Stories on 12th Oct '15

Gearing up for the Big Sales
Etailers like Flipkart, Amazon, Snapdeal, Pepperfry and others have geared up ahead of festive season and the big sales this week
http://www.mxmindia.com/2015/10/gearing-up-for-the-big-sales/

Kuch Meetha Ho Jai for Carat India as Mondelez comes calling
The mandate, which includes traditional and digital media, in the region of Rs 500 crore, making it a big catch for Carat India
http://www.mxmindia.com/2015/10/kuch-meetha-ho-jai-for-carat-india-as-mondelez-comes-calling/

IAA gets set for maiden IndIAA Awards and 'Conversations' with Subhash Chandra
The theme of Dr Subhash Chandra's discussion will be 'News Neutrality'
http://www.mxmindia.com/2015/10/iaa-gets-set-for-maiden-indiaa-awards-and-conversations-with-subhash-chandra/

Pepsi has no plans to change IPL sponsorship contract
PepsiCo has asserted that it's not seeking to renegotiate the terms of its contract for title sponsorship of the Indian Premier League
http://www.mxmindia.com/2015/10/pepsi-has-no-plans-to-change-ipl-sponsorship-contract-2/

MediaSENse by Indrani Sen: To cap it all
The  I&B Ministry and TRAI should consider the scope of adopting the Australian model with variable options across different time bands including additional allowance during Central and State elections, writes Indrani Sen
http://www.mxmindia.com/2015/10/mediasense-by-indrani-sen-to-cap-it-all/

BARC Data for Week 39 (Sept 26-Oct 2, 2015)
Here's BARC data for Week 39 (Sept 26-Oct 2, 2015)... for the GECs and the rest
http://www.mxmindia.com/2015/10/barc-data-for-week-39-sept-26-oct-2-2015%e2%80%8b/

Amith Prabhu: The Pirate's Manifesto
I hope each of us will be embrace it with passion and make it our individual war cry and code, writes Amith Prabhu on a manifesto for communications professionals

http://www.mxmindia.com/2015/10/amith-prabhu-the-pirates-manifesto/

Stories on 31st Jul '15

Consumers in a Connected World
Businessworld Marketing Whitebook 2015-16 unveiled in Mumbai at an event hosted by Nielsen
http://www.mxmindia.com/2015/07/consumers-in-a-connected-world/

Maxus & GroupM ESP win BCCI cricket home series sponsorship rights for PayTM
This is the first time a sponsorship deal for the BCCI has been concluded by a media agency
http://www.mxmindia.com/2015/07/maxus-and-groupm-esp-win-bcci-cricket-home-series-sponsorship-rights-for-paytm/

Tata most valuable brand, Flipkart and Micromax in top 100: Brand Finance India 100 study
Tata is followed by SBI, LIC, Airtel, Reliance, Indian Oil, Infosys, L&T, HCL and ONGC
http://www.mxmindia.com/2015/07/tata-most-valuable-brand-flipkart-and-micromax-in-top-100-brand-finance-india-100-study/

Contract has Truecaller & Fortune India in the bag
Popular internet call identification platform Truecaller and Fortune India magazine have appointed Contract Advertising as their creative agency
http://www.mxmindia.com/2015/07/contract-has-truecaller-fortune-india-in-the-bag/

Ranjona Banerji: What is the primary duty of a journo? To ask uncomfortable questions of course!
When it came to the death penalty of Yakub Memon, convicted for his role in the 1993 Mumbai bomb blasts, journalists in India showed us an entire range of journalistic choices. We had embedded journalists, official journalists, questioning journalists and play-it-safe journalists, writes Ranjona Banerji
http://www.mxmindia.com/2015/07/ranjona-banerji-what-is-the-primary-duty-of-a-journalist-to-ask-uncomfortable-difficult-impossible-exasperating-questions-of-course/

O&M launches new campaign for Cadbury Dairy Milk
Cadbury wanted to celebrate the wonderful variety of friends who bring joy and add that special flavour in each other's lives, just like its range of flavours
http://www.mxmindia.com/2015/07/om-launches-new-campaign-for-cadbury-dairy-milk/

Dear MxM by Jaisurya Das: Is the rule of disallowing a husband & wife to work in same co legal?
Jaisurya Das responds to questions on careers, life in general, and more!
http://www.mxmindia.com/2015/07/dear-mxm-by-jaisurya-das-is-the-rule-of-not-allowing-a-husband-wife-to-work-in-the-same-organisation-legally-tenable/

psLIVE facilitates marketing tie-up between 'Parivar'  and  'Drishyam'
As part of the tie-up, Sapat International has created a co-branded television commercial with Drishyam in an attempt to capitalise on this psLIVE-helmed partnership
http://www.mxmindia.com/2015/07/pslive-facilitates-marketing-tie-up-between-parivar-and-drishyam/

Café Coffee Day celebrates birthday with exciting offers for customers
Commemorates eve with new offers and deals for its customers

http://www.mxmindia.com/2015/07/cafe-coffee-day-celebrates-birthday-with-exciting-offers-for-customers/

Stories on 28th Jan '15

Do we really miss the IRS?
On Jan 28, 2014, an all-new readership survey was unveiled by the RSCI & MRUC. Given the controversy around it, Sanjeev Kotnala says media agencies now use their 6th sense for buying decisions
http://www.mxmindia.com/2015/01/do-we-really-miss-the-irs/

Ogilvy India gets a new top deck of suits. Kunal Jeswani to be CEO
Ogilvy & Mather India has announced a new management structure. No, Piyush Pandey isn't going anywhere. Yes, he isn't. SN Rane will be there too
http://www.mxmindia.com/2015/01/ogilvy-india-gets-a-new-top-deck-of-suits-kunal-jeswani-to-be-ceo/

