Stories on 16th May

Bates boss-to-be plans big
CEO-designate Sanjay Thapar hopes to build on Bates India's strengths & make it shine again
http://www.mxmindia.com/2012/05/the-new-boss-at-bates/

Broadcasters slam TRAI notification to limit ads
A new notification issued by the regulator on Monday limited the amount of advertising on TV channels and disallowed any shortfall in a particular hour to be carried over
http://www.mxmindia.com/2012/05/broadcasters-slam-trai-notification-to-limit-ads-to-12-mins/

Peter Mukerjea:  Thank you, TRAI (Now, please enforce it!)
It's not the job of the TRAI to keep broadcasters happy at all times. Occasionally it should be looked at from the consumer point of view, which is clearly the case here
http://www.mxmindia.com/2012/05/media-mullings-thank-you-trai-now-please-enforce-it/

Mediaah! Broadcasters suffer with ad restrictions while print & web publishers have fun
Pradyuman Maheshwari believes the TRAI shouldn’t be policing broadcasters and says it's time the TV-wallahs get a good, powerful lobbyist
http://www.mxmindia.com/2012/05/mediaah-broadcasters-suffer-with-ad-restrictions-while-print-web-publishers-have-fun/

Mediaah! 2 : Indian Express, Shekhar Gupta & Co send notice to Open, Vinod Mehta. Demand Rs 500 crore as damages
The Indian Express, Shekhar Gupta and 3 others have  sent a legal notice to Vinod Mehta, Open magazine and its key employees asking for them to apologise for an interview and pull it off the Web. Plus Rs 100 crore each as damages
http://www.mxmindia.com/2012/05/mediaah-2-indian-express-shekhar-gupta-co-send-notice-to-open-vinod-mehta-demand-rs-500-crore-as-damages/

HUL on a roll with Nitin Paranjpe at wheel
He is the only CEO in the past two decades to be recommended by the board for a second stint
http://www.mxmindia.com/2012/05/with-nitin-paranjpe-at-the-wheel-hul-on-a-roll-again/

Isobar named Facebook's preferred marketing developer in India
Isobar India, Hong Kong, Malaysia and Taiwan have all been recognised for their ongoing creation of innovative solutions and apps for brands across the Facebook platform
http://www.mxmindia.com/2012/05/isobar-named-facebooks-preferred-marketing-developer-in-india/

RadioCity renews sales alliance with Friends FM
Kolkata remains the only big market where Radio City is not present, thus the sales alliance allows Radio City to extend its sales reach to Kolkata as well
http://www.mxmindia.com/2012/05/radiocity-renews-sales-alliance-with-friends-fm/

ASCI upholds complaints against 12 ads
Complaints against TV ads reduce as complaints against print ads continue
http://www.mxmindia.com/2012/05/asci-upholds-complaints-against-12-ads/

Fever's Gaurav Sharma on New York Fest jury
The New York Festival platform is not new to Mr Sharma as last year Fever 104 FM was recognized and facilitated with 2 Gold grand trophies
http://www.mxmindia.com/2012/05/fevers-gaurav-sharma-on-new-york-fest-jury/

OLX India releases its universal iOS Application for iPad and iPhone
iPad users can now download the OLX App in the Apple Store for free and enjoy premium browsing experience and all features of OLX on their iPads
http://www.mxmindia.com/2012/05/olx-india-releases-its-universal-ios-application-for-ipad-and-iphone/

Marketers ride high on BIG regional music awards
Marketers choose regions as per business focus across Punjabi,Hindustan, Bangla and Telugu awards
http://www.mxmindia.com/2012/05/marketers-ride-high-on-big-regional-music-awards/

What's-On-India Launches Social EPG
What’s-On-India’s Social EPGs will help viewers discover shows, films, matches and documentaries that their social networks and peers are talking about as well as share common interest programs to converse about those shows
http://www.mxmindia.com/2012/05/whats-on-india-launches-social-epg/

