Stories on 28th Jul 14

Q&A with Ramesh Narayan, the Do-gooder Adman
Doing good is what the recipient of the AAAI lifetime achievement award wants the industry to do
http://www.mxmindia.com/2014/07/qa-with-ramesh-narayan-the-do-gooder-adman/

Dentsu OOH firm Milestone Brandcom
Dentsu Aegis Network acquires majority share in leading integrated Out-of-Home agency Milestone Brandcom
http://www.mxmindia.com/2014/07/dentsu-ooh-firm-milestone-brandcom/

DDB Mudra Group announces Group Executive, Creative and Strategic Planning Council
The DDB Mudra Group, with its 10 agencies and operating units is in a unique position to meet these demands
http://www.mxmindia.com/2014/07/ddb-mudra-group-announces-group-executive-creative-and-strategic-planning-council/

M G Parameswaran is new AAAI president
Senior ad professional and advisor, FCB Ulka, Dr M G Parameswaran, was elected President of the Advertising Agencies Association of India (AAAI) for the year 2014-2015 at its AGM held on Friday
http://www.mxmindia.com/2014/07/m-g-parameswaran-is-new-aaai-president/

Jaldi 5 with Gurbir Singh, newly elected Chairman of the Press Club Mumbai: We will engage with those who have expressed grievances
A quick Q&A with Gurbir Singh, the newly elected Chairman of the Mumbai Press Club whose panel (except for two members) were elected to the Club managing committee and as office bearers for the year 2014-15
http://www.mxmindia.com/2014/07/jaldi-5-with-gurbir-singh-newly-elected-chairman-of-the-press-club-mumbai-we-will-engage-with-those-who-have-expressed-grievances/

Shailesh Kapoor: Pro Kabaddi: A Giant Leap for a Dying Sport?
Star has gone all guns blazing with the Kabaddi league, with some good advertising and high media visibility, notes Shailesh Kapoor
http://www.mxmindia.com/2014/07/shailesh-kapoor-pro-kabaddi-a-giant-leap-for-a-dying-sport/

Ogilvy & Mather to do branding campaign for Diu & Daman tourism
The branding budget has gone up from Rs 550 crore two years back to Rs 1460 crore
http://www.mxmindia.com/2014/07/ogilvy-mather-to-do-branding-campaign-for-diu-daman-tourism/

Airtel unveils 'The Smartphone Network' ad campaign
Introduces new design unit as part of its brand identity
http://www.mxmindia.com/2014/07/airtel-unveils-the-smartphone-network-ad-campaign/

Amith Prabhu: Positioning, Participating and Packaging and a night to remember
The day we collectively stop saying PR agency we will be better off in just bringing back the self-esteem that some clients, ad agencies and media have helped to erode, writes Amith Prabhu
http://www.mxmindia.com/2014/07/amith-prabhu-positioning-participating-and-packaging-and-a-night-to-remember/

Reviewing the Reviews: Critics mustered up 2-2.5 stars for 'unjheleble' Kick
Critics just had to lower their standards and acknowledge that Salman Khan is beyond analysis, notes Deepa Gahlot
http://www.mxmindia.com/2014/07/reviewing-the-reviews-critics-mustered-up-2-2-5-stars-for-unjheleble-kick/

94.3 MY FM rolls out the 'The Shekhar Suman Show'
The show will go on air in the primetime evening slot of 7pm-8pm from Monday to Saturday

http://www.mxmindia.com/2014/07/94-3-my-fm-rolls-out-the-the-shekhar-suman-show/

Stories on 14th Apr '14

Meet Gautam Adani, the man who Rahul Gandhi & Arvind Kejriwal are gunning for
The Bajaj scooter-to-BMWs story of the Gujarat industrialist who is close to Narendra Modi
http://www.mxmindia.com/2014/04/meet-gautam-adani-the-man-who-rahul-gandhi-arvind-kejriwal-are-gunning-for/

Contract wins Amira Pure Foods account
The win happens close on the heels of the agency winning the Tata Docomo and Paytm accounts
http://www.mxmindia.com/2014/04/contract-wins-amira-pure-foods-account/

Amazon, Flipkart investing heavily on TV ads during IPL
The e-commerce firms are investing heavily in the current edition of the Indian Premier League (IPL) for buying onair advertising space
http://www.mxmindia.com/2014/04/amazon-flipkart-investing-heavily-on-tv-ads-during-ipl/

Havas wins integrated digital duties of Xolo
Havas Media Group India has won the integrated digital duties of Xolo, part of Lava International
http://www.mxmindia.com/2014/04/havas-wins-integrated-digital-duties-of-xolo/