Lowe Lintas is runner-up at Ad Age International Agency of the Year 2015
2015 seems to have started off with a bang as the agency was declared by Ad Age as Runner Up "2015 International agency of the Year"
http://www.mxmindia.com/2015/01/lowe-lintas-is-runner-up-at-ad-age-international-agency-of-the-year-2015/

BCCI extends deadline for IPL media rights bidding to Feb 10
On Tuesday, the BCCI announced that it has extended the deadline to submit bids for IPL media rights to February 10
http://www.mxmindia.com/2015/01/bcci-extends-deadline-for-ipl-media-rights-bidding-to-feb-10/

Dentsu Webchutney unveils #HappyHourRewind concept
An innovational campaign for Turquoise Cottage Pub involved a tweet powered clock that moved backwards when a tweet was sent using #HappyHoursRewind
http://www.mxmindia.com/2015/01/dentsu-webchutney-unveils-happyhourrewind-concept/

Vizeum appointed media AoR for VGP Universal Kingdom
Vizeum was named the media AOR after a thorough assessment
http://www.mxmindia.com/2015/01/vizeum-appointed-media-aor-for-vgp-universal-kingdom/

DDB MudraMax executes on-ground activation for Tupperware
The activation was implemented at various malls across major cities of India including Mumbai, Delhi, Bangalore, Hyderabad, Chennai and Kolkata

http://www.mxmindia.com/2015/01/ddb-mudramax-executes-on-ground-activation-for-tupperware/

Stories on 4th Oct '13

Innovate, for the kill...
...Literally, as Godrej launches a low-cost mosquito repellant. Innovation, say Nisaba Godrej and Sunil Kataria, are key to the consumer product co
http://www.mxmindia.com/2013/10/innovate-for-the-kill/

Grow leaders from within: Andrew Warren-Smith
Leadership development is about creating experiences for people', says the MD of talent management firm Direct Dimensions International
http://www.mxmindia.com/2013/10/grow-leaders-from-within-andrew-warren-smith/

Cricket sponsorship touches new low as Star, ESPN get title rights at throwaway price
ESPN Software, Star India win BCCI title sponsorship rights at Rs 2 crore an international match
http://www.mxmindia.com/2013/10/cricket-sponsorship-touches-new-low-as-star-espn-get-title-rights-at-throwaway-price/

In India, 82% want brands to share, but only 25% do it effectively: Edelman study
PR firm Edelman's inaugural consumer study 'brandshare' proves it pays to share
http://www.mxmindia.com/2013/10/in-india-82-want-brands-to-share-but-only-25-do-it-effectively-edelman-study/

TRAI releases consultation paper on issue/extension of DTH licence
TRAI issues a consultation paper on issue and/or extension of DTH licences pertaining to the entry fee, bank guarantee and period of licence
http://www.mxmindia.com/2013/10/trai-releases-consultation-paper-on-issueextension-of-dth-licence/

Zee appoints Mihir Modi as Chief Finance & Strategy Officer, elevates Hitesh Vakil as CEO, Service Excellence
Hitesh Vakil, CFO with ZEEL for the last 19 years, has been an integral part of the company's journey of over two decades
http://www.mxmindia.com/2013/10/zee-appoints-mihir-modi-as-chief-finance-strategy-officer-elevates-hitesh-vakil-as-ceo-service-excellence/

Pressman Advertising gets listed in BSE & NSE
The agency, which works mostly with public sector firms, has become the first advertising agency in the country to get listed
http://www.mxmindia.com/2013/10/pressman-advertising-gets-listed-in-bse-nse/

Shailesh Kapoor: All Eyes on 24!
Secretly, many in rival channels are praying for the success of '24' Shailesh Kapoor
http://www.mxmindia.com/2013/10/shailesh-kapoor-all-eyes-on-24/

Ranjona Banerji: When media 'irritated' Lara in Dehradun
The media must acknowledge that it is not the be-all and end-all of an event and must shave off some arrogance by allowing an event to continue smoothly, writes Ranjona Banerji
http://www.mxmindia.com/2013/10/ranjona-banerji-when-media-irritated-lara-in-dehradun/

Stories on 3rd Apr'13

IPL 6: In the mood for Extraaa
A massive marketing campaign, a new fan dance move from Farah Khan, a bigger panel and lots of Extraaas... will IPL 2013 thrill again, asks MxMIndia
http://www.mxmindia.com/2013/04/ipl-6-in-the-mood-for-extraaa/

Mindshare gets 7 shortlists at Festival of Media Global
India ranked #4 in the pecking order of shortlists, albeit a distant one as UK, US and Australia saw 51, 38 and 25 shortlists respectively at the Festival of Media Global scheduled to be held in Montreux, Switzerland from April 28 to 30
http://www.mxmindia.com/2013/04/mindshare-gets-7-shortlists-at-festival-of-media-global/

Pradeep Iyengar joins Indraksh EMM India as President -Indian ops
The EMM-Indraksh jv in India has appointed Pradeep Iyengar who was until recently with ICOM, a media agency in the Middle East and Saudi Arabia
http://www.mxmindia.com/2013/04/pradeep-iyengar-joins-indraksh-emm-india-as-president-indian-ops/

ASCI introduces 'Suspension pending investigation'
The move is aimed towards ensuring immediate action against advertisements which are not in the public interest
http://www.mxmindia.com/2013/04/asci-introduces-suspension-pending-investigation/