Mahindra Retail launches 'Mother's World'
This new consumer-centric initiative is an extension to their commitment to provide relevant information, assistance, tips and guidance to the world of early parenthood
http://www.mxmindia.com/2012/05/mahindra-retail-launches-mothers-world/

A Comms creates a new 'reality' for Max New York Life insurance
Taking the leading insurance provider’s recently launched TV campaign forward into the urban outdoor space, A Comms has created yet another installation that hits the sweet spot
http://www.mxmindia.com/2012/05/a-comms-creates-a-new-reality-for-max-new-york-life-insurance/

Katrina Kaif unveils new Nakshatra logo and new brand campaign
She unveiled the brand’s new logo and its latest brand campaign – Glow Divine, in a glittering ceremony
http://www.mxmindia.com/2012/05/katrina-kaif-unveils-new-nakshatra-logo-and-new-brand-campaign/

The Anchor: Sevanti Ninan on 5 things she'd like to change about journalism today
Political spats, crime, scams make news. Social issues are for documentary film makers, unless Aamir Khan comes with the package, says Sevanti Ninan
http://www.mxmindia.com/2012/05/the-anchor-sevanti-ninan-on-5-things-shed-like-to-change-about-journalism-today/


Anil Thakraney: Balika Vadhu: 1000! Wow!
Personally speaking, I am all ready for the future. I have decided to start a specialized scam ads shop. Which to me sounds like a really lucrative business
http://www.mxmindia.com/2012/05/anil-thakraney-balika-vadhu-1000-wow/

Stories on 17th April

Will the name change work for MCCS?
Media analysts and experts don't think there's reason for worry as Star News, Ananda and Majha will replace 'Star' with 'ABP'
http://www.mxmindia.com/2012/04/will-the-name-change-work-for-mccs-channels/

Harish Bijoor: What's in a Name?
What does a name transition mean to companies and brands? Plenty really, writes brand expert Harish Bijoor
http://www.mxmindia.com/2012/04/harish-bijoor-whats-in-a-name/

Now fans can own Deccan Chargers Team
This initiative will also reward the fans with discounts and freebies at more than 100 partner stores, which have partnered with Deccan Chargers
http://www.mxmindia.com/2012/04/now-fans-can-own-deccan-chargers-team/

Comment: Mediaah!: So what let to the Star-ABP split?
Differences have been simmering between the ABP and Star India groups with the latter choosing to opt since it couldn’t exert control without majority shareholding
http://www.mxmindia.com/2012/04/comment-mediaah-so-what-let-to-the-star-abp-split/

Burson-Marsteller releases list of the most influential political voices
Study finds leading voices are politicians, journalists and bloggers
http://www.mxmindia.com/2012/04/burson-marsteller-releases-list-of-the-most-influential-political-voices/

Viadeo closes $32mn fundraising round
It is one of the largest European Internet investments in the last 12 months
http://www.mxmindia.com/2012/04/viadeo-closes-32mn-fundraising-round/

92.7 BIG FM returns with the second edition of BIG Marathi music awards
ETV Marathi and Star Majha come on board as telecast and news partners respectively
http://www.mxmindia.com/2012/04/92-7-big-fm-returns-with-the-second-edition-of-big-marathi-music-awards/

The Anchor: 6 things to keep in mind while looking for discounts online
we can't ignore the fact that online shopping gives us more discounts and privileges to get the right products into our homes, even without stepping out of our doors says Rama Jamili
http://www.mxmindia.com/2012/04/the-anchor-6-things-to-keep-in-mind-while-looking-for-discounts-online/

Debrief: Flipkart: Clever and entertaining
Good stuff. The ad will appeal to the non net savvy folks too, and this could result in a huge boost in sales for Flipkart
http://www.mxmindia.com/2012/04/debrief-flipkart-clever-and-entertaining/

