Stories on 31st July '13

News & FM to finally get 49% FDI?
The TRAI consultation paper on FDI in broadcast recommends the increase of FDI in news channels and FM radio from 26 to 49%
http://www.mxmindia.com/?p=52279


Sheikhs fail to shake up Indian consumer markets
Prosperous in the Gulf, Sheikhs fail in the Indian consumer market due to operational issues and religious tenets
http://www.mxmindia.com/?p=52268


Anil Thakraney: Omnicom/Publicis merger: Nothing will change
As long as the money tree grows, 'culture and value' differences get sorted in double quick time, writes Anil Thakraney
http://www.mxmindia.com/?p=52276


Gozoop acquires Red Digital, doubles India revenue
With this strategic move, Gozoop to take over Red Digital's operations, strengthen client portfolio and geographic reach
http://www.mxmindia.com/?p=52269


Labour Court halts termination of People India edition staff
Court orders Outlook group to ensure settlement of dues before services are terminated
http://www.mxmindia.com/?p=52259


Satyam Joshi has put in his papers as Dy Chief Manager - Brand at BCCL
The head of marketing for the Delhi edition of Navbharat Times, Sandhya Times and Eco Times (Hindi) is set to turn entrepreneur
http://www.mxmindia.com/?p=52275

Stories on 1st March

Zee aims to Ditto its DTH success story
Ditto TV is India's first Over-The-Top TV distribution platform offering live TV & on-demand content on mobile and traditional devices
http://www.mxmindia.com/2012/03/zee-to-ditto-its-dth-success-story/


Will Coke's 200ml pack price cut cannibalise Thums Up?
Coca-Cola surprised pundits when it dropped the price for the 200 ml returnable glass bottle by Rs2 to Rs8
http://www.mxmindia.com/2012/03/will-cokes-200ml-pack-price-cut-cannibalise-thums-up/


LMG wins Henkel India media buying duties
The media buying for Jyothy Laboratories is handled by Lintas Media Group as well. Put together, the account is estimated to be around Rs150 crores
http://www.mxmindia.com/2012/03/lmg-wins-henkel-india-media-buying-duties/


Is the Bhaskar group exiting DNA?
Is the Dainik Bhaskar group selling its stake to Zee? A BusinessWorld report says it is
http://www.mxmindia.com/2012/03/is-the-bhaskar-group-exiting-dna/


Peter Mukerjea: Why James Murdoch must move to India
In Media Mullings, Peter Mukerjea is happy that JRM has stepped down and wants him to shift base to India
http://www.mxmindia.com/2012/03/peter-mukerjea-why-james-murdoch-must-move-to-india/


HomeShop18 unveils online bookstore
The online store has over 10 million titles across a wide range of book categories, including hard-to-find international titles.
http://www.mxmindia.com/2012/03/homeshop18-unveils-online-bookstore/


[MJR] Litfests: Boon or bane for Indian book market?
These literary melas provide yet another celebrity event to fill the pages of our newspapers. They are also a tonic for our increasingly jaded elite.
http://www.mxmindia.com/2012/03/litfests-boon-or-bane-for-indian-book-market/


[MJR] Famous Grouse: High-pitched hysteria on the box
Every Thursday, Ranjona Banerji will write about a grouse. Either spewing venom or tongue-in-cheek.
http://www.mxmindia.com/2012/03/mjr-famous-grouse-high-pitched-hysteria-on-the-box/


[PR Channel] Indian PR industry - gearing up to absorb new opportunities
Long after carving out its own niche, the Indian PR industry must now redefine its horizons, says Valerie Pinto.
http://www.mxmindia.com/2012/03/pr-channel-indian-pr-industry-gearing-up-to-absorb-new-opportunities/


Komli Media acquires Singapore-based online advertising network Admax
With this buyout, Komli intends to expand its reach in South East Asia, which Komli's CEO, Prashant Mehta termed as a billion-dollar opportunity
http://www.mxmindia.com/2012/03/komli-media-acquires-singapore-based-online-advertising-network-admax/


Zee 24 Taas Ananya Sanman 2011 honours Maharashtra heroes
The channel has taken the initiative to felicitate ‘real’ heroes who make a difference through their daily life and work
http://www.mxmindia.com/2012/03/zee-24-taas-ananya-sanman-2011-honours-maharashtra-heroes/


Red Digital creates the second successful TweetMob for Mirinda
PagalPanti appeared in the list of topics breaking globally
http://www.mxmindia.com/2012/03/red-digital-creates-the-second-successful-tweetmob-for-mirinda/


ICICI Prudential Life launches mobile-specific website
The site allows online premium payment, provides fund value, statements and information on claims
http://www.mxmindia.com/2012/03/icici-prudential-life-launches-mobile-specific-website/