Anil Thakraney: I concede defeat to IPL
The IPL is huge, it's very successful, and it's here to stay. Everyone loves it. Uncles, aunties, bhabhies, nephews, nieces, saases, bahus, and the family dog
http://www.mxmindia.com/2013/04/anil-thakraney-i-concede-defeat-to-ipl/

Amway India awards media duties to Havas Media
Havas Media has been entrusted the media planning and buying of Amway's beauty vertical
http://www.mxmindia.com/2013/04/amway-india-awards-media-duties-to-havas-media/

Adfactors PR closes FY 2013 with a string of strategic wins
These wins have enabled Adfactors PR to register a 20 per cent growth year-on-year and evolve into a multi-specialty firm
http://www.mxmindia.com/2013/04/adfactors-pr-closes-fy-2013-with-a-string-of-strategic-wins/

Jewellery e-tailing registers 117% Y-o-Y growth
The IAMAI's Internet Economy Watch Report for February shows that the jewellery segment clocked a 117 percent y-o-y growth when compared with last year in the e-tailing category
http://www.mxmindia.com/2013/04/jewellery-e-tailing-registers-117-y-o-y-growth/

Jagdish Mulchandani appointed CFO, Times TV
He will lead and drive all finance-related strategy and operations for the Times Television Network
http://www.mxmindia.com/2013/04/jagdish-mulchandani-appointed-cfo-times-tv/

Max Bupa wins AIMA Global Innovation Award 2013
Max Bupa Walk for Health initiative was declared as a breakthrough innovation in marketing
http://www.mxmindia.com/2013/04/max-bupa-wins-aima-global-innovation-award-2013/

Animated Krrish on Cartoon Network, soon
Cartoon Network, Film Kraft Productions and Toonz Animation have partnered to create four animated movie sequels based on the Bollywood movie Krrish
http://www.mxmindia.com/2013/04/animated-krrish-on-cartoon-network-soon/

R K Swamy BBDO named Agency of the Year at Ad Club Madras' Maddys
R K Swamy BBDO was named 'Agency of the Year' at the Maddys awards show of the Ad Club Madras. The agency won four Gold, six Silver and five Bronze awards
http://www.mxmindia.com/2013/04/r-k-swamy-bbdo-named-agency-of-the-year-at-ad-club-madras-maddys/

ANCHOR | One Big Idea by Suranjana Ghosh: Digitization opens doors to a whole new world of TV

http://www.mxmindia.com/2013/04/one-big-idea-by-suranjana-ghosh-digitization-opens-doors-to-a-whole-new-world-of-tv/

Stories on 15th Mar'13

#Frames2013: 3-day informational event fulfils tryst with destiny, almost!
After some insightful sessions, the biggest M&E trade event in India came to an elaborate end
http://www.mxmindia.com/2013/03/frames2013-3-day-informational-event-almost-fulfils-its-tryst-with-destiny/

#Frames2013: Combination of data, bandwidth and content will be more valuable than oil: Ronnie Screwvala
Ronnie Screwvala, MD, Disney UTV stepped up to the task of outlining a roadmap for the M&E industry to take itself into the next phase of growth
http://www.mxmindia.com/2013/03/frames2013-combination-of-data-bandwidth-and-content-will-be-more-valuable-than-oil-ronnie-screwvala/

#Frames2013: Text of speech by I&B Minister Manish Tewari
Text of speech by Manish Tewari, Union Minister for Information & Broadcasting at the FICCI-Frames 2013 Valedictory Session
http://www.mxmindia.com/2013/03/frames2013-text-of-speech-by-ib-minister-manish-tewari/

#Frames2013: Text of speech by I&B secretary UdayVarma
Text of speech by I&B secretary UdayVarma at FICCI-Frames 2013
http://www.mxmindia.com/2013/03/frames2013-text-of-speech-by-ib-secretary-uday-varma/

#Frames2013: Business of sports demystified
Escalating costs, restricted prices and little IP protection - a sports broadcasting universe that badly needs reform, concluded the FICCI panel on the last day
http://www.mxmindia.com/2013/03/frames2013-business-of-sports-demystified/

#Frames2013: 'Dependency on data unavoidable'
At the session to discuss unleashing the power of data, it became clear that this power is already out there, and businesses don't have much choice except going with the flow
http://www.mxmindia.com/2013/03/frames2013-dependency-on-data-unavoidable/

Delhi HC upholds Star India's cricket rights on mobile phones
The Delhi HC has prohibited mobile operators from using live match updates for commercial gain
http://www.mxmindia.com/2013/03/delhi-hc-upholds-star-indias-cricket-rights-on-mobile-phones/

ShaileshKapoor | FICCI-Frames: 14 and counting
Over the last few years, with an enhanced Bollywood presence, FICCI-Frames has also acquired some “glamour” connotations, apparent from the presence of gossip journalists in the media centre, writes ShaileshKapoor
http://www.mxmindia.com/2013/03/shailesh-kapoor-ficci-frames-14-and-counting/

Anil Thakraney: Dirty laundry: Cobra's shocking expose
Excellent work, and it must have taken Cobrapost months (and a lot of leg work) to execute this story. Full marks to the team. We need more stories like this!
http://www.mxmindia.com/2013/03/anil-thakraney-dirty-laundry-cobras-shocking-expose/

Ranjona Banerji: Of Cobrapost sting & rubbish BMM course
Ranjona Banerji reviews the fare on nightly news and the morning papers
http://www.mxmindia.com/2013/03/ranjona-banerji-of-cobrapost-sting-rubbish-bmm-course/

JWT makes Virat don boring avatar to sell Nestle Munch
JWT India has launched a new campaign with cricketer ViratKohli as brand ambassador for Nestle Munch 4X4
http://www.mxmindia.com/2013/03/jwt-makes-virat-don-boring-avatar-to-sell-nestle-munch/