Anand Chandrasekaran joins Bharti Airtel as Chief Product Officer
Anand will lead product conceptualization, design and development across the B2C segment of the company
http://www.mxmindia.com/2014/04/anand-chandrasekaran-joins-bharti-airtel-as-chief-product-officer/

Rahul Johri now with expanded role in Discovery APAC
Mr Johri will continue to spearhead the operations and overall growth strategy of DNAP's portfolio in the South Asian region
http://www.mxmindia.com/2014/04/rahul-johri-now-with-expanded-role-in-discovery-apac/

Blippar recreates Bhootnath Returns magic on cellphones
Blippar has powered over 200 campaigns globally and is essentially a mobile app using image recognition tech that turns physical imagery, print or products into instantaneous, interactive digital experiences
http://www.mxmindia.com/2014/04/blippar-recreates-bhootnath-returns-magic-on-cellphones/

Amith Prabhu: On the campaign trail - so much PR to learn
Public Relations is paramount in election campaigning as there are multiple internal and external stakeholders to engage with, notes Amith Prabhu
http://www.mxmindia.com/2014/04/amith-prabhu-on-the-campaign-trail-so-much-pr-to-learn/

Reviewing the Reviews: Overall appreciation for Bhootnath Returns
The idea of a ghost standing for elections against  Dharavi goon has delicious possibilities, which, most critics felt, degenerated into preachiness, notes Deepa Gahlot
http://www.mxmindia.com/2014/04/reviewing-the-reviews-overall-appreciation-for-bhootnath-returns/

Starsports.com shatters online cricket viewing record
The ICC World T20 final between India and Sri Lanka on starsports.com attracted a record 19.3 lakh unique individuals watching the video
http://www.mxmindia.com/2014/04/starsports-com-shatters-online-cricket-viewing-record/

IAA discussion on whether opinion polls and media reports influence voters?
Former petroleum minister and senior BJP leader Ram Naik, veteran editor and political analyst Kumar Ketkar, Congress spokesperson Sanjay Jha and Shiv Sena spokesperson Prem Shukla participated in the discussion that was moderated by Anand Rathi, Chairman, Anand Rathi Securities
http://www.mxmindia.com/2014/04/iaa-discussion-on-whether-opinion-polls-and-media-reports-influence-voters/

Times Now, Twitter partner for Election 2014
The two would be creating dual, interactive content for both viewers and followers to be a part of t he conversation
http://www.mxmindia.com/2014/04/times-now-twitter-partner-for-election-2014/

Sachin, Saurav, Salman other biggies to star in football league
The Indian Sports League aims to ignite a revolution and enable Indian football to thrive and perform at the highest level on the international stage

http://www.mxmindia.com/2014/04/sachin-saurav-salman-other-biggies-to-star-in-football-league/

Stories on 27th Jun '13

Still massy, not classy: Anooj Kapoor, Sab TV
The channel Executive VP and Business Head clarifies that the new look unveiled last week will mean no change in its programming
http://www.mxmindia.com/?p=50433

No kiya! Tired of telecom, D Shivakumar wants to move on
After eight years at Nokia, D Shivakumar turns his back on telecom as the Finnish handset marker battles to gain ground in India
http://www.mxmindia.com/?p=50420

Bharti Airtel & Google join hands to launch Free Zone in India
Airtel mobile customers will be able to access popular Google services on their mobile phones at zero data cost
http://www.mxmindia.com/?p=50407

BoxTV brings Shaw Brothers catalogue to India
The online video service has entered into a digital VOD deal to stream martial arts content directly on smartphones, tablets and computers
http://www.mxmindia.com/?p=50409

Facebook campaign reveals first look for Krrish 3
The Krrish 3 digital campaign, which kicks off with a Facebook fan chat by Hrithik Roshan today at 3pm, is spearheaded by Hungama Digital Media Entertainment Pvt Ltd
http://www.mxmindia.com/?p=50410

Point of View: Time for TRM to measure television?
Media research professional Amit Nevrekar suggests an alternative until BARC's new system is ready
http://www.mxmindia.com/?p=50421

Debrief: Kotak Mahindra: Catching them young
The jingle is sweet and the ad is shot nicely. I like it that they haven't shown adult faces, their presence is only suggested. This keeps the focus on the little girl, and that's what makes the ad endearing
http://www.mxmindia.com/?p=50406

Comm consultancy Spag starts global ops
Healthcare communications professional Aman Gupta has launched a new multi-discipline communications organization with a global footprint - Spag (Strategic Partners Group)
http://www.mxmindia.com/?p=50417

