Stories on 17th Dec '15

Can any of the Indian ad honchos do this?
Known for his creatively done Christmas messages, this year’s video by Publicis Group boss Maurice Levy is a winner. You'll love seeing it over and over again
http://www.mxmindia.com/2015/12/can-any-of-the-indian-ad-honchos-do-this/

Siddhartha Mukherjee: MARCOMM PR: TV Industry offers Learnings!
The Media & Entertainment sector and the TV Industry specifically is a high maintenance category, writes Siddhartha Mukherjee
http://www.mxmindia.com/2015/12/siddhartha-mukherjee-marcomm-pr-tv-industry-offers-learnings/

ZenithOptimedia wins media duties of HomeShop18
ZenithOptimedia with its strong presence in the interiors of the country will focus on maximizing the presence of HomeShop18 in the emerging markets
http://www.mxmindia.com/2015/12/zenithoptimedia-wins-media-duties-of-homeshop18/

Mindshare and FoxyMoron unveilintriguing campaign for Moto 360
The campaign is being promoted via social media platforms including Facebook, Twitter and Instagram
http://www.mxmindia.com/2015/12/mindshare-and-foxymoron-unveilintriguing-campaign-for-moto-360/

Scarecrow says 'Food Mein Daalo Magic' for FunFoods
Announces popular Bollywood actress & Celebrity Master Mom Sonali Bendre as brand ambassador
http://www.mxmindia.com/2015/12/scarecrow-says-food-mein-daalo-magic-for-funfoods/

Dear MxM by Jaisurya Das: Is it wise for newspapers to cut their cover price to attract readers?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to reader queries on career and personal issues
http://www.mxmindia.com/2015/12/dear-mxm-by-jaisurya-das-is-it-wise-for-newspapers-to-cut-their-cover-price-to-attract-readers/

Push Integrated wins creative mandate for Dhanuka Agritech Limited
The account was awarded to Push on the strength of its strategic and creative excellence
http://www.mxmindia.com/2015/12/push-integrated-wins-creative-mandate-for-dhanuka-agritech-limited/

Quikr can now be accessed in 7 different languages
Indic language support for both browse and post ad options to increase accessibility

http://www.mxmindia.com/2015/12/quikr-can-now-be-accessed-in-7-different-languages/

Stories on 3rd Jul

Scarecrow's simple way to Success
Simplicity and hard work seem to have worked for Scarecrow Communications which has been on an account-winning spree
http://www.mxmindia.com/2012/07/scarecrows-simple-way-to-success/


Archies changes logo to make brand contemporary
Archies says the logo change is to make the brand relevant to customers to ensure that it is not the same brand with whom their parents grew up with
http://www.mxmindia.com/2012/07/archies-changes-logo-to-make-brand-contemporary/


Perfetti appoints Ramesh Jayaraman as MD
Sameer Suneja moves on to a global role as Executive Vice President - Innovation and Business Development
http://www.mxmindia.com/2012/07/perfetti-appoints-ramesh-jayaraman-as-md/


Mediavest appoints Atul Sharma as GM
Mr Sharma will oversee the Dabur business and report to Sulina Menon, Executive Director, SMG
http://www.mxmindia.com/2012/07/mediavest-appoints-atul-sharma-as-gm/


Aidem wins advertising duties for Jaya TV network
The company will be handling the advertising sales duties for the Tamil television network for the next 3 years
http://www.mxmindia.com/2012/07/aidem-wins-ad-sales-duties-for-jaya-network/


Paritosh Joshi joins Ormax as Strategic Advisor
The former Star CJ CEO will advise the research and business teams at Ormax Media
http://www.mxmindia.com/2012/07/paritosh-joshi-joins-ormax-as-strategic-advisor/


Nishad Ramachandran joins Hansa Cequity as VP & Head of Digital Experience
Hansa Cequity, part of the RK Swamy Hansa Group, is one of India's leading integrated customer marketing & technology services company
http://www.mxmindia.com/2012/07/nishad-ramachandran-joins-hansa-cequity-as-vp-head-of-digital-experience/