Bolt Media's 'boni' with ad films for food brand
Bolt Media has completed the production of eight brand customization ad films for a leading food brand. This is Bolt's first project since its incorporation in November 2012
http://www.mxmindia.com/2013/03/bolt-medias-boni-with-ad-films-for-food-brand/

ESPN Star Sports bags SFL broadcast deal
More than 250 top MMA fighters, men and women, from India and abroad, will slug it out across 11 weight categories, with Bollywood star Sanjay Dutt and top fighters featuring in a campaign across the Star network
http://www.mxmindia.com/2013/03/espn-star-sports-bags-sfl-broadcast-deal/

Nimbus Sport seals SFL production deal
Nimbus Sport has bagged the television production rights for the new season of the Super Fight League (SFL) starting March 29
http://www.mxmindia.com/2013/03/nimbus-sport-seals-sfl-production-deal/

Stories on 29th Aug

Win-win for Dentsu,Taproot; big loss for WPP
All the answers to: Why did Agnello Dias & Santosh Padhi choose Dentsu over WPP? How much money? What will the equations be with Rohit Ohri?
http://www.mxmindia.com/?p=29682

DLF exits IPL lead sponsorship as BCCI ups rate
The real estate major feels it is not commercially viable anymore to be associated with the T20 cricket tournament.
http://www.mxmindia.com/?p=29678

Nielsen bags research contract for IRS
The Media Research Users' Council has awarded the coveted contract for the research work for the Indian Readership Survey to The Nielsen Company on the recommendation of  the Readership Studies Council of India (RSCI)
http://www.mxmindia.com/?p=29645

Anand Chakravarthy gets added role as Biz Head, BIG CBS
As part of his new profile Mr Chakravarthy, who has been associated with Reliance Broadcast Network right since its launch, will take on the mandate of the overall P&L and brand development for the joint venture's English channel portfolio while continuing as CMO for RBNL
http://www.mxmindia.com/?p=29594

Week 34, Hindi GECs: Star Plus #1, Colors #2, Zee #3
Star Plus is back as numero uno Hindi GEC, with Colors #2 and Zee #3 in Week 34
http://www.mxmindia.com/?p=29717

Dhara offers healthy variety to its TG
Putting the spice into the edible oil landscape, Dhara's new campaign comes after a six-year break and addresses the health concerns of the new generation
http://www.mxmindia.com/?p=29595

Affle unveils integrated ad network for all smart screens
Affle, the digital media company, has announced the launch of Ripple - its rich media and video advertising network
http://www.mxmindia.com/?p=29593

Books & mobiles enter IAMAI's monthly tracker
IAMAI’s monthly Internet Economy Watch will include newer categories soon
http://www.mxmindia.com/?p=29596

ETV Network ropes in Vizeum to handle media
Aegis Media's Vizeum India has announced their appointment as media AoR for Prism TV Private Limited to handle the 5 ETV regional channels namely ETV Marathi, Bangla, Kannada, Gujarati & Oriya
http://www.mxmindia.com/?p=29608

Draftfcb Ulka Delhi appoints K Naresh Kumar as VP Planning
Draftfcb Ulka has announced the appointment of Naresh Kumar as Vice President, Planning for its Delhi operations
http://www.mxmindia.com/?p=29610

TBWA wins creative mandate for Forum Mall
The Forum Mall Bangalore, part of Prestige Group, has awarded its creative duties to TBWA\India
http://www.mxmindia.com/?p=29611

Bhaskar celebrates 2nd anniv in Jharkhand
Dainik Bhaskar celebrated two years in Jharkhand, which it had entered with the launch of the Ranchi edition in August 2010, followed by the Jamshedpur and Dhanbad editions in December 2010 and April 2011 respectively

Genesis BM starts Q3 with new business wins
Genesis Burson-Marsteller has announced new business wins across key business sectors including e-commerce, manufacturing, customer loyalty and fashion retail, marking strong momentum as it enters the second half of 2012

Etihad awards PR mandate to LinOpinion
Etihad Airways has appointed LinOpinion, the public relations division of Lowe Lintas and Partners, as its communications and public relations partner in India

The Anchor: 5 reasons mobile apps are musts for OTAs
In a market that moves as fast as its consumers do, some tips to keep online travel agents one step ahead

Anil Thakraney: The disunited ad world
There is disunity in the ad business. These guys will never come together and sort out their issues. Perhaps it has to do with fat egos. Or perhaps it has to do with some degree of immaturity. Or both




Bhaskar celebrates 2nd anniv in Jharkhand
http://www.mxmindia.com/?p=29606

Genesis BM starts Q3 with new business wins
http://www.mxmindia.com/?p=29609

Etihad awards PR mandate to LinOpinion
http://www.mxmindia.com/?p=29607

The Anchor: 5 reasons mobile apps are musts for OTAs
http://www.mxmindia.com/?p=29591

Anil Thakraney: The disunited ad world
http://www.mxmindia.com/?p=29592

Stories on 18th May

So will Digitization mean more Revenues?
With just 44 days to go for the Big Switch in 4 metros, Ashish Pherwani & Devendra Parulekar of Ernst & Young address the key business questions
http://www.mxmindia.com/2012/05/so-will-digitization-mean-more-revenues/

Indian Idol 6 to use drama & emotions for a connect with viewers
This year, the show will focus on 'Idols behind the Idol': follow the journey of the Idol and the people who have played a role in guiding them
http://www.mxmindia.com/2012/05/indian-idol-6-high-on-drama-emotions-for-a-connect/

