmindia.com/2012/08/mtunes-hd-launches-mtunes-trending20/

Times TV appoints Rohit Kishore Chopra as legal head
He will be responsible for all Legal and Regulatory affairs of TTN and Prime Connect, as well as support the team on Box TV
http://www.mxmindia.com/2012/08/times-tv-appoints-rohit-kishore-chopra-as-legal-head/

Top news anchors & producers to conduct anchoring workshop from tomorrow
Leading news anchors and producers will conduct the Studio Talk anchoring workshop for Studio Talk from tomorrow
http://www.mxmindia.com/2012/08/top-news-anchors-producers-to-conduct-anchoring-workshop-from-tomorrow/

Tourism Australia launches Facebook app
The app provides users with a location-specific snapshot of where all of their Facebook friends have previously 'checked in'
http://www.mxmindia.com/2012/08/tourism-australia-launches-facebook-app/

Vogue India awards best in beauty
Cover star of August issue Kajol is awarded 'Timeless Beauty'
http://www.mxmindia.com/2012/08/vogue-india-awards-best-in-beauty/

Red FM launches Crime Ki Keh Ke Lenge
This campaign will bring forth 15 heroic stories of men and women who have bravely stood up against crime
http://www.mxmindia.com/2012/08/red-fm-launches-crime-ki-keh-ke-lenge/

The Anchor: 5 things to keep in mind while running a production house
"Idea" is the constant factor which keeps production house smiling, says Hemal Thakkar
http://www.mxmindia.com/2012/08/the-anchor-5-things-to-keep-in-mind-while-running-a-production-house/

Anil Thakraney: TV research needs BARC. And bite
Clients, agencies, media houses... everyone needs to contribute generously. Carping from the sidelines is going to be of no use
http://www.mxmindia.com/2012/08/anil-thakraney-tv-research-needs-barc-and-bite/

Ranjona Banerji: Anna movement reaches its predictable end
In Freaking News, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/08/ranjona-banerji-anna-movement-reaches-its-predictable-end/

Stories on 1st February

100 Days of MxMIndia...
Since we launched on Sept 9, much may have changed. But not our resolve to adhere to our Code of Ethics. First person accounts by Team MxM members
http://www.mxmindia.com/2012/02/100-day-specials-by-anil-thakraney-ranjona-banerji-jaisurya-das-alok-kapuria-tuhina-anand-vidya-heble-johnson-napier-shruti-pushkarna-rishi-vora-archita-wagle-robin-thomas-akash-raha-shub/

Ronnie Screwvala to be Disney India MD as Disney, UTV ops to integrate
Disney to acquire controlling interest in UTV Software Communications Limited (UTV) in India
http://www.mxmindia.com/2012/02/ronnie-screwvala-to-be-disney-india-md-as-disney-utv-ops-to-be-integrated/

Gouri Dange: The monkey manning the bleep machine
There is something so touchingly innocent (kind word for daft/gormless) about some authority that bleeps out offensive words, but is totally oblivious to the risqué, shall we say indelicate, nature of the entire script of some of the American serials we’re watching, observes Gouri Dange.
http://www.mxmindia.com/2012/02/gouri-dange-the-monkey-manning-the-bleep-machine/

Havas Media expands Ecselis in Asia Pacific
Ecselis will complement Havas Media’s existing brands MPG, Media Contacts, Mobext and HS&E by providing specialised services
http://www.mxmindia.com/2012/02/havas-media-expands-ecselis-in-asia-pacific/

Orchard Advertising ropes in Anish Daryani as Vice President
His key responsibility will be to strengthen and grow existing client businesses and look to grow Orchard Bangalore in the South market says Kaushik Mitra, Sr Vice President, Orchard India
http://www.mxmindia.com/2012/02/orchard-advertising-ropes-in-anish-daryani-as-vice-president/

BigFlix inks deal with UTV Motion Pictures for popular titles
This deal will make available select blockbuster UTV titles to BigFlix plus subscribers to help them further expand their personal movie collection
http://www.mxmindia.com/2012/02/bigflix-inks-deal-with-utv-motion-pictures-for-popular-titles/

Sonu Nigam launches Priya Kumar's "The Perfect World" on 92.7 BIG FM
92.7 BIG FM, known for its fresh program initiatives, innovatively engineered the launch of 'The Perfect World'.
http://www.mxmindia.com/2012/02/sonu-nigam-launches-priya-kumars-the-perfect-world-on-92-7-big-fm/

From y'day: Yatra.com entrusts McCann with creative biz
Yatra.com finalises on its creative partner, mandates will be now handled by McCann. Estimated account size,15-20 crore.
http://www.mxmindia.com/2012/02/yatra-com-to-partner-with-mccann-for-their-creative-business/

The 'Special' Anchor: Ajay Kakar offers '100' pointers MxM must remember in its journey ahead
"100 reasons why..."? Or, "100 reasons what..."? Damn! Where do I start? says Ajay Kakar
http://www.mxmindia.com/2012/02/the-anchor-ajay-kakar-offers-100-pointers-that-mxm-must-remember-in-its-journey-ahead/