Stories on 8th Aug '13

It's 50-50 music & masti with Maiboli
After the success of Mastiii, Dabang and Dhamaal, Sri Adhikari Brothers launches a Marathi entertainment channel with a mix of music & comedy
http://www.mxmindia.com/2013/08/its-50-50-music-masti-with-maiboli/

What our columnists say on Bezos' buy of WaPo
Comments from Ranjona Banerji, Anil Thakraney on Jeff Bezoz buying the Washington Post
http://www.mxmindia.com/2013/08/what-our-columnists-say-on-bezos-buy-of-wapo/

Star Sports gets Dhoni to endorse football
The sports channel ropes in Mahendra Singh Dhoni as brand ambassador to endorse football
http://www.mxmindia.com/2013/08/star-sports-gets-dhoni-to-endorse-football/

Skybags appoints Law & Kenneth as creative agency
The VIP Industries luggage and backpack brand has retained L&K for its creative advertising
http://www.mxmindia.com/2013/08/skybags-appoints-law-kenneth-as-creative-agency/

Utpal Das appointed Chief Commercial Officer at Viacom18
He joins the Viacom18 leadership team and will build efficiencies and drive synergies in the system
http://www.mxmindia.com/2013/08/utpal-das-appointed-chief-commercial-officer-at-viacom18/

Shailesh Kapoor: Chennai Express: On A TV Near You
When a Shah Rukh Khan comes to a reality show, you have, what an Executive Producer will call, a "rocking episode", writes Shailesh Kapoor
http://www.mxmindia.com/2013/08/shailesh-kapoor-chennai-express-on-a-tv-near-you/

Ritu Midha: The price paid for inflation
If one looks at year-on-year growth, which as per AC Nielsen, saw a growth of 18.5% (2012 over 2011) the picture for the FMCG does not look that dismal, notes Ritu Midha
http://www.mxmindia.com/2013/08/ritu-midha-the-price-paid-for-inflation/

Ranjona Banerji: Hysteria and hypocrisy rule news media
The lack of distinction between yellow and sensationalist journalism and more serious or at any rate thoughtful journalism in India is beginning to hurt us now, writes Ranjona Banerji
http://www.mxmindia.com/2013/08/ranjona-banerji-hysteria-and-hypocrisy-rule-news-media/

Debrief: Tata Nano: Awesomely poor
Shoving the word 'Kickassness' in the ad doesn't make you kickass. It's a nonsense ad, and contains the same stuff we have watched umpteenth number of times, writes Anil Thakraney
http://www.mxmindia.com/2013/08/debrief-tata-nano-awesomely-poor/

Eid Mubarak. No edition tomorrow + Aug holidays
No edition on August 9 and 15. Special edition on August 16
http://www.mxmindia.com/2013/08/notice-on-august-holidays/

Stories on 17th Jan '13

PR industry needs honest answers: Olivier Fleurot
Intent on forging a growth path for the industry, MSLGroup aims to be a thought leader for the PR sphere in India and China, says its Global CEO.
http://www.mxmindia.com/2013/01/pr-industry-needs-honest-answers-olivier-fleurot/

SAB takes 'Dhamaal' to Gujarat
Sri Adhikari Brothers is launching Hindi GEC Dhamaal in Gujarat on Jan 21
http://www.mxmindia.com/2013/01/sab-takes-dhamaal-to-gujarat/

Shailesh Kapoor: Why Imam Siddiqui Had To 'Lose' In Bigg Boss
Love him or hate him, you can't ignore the fact that Imam Siddiqui was the big idea for the show this time. Shailesh Kapoor reasons why he didn't win
http://www.mxmindia.com/2013/01/shailesh-kapoor-why-imam-siddiqui-had-to-lose-in-bigg-boss/

Front Page 2012: Saravanan Meenakshi & Mogali Rekulu Most Popular Tamil & Telugu Fiction Shows of 2012 respectively
According to the results of Front Page 2012: A Media & Entertainment Review, the Ormax Media year-ender, Saravanan Meenakshi (Vijay TV) and Mogali Rekulu (Gemini TV) emerge as the Most Popular Fiction Shows in the Tamil and Telugu languages respectively for the year 2012.
http://www.mxmindia.com/2013/01/front-page-2012-saravanan-meenakshi-mogali-rekulu-most-popular-tamil-telugu-fiction-shows-of-2012-respectively/

Debrief: Volkswagen Polo: Humanising tech
I like this one. Mainly because they have done something which none of the other car ads have done so far. Which is to humanise a technical feature
http://www.mxmindia.com/2013/01/debrief-volkswagen-polo-humanising-tech/

WATConsult uses Twitter to make home decor trendy
To position @home as a premium home decor brand and increase its brand recall, the social media agency engaged consumers on Twitter
http://www.mxmindia.com/2013/01/watconsult-uses-twitter-to-make-home-decor-trendy/

Raising the underarm deodorant issue
A Comms used in-store mannequins to 'raise' the bar for the Dove Whitening Deodorant promotion
http://www.mxmindia.com/2013/01/raising-the-underarm-deodorant-issue/

Alfresco appoints Doug Dennerline as new CEO
Alfresco, the open platform for business-critical content management and collaboration, has appointed former SuccessFactors (part of SAP) President Doug Dennerline as CEO
http://www.mxmindia.com/2013/01/alfresco-appoints-doug-dennerline-as-new-ceo/

e-India: Seething with creativity, but full potential untapped
Day one of the 7th Digital Summit organized by the Internet and Mobile Association of India (IAMAI) discussed creation of the world's largest free market digital economy
http://www.mxmindia.com/2013/01/e-india-seething-with-creativity-but-full-potential-untapped/

Prema Sagar: Raise the bar on industry standards
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-prema-sagar-raise-the-bar-on-industry-standards/

Nabendu Bhattacharyya: 'Innovation' is the key to growth and differentiation in OOH

http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-prema-sagar-raise-the-bar-on-industry-standards/