Vivek Bahl joins Viacom18 as Network Advisor Content, to work on proposed regional foray
He will be working on the regional channels which the media conglomerate plans to get into
http://www.mxmindia.com/2012/05/vivek-bahl-joins-viacom18-as-network-advisor-content/

Internet as a media has arrived: Hitesh Oberoi
The truth is that internet is a great medium for consumers, and it is a great medium for small and medium enterprises to build their business, feels Mr Oberoi
http://www.mxmindia.com/2012/05/internet-is-a-media-which-has-arrived-hitesh-oberoi/

Sania Bhabhi is back on Red FM
This cricket season, RED FM gives its listeners an opportunity to earn mega cash prizes with Sania Bhabhi
http://www.mxmindia.com/2012/05/sania-bhabhi-is-back-on-red-fm/

The Anchor: Satish Singh lists 10 reasons why outdoor scores over other media
Practically anything and everything can be accommodated in the dimensions of a media unit on OOH space, says Satish Singh
http://www.mxmindia.com/2012/05/the-anchor-10-reasons-why-outdoor-scores-over-other-media/

Anil Thakraney: The BCCI has to be controlled
The government, through the sports ministry, must clamp down on their activities. To begin with, they must bring the BCCI under the RTI regime
http://www.mxmindia.com/2012/05/anil-thakraney-the-bcci-has-to-be-controlled/

[MJR] TV journos prove Katju is right
In Freaking News, which appears every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/05/mjr-tv-journos-prove-katju-is-right/

Stories on 4th April

Will IPL 5 ratings match those of earlier seasons?
As IPL 5's opening encounter happens tonight, we asked media experts for their forecast
http://www.mxmindia.com/2012/04/will-ipl-5-ratings-match-those-of-earlier-seasons/

Brand IPL needs to play innings of its life: MSL Group report
As the Indian Premier League begins today, the MSL Group has taken a step back and given the game, the quickie format and the hype around it a good, hard look.
http://www.mxmindia.com/2012/04/brands-focussed-on-men-now-wooing-women-customers/

TIL brings a bigger and better IPL season 5
TIL's dedicated IPL site, ipl.indiatimes.com, now offers interactive scorecards, high-definition streaming of IPL matches, DVR features, online radio commentary, video-on-demand facility, and ‘Battleground’ section
http://www.mxmindia.com/2012/04/til-brings-a-bigger-and-better-ipl-season-5/

Anil Thakraney: Why I shall duck the IPL
It’s actually one huge outdoor party, where the Page 3 types and other minor celebs get to shake a leg in front of cheering masses. Not my idea of a relaxed evening. I’d prefer to watch Crime Patrol and Balika Vadhu.
http://www.mxmindia.com/2012/04/anil-thakraney-why-i-shall-duck-the-ipl/

Brands focussed on men now wooing women customers
This shift could mark the way forward for marketers in a world in which gender lines are merging
http://www.mxmindia.com/2012/04/brand-ipl-needs-to-play-the-innings-of-its-life/

Can flavoured & frozen yogurt replace the good ol' dahi?
Flavoured and frozen yogurt is a new food category to India. The market for yoghurt of all types is pegged at almost Rs2,500 crore
http://www.mxmindia.com/2012/04/can-flavoured-frozen-yogurt-replace-the-good-ol-dahi/

Monetising big ticket movies isn't easy: Hemal Jhaveri, Star Gold
Hemal Jhaveri, Business Head of Star Gold, on acquisition strategies, cost versus profitability, and more.
http://www.mxmindia.com/2012/04/monetising-big-ticket-movies-is-not-easy-star-golds-hemal-jhaveri/

Sleepwell appoints MPG as its media AOR
The account, worth upwards of Rs20 Crores, will be handled by MPG Delhi
http://www.mxmindia.com/2012/04/sleepwell-appoints-mpg-as-its-media-aor/

Max ropes in Vibha Paul Rishi for brand building & HR ops
Ms Rishi will join Max India as executive director, brand and human capital. She will report to Max India MD Rahul Khosla
http://www.mxmindia.com/2012/04/max-india-ropes-in-vibha-paul-rishi-for-brand-building-hr-ops/

Mindshare wins media mandate for Jabong
In a multi agency pitch, Jabong.com has awarded its Media Mandates to Mindshare North
http://www.mxmindia.com/2012/04/mindshare-wins-media-mandate-for-jabong/

Rohit Nair is COO of C2W
Contests2win.com is one of the oldest and most recognized Internet Brands of India
http://www.mxmindia.com/2012/04/rohit-nair-is-coo-of-c2w/

Twitter goes 'laplap" for Center Fruit
Starting early evening before the show was supposed to premier on Colors prime time, a video was seeded through Twitter medium. The campaign took the help of celebrities to seed in the video as a teaser
http://www.mxmindia.com/2012/04/twitter-goes-laplap-for-center-fruit/

The Anchor: Monica Tata on 6 reasons why running a kids' channel is no child's play
It is a competitive market where players need to have the ability to constantly create content that is engaging and innovative. They need to be adept at technological evolution and have the foresight to adapt content over multiple and mobile platforms.
http://www.mxmindia.com/2012/04/the-anchor-monica-tata-on-6-reasons-why-running-a-kids-channel-is-no-childs-play/

[MJR] Breakfast with Bollywood and other abominations
Every Thursday, Ranjona Banerji will write about a grouse. Either spewing venom or tongue-in-cheek
http://www.mxmindia.com/2012/04/mjr-breakfast-with-bollywood-and-other-abominations/

Stories on 3rd April

With Nai Dunia in the bag, Jagran is #1 print group
Jagran Prakashan makes giant entry to Madhya Pradesh & Chhattisgarh with Nai Dunia buy
http://www.mxmindia.com/2012/04/with-nai-dunia-in-the-bag-jagran-is-1-print-group/

