Stories on 5th Aug 14

Global, going local

How Starbucks is localizing to crack the Indian coffee chain market

http://www.mxmindia.com/2014/08/global-going-local/

Harsha Joshi joins Dentsu as VP-Group Trading

Dentsu Aegis Network has announced the appointment of Harsha Joshi as Executive Vice President - Group Trading

http://www.mxmindia.com/2014/08/harsha-joshi-joins-dentsu-as-vp-group-trading/

Mindshare partners Crayon Data to build on adaptive strengths

Mindshare has entered into an exclusive partnership with Big Data firm Crayon Data to power its planning, insights and consultancy offering

http://www.mxmindia.com/2014/08/mindshare-partners-crayon-data-to-build-on-adaptive-strengths/

Ranjona Banerji: Twitter hysterics get twisted in political faultines

Surely the Meerut gangrape case is about more than the rightwing versus leftists, asks Ranjona Banerji

http://www.mxmindia.com/2014/08/ranjona-banerji-twitter-hysterics-get-twisted-in-political-faultines/

Romil Ramgarhia joins BARC as Chief Business Officer

The former commercial head at Zee Entertainment and Colors has moved to Broadcast Audience Research Council as Chief Business Officer

http://www.mxmindia.com/2014/08/romil-ramgarhia-joins-barc-as-chief-business-officer/

Ashok Vidyasagar joins Endemol as Senior VP

He will be responsible for focusing on scripted business opportunities and exploiting the non-scripted catalogue of Endemol in the four southern languages of Tamil, Telugu, Kannada and Malayalam

http://www.mxmindia.com/2014/08/ashok-vidyasagar-joins-endemol-as-senior-vp/

VIP hands over Communications mandate to LinOpinion GH

The partnership will assist in developing the best strategic communication route for VIP Industries and create a stable, resounding image for its brands including VIP, Carlton, Alfa, Aristocrat, Skybags and Caprese

http://www.mxmindia.com/2014/08/vip-hands-over-communications-mandate-to-linopinion-gh/

JWT unveils first campaign for CommonFloor.com

CommonFloor.com strives to remove all fear associated with property decision making

http://www.mxmindia.com/2014/08/jwt-unveils-first-campaign-for-commonfloor-com/

Stories on 25th Mar'14

Changing talent scene in media agencies
A freewheeling interview with Gaurav Hirey, Chief Talent Officer South Asia at GroupM on the challenges ahead in HR
http://www.mxmindia.com/2014/03/changing-talent-landscape-in-media-agencies/

Ranjona Banerji: When editors get into party-mode
If objectivity is a cornerstone of journalism, then joining a political party means that you are immediately disqualified, writes Ranjona Banerji
http://www.mxmindia.com/2014/03/ranjona-banerji-when-editors-get-into-party-mode/

Disney India to develop 'The Mahabharata' for the big screen
The studio is gearing up to recreate the remarkable epic story in live action on a large scale
http://www.mxmindia.com/2014/03/disney-india-to-develop-the-mahabharata-for-the-big-screen/

Priyanka Rishi appointed GM at Taproot
Priyanka in her earlier journey has had long stints with Ogilvy and JWT and brings with her solid cross-category experience
http://www.mxmindia.com/2014/03/priyanka-rishi-appointed-gm-at-taproot/

BARC conducts workshop on Watermark Technology for broadcasters
The workshop helped in understanding the deployment of the future watermarked system at the broadcaster end
http://www.mxmindia.com/2014/03/barc-conducts-workshop-on-watermark-technology-for-broadcasters/

DDB MudraMax's OBD attracts 40,000 first time youth voters
The OBD team has effectively registered 40,000 first time youth voters to exercise their fundamental right
http://www.mxmindia.com/2014/03/ddb-mudramaxs-obd-attracts-40000-first-time-youth-voters/

CarTrade.com's new TVC highlights its one-stop-shop USP
emphasizes how the incredible range of cars on CarTrade.com will leave consumers spoilt for choice
http://www.mxmindia.com/2014/03/cartrade-coms-new-tvc-highlights-its-one-stop-shop-usp/

Endemol, Lionsgate to co-produce 'Warrior' in Hindi
The project will be the first film jointly produced by the two companies in India
http://www.mxmindia.com/2014/03/endemol-lionsgate-to-co-produce-warrior-in-hindi/

Goafest Abbys opens doors for entries
The Awards Governing Council of Goafest 2014 has announced its "call for entries" for Goafest Abbys 2014
http://www.mxmindia.com/2014/03/goafest-abbys-opens-doors-for-entries/

Mauritius gets a taste of 'Life Money Can't Buy'
The book takes the readers through an extraordinary life lived by an ordinary mortal bringing in eleven astounding storie

http://www.mxmindia.com/2014/03/mauritius-gets-a-taste-of-life-money-cant-buy/