Stories on 17th February

Networking the neighbourhood kirana @ AaramShop
E-shopping could get a major boost as familiar & friendly grocery stores come online
http://www.mxmindia.com/2012/02/networking-the-neighbourhood-kirana-aaramshop/

All's well as BCCI gets back its Sahara
Happy days are here again for the Indian cricket board. The Board of Control for Cricket in Indian and Sahara India Pariwar have concluded their discussions and, as they say, kissed and made up
http://www.mxmindia.com/2012/02/alls-well-as-bcci-gets-back-its-sahara/

Bajaj takes a dig at Hero's Passion & Splendor in its latest Discover 125 ad
The latest TV commercial for Discover 125 takes a veiled dig at Hero's flagship brands Passion and Splendor as the old bonhomie between two industrial giants gives way to no-holds-barred marketing strategy
http://www.mxmindia.com/2012/02/bajaj-takes-a-dig-at-heros-passion-splendor-in-its-latest-discover-125-ad/

Much needs to be done to make radio top-of-mind: Anurradha Prasad
The industry needs to highlight the advantages of radio and showcase some marketing successes built on radio campaigns, feels Anurradha Prasad
http://www.mxmindia.com/2012/02/much-needs-to-be-done-to-make-radio-top-of-mind-anurradha-prasad/

Young urban users and modern trade boost demand for premium FMCG products
Contribution of premium items is growing in most FMCG categories, giving a breather to marketers fighting rising input costs and slowing overall demand
http://www.mxmindia.com/2012/02/young-urban-users-and-modern-trade-boost-demand-for-premium-fmcg-products/

AP viewers to get Xtra dose of Bollywood
Xtra is the first ever 24-hour news channel geared towards movie buffs in Andhra Pradesh
http://www.mxmindia.com/2012/02/ap-viewers-to-get-xtra-dose-of-bollywood/

Madison World's Platinum Media wins Dixcy media AOR
The account was previously handled by MPG and is estimated to be at Rs25 crores
http://www.mxmindia.com/2012/02/madison-worlds-platinum-media-wins-dixcy-media-aor/

Times Internet's 'Tweek' hits the market
Tweek can be accessed via iPad and will soon be launched for iPhone and Android devices. The application has been developed in partnership with GENWI
http://www.mxmindia.com/2012/02/times-internets-tweek-hits-the-market/

Orbit Corporation Ltd Wins 2 Golds at PRCI Awards
Orbit won two Golds, a Bronze and an Appreciation award at Public Relation Council of India Awards
http://www.mxmindia.com/2012/02/orbit-corporation-ltd-wins-2-golds-at-prci-awards/

Spark Punjabi emerges winner for BIG-CBS
is the No. 1 channel in the region with leading prime time shows like Jerry Di Adaalat, Veer Hawaii De, Amreeka Di Top Model and international movies
http://www.mxmindia.com/2012/02/spark-punjabi-emerges-winner-for-big-cbs/

Red Digital bags social media duties for Mirinda
Red Digital will make use of consumer-centric platforms to help connect the online and offline worlds
http://www.mxmindia.com/2012/02/red-digital-bags-social-media-duties-for-mirinda/

The Anchor: 5 faces that define Indian advertising
Prahlad Kakkar talks about people who have redefined the face and brains of advertising
http://www.mxmindia.com/2012/02/the-anchor-5-faces-that-define-indian-advertising/

Anil Thakraney: Left & right brains must marry
Creative directors need to hire tech cats and then work ALONG with them for each brand
http://www.mxmindia.com/2012/02/anil-thakraney-left-right-brains-must-marry/

Journos should learn a lesson from Mumbai's voter turnout
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/journos-should-learn-a-lesson-from-mumbais-voter-turnout/

Stories on 8th February

Betting big on shopper insights
After wowing the world, TBWA brings Integer to India with its Shopper Marketing solutions
http://www.mxmindia.com/2012/02/after-wowing-the-world-integer-eyes-india-with-its-shopper-marketing-solutions/

Coffee Bean & Tea Leaf looking to brew more
Coffee Bean & Tea Leaf aims at capturing those seeking a better coffee experience.
http://www.mxmindia.com/2012/02/coffee-bean-tea-leaf-looking-to-brew-more/

Gadgetsguru.com launches branding campaign
Gadgetsguru.com, affiliating with Brand Capital, has come up with print ads, TVCs and is soon coming out with online and radio ads.
http://www.mxmindia.com/2012/02/gadgetsguru-com-launches-branding-campaign/

Cricket gets even more interesting with Zapak's Cricville
Zapak gives you a chance to own a customized cricket team on Facebook through Cricville, a social cricket game based on the IPL pattern by Zapak
http://www.mxmindia.com/2012/02/cricket-just-got-even-more-interesting-with-zapaks-cricville/

LinkedIn announces localized solutions 4 Indian recruiters
The solutions, a global first, will give more recruiters in India access to high potential candidates and drive the growth of the local talent economy.
http://www.mxmindia.com/2012/02/linkedin-introduces-localized-solutions-for-indian-recruiters/

Vandana Das to join DDB Mudra, Delhi as President
She will be responsible for building both the DDB Mudra and Mudra brands in Delhi.
http://www.mxmindia.com/2012/02/vandana-das-to-join-ddb-mudra-delhi-as-president/

Gouri Dange: Those deliciously bizarre Google ads
The ads that come alongside your emails are an exercise in refracted reality, remarks Gouri Dange.
http://www.mxmindia.com/2012/02/gouri-dange-those-deliciously-bizarre-google-ads/

