Stories on 30th Jan '15

In the family way...
Starting January 31, Disney Channel takes the family route with clean, entertaining shows on weekends. A Q&A with Vijay Subramaniam, VP-Content &Communications, Media Network at Disney
http://www.mxmindia.com/2015/01/in-the-family-way/

Dentsu Aegis Network acquires majority in social & digital media agency WATConsult
WATConsult will become part of  Isobar, Dentsu Aegis Network's global digital marketing agency and will be referred to as 'WATConsult - Linked by Isobar'
http://www.mxmindia.com/2015/01/dentsu-aegis-network-acquires-majority-in-social-digital-media-agency-watconsult/

Ranjona Banerji: The Hindu breaks a great story with Jayanthi Natarajan's letter to Sonia Gandhi
This is a real "break" and exclusive, not the "today the sun is shining" sort of breaking news story that TV has made infamous, writes Ranjona Banerji
http://www.mxmindia.com/2015/01/ranjona-banerji-the-hindu-breaks-a-great-story-with-jayanthi-natarajans-letter-to-sonia-gandhi/

Sony Pal not shutting yet, set for a revamp
The beleaguered Hindi Channel is going in for a content revamp and will be up for a relaunch
http://www.mxmindia.com/2015/01/sony-pal-not-shutting-yet-set-for-a-revamp/

Shailesh Kapoor: The Kiran Bedi School of Entertainment
The Barack Obama trip notwithstanding, the News Entertainer of the Week (also the Month) Award was snatched away by the ever-so-incorrigible Kiran Bedi, writes Shailesh Kapoor
http://www.mxmindia.com/2015/01/shailesh-kapoor-the-kiran-bedi-school-of-entertainment/

DDB-U flagged off by DDB Mudra in India
The two programs were held in MICA, Ahmedabad from the 23rd­ 29th January 2015
http://www.mxmindia.com/2015/01/ddb-u-flagged-off-by-ddb-mudra-in-india/

The Gunn Report for 2014 unveiled
It is based on the results of 45 global, regional and national creative award contests
http://www.mxmindia.com/2015/01/the-gunn-report-for-2014-unveiled/

P&G unveils new brand philosophy #ChangeDestiny for SK-II
Award-winning ballet dancer Misa Kuranaga stars in first chapter of #changedestiny global campaign by Leo Burnett Singapore
http://www.mxmindia.com/2015/01/pg-unveils-new-brand-philosophy-changedestiny-for-sk-ii/

SureWaves partners Hansa for Third Party Audit & Valuation
The Third Party Audit and Validation of the SureWaves Spot TV Network by Hansa Research will cover Random Physical Verification of Technology Deployment at Channel Studios
http://www.mxmindia.com/2015/01/surewaves-partners-hansa-for-third-party-audit-valuation/

Grey's 'Beti Bachao' campaign aims to empower birth of a girl child
It aims to address the dipping female sex ratio and empower the birth of girl child in the country
http://www.mxmindia.com/2015/01/greys-beti-bachao-campaign-aims-to-empower-birth-of-a-girl-child/

'Are you a Great Dad?', quizzes SBI Life through new campaign
The TVC takes one through the journey of an army man who is questioning himself - has he truly been a good father to his child?
http://www.mxmindia.com/2015/01/are-you-a-great-dad-quizzes-sbi-life-through-new-campaign/

Blue Lotus Communications strengthens leadership team
The move is a key step towards consolidation and growth
http://www.mxmindia.com/2015/01/blue-lotus-communications-strengthens-leadership-team/

Social Media Week to focus on 'Upwardly Mobile - The rise of the connected class'
City set to host the fourth edition of the global event, from February 23-27, 2015

http://www.mxmindia.com/2015/01/social-media-week-to-focus-on-upwardly-mobile-the-rise-of-the-connected-class/

Stories on 22nd Dec 14

Get set for the Mediaah! Dubious Achievement Awards 2014
Inviting entries for the 'dubious' awards which will be 'presented' on MxMIndia on December 31
http://www.mxmindia.com/2014/12/get-set-for-the-mediaah-dubious-achievement-awards-2014/

Reliance Retail to start online sales of smartphones, laptops and televisions
Reliance Retail will focus on customer experience, installation and service support through its inhouse service network, Reliance resQ, to woo online customers
http://www.mxmindia.com/2014/12/reliance-retail-to-start-online-sales-of-smartphones-laptops-and-televisions/