Saavn & Tata Docomo launch multi-channel mktg prog
The digital music service is featuring recording artists Daft Punk and Justin Timberlake to promote new mobile data services for Indian consumers

http://www.mxmindia.com/?p=50408

Stories on 26th Jun

Will switching to youth entertainment work for Channel V?
While there is optimism, the industry and planners are keenly awaiting how the Star India music channel's switch to youth entertainment works in ratings and revenues
http://www.mxmindia.com/2012/06/will-the-switch-to-youth-entertainment-work-for-v/

Digital adoption by Asian CEOs limited to device ubiquity: MEC-CNBC study
MEC and CNBC announce the results of a regional study into this highly sought after yet often un-researched niche segment
http://www.mxmindia.com/2012/06/digital-adoption-by-asian-ceos-limited-to-device-ubiquity-mec-cnbc-study/

Starbucks set for festive season flag-off in Mumbai
Starbucks Coffee Co and its Indian joint venture partner Tata Group have plans to open around 40 stores by December
http://www.mxmindia.com/2012/06/starbucks-set-for-festive-season-flag-off-from-mumbai/

Local retailers partner global brands to launch own labels
Such alliances can provide the domestic partners with a slew of insights across the entire retailing process
http://www.mxmindia.com/2012/06/local-retailers-partner-global-brands-to-launch-own-labels/

SMG India offers Web+TV optimizer
This optimizer will sit within the TARDIIS suite - SMG's proprietary optimizer which is in use since 2006
http://www.mxmindia.com/2012/06/starcom-mediavest-offers-webtv-optimizer-in-india/

Havas arm launches mobile msgng platform
The platform allows companies to launch sophisticated, multi-country mobile messaging campaigns
http://www.mxmindia.com/2012/06/havas-arm-launches-mobile-msgng-platform/

Scarecrow bags corporate mandate for Religare
Scarecrow Communications bags creative mandate for the corporate brand of Religare Enterprises
http://www.mxmindia.com/2012/06/scarecrow-bags-corporate-mandate-for-religare/

Bang in the Middle is Veen's communication partner
Bang in the Middle will henceforth be responsible for managing the brand's health globally
http://www.mxmindia.com/2012/06/bang-in-the-middle-is-veens-communication-partner/

Dinesh Singh Rathore is COO, Madison Media Omega
Mr Rathore has over 17 years of experience in media, working with media agencies like Starcom MediaVest Group and Mudra
http://www.mxmindia.com/2012/06/dinesh-singh-rathore-is-coo-madison-media-omega/

A Jagannath joins LinkedIn to head trade marketing
Mr Jagannath's immediate focus will be to drive existing and new initiatives for LinkedIn's Marketing Solutions and Hiring Solutions portfolios
http://www.mxmindia.com/2012/06/a-jagannath-joins-linkedin-to-head-trade-marketing/

Bharti Airtel gears up to present Super Singer 7
The much awaited Airtel Super Singer 7 will be aired every Wednesday from June 27 onwards
http://www.mxmindia.com/2012/06/bharti-airtel-gears-up-to-present-super-singer-7/

RK Swamy Media wins Khazana Jewellery account
The account will be handled by the team under the leadership of K Satyanarayana, VP (west & south)

The Anchor: Mitrajit Bhattacharya on 5 areas where print (& mags in particular) need to upgrade their knowledge
Mitrajit Bhattacharya talks of ways of measuring a magazine's performance
http://www.mxmindia.com/2012/06/the-anchor-mitrajit-bhattacharya-on-5-areas-of-knowledge-building-for-print-magazines-in-particular/

Debrief: Britannia Bourbon Cappuccino: Power of insight
The young gen, at who Britannia Bourbon Cappuccino is targeted at, will connect with this stuff
http://www.mxmindia.com/2012/06/debrief-britannia-bourbon-cappuccino-power-of-insight/

Ranjona Banerji: TV does right by Baby Mahi!
In Freaking News, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/06/ranjona-banerji-tv-does-right-by-baby-mahi/

Stories on 25th April

McDonald's innovates with menu to get numbers
Frequent changes in its menu and innovations are part of the fast food giant's gambit for growth
http://www.mxmindia.com/2012/04/mcdonalds-innovates-with-menu-to-get-numbers/

Infosys & WPP's Fabric unveil cloud-based platform for digital marketing
Infosys and WPP firm Fabric have unveiled a first-of-its-kind cloud-based platform for simplifying digital marketing
http://www.mxmindia.com/2012/04/infosys-wpps-fabric-unveil-cloud-based-platform-for-digital-marketing/

Amul to sponsor India at London Olympics
To leverage this association, GCMMF has created a TVC which shows a girl made of milk performing the sports which are part of Olympics
http://www.mxmindia.com/2012/04/amul-to-sponsor-indian-contingent-at-2012-olympics/