BIG FM among 100 most successful brands in Power Brands 2012
The second edition of Power Brands provides a bigger platform for the brands to stamp their authority
http://www.mxmindia.com/2012/07/big-fm-among-100-most-successful-brands-in-power-brands-2012/


Suvarna Launches new weekend comedy show
This is an episodic fiction comedy and the story revolves around a family which runs a small business of home-made products
http://www.mxmindia.com/2012/07/suvarna-launches-new-weekend-comedy-show/


9X Tashan now also available on Tata Sky
Launched on August 31 2011, 9X Tashan is available across cable and satellite homes
http://www.mxmindia.com/2012/07/9x-tashan-now-also-available-on-tata-sky/


Lokmat Samachar's Pune edition launched
It is a national daily for the Hindi-speaking population of Pune says Rishi Darda
http://www.mxmindia.com/2012/07/lokmat-samachars-pune-edition-launched/


The Anchor: Suman Srivastava on 5 Reasons why Marketing is a Creative Business
Marketers should define their category by the way their customers see it, rather than the way the industry sees it, says Suman Srivastava
http://www.mxmindia.com/2012/07/the-anchor-suman-srivastava-on-5-reasons-why-marketing-is-a-creative-business/


Debrief: Hero: Desh Ka Vroom Vroom!
What would have been even better is, if they had weaved in entertaining situations around the hand motion, that would have added adrenalin to the TVC
http://www.mxmindia.com/2012/07/debrief-hero-desh-ka-vroom-vroom/


Ranjona Banerji: Don't be jingoistic; do your job, journos!
In Freaking News, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/07/ranjona-banerji-dont-be-jingoistic-do-your-job-journos/

Stories on 26th Jun

Will switching to youth entertainment work for Channel V?
While there is optimism, the industry and planners are keenly awaiting how the Star India music channel's switch to youth entertainment works in ratings and revenues
http://www.mxmindia.com/2012/06/will-the-switch-to-youth-entertainment-work-for-v/

Digital adoption by Asian CEOs limited to device ubiquity: MEC-CNBC study
MEC and CNBC announce the results of a regional study into this highly sought after yet often un-researched niche segment
http://www.mxmindia.com/2012/06/digital-adoption-by-asian-ceos-limited-to-device-ubiquity-mec-cnbc-study/

Starbucks set for festive season flag-off in Mumbai
Starbucks Coffee Co and its Indian joint venture partner Tata Group have plans to open around 40 stores by December
http://www.mxmindia.com/2012/06/starbucks-set-for-festive-season-flag-off-from-mumbai/

Local retailers partner global brands to launch own labels
Such alliances can provide the domestic partners with a slew of insights across the entire retailing process
http://www.mxmindia.com/2012/06/local-retailers-partner-global-brands-to-launch-own-labels/

SMG India offers Web+TV optimizer
This optimizer will sit within the TARDIIS suite - SMG's proprietary optimizer which is in use since 2006
http://www.mxmindia.com/2012/06/starcom-mediavest-offers-webtv-optimizer-in-india/

Havas arm launches mobile msgng platform
The platform allows companies to launch sophisticated, multi-country mobile messaging campaigns
http://www.mxmindia.com/2012/06/havas-arm-launches-mobile-msgng-platform/

Scarecrow bags corporate mandate for Religare
Scarecrow Communications bags creative mandate for the corporate brand of Religare Enterprises
http://www.mxmindia.com/2012/06/scarecrow-bags-corporate-mandate-for-religare/

Bang in the Middle is Veen's communication partner
Bang in the Middle will henceforth be responsible for managing the brand's health globally
http://www.mxmindia.com/2012/06/bang-in-the-middle-is-veens-communication-partner/

Dinesh Singh Rathore is COO, Madison Media Omega
Mr Rathore has over 17 years of experience in media, working with media agencies like Starcom MediaVest Group and Mudra
http://www.mxmindia.com/2012/06/dinesh-singh-rathore-is-coo-madison-media-omega/

A Jagannath joins LinkedIn to head trade marketing
Mr Jagannath's immediate focus will be to drive existing and new initiatives for LinkedIn's Marketing Solutions and Hiring Solutions portfolios
http://www.mxmindia.com/2012/06/a-jagannath-joins-linkedin-to-head-trade-marketing/