[MJR] Mamata's antics dominate the news
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/04/mjr-mamatas-antics-dominate-the-news/

Stories on 9th March

iPad3 could revolutionise ad & content
With its enhanced display, Apple's new tablet could rev up digital media and publishing though there's no indicator of an India launch
http://www.mxmindia.com/2012/03/ipad3-could-revolutionise-ad-content/


Exclusive: BCCL President Bhaskar Das is now also Principal Secretary to MD
The Times of India group President Dr Bhaskar Das has now donned the additional responsibility of Principal Secretary to Managing Director Vineet Jain
http://www.mxmindia.com/2012/03/exclusive-bccl-president-bhaskar-das-is-now-also-principal-secretary-to-md/


Power of +ve campaigning: Why SP won & BSP, Cong lost
Experts say it's up to the agencies to help political parties with a nice strategy
http://www.mxmindia.com/2012/03/power-of-ve-campaigning-why-sp-won-bsp-cong-lost/


Woman power at MxMIndia's roundtable for Big CBS Love
To celebrate the spirit of women in the advertising-media domain, MxM India conceptualised a roundtable conference for BIG CBS Love in a half-hour show that was aired on Bloomberg UTV on March 8.
http://www.mxmindia.com/2012/03/woman-power-at-mxmindias-roundtable-for-big-cbs-love/


Intnl radio stations will soon enter India: Amitabh Srivastava
Radio Netherlands' Country Manager Amitabh Srivastava tells MxMIndia that talk radio is the next big thing.
http://www.mxmindia.com/2012/03/global-radio-channels-will-soon-come-to-india-amitabh-srivastava/


Games2Win sets 20 mn users target for 2012
Android Game 'Parking Frenzy' scaled its way to the No 7 position on the 'Free Games' section in the Android Market (USA) recently, making it probably the first game from India to have featured this high in the space
http://www.mxmindia.com/2012/03/games2win-sets-20-mn-users-target-for-2012/


Assam's Manoj Barpujari wins Nat Award for film criticism
Manoj Barpujari of Dainik Agradoot daily is to be awarded the Best film critic award Swarna Kamal and Rs75,000 for his critiques in English and Assamese
http://www.mxmindia.com/2012/03/guwahatis-manoj-barpujari-wins-national-award-for-best-film-critic/


Yashraj Rao is National Sales Head for BIG Love & Spark
Mr Rao will be responsible for growing sales and leading the team across the country, to grow client base and revenues for these channels
http://www.mxmindia.com/2012/03/yashraj-rao-appointed-as-national-sales-head-for-big-love-and-spark/


Changing Sky on its way ahead
Pune-based design agency Changing Sky has won recognition for excellence in brand repositioning from The Rebrand 100.
http://www.mxmindia.com/2012/03/changing-sky-on-its-way-ahead/


MiD-DAY has a new entertainment editor
Janhavi Samant will head MiD DAY Hitlist along with Center Stage, Hot Property and Big Break. Ms Samant will take charge from outgoing editor Shubha Shetty Saha.
http://www.mxmindia.com/2012/03/mid-day-has-a-new-entertainment-editor/


5 reasons why behind every good creative is an even better media plan
Media Planning adds D.R.A.M.A to every creative to make it larger. Karthik Lakshminarayan cites some examples
http://www.mxmindia.com/2012/03/5-reasons-why-behind-every-good-creative-is-an-even-better-media-plan/


Debrief: Pepsi: Game changer
The idea taps into the single-game malaise this nation suffers from, and it’s time the other games got some attention. The TVC reflects the opinion of many, and so it’s a good consumer insight.
http://www.mxmindia.com/2012/03/debrief-pepsi-game-changer/


Anil Thakraney: TV media is out of sync
There is just too much attention given to the urban Indian middle class and their issues. To the cost of the rest of India. And this is why television studio views and discussions have little relevance to 'non-shining' India.
http://www.mxmindia.com/2012/03/anil-thakraney-tv-media-is-out-of-sync/