Airtel voted India's 'buzziest' brand
The seventh edition of 'India's Buzziest Brands', a public polling initiative hosted by www.afaqs.com, ranks Airtel as the number one brand across the country
http://www.mxmindia.com/2012/03/airtel-voted-indias-buzziest-brand/


BIGFlix to rev up online movie streaming
The digital entertainment division of Reliance Group has tied up with Unisys Infosolutions for online streaming of over 200 full-length feature films and music videos on BIGFlix.com
http://www.mxmindia.com/2012/03/bigflix-to-rev-up-online-movie-streaming/


5 reasons why March is an unforgettable month
A N Chorrea list why every March is unforgettable and the one this year more so
http://www.mxmindia.com/2012/03/the-anchor-5-reasons-why-march-is-an-unforgettable-month/


Debrief: Mahindra Xylo: Er, what just happened?
A car wash centre that overhauls the entire car? It’s neither interesting nor funny. In fact, it suggests to you that the makeover is totally superficial. And the editing is so sloppy, everything simply flies by
http://www.mxmindia.com/2012/03/debrief-mahindra-xylo-er-what-just-happened/

Stories on 17th February

Networking the neighbourhood kirana @ AaramShop
E-shopping could get a major boost as familiar & friendly grocery stores come online
http://www.mxmindia.com/2012/02/networking-the-neighbourhood-kirana-aaramshop/

All's well as BCCI gets back its Sahara
Happy days are here again for the Indian cricket board. The Board of Control for Cricket in Indian and Sahara India Pariwar have concluded their discussions and, as they say, kissed and made up
http://www.mxmindia.com/2012/02/alls-well-as-bcci-gets-back-its-sahara/

Bajaj takes a dig at Hero's Passion & Splendor in its latest Discover 125 ad
The latest TV commercial for Discover 125 takes a veiled dig at Hero's flagship brands Passion and Splendor as the old bonhomie between two industrial giants gives way to no-holds-barred marketing strategy
http://www.mxmindia.com/2012/02/bajaj-takes-a-dig-at-heros-passion-splendor-in-its-latest-discover-125-ad/

Much needs to be done to make radio top-of-mind: Anurradha Prasad
The industry needs to highlight the advantages of radio and showcase some marketing successes built on radio campaigns, feels Anurradha Prasad
http://www.mxmindia.com/2012/02/much-needs-to-be-done-to-make-radio-top-of-mind-anurradha-prasad/

Young urban users and modern trade boost demand for premium FMCG products
Contribution of premium items is growing in most FMCG categories, giving a breather to marketers fighting rising input costs and slowing overall demand
http://www.mxmindia.com/2012/02/young-urban-users-and-modern-trade-boost-demand-for-premium-fmcg-products/

AP viewers to get Xtra dose of Bollywood
Xtra is the first ever 24-hour news channel geared towards movie buffs in Andhra Pradesh
http://www.mxmindia.com/2012/02/ap-viewers-to-get-xtra-dose-of-bollywood/

Madison World's Platinum Media wins Dixcy media AOR
The account was previously handled by MPG and is estimated to be at Rs25 crores
http://www.mxmindia.com/2012/02/madison-worlds-platinum-media-wins-dixcy-media-aor/

Times Internet's 'Tweek' hits the market
Tweek can be accessed via iPad and will soon be launched for iPhone and Android devices. The application has been developed in partnership with GENWI
http://www.mxmindia.com/2012/02/times-internets-tweek-hits-the-market/

Orbit Corporation Ltd Wins 2 Golds at PRCI Awards
Orbit won two Golds, a Bronze and an Appreciation award at Public Relation Council of India Awards
http://www.mxmindia.com/2012/02/orbit-corporation-ltd-wins-2-golds-at-prci-awards/

Spark Punjabi emerges winner for BIG-CBS
is the No. 1 channel in the region with leading prime time shows like Jerry Di Adaalat, Veer Hawaii De, Amreeka Di Top Model and international movies
http://www.mxmindia.com/2012/02/spark-punjabi-emerges-winner-for-big-cbs/

Red Digital bags social media duties for Mirinda
Red Digital will make use of consumer-centric platforms to help connect the online and offline worlds
http://www.mxmindia.com/2012/02/red-digital-bags-social-media-duties-for-mirinda/

The Anchor: 5 faces that define Indian advertising
Prahlad Kakkar talks about people who have redefined the face and brains of advertising
http://www.mxmindia.com/2012/02/the-anchor-5-faces-that-define-indian-advertising/

Anil Thakraney: Left & right brains must marry
Creative directors need to hire tech cats and then work ALONG with them for each brand
http://www.mxmindia.com/2012/02/anil-thakraney-left-right-brains-must-marry/

Journos should learn a lesson from Mumbai's voter turnout
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/journos-should-learn-a-lesson-from-mumbais-voter-turnout/