Disney launches new reality-based content to target kids and young parents
The company is targeting people in the age group of 4-34, with an eye on expanding advertisers’ base and revenue
http://www.mxmindia.com/2014/12/disney-launches-new-reality-based-content-to-target-kids-and-young-parents/

Airtel launches 'WynkMusic' TVC campaign
Wynk Music is a carrier agnostic music application for mobile that offers an integrated mobile music experience with full track audio streaming, cache downloads, etc
http://www.mxmindia.com/2014/12/airtel-launches-wynkmusic-tvc-campaign/

Ajit Thakur quits Life OK, may get into a film studio
Although there is no official intimation, it is reliably learnt that Mr Thakur was joining a movie studio at a senior position
http://www.mxmindia.com/2014/12/ajit-thakur-quits-life-ok-may-get-into-a-film-studio/

RAM ratings for Week 49
RAM numbers for Week 49 - that's November 30 to December 6, 2014
http://www.mxmindia.com/2014/12/ram-ratings-for-week-4%e2%80%8b9-2/

Amith Prabhu: A book to remember because the PRactice of PR in India has so few
Aptly titled PRactice what you PReach, Vikram Kharvi's book is a peek into the intriguing world of public relations by a young professional who has worked both in-house and in a consultancy

http://www.mxmindia.com/2014/12/amith-prabhu-a-book-to-remember-because-the-practice-of-pr-in-india-has-so-few/

Stories on 13th Mar'13

#Frames2013: Time for the M&E sector to take the next audacious leap
A fiery exhortation to "take the next audacious leap" from Uday Shankar rang in FICCI-Frames 2013
http://www.mxmindia.com/2013/03/frames2013-time-for-the-me-sector-to-take-the-next-audacious-leap/


#Frames2013: Text of Uday Shankar's keynote
Text of FICCI's M&E chairperson and Star India CEO Uday Shankar's keynote speech at the Frames 2013 inauguration
http://www.mxmindia.com/2013/03/frames2013-text-of-uday-shankars-keynote/


#Frames2013: Unlocking M&E's true potential for a billion consumers
In an era when the consumer is king and is faced with an array of choices for consumption, the challenge is engaging the growing audience and hiring the right people
http://www.mxmindia.com/2013/03/frames2013-unlocking-mes-true-potential-for-a-billion-consumers/


#Frames2013: Making Phase 2 of TV digitization a reality
In the session on 'The second phase of TV digitization' noted panelists from the sector came together to discuss and mull options of making the exercise a more robust and achievable one
http://www.mxmindia.com/2013/03/frames2013-making-phase-2-of-tv-digitization-a-reality/


#Frames2013: The key is to know your markets and its demands: Anne Sweeney
At the first keynote of the 14th FICCI-Frames convention, Anne Sweeney, co-chair Disney Media Networks and President, Disney-ABC Television group, talked about how local markets and local culture play an important role for any programme or format to work in different countries
http://www.mxmindia.com/2013/03/frames2013-the-key-is-to-know-your-markets-and-its-demands-anne-sweeney/


#Frames2013: Need to grow the kids' pie further
As audiences for children's channels expand to include the entire family, among the chief challenges is keeping the genre viable
http://www.mxmindia.com/2013/03/frames2013-need-to-grow-the-kids-pie-further/


Taproot goes great Gunns, No 1 in India
The Gunn Report 2012 ranks the agency at the top among the most awarded agencies in India
http://www.mxmindia.com/2013/03/taproot-goes-great-gunns-no-1-in-india/


Whistling Woods, DY Patil Group set up film & media school in Pune
The DY Patil Group and Whistling Woods International have announced that they are jointly setting up an Institute of Film, Media & Communication. It will start operations in August this year
http://www.mxmindia.com/2013/03/whistling-woods-dy-patil-group-set-up-film-media-school-in-pune/


Anil Thakraney: The Ram Singh conspiracies
Conspiracies make for juicy gossip sessions. No one is willing to even accept the possibility that Singh may have simply killed himself in the dead of the night
http://www.mxmindia.com/2013/03/anil-thakraney-the-ram-singh-conspiracies/


Mahindra Reva launches 'Ask' movement
The movement urges people to ask questions about issues that matter, in order to 'Drive Positive Change'.
http://www.mxmindia.com/2013/03/mahindra-reva-launches-ask-movement/


MTV's new reality shows takes a dig at reality shows
With reality shows becoming norm on every channel, MTV has launched a brand new TV series, MTV Reality Stars
http://www.mxmindia.com/2013/03/mtvs-new-reality-shows-takes-a-dig-at-reality-shows/