Bharti Airtel gears up to present Super Singer 7
The much awaited Airtel Super Singer 7 will be aired every Wednesday from June 27 onwards
http://www.mxmindia.com/2012/06/bharti-airtel-gears-up-to-present-super-singer-7/

RK Swamy Media wins Khazana Jewellery account
The account will be handled by the team under the leadership of K Satyanarayana, VP (west & south)

The Anchor: Mitrajit Bhattacharya on 5 areas where print (& mags in particular) need to upgrade their knowledge
Mitrajit Bhattacharya talks of ways of measuring a magazine's performance
http://www.mxmindia.com/2012/06/the-anchor-mitrajit-bhattacharya-on-5-areas-of-knowledge-building-for-print-magazines-in-particular/

Debrief: Britannia Bourbon Cappuccino: Power of insight
The young gen, at who Britannia Bourbon Cappuccino is targeted at, will connect with this stuff
http://www.mxmindia.com/2012/06/debrief-britannia-bourbon-cappuccino-power-of-insight/

Ranjona Banerji: TV does right by Baby Mahi!
In Freaking News, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/06/ranjona-banerji-tv-does-right-by-baby-mahi/

Stories on 9th February

Havas Media launches Meaningful Brands study
Customers in India & China would pay 10 per cent more for socially and responsible brands, says report
http://www.mxmindia.com/2012/02/havas-media-launches-meaningful-brands-study/

Top Ramen consolidates its advertising duties with Dentsu
Dentsu will now be handling the media duties, along with the creatives it was handling previously.
http://www.mxmindia.com/2012/02/top-ramen-consolidates-its-advertising-duties-with-dentsu/

Cairn India invites creative, media, PR partners
Cairn India, part of the Vedanta group, is on the lookout for creative, media and PR partners.
http://www.mxmindia.com/2012/02/cairn-india-invites-creative-media-pr-partners/

Bright Future, Generali speaking
Future Generali plans to to move forward with a Rs 40 crore overall brand budget for 2012.
http://www.mxmindia.com/2012/02/bright-future-generali-speaking/

Scarecrow turns 2, launches design division
On the occasion of its second anniversary, Scarecrow Communications Ltd. launches a design division - www.scarecrowdesigns.net.
http://www.mxmindia.com/2012/02/scarecrow-turns-2-launches-design-division/

Now Meru Cabs to offer exclusive services to its customers
Meru is testing specialized services like Meru Select, aimed at its regular users and Meru Corporate, aimed at corporate customers
http://www.mxmindia.com/2012/02/now-meru-cabs-to-offer-exclusive-services-to-its-customers/

Media hiring 9% higher in Jan than Dec
On an overall level, the index had peaked during the mid-months of 2011 but most months saw the index about 20 per cent lower than the July 2008 levels.
http://www.mxmindia.com/2012/02/media-hiring-9-higher-in-jan-than-dec/

Market research specialist Majestic MRSS opens shop in India
Realising the extensive scope that the discipline of marketing research could offer to its patrons in India, decade-old full service market research company Majestic MRSS has announced its foray into the country recently.
http://www.mxmindia.com/2012/02/market-research-firm-majestic-mrss-opens-shop-in-india/

Reliance Broadcast launches 'Choose Your Set-Top-Box Wisely' campaign
To empower consumers and enable operators to build brand equity with a 26 week campaign across print, television, out of home and digital
http://www.mxmindia.com/2012/02/reliance-broadcast-launches-choose-your-set-top-box-wisely-campaign/

Build shopper equity with In-Store Asia 2012
In its seventh edition, the event continues with its focus on in-store environment, but with a delivery strategy that ensures that all content needs are addressed
http://www.mxmindia.com/2012/02/build-shopper-equity-with-in-store-asia-2012/

The Anchor: 7 things for Lifestyle channels to remember
India has the most amazing and interesting lifestyle. We can teach something to every other country, says Smeeta Chakrabarti.
http://www.mxmindia.com/2012/02/the-anchor-7-things-for-lifestyle-channels-to-remember/

