Stories on 19th Nov '15

Design thinking is new Mantra for Brands
A quick chat with David Van Zandt, President, Parsons The New School of Design which has set up campus at ISDI in Mumbai
http://www.mxmindia.com/2015/11/design-thinking-is-new-mantra-for-brands/

New channel on MxMIndia from Mon, Nov 30:: MxM StartUps
Starting Monday, November 30, MxMIndia will kickstart a new channel or section focusing on start-ups
http://www.mxmindia.com/2015/11/new-channel-on-mxmindia-from-mon-nov-30-mxm-startups/

HDFC Bank awards creative duties to Leo Burnett
Launches their recent integrated campaign promoting the bank's digital offerings
http://www.mxmindia.com/2015/11/hdfc-bank-awards-creative-duties-to-leo-burnett/

DY Works bags branding mandate for Aurangabad Industrial Township
Wins the mandate despite competition from global and Indian brand agencies
http://www.mxmindia.com/2015/11/dy-works-bags-branding-mandate-for-aurangabad-industrial-township/

Siddhartha Mukherjee: PR is your Brand's Immunity Pin from Intolerance
...but only when it is Inclusive and Scientific, writes Siddhartha Mukherjee
http://www.mxmindia.com/2015/11/siddhartha-mukherjee-pr-is-your-brands-immunity-pin-from-intolerance/

Dear MxM by Jaisurya Das: Will I be wasting my my MBA if I take up event management?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to reader queries on career and personal issues
http://www.mxmindia.com/2015/11/dear-mxm-by-jaisurya-das-will-i-be-wasting-my-my-mba-if-i-take-up-event-management/

Madison OOH unveils suite of planning tools
Vu-on-street is a complex site selection and plan evaluation tool in an easy-to-use software
http://www.mxmindia.com/2015/11/madison-ooh-unveils-suite-of-planning-tools/

Edu-channel Da Vinci Learning takes off
Da Vinci Learning & Quintillion Media launch India’s 1st Kids HD Educational Channel
http://www.mxmindia.com/2015/11/edu-channel-da-vinci-learning-takes-off/

Dentsu Webchutney wins the digital mandate for Roland-Garros French Open Grand Slam
Dentsu Webchutney will partner the FFT in promoting its recent initiatives to further the sport in India
http://www.mxmindia.com/2015/11/dentsu-webchutney-wins-the-digital-mandate-for-roland-garros-french-open-grand-slam/

WATConsult launches SocialCRM247TM for digital crisis management
SocialCRM247TM tries to encourage brands to invest in digital media by providing security with social crisis management

http://www.mxmindia.com/2015/11/watconsult-launches-socialcrm247tm-for-digital-crisis-management/

Stories on 18th Oct '13

This Tata forges welcome to Tesco
Noel Tata is the man helping build the Tesco-Tata retail partnership in India
http://www.mxmindia.com/2013/10/this-tata-forges-welcome-to-tesco/

Indian employees say bosses set good example, hate corporate jargon
A survey conducted on Boss’s Day that fell on Oct 16 reveals that a majority of Indian execs are happy with their managers
http://www.mxmindia.com/2013/10/indian-employees-say-bosses-set-good-example-hate-corporate-jargon/

Anand Mahindra is Forbes India 'Entrepreneur for the Year 2013'
Forbes India presents Leadership Awards with a galaxy of industry captains in attendance
http://www.mxmindia.com/2013/10/anand-mahindra-is-forbes-india-entrepreneur-for-the-year-2013/

Shailesh Kapoor: Never Underestimate Cricket
You never know when it will surprise you, writes Shailesh Kapoor, commenting on the impact that India's successful run chase in the ODI against Australia had on other television programming (and film release)
http://www.mxmindia.com/2013/10/shailesh-kapoor-never-underestimate-cricket/

Ranjona Banerji: Slippery slope of big biz-funded media
Is corporate investment in mainstream media a big danger for even a semblance of free and fair journalism, asks Ranjona Banerji
http://www.mxmindia.com/2013/10/ranjona-banerji-slippery-slope-of-big-biz-funded-media/

DY Works creates identify for Dewan Housing's edu finance arm
The assignment entailed conceptualizing the positioning to naming and designing the brand - Avanse
http://www.mxmindia.com/2013/10/dy-works-creates-identify-for-dewan-housings-edu-finance-arm/

Stories on 5th Aug '13

RIP, playback singing stars?
With technology helping change the way a person sounds, film music and specifically playback singing has been significantly impacted
http://www.mxmindia.com/2013/08/rip-playback-singing-stars/