Mediaah! Sad that one more small giant got gobbled up
While he's happy to see Jagran grow, Pradyuman Maheshwari is upset to see yet another regional big get gobbled up by a biggie
http://www.mxmindia.com/2012/04/mediaah-sad-to-see-one-more-small-giant-getting-gobbled-up/

[MJR] The big wound in Indian newsgathering covered with Kareena Kapoor's bandaid
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/04/mjr-the-big-wound-in-indian-newsgathering-covered-with-kareena-kapoors-bandaid/

We plan to expand to newer markets: Radio GupShup
Come FM radio phase III, Radio GupShup hopes to further expand to newer markets. Besides, the FM station which has only recently re-launched its website hopes to reach not only the online community, but also the media agencies.
http://www.mxmindia.com/2012/04/we-do-plan-to-expand-to-newer-markets-in-phase-iii-radio-gupshup/

Starry starry rights from BCCI
Star India's winning the rights to broadcast Indian cricket for six years is a significant development in the Indian sports arena. Star will also have the rights for internet and mobile, besides TV.
http://www.mxmindia.com/2012/04/starry-starry-rights-from-bcci/

Single biggest role is accountability: Ali Velshi, CNN
CNN's Ali Velshi shares his sentiments around the political and business scenario bracing several economies and suggests patterns that would emerge as countries try and lift themselves out of the slowdown dilemma.
http://www.mxmindia.com/2012/04/the-single-biggest-role-that-we-can-play-is-that-of-accountability/

Debrief: eBay: Simplicity works
Because the promise isn't really earth shattering, the execution has to play a very important role. And must say the ads are done nicely.
http://www.mxmindia.com/2012/04/debrief-ebay-simplicity-works/

Cheil appoints Vivek Dutta as VP-Planning
Dutta will report to Alok Agrawal, Cheil Worldwide SW Asia.
http://www.mxmindia.com/2012/04/cheil-worldwide-sw-asia-appoints-vivek-dutta-as-vice-president-planning/

The Anchor: 5 IPL players brands can ride on this season
Some names are enough to get brands instant recognition. Listed are 5 players whose's brand equity brands can benefit from
http://www.mxmindia.com/2012/04/the-anchor-5-ipl-players-that-brands-can-ride-on-this-season/

Stories on 17th February

Networking the neighbourhood kirana @ AaramShop
E-shopping could get a major boost as familiar & friendly grocery stores come online
http://www.mxmindia.com/2012/02/networking-the-neighbourhood-kirana-aaramshop/

All's well as BCCI gets back its Sahara
Happy days are here again for the Indian cricket board. The Board of Control for Cricket in Indian and Sahara India Pariwar have concluded their discussions and, as they say, kissed and made up
http://www.mxmindia.com/2012/02/alls-well-as-bcci-gets-back-its-sahara/

Bajaj takes a dig at Hero's Passion & Splendor in its latest Discover 125 ad
The latest TV commercial for Discover 125 takes a veiled dig at Hero's flagship brands Passion and Splendor as the old bonhomie between two industrial giants gives way to no-holds-barred marketing strategy
http://www.mxmindia.com/2012/02/bajaj-takes-a-dig-at-heros-passion-splendor-in-its-latest-discover-125-ad/

Much needs to be done to make radio top-of-mind: Anurradha Prasad
The industry needs to highlight the advantages of radio and showcase some marketing successes built on radio campaigns, feels Anurradha Prasad
http://www.mxmindia.com/2012/02/much-needs-to-be-done-to-make-radio-top-of-mind-anurradha-prasad/

Young urban users and modern trade boost demand for premium FMCG products
Contribution of premium items is growing in most FMCG categories, giving a breather to marketers fighting rising input costs and slowing overall demand
http://www.mxmindia.com/2012/02/young-urban-users-and-modern-trade-boost-demand-for-premium-fmcg-products/

AP viewers to get Xtra dose of Bollywood
Xtra is the first ever 24-hour news channel geared towards movie buffs in Andhra Pradesh
http://www.mxmindia.com/2012/02/ap-viewers-to-get-xtra-dose-of-bollywood/

Madison World's Platinum Media wins Dixcy media AOR
The account was previously handled by MPG and is estimated to be at Rs25 crores
http://www.mxmindia.com/2012/02/madison-worlds-platinum-media-wins-dixcy-media-aor/

Times Internet's 'Tweek' hits the market
Tweek can be accessed via iPad and will soon be launched for iPhone and Android devices. The application has been developed in partnership with GENWI
http://www.mxmindia.com/2012/02/times-internets-tweek-hits-the-market/

Orbit Corporation Ltd Wins 2 Golds at PRCI Awards
Orbit won two Golds, a Bronze and an Appreciation award at Public Relation Council of India Awards
http://www.mxmindia.com/2012/02/orbit-corporation-ltd-wins-2-golds-at-prci-awards/

Spark Punjabi emerges winner for BIG-CBS
is the No. 1 channel in the region with leading prime time shows like Jerry Di Adaalat, Veer Hawaii De, Amreeka Di Top Model and international movies
http://www.mxmindia.com/2012/02/spark-punjabi-emerges-winner-for-big-cbs/

Red Digital bags social media duties for Mirinda
Red Digital will make use of consumer-centric platforms to help connect the online and offline worlds
http://www.mxmindia.com/2012/02/red-digital-bags-social-media-duties-for-mirinda/

The Anchor: 5 faces that define Indian advertising
Prahlad Kakkar talks about people who have redefined the face and brains of advertising
http://www.mxmindia.com/2012/02/the-anchor-5-faces-that-define-indian-advertising/