Paritosh Joshi turns entrepreneur, quits Star CJ
Veteran mediaperson and Star CJ CEO Paritosh Joshi has put in his papers. He proposes to turn entrepreneur, he told MxMIndia confirming the news
http://www.mxmindia.com/2012/04/paritosh-joshi-quits-star-cj-turns-entrepreneur/

TV Today's Gulab Makhija joins India TV as CFO
As part of its aggressive growth strategy, India TV also announced several key appointments, many of them coming from TV Today
http://www.mxmindia.com/2012/04/tv-todays-gulab-makhija-joins-india-tv-as-cfo/

Publicis acquires Indigo, to run as Leo Burnett unit
The Publicis group has announced the acquisition of leading digital agency Indigo Consulting which will now run as a unit within Leo Burnett in India
http://www.mxmindia.com/2012/04/publicis-acquires-indigo-to-run-as-a-leo-burnett-unit/

Draftfcb Ulka lights up with Neon Brand PR
The addition of Neon Brand PR will further strengthen Draftfcb Ulka's portfolio of services and provide seamless inputs for their branding assignments
http://www.mxmindia.com/2012/04/draftfcb-ulka-lights-up-with-neon-brand-pr/

Amith Prabhu: PR frat needs a Goafest-like event
There should be a PR award that enables entries to compete in the global arena. There is a major vacuum that needs to be filled and no one can help us on this but ourselves
http://www.mxmindia.com/2012/04/amith-prabhu-pr-frat-needs-a-goafest-like-event/

Vibgyor Brand Services gets future-ready
Vibgyor started out as a generic event management services company and has transformed into one of the top activation agencies in the country with a pan-India presence
http://www.mxmindia.com/2012/04/vibgyor-brand-services-gets-future-ready/

Promart Retail ties up with Snapdeal.com
Promart will offer its customers an additional 10 per cent discount on purchases of Rs2,500 and above by members who log in to Snapdeal.com and pay Rs30 for this special deal
http://www.mxmindia.com/2012/04/promart-retail-ties-up-with-snapdeal-com/

Hyundai signs multi-level global sponsorship deal with CNN
Significant deal includes CNN flagship shows 'Amanpour' and 'Piers Morgan Tonight'
http://www.mxmindia.com/2012/04/hyundai-signs-multi-level-global-sponsorship-deal-with-cnn/

TBWA\India wins creative mandate for Peninsula Land
For TBWA, the win comes on the back of a multi-agency pitch that was held in Mumbai
http://www.mxmindia.com/2012/04/tbwaindia-wins-creative-mandate-for-peninsula-land/

MSL Asia ranks 3rd in M&A leage
MSLGROUP is Publicis Groupe's flagship strategic communications and engagement company and the largest public relations and social media network in Greater China and India
http://www.mxmindia.com/2012/04/msl-asia-ranks-3rd-in-ma-leage/

Vserv.mobi Strengthens South East Asia Focus
Appoints Vikas Gulati as Vice President - Business Development for the region
http://www.mxmindia.com/2012/04/vserv-mobi-strengthenssouth-east-asiafocus/

Dipankar Chakraborty is COO at Kettle Communications
In his new role, he will be responsible for aligning and strengthening the firm’s operations
http://www.mxmindia.com/2012/04/dipankar-chakraborty-is-coo-at-kettle-communications/

Brands like Mountain Dew, Airtel, ITC and others bypass celebrities for their campaigns
Many now prefer young, unknown faces in their campaigns
http://www.mxmindia.com/2012/04/brands-like-mountain-dew-airtel-itc-and-others-bypass-celebrities-for-their-campaigns/

Promart Retail ties up with Snapdeal.com
Promart will offer its customers an additional 10 per cent discount on purchases of Rs2,500 and above by members who log in to Snapdeal.com and pay Rs30 for this special deal
http://www.mxmindia.com/2012/04/promart-retail-ties-up-with-snapdeal-com/

The Anchor: Madhu Trehan on 5 things on TV that must be washed out quick
No more political propaganda, saas-bahu rona dhona, and flash warnings which vanish in a flash says Madhu Trehan
http://www.mxmindia.com/2012/04/the-anchor-5-things-on-television-that-need-to-be-washed-out-immediately/

Anil Thakraney: Dirty Picture, Dirty Mess
But the point I am making is that while I have no love lost for the politicians, the enraged filmi types must also examine the channel’s role in this mess
http://www.mxmindia.com/2012/04/anil-thakraney-dirty-picture-dirty-mess/

[MJR] 40 is new 60 in media
Every Thursday, Ranjona Banerji will write about a grouse. Either spewing venom or tongue-in-cheek
http://www.mxmindia.com/2012/04/mjr-its-all-about-how-the-media-operates/