Debrief: Maaza: Refreshing take
The ad becomes off-beat and entertaining as the commercial talks about aam sellers. Plus, it indirectly cues that Maaza = Real mango, without hammering it down our throats.
http://www.mxmindia.com/2012/02/debrief-maaza-refreshing-take/

Porn-happy Karnataka ministers hog TV limelight
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/porn-happy-karnataka-ministers-hog-tv-limelight/

Stories on 29th November

We've bn inconsistent in r work: Sonal Dabral
Anil Thakraney buttons the Bates boss or a free-n-frank talk about agencies, people & the work they do
http://www.mxmindia.com/2011/11/sonal-dabral-we-have-been-inconsistent-in-our-work/

Stark stats: 40 mn traders may gain, 122 mn consumers could lose if retail FDI is trashed
A comparison of potential gainers and losers in the government’s move to open up retail for FDI reveals that 122 million consumers set to gain while only 40 million traders could get affected
http://www.mxmindia.com/2011/11/stark-stats-40-mn-traders-may-gain-122-mn-consumers-could-lose-if-retail-fdi-is-trashed/

MediaVest Worldwide bags SuperMax business
MediaVest Worldwide has bagged the SuperMax business
http://www.mxmindia.com/2011/11/mediavest-worldwide-bags-supermax-business/

DLF brings Scarecrow Delhi to its roster
Real estate giant DLF adds Scarecrow Delhi to its panel of creative agencies
http://www.mxmindia.com/2011/11/dlf-brings-scarecrow-delhi-to-its-roster/

Debrief: High on Mia empathy
The contrast is endearing - that of a desire to look beautiful. And a real life that's full of stress. Good show!
http://www.mxmindia.com/2011/11/debrief-high-on-mia-empathy/

VIP journeys into e-commerce
VIP becomes the first luggage brand in the country to offer e-commerce facility to its consumers across India through its website www.vipbags.com.
http://www.mxmindia.com/2011/11/vip-journeys-into-e-commerce/

AIM slams penalty against Times Now
AIM president Tarun Rai says that the quantum of penalty levied on Times Now is not only unreasonable but can set a precedent that would threaten the independent functioning of news media in the country.
http://www.mxmindia.com/2011/11/aim-slams-penalty-against-times-now/

Vizeum wins media duties for Educomp Schools
Educomp Schools, as part of its growth strategy, has appointed Aegis Media's Vizeum India as its media AOR.
http://www.mxmindia.com/2011/11/vizeum-wins-media-duties-for-educomp-schools/

Anugrah Madison offers Rural Academy for management students
Anugrah Madison Rural Academy will teach the basics of rural marketing to management students, as more and more marketers turn their focus to rural India.
http://www.mxmindia.com/2011/11/anugrah-madison-offers-rural-academy-for-management-students/

5 indicators of when it's time you should start looking for a new job
Jaisurya Das highlights the signs when it’s time to move on and get your career in order
http://www.mxmindia.com/2011/11/5-indicators-of-when-its-time-you-should-start-looking-for-a-new-job/

J Dey murder case gets murkier
Ranjona Banerji rues about how and why journos are no longer united on the J Dey murder case
http://www.mxmindia.com/2011/11/j-dey-murder-case-gets-murkier/

CNBC TV18 Prime HD goes experiential
CNBC-TV18 Prime HD reaches out to premium consumers of the electronic store Croma through streaming of the HD channel across multiple LCD panels displayed in the store.
http://www.mxmindia.com/2011/11/cnbc-tv18-prime-hd-goes-experiential/

Stories on 14th September

Paraphrasing Fareed Zakaria

Ranjona Banerji on how the exploitation of every last drop of drama from a news event is practically an art form

http://www.mxmindia.com/2011/09/paraphrasing-fareed-zakaria/

No getting away for toings: Need for an agile, aggro ASCI

ASCI needs more teeth to deal with cheeky campaigns like Tata Docomo's 'no getting away'

http://www.mxmindia.com/2011/09/no-getting-away-for-%E2%80%98toings%E2%80%99-need-for-an-agile-aggro-asci/