Anil Thakraney: Left & right brains must marry
Creative directors need to hire tech cats and then work ALONG with them for each brand
http://www.mxmindia.com/2012/02/anil-thakraney-left-right-brains-must-marry/

Journos should learn a lesson from Mumbai's voter turnout
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/journos-should-learn-a-lesson-from-mumbais-voter-turnout/

Stories on 8th February

Betting big on shopper insights
After wowing the world, TBWA brings Integer to India with its Shopper Marketing solutions
http://www.mxmindia.com/2012/02/after-wowing-the-world-integer-eyes-india-with-its-shopper-marketing-solutions/

Coffee Bean & Tea Leaf looking to brew more
Coffee Bean & Tea Leaf aims at capturing those seeking a better coffee experience.
http://www.mxmindia.com/2012/02/coffee-bean-tea-leaf-looking-to-brew-more/

Gadgetsguru.com launches branding campaign
Gadgetsguru.com, affiliating with Brand Capital, has come up with print ads, TVCs and is soon coming out with online and radio ads.
http://www.mxmindia.com/2012/02/gadgetsguru-com-launches-branding-campaign/

Cricket gets even more interesting with Zapak's Cricville
Zapak gives you a chance to own a customized cricket team on Facebook through Cricville, a social cricket game based on the IPL pattern by Zapak
http://www.mxmindia.com/2012/02/cricket-just-got-even-more-interesting-with-zapaks-cricville/

LinkedIn announces localized solutions 4 Indian recruiters
The solutions, a global first, will give more recruiters in India access to high potential candidates and drive the growth of the local talent economy.
http://www.mxmindia.com/2012/02/linkedin-introduces-localized-solutions-for-indian-recruiters/

Vandana Das to join DDB Mudra, Delhi as President
She will be responsible for building both the DDB Mudra and Mudra brands in Delhi.
http://www.mxmindia.com/2012/02/vandana-das-to-join-ddb-mudra-delhi-as-president/

Gouri Dange: Those deliciously bizarre Google ads
The ads that come alongside your emails are an exercise in refracted reality, remarks Gouri Dange.
http://www.mxmindia.com/2012/02/gouri-dange-those-deliciously-bizarre-google-ads/

The Anchor: Rajiv Rao on the 5 Mumbai watering holes he misses most
For most advertising professionals, office becomes home and the nearby bar is the second home. It’s where we head after a long day for a well deserved drink, be it raising a toast or drowning sorrows.
http://www.mxmindia.com/2012/02/the-anchor-rajiv-rao-reminisces-about-5-watering-holes-he-misses/

Anil Thakraney: A Sahara lesson for BCCI
The cricket body has conveniently cloaked its workings in dark secrecy, and this has led to many dubious deeds.
http://www.mxmindia.com/2012/02/anil-thakraney-a-sahara-lesson-for-bcci/

Cbazaar.in drapes a new avatar
While styling the world, Cbazaar.in gets styled with a fresh logo and website
http://www.mxmindia.com/2012/02/cbazaar-in-drapes-a-new-avatar/

Inorbit Malls’ interactive feedback mechanism on Twitter & SMS
Inorbit Malls have created an online forum on Twitter and launched a dedicated 24 hour customer SMS service
http://www.mxmindia.com/2012/02/inorbit-malls%E2%80%99-interactive-feedback-mechanism-on-twitter-sms/

Reliance Entertainment's BigFlixs unveils its latest ad campaign
The campaign talks about activating "your personal blockbuster theatre" featuring BigFlixs+, equipping subscribers to download blockbuster titles in addition to merely streaming
http://www.mxmindia.com/2012/02/reliance-entertainment%E2%80%99s-big-flicks-unveils-its-latest-ad-campaign/

Stories on 6th February

Presenting 'Media Mullings'.  A new fortnightly column by Peter Mukerjea
In Column #1: The absence of Indian papers at the Emirates Heathrow lounge and what irks him about the NDTV showing in the UK.
http://www.mxmindia.com/2012/02/media-mullings-by-peter-mukerjea/

Be-Sahara BCCI | What next for cricket? Laxminarayan, Bijoor comment. Also: the Sahara communique in full
Indian cricket may be busy scrambling for another sponsor, but Sahara India has a plan chalked out for life without BCCI. The communique in full plus comments from Harish Bijoor and Karthik Laxminarayan
http://www.mxmindia.com/2012/02/be-sahara-bcci-mahesh-ranka-why-this-cricket-veri/

Be-Sahara BCCI | Mahesh Ranka: Why this cricket-veri... ?
If the BCCI wants to remain viable, it must pull up its socks and make cricket management as professional as the game, opines Mahesh Ranka.
http://www.mxmindia.com/2012/02/be-sahara-bcci-what-next-for-cricket-bijoor-laxminarayan-comment-also-the-sahara-communique-in-full/

Lowe Lintas Bangalore to handle ColorPlus creative
After calling for a pitch in October last year, Colorplus has decided to partner with Lowe Bangalore.
http://www.mxmindia.com/2012/02/lowe-lintas-bangalore-to-handle-colorplus-creative-mandates/

Private labels of retailers Bharti Retail, Future Group outsell national brands in own stores
Customers prefer private labels due to better quality, high food safety standards, international look and feel of products feels William Savage, chief merchandising officer, Bharti Walmart
http://www.mxmindia.com/2012/02/private-labels-of-retailers-bharti-retail-future-group-outsell-national-brands-in-own-stores/