The Anchor: Rajiv Rao on the 5 Mumbai watering holes he misses most
For most advertising professionals, office becomes home and the nearby bar is the second home. It’s where we head after a long day for a well deserved drink, be it raising a toast or drowning sorrows.
http://www.mxmindia.com/2012/02/the-anchor-rajiv-rao-reminisces-about-5-watering-holes-he-misses/

Anil Thakraney: A Sahara lesson for BCCI
The cricket body has conveniently cloaked its workings in dark secrecy, and this has led to many dubious deeds.
http://www.mxmindia.com/2012/02/anil-thakraney-a-sahara-lesson-for-bcci/

Cbazaar.in drapes a new avatar
While styling the world, Cbazaar.in gets styled with a fresh logo and website
http://www.mxmindia.com/2012/02/cbazaar-in-drapes-a-new-avatar/

Inorbit Malls’ interactive feedback mechanism on Twitter & SMS
Inorbit Malls have created an online forum on Twitter and launched a dedicated 24 hour customer SMS service
http://www.mxmindia.com/2012/02/inorbit-malls%E2%80%99-interactive-feedback-mechanism-on-twitter-sms/

Reliance Entertainment's BigFlixs unveils its latest ad campaign
The campaign talks about activating "your personal blockbuster theatre" featuring BigFlixs+, equipping subscribers to download blockbuster titles in addition to merely streaming
http://www.mxmindia.com/2012/02/reliance-entertainment%E2%80%99s-big-flicks-unveils-its-latest-ad-campaign/

Stories on 6th February

Presenting 'Media Mullings'.  A new fortnightly column by Peter Mukerjea
In Column #1: The absence of Indian papers at the Emirates Heathrow lounge and what irks him about the NDTV showing in the UK.
http://www.mxmindia.com/2012/02/media-mullings-by-peter-mukerjea/

Be-Sahara BCCI | What next for cricket? Laxminarayan, Bijoor comment. Also: the Sahara communique in full
Indian cricket may be busy scrambling for another sponsor, but Sahara India has a plan chalked out for life without BCCI. The communique in full plus comments from Harish Bijoor and Karthik Laxminarayan
http://www.mxmindia.com/2012/02/be-sahara-bcci-mahesh-ranka-why-this-cricket-veri/

Be-Sahara BCCI | Mahesh Ranka: Why this cricket-veri... ?
If the BCCI wants to remain viable, it must pull up its socks and make cricket management as professional as the game, opines Mahesh Ranka.
http://www.mxmindia.com/2012/02/be-sahara-bcci-what-next-for-cricket-bijoor-laxminarayan-comment-also-the-sahara-communique-in-full/

Lowe Lintas Bangalore to handle ColorPlus creative
After calling for a pitch in October last year, Colorplus has decided to partner with Lowe Bangalore.
http://www.mxmindia.com/2012/02/lowe-lintas-bangalore-to-handle-colorplus-creative-mandates/

Private labels of retailers Bharti Retail, Future Group outsell national brands in own stores
Customers prefer private labels due to better quality, high food safety standards, international look and feel of products feels William Savage, chief merchandising officer, Bharti Walmart
http://www.mxmindia.com/2012/02/private-labels-of-retailers-bharti-retail-future-group-outsell-national-brands-in-own-stores/

Big CBS Network's channels expand reach into Sri Lanka
To launch with English language feed; distribution deal with Lanka Broadband Network
http://www.mxmindia.com/2012/02/big-cbs-networks-channels-expand-reach-into-sri-lanka/

MJ Akbar's The Sunday Guardian turns 2
The Sunday Guardian, the Delhi-based weekly Sunday newspaper, completed its second year in the market, with its anniversary issue coming out on February 5, 2012.
http://www.mxmindia.com/2012/02/mj-akbars-the-sunday-guardian-turns-2/

Ad Strat: Kirloskar - Engineering Solutions
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad.
http://www.mxmindia.com/2012/02/ad-strat-kirloskar-engineering-solutions/

Lintas Media Group wins Jayalakshmi Silks
Along with Manappuram, an existing account, this makes LMG a serious player in the Kerala market, says Suresh Balakrishnan.
http://www.mxmindia.com/2012/02/lintas-media-group-wins-jayalakshmi-silks/

Dainik Bhaskar asks voters to select the right candidate in Punjab
Dainik Bhaskar, as India's largest newspaper, felt that it was their responsibility to create awareness among people.
http://www.mxmindia.com/2012/02/dainik-bhaskar-ask-voters-to-select-the-right-candidate-in-punjab/

NDTV honours excellence in sports with 'Spirit of Sport' awards
The awards marked the success of the 'Marks for Sports' campaign
http://www.mxmindia.com/2012/02/ndtv-honoured-excellence-in-sports-with-the-spirit-of-sport-awards/

The Anchor: 5 reasosn why media audits must be taken seriously
Advertisers and media agencies in India need to realize that media audits are not optional but a requirement in the global market, writes Stephen White.
http://www.mxmindia.com/2012/02/the-anchor-stephen-white-on-why-media-audits-must-be-taken-seriously/

Anil Thakraney: So then what must The Hindu do?
The coming years will see massive newspaper wars because the category is on the decline curve. And each brand will have to be very smart and proactive to survive.
http://www.mxmindia.com/2012/02/hard-knocks-so-then-what-must-the-hindu-do/

Headlines Today scores on 2G
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/headlines-today-scores-on-2g/