Adult brands patronize kiddie channels
Advertisers like Maruti Suzuki, Honda bikes and Samsung turning to kids' channels
http://www.mxmindia.com/2013/08/adult-brands-patronize-kiddie-channels/

P V Narayanamoorthy joins OOH analytics firm Proof of Performance Data Services
He will advise on outdoor spends and how efficacy can be maintained and enhanced in outdoor media utilization
http://www.mxmindia.com/2013/08/p-v-narayanamoorthy-joins-ooh-analytics-firm-proof-of-performance-data-services/

Colors gets act together for Bigg Boss Season 7 with Salman Khan as host
Saath 7 is the new tagline of the show as promos on for Salman Khan-hosted reality show
http://www.mxmindia.com/2013/08/colors-gets-act-together-for-bigg-boss-season-7-with-salman-khan-as-host/

Anil Thakraney: An open letter to Katrina Kaif
The actress dashes off an open letter to the media for carrying her bikini-clad pictures and Anil Thakraney responds to her as only he can
http://www.mxmindia.com/2013/08/anil-thakraney-an-open-letter-to-katrina-kaif/

Guest column: Building brands through regimens
Ashita Sarin on the phenomenon of regimen. There has been an influx of products in the market, which seemed to be packaged as a combination deal, which will then provide optimum results
http://www.mxmindia.com/2013/08/guest-column-building-brands-through-regimens/

Amith Prabhu: The next phase in the evolution of Public Relations
Five trends that will change the way we look at Public Relations as a discipline, writes Amith Prabhu
http://www.mxmindia.com/2013/08/amith-prabhu-the-next-phase-in-the-evolution-of-public-relations/

Marathi telefilms on Star Pravah Premiere
Star Pravah launches monthly airing on TV versions of new and original short stories
http://www.mxmindia.com/2013/08/marathi-telefilms-on-star-pravah-premiere/

Stories on 19th Apr'13

Into the all-new world of Facebook Home
With Facebook Home, Mark Zuckerberg may have taken a shortcut in an attempt to rule the mobile web. An analysis by Ciaran Norris in Mindshare's 'Original Thinker Series'
http://www.mxmindia.com/?p=46178


Announcing the MxM Viewsletter
MxMIndia.com is now increasing its 'views' element and will bring you 'The MxM Viewsletter' every afternoon
 http://www.mxmindia.com/?p=46150

Global marketing outlook continues to improve in April: Warc
Global marketers continue to have a positive outlook according to the latest data from Warc's Global
http://www.mxmindia.com/?p=46151

Marketing Index TRAI seeks views on TV ratings, accreditation
The information ministry has sought recommendations from the TRAI for laying down comprehensive guidelines and accreditation mechanisms for TRP (Television Rating Points) rating agencies in India, to ensure transparency and accountability in the rating system
 http://www.mxmindia.com/?p=46143

TV Street Maps increases reach by over 300%
The quantum increase by TV Street Maps in coverage, from 700 head-ends last year to 2,200 already so far, translates into more robust and widespread distribution data collection
http://www.mxmindia.com/?p=46145

DY Works gets new COO
Brand strategy and design firm DY Works has announced the appointment of Rekha Pamani-Gulati as Chief Operating Officer
http://www.mxmindia.com/?p=46146


MSL announces six new wins
MSLGroup's MSL India has been appointed by the Singapore Tourism Board, Lenovo Smart Phones, Sheth Developers & Realtors, Usha International, V-Guard Industries and PC Jewellers for integrated communications briefs
http://www.mxmindia.com/?p=46148


Debrief: Fastrack: Irreverence works
Anil Thakraney presents his views on the latest ads
http://www.mxmindia.com/?p=46142


Indiagames & Parle launch IPL Cricket Fever game
Disney UTV's Indiagames has launched the official IPL season 6 mobile game, 'IPL Cricket Fever 2013'. It has associated with the Parle brand, 20-20, within the game
http://www.mxmindia.com/?p=46149


Nickelodeon & Sonic partner Ubqool for contest
The winners of 'Ubqool.com Cricket Mania' on Nickelodeon and Sonic channels will get to meet cricketers from the Kolkata Knight Riders Team
http://www.mxmindia.com/?p=46147


ANCHOR | One Big Idea by Shailesh Kapoor
Consumer-inclusive content generation is the future
http://www.mxmindia.com/?p=46141