Big CBS Network's channels expand reach into Sri Lanka
To launch with English language feed; distribution deal with Lanka Broadband Network
http://www.mxmindia.com/2012/02/big-cbs-networks-channels-expand-reach-into-sri-lanka/

MJ Akbar's The Sunday Guardian turns 2
The Sunday Guardian, the Delhi-based weekly Sunday newspaper, completed its second year in the market, with its anniversary issue coming out on February 5, 2012.
http://www.mxmindia.com/2012/02/mj-akbars-the-sunday-guardian-turns-2/

Ad Strat: Kirloskar - Engineering Solutions
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad.
http://www.mxmindia.com/2012/02/ad-strat-kirloskar-engineering-solutions/

Lintas Media Group wins Jayalakshmi Silks
Along with Manappuram, an existing account, this makes LMG a serious player in the Kerala market, says Suresh Balakrishnan.
http://www.mxmindia.com/2012/02/lintas-media-group-wins-jayalakshmi-silks/

Dainik Bhaskar asks voters to select the right candidate in Punjab
Dainik Bhaskar, as India's largest newspaper, felt that it was their responsibility to create awareness among people.
http://www.mxmindia.com/2012/02/dainik-bhaskar-ask-voters-to-select-the-right-candidate-in-punjab/

NDTV honours excellence in sports with 'Spirit of Sport' awards
The awards marked the success of the 'Marks for Sports' campaign
http://www.mxmindia.com/2012/02/ndtv-honoured-excellence-in-sports-with-the-spirit-of-sport-awards/

The Anchor: 5 reasosn why media audits must be taken seriously
Advertisers and media agencies in India need to realize that media audits are not optional but a requirement in the global market, writes Stephen White.
http://www.mxmindia.com/2012/02/the-anchor-stephen-white-on-why-media-audits-must-be-taken-seriously/

Anil Thakraney: So then what must The Hindu do?
The coming years will see massive newspaper wars because the category is on the decline curve. And each brand will have to be very smart and proactive to survive.
http://www.mxmindia.com/2012/02/hard-knocks-so-then-what-must-the-hindu-do/

Headlines Today scores on 2G
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/headlines-today-scores-on-2g/

Stories on 16th November

Brand Kingfisher in the red

With so much bad news around the Kingfisher Airlines business, we ask experts in what ways it could impact the brand.

http://www.mxmindia.com/2011/11/brand-kingfisher-in-the-red/

Times for news media to report on each other

In Freaking News, Ranjona Banerji reviews nightly news and the fare in the papers the morning after

http://www.mxmindia.com/2011/11/times-for-news-media-to-report-on-each-other/

FMCG retail will hit $100 billion by 2025: Nielsen

FMCG retail will hit $100 billion by 2025, notes Nielsen’s Consumer 360 report

http://www.mxmindia.com/2011/11/fmcg-retail-will-hit-100-billion-by-2025-nielsen/

The Anchor: 7 reasons to never ignore research analytics. Ever

Without a proper and systematic research analytics strategy, brands, irrespective of size, will find the going tough, writes V Balasubramanium

http://www.mxmindia.com/2011/11/the-anchor-7-reasons-to-never-ignore-research-analytics-ever/

Prashaant Bhatt to head Fiction at Colors

In a recent development at Colors, Mr Prashaant Bhatt has been appointed as the head of fiction programming, responsible for driving the fiction properties on the channel and taking key decisions on new shows and concepts.

http://www.mxmindia.com/2011/11/prashaant-bhatt-to-head-fiction-programming-at-colors/

Mohit Beotra quits Airtel, Bharat Bambawale to be new Biz Head

As Mohit Beotra quits, Bharat Bambawale has been elevated as the Business Head for Brand Airtel.

http://www.mxmindia.com/2011/11/mohit-beotra-quits-airtel/

Amod Dani is ECD, Leo Burnett

Amod Dani has been elevated from Creative Director to Associate Executive Creative Director, Leo Burnett India.

http://www.mxmindia.com/2011/11/amod-dani-is-ecd-leo-burnett/

Amritendu Roy catches Fever

Amritendu Roy is now Regional Head - East, Fever FM. Prior to Fever FM, he was Head, Radio Business, Friends FM.

http://www.mxmindia.com/2011/11/amritendu-roy-catches-fever/

Hard Knocks: BCCI needs a third umpire

The always greedy BCCI is determined to kill the goose that lays the golden eggs. And I think marketers must crack the whip and ensure this does not happen.

http://www.mxmindia.com/2011/11/hard-knocks-bcci-needs-a-third-umpire/

Bride and, well, prejudice

Naming no Names, the mid-week column where novelist, columnist and counsellor Gouri Dange presents her tongue-in-cheek view of our world

http://www.mxmindia.com/2011/11/naming-no-names-bride-and-well-prejudice/

Best Citizen award for Mudra

Mudra Group wins ‘Best Corporate Citizen, India’ Award at the GABM 2011.

http://www.mxmindia.com/2011/11/best-citizen-award-for-mudra/

Online investor camp from moneycontrol.com

moneycontrol.com unveils Master Your Money - An online investor event

http://www.mxmindia.com/2011/11/online-investor-camp-from-moneycontrol-com/

Mail Today celebrates 4th anniversary

Mail Today celebrates its fourth anniversary today in a year with 104-page edition

http://www.mxmindia.com/2011/11/mail-today-celebrates-4th-anniversary/

GRP Channel shares of HGECs- Wk 46 2011

http://www.mxmindia.com/2011/11/grp-channel-shares-of-hgecs-wk-46-2011/

TAM data Top 10 programmes on HGEC - Wk 46'11

http://www.mxmindia.com/2011/11/tam-data-top-10-programmes-on-hgec-wk-4611/