Freaking News: It's business as usual after the election euphoria
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/03/freaking-news-its-business-as-usual-after-the-election-euphoria/

Stories on 17th February

Networking the neighbourhood kirana @ AaramShop
E-shopping could get a major boost as familiar & friendly grocery stores come online
http://www.mxmindia.com/2012/02/networking-the-neighbourhood-kirana-aaramshop/

All's well as BCCI gets back its Sahara
Happy days are here again for the Indian cricket board. The Board of Control for Cricket in Indian and Sahara India Pariwar have concluded their discussions and, as they say, kissed and made up
http://www.mxmindia.com/2012/02/alls-well-as-bcci-gets-back-its-sahara/

Bajaj takes a dig at Hero's Passion & Splendor in its latest Discover 125 ad
The latest TV commercial for Discover 125 takes a veiled dig at Hero's flagship brands Passion and Splendor as the old bonhomie between two industrial giants gives way to no-holds-barred marketing strategy
http://www.mxmindia.com/2012/02/bajaj-takes-a-dig-at-heros-passion-splendor-in-its-latest-discover-125-ad/

Much needs to be done to make radio top-of-mind: Anurradha Prasad
The industry needs to highlight the advantages of radio and showcase some marketing successes built on radio campaigns, feels Anurradha Prasad
http://www.mxmindia.com/2012/02/much-needs-to-be-done-to-make-radio-top-of-mind-anurradha-prasad/

Young urban users and modern trade boost demand for premium FMCG products
Contribution of premium items is growing in most FMCG categories, giving a breather to marketers fighting rising input costs and slowing overall demand
http://www.mxmindia.com/2012/02/young-urban-users-and-modern-trade-boost-demand-for-premium-fmcg-products/

AP viewers to get Xtra dose of Bollywood
Xtra is the first ever 24-hour news channel geared towards movie buffs in Andhra Pradesh
http://www.mxmindia.com/2012/02/ap-viewers-to-get-xtra-dose-of-bollywood/

Madison World's Platinum Media wins Dixcy media AOR
The account was previously handled by MPG and is estimated to be at Rs25 crores
http://www.mxmindia.com/2012/02/madison-worlds-platinum-media-wins-dixcy-media-aor/

Times Internet's 'Tweek' hits the market
Tweek can be accessed via iPad and will soon be launched for iPhone and Android devices. The application has been developed in partnership with GENWI
http://www.mxmindia.com/2012/02/times-internets-tweek-hits-the-market/

Orbit Corporation Ltd Wins 2 Golds at PRCI Awards
Orbit won two Golds, a Bronze and an Appreciation award at Public Relation Council of India Awards
http://www.mxmindia.com/2012/02/orbit-corporation-ltd-wins-2-golds-at-prci-awards/

Spark Punjabi emerges winner for BIG-CBS
is the No. 1 channel in the region with leading prime time shows like Jerry Di Adaalat, Veer Hawaii De, Amreeka Di Top Model and international movies
http://www.mxmindia.com/2012/02/spark-punjabi-emerges-winner-for-big-cbs/

Red Digital bags social media duties for Mirinda
Red Digital will make use of consumer-centric platforms to help connect the online and offline worlds
http://www.mxmindia.com/2012/02/red-digital-bags-social-media-duties-for-mirinda/

The Anchor: 5 faces that define Indian advertising
Prahlad Kakkar talks about people who have redefined the face and brains of advertising
http://www.mxmindia.com/2012/02/the-anchor-5-faces-that-define-indian-advertising/

Anil Thakraney: Left & right brains must marry
Creative directors need to hire tech cats and then work ALONG with them for each brand
http://www.mxmindia.com/2012/02/anil-thakraney-left-right-brains-must-marry/

Journos should learn a lesson from Mumbai's voter turnout
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/journos-should-learn-a-lesson-from-mumbais-voter-turnout/