Showing posts with label WATConsult. Show all posts
Showing posts with label WATConsult. Show all posts

Thursday, 19 January 2017

Stories on 19th Jan '17

Time to smell the chai, newspaper owners!
Does print really merit government concessions? A point-by-point rebuttal to a Times of India editorial by Pradyuman Maheshwari

Dear MxM by Jaisurya Das: Is there role an anthropology student in advertising?
India's only only counselling service for media professionals run by Jaisurya Das, senior mediaperson and mentor-to-many

Retailers achieve steady growth despite challenges: Deloitte
We are now living in the customer-driven economy, notes the report

Yahoo's Flurry Analytics announces 2016 State of Mobile report
On their tenth anniversary, Mobile Apps start eating their own

Andre Agassi unveils India Value Fund Advisors' new brand identity - 'True North'
Graces the occasion to congratulate the firm on its brand transformation

WATConsult wins the digital mandate of Madame Tussauds in India
The account will be managed by the Delhi team

Netcore refreshes identity
The change reflects Netcore’s journey from a provider of email communication solutions to India’s leading marketing automation solution provider

Aegon Life launches #iDecide for the DIY generation
The campaign sensitizes and impels the audience to educate themselves before making key financial decisions

Thursday, 19 November 2015

Stories on 19th Nov '15

Design thinking is new Mantra for Brands
A quick chat with David Van Zandt, President, Parsons The New School of Design which has set up campus at ISDI in Mumbai
http://www.mxmindia.com/2015/11/design-thinking-is-new-mantra-for-brands/

New channel on MxMIndia from Mon, Nov 30:: MxM StartUps
Starting Monday, November 30, MxMIndia will kickstart a new channel or section focusing on start-ups
http://www.mxmindia.com/2015/11/new-channel-on-mxmindia-from-mon-nov-30-mxm-startups/

HDFC Bank awards creative duties to Leo Burnett
Launches their recent integrated campaign promoting the bank's digital offerings
http://www.mxmindia.com/2015/11/hdfc-bank-awards-creative-duties-to-leo-burnett/

DY Works bags branding mandate for Aurangabad Industrial Township
Wins the mandate despite competition from global and Indian brand agencies
http://www.mxmindia.com/2015/11/dy-works-bags-branding-mandate-for-aurangabad-industrial-township/

Siddhartha Mukherjee: PR is your Brand's Immunity Pin from Intolerance
...but only when it is Inclusive and Scientific, writes Siddhartha Mukherjee
http://www.mxmindia.com/2015/11/siddhartha-mukherjee-pr-is-your-brands-immunity-pin-from-intolerance/

Dear MxM by Jaisurya Das: Will I be wasting my my MBA if I take up event management?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to reader queries on career and personal issues
http://www.mxmindia.com/2015/11/dear-mxm-by-jaisurya-das-will-i-be-wasting-my-my-mba-if-i-take-up-event-management/

Madison OOH unveils suite of planning tools
Vu-on-street is a complex site selection and plan evaluation tool in an easy-to-use software
http://www.mxmindia.com/2015/11/madison-ooh-unveils-suite-of-planning-tools/

Edu-channel Da Vinci Learning takes off
Da Vinci Learning & Quintillion Media launch India’s 1st Kids HD Educational Channel
http://www.mxmindia.com/2015/11/edu-channel-da-vinci-learning-takes-off/

Dentsu Webchutney wins the digital mandate for Roland-Garros French Open Grand Slam
Dentsu Webchutney will partner the FFT in promoting its recent initiatives to further the sport in India
http://www.mxmindia.com/2015/11/dentsu-webchutney-wins-the-digital-mandate-for-roland-garros-french-open-grand-slam/

WATConsult launches SocialCRM247TM for digital crisis management
SocialCRM247TM tries to encourage brands to invest in digital media by providing security with social crisis management

Thursday, 17 January 2013

Stories on 17th Jan '13


PR industry needs honest answers: Olivier Fleurot
Intent on forging a growth path for the industry, MSLGroup aims to be a thought leader for the PR sphere in India and China, says its Global CEO.
http://www.mxmindia.com/2013/01/pr-industry-needs-honest-answers-olivier-fleurot/

SAB takes 'Dhamaal' to Gujarat
Sri Adhikari Brothers is launching Hindi GEC Dhamaal in Gujarat on Jan 21
http://www.mxmindia.com/2013/01/sab-takes-dhamaal-to-gujarat/

Shailesh Kapoor: Why Imam Siddiqui Had To 'Lose' In Bigg Boss
Love him or hate him, you can't ignore the fact that Imam Siddiqui was the big idea for the show this time. Shailesh Kapoor reasons why he didn't win
http://www.mxmindia.com/2013/01/shailesh-kapoor-why-imam-siddiqui-had-to-lose-in-bigg-boss/

Front Page 2012: Saravanan Meenakshi & Mogali Rekulu Most Popular Tamil & Telugu Fiction Shows of 2012 respectively
According to the results of Front Page 2012: A Media & Entertainment Review, the Ormax Media year-ender, Saravanan Meenakshi (Vijay TV) and Mogali Rekulu (Gemini TV) emerge as the Most Popular Fiction Shows in the Tamil and Telugu languages respectively for the year 2012.
http://www.mxmindia.com/2013/01/front-page-2012-saravanan-meenakshi-mogali-rekulu-most-popular-tamil-telugu-fiction-shows-of-2012-respectively/

Debrief: Volkswagen Polo: Humanising tech
I like this one. Mainly because they have done something which none of the other car ads have done so far. Which is to humanise a technical feature
http://www.mxmindia.com/2013/01/debrief-volkswagen-polo-humanising-tech/

WATConsult uses Twitter to make home decor trendy
To position @home as a premium home decor brand and increase its brand recall, the social media agency engaged consumers on Twitter
http://www.mxmindia.com/2013/01/watconsult-uses-twitter-to-make-home-decor-trendy/

Raising the underarm deodorant issue
A Comms used in-store mannequins to 'raise' the bar for the Dove Whitening Deodorant promotion
http://www.mxmindia.com/2013/01/raising-the-underarm-deodorant-issue/

Alfresco appoints Doug Dennerline as new CEO
Alfresco, the open platform for business-critical content management and collaboration, has appointed former SuccessFactors (part of SAP) President Doug Dennerline as CEO
http://www.mxmindia.com/2013/01/alfresco-appoints-doug-dennerline-as-new-ceo/

e-India: Seething with creativity, but full potential untapped
Day one of the 7th Digital Summit organized by the Internet and Mobile Association of India (IAMAI) discussed creation of the world's largest free market digital economy
http://www.mxmindia.com/2013/01/e-india-seething-with-creativity-but-full-potential-untapped/

Prema Sagar: Raise the bar on industry standards
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-prema-sagar-raise-the-bar-on-industry-standards/

Nabendu Bhattacharyya: 'Innovation' is the key to growth and differentiation in OOH