Stories on 17th Jan '13

PR industry needs honest answers: Olivier Fleurot
Intent on forging a growth path for the industry, MSLGroup aims to be a thought leader for the PR sphere in India and China, says its Global CEO.
http://www.mxmindia.com/2013/01/pr-industry-needs-honest-answers-olivier-fleurot/

SAB takes 'Dhamaal' to Gujarat
Sri Adhikari Brothers is launching Hindi GEC Dhamaal in Gujarat on Jan 21
http://www.mxmindia.com/2013/01/sab-takes-dhamaal-to-gujarat/

Shailesh Kapoor: Why Imam Siddiqui Had To 'Lose' In Bigg Boss
Love him or hate him, you can't ignore the fact that Imam Siddiqui was the big idea for the show this time. Shailesh Kapoor reasons why he didn't win
http://www.mxmindia.com/2013/01/shailesh-kapoor-why-imam-siddiqui-had-to-lose-in-bigg-boss/

Front Page 2012: Saravanan Meenakshi & Mogali Rekulu Most Popular Tamil & Telugu Fiction Shows of 2012 respectively
According to the results of Front Page 2012: A Media & Entertainment Review, the Ormax Media year-ender, Saravanan Meenakshi (Vijay TV) and Mogali Rekulu (Gemini TV) emerge as the Most Popular Fiction Shows in the Tamil and Telugu languages respectively for the year 2012.
http://www.mxmindia.com/2013/01/front-page-2012-saravanan-meenakshi-mogali-rekulu-most-popular-tamil-telugu-fiction-shows-of-2012-respectively/

Debrief: Volkswagen Polo: Humanising tech
I like this one. Mainly because they have done something which none of the other car ads have done so far. Which is to humanise a technical feature
http://www.mxmindia.com/2013/01/debrief-volkswagen-polo-humanising-tech/

WATConsult uses Twitter to make home decor trendy
To position @home as a premium home decor brand and increase its brand recall, the social media agency engaged consumers on Twitter
http://www.mxmindia.com/2013/01/watconsult-uses-twitter-to-make-home-decor-trendy/

Raising the underarm deodorant issue
A Comms used in-store mannequins to 'raise' the bar for the Dove Whitening Deodorant promotion
http://www.mxmindia.com/2013/01/raising-the-underarm-deodorant-issue/

Alfresco appoints Doug Dennerline as new CEO
Alfresco, the open platform for business-critical content management and collaboration, has appointed former SuccessFactors (part of SAP) President Doug Dennerline as CEO
http://www.mxmindia.com/2013/01/alfresco-appoints-doug-dennerline-as-new-ceo/

e-India: Seething with creativity, but full potential untapped
Day one of the 7th Digital Summit organized by the Internet and Mobile Association of India (IAMAI) discussed creation of the world's largest free market digital economy
http://www.mxmindia.com/2013/01/e-india-seething-with-creativity-but-full-potential-untapped/

Prema Sagar: Raise the bar on industry standards
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-prema-sagar-raise-the-bar-on-industry-standards/

Nabendu Bhattacharyya: 'Innovation' is the key to growth and differentiation in OOH

http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-prema-sagar-raise-the-bar-on-industry-standards/

Stories on 20th January

Winning consumers, dil se
Brands are increasingly employing social messages to touch the heart-strings and attract attention
http://www.mxmindia.com/2012/01/advertising-the-heart-strings-method/

Video Report: DoT Secy hints at govt hardline on online speech
On the issue of freedom of speech online, R Chandrashekhar was firm on how every company across the world has to comply with the laws of the land and India’s case shouldn’t be any different.
http://www.mxmindia.com/2012/01/dot-secy-hints-at-govt-hardline-on-freedom-of-speech-online/

RIL buys 1.14% in distribution firm, DEN networks
RIL subsidiary, Reliance Strategic Investments buys 1.14% stake in DEN networks
http://www.mxmindia.com/2012/01/ril-buys-1-14-in-distribution-firm-den-networks/

Industry veterans remember Ulka founder
Stalwarts from advertising and media paid fulsome tributes to the memory of Bal Mundkur, at a prayer meeting held in Mumbai.
http://www.mxmindia.com/2012/01/industry-veterans-remember-ulka-founder/

Colors launches sports reality show Ring Ka King
For the first time ever, the channel is launching the biggest sports entertainment reality show which will feature 30 top Indian and international wrestling superstars
http://www.mxmindia.com/2012/01/colors-launches-sports-reality-show-ring-ka-king/

Digital Summit: Social media and content consumption
The second day of the digital summit saw discussion on social media, and the recent controversy over freedom of expression online.
http://www.mxmindia.com/2012/01/digital-summit-social-media-and-content-consumption/

Digital Summit: Business in the time of the cloud
From entrepreneurship to cloud computing - the last day of the summit saw a wide array of discussions and debates.
http://www.mxmindia.com/2012/01/digital-summit-business-in-the-time-of-the-cloud/

[PR Channel] Being small is our strength: Vivek Sengupta
The single biggest challenge, which overshadows everything else and is already upon us, is the crisis of talent, observes Vivek Sengupta of Moving Finger Communications.
http://www.mxmindia.com/2012/01/pr-channel-being-small-is-our-strength-vivek-sengupta/

P K Umashankar appointed VP of Customer Service Operations, Ford India
Ford India has announced the appointment of P K Umashankar as vice president, customer service operations.
http://www.mxmindia.com/2012/01/p-k-umashankar-appointed-vp-of-customer-service-operations-ford-india/

Tanishq inspires million thoughts through 'My Expression' competition
Top 10 finalists submitting an idea for Tanishq’s Mia jewellery line Mia to win Rs1,00,000 each and get to collaborate with designers at Tanishq to design latest collection
http://www.mxmindia.com/2012/01/tanishq-inspires-million-thoughts-through-my-expression-competition/

PM commends media while releasing book on Tribune
Releasing the book titled 'The Tribune 130 Years: A Witness to History’, Dr Manmohan Singh said the Indian media is responsible and attuned to national interest, and hoped it would attain even higher standards.
http://www.mxmindia.com/2012/01/pm-commends-media-while-releasing-book-on-tribune/

Pankaj Pachauri is Communications Advisor in PMO
Veteran journalist leaves NDTV for the halls of government.
http://www.mxmindia.com/2012/01/pankaj-pachauri-is-communications-advisor-in-pmo/

Ogilvy expands in Australia with 33.3% stake in DTDigital
Ogilvy & Mather announced that it has acquired a 33.3% position in STW’s leading digital communications firm, DTDigital.
http://www.mxmindia.com/2012/01/ogilvy-expands-in-australia-with-33-3-stake-in-dtdigital/

Sony Pix launches new campaign
The 360 degree campaign gives movie buffs an opportunity to be a superstar and be featured on the channel
http://www.mxmindia.com/2012/01/sony-pix-launches-new-campaign/

Greenply aims to make entry to Limca Book of Records
With the core thought of amplifying 'Always Hoyenga’ on ground and build a high recall, Greenply has come up with a 10x10 Graffiti wall
http://www.mxmindia.com/2012/01/greenply-aims-to-make-entry-to-limca-book-of-records/

The biggest films of 2011 vie for Chevrolet Apsara Awards 2012
The Film & Television Producers Guild of India & Wizcraft International Entertainment announce Award Nominees for the Best Film Talents
http://www.mxmindia.com/2012/01/the-biggest-films-of-2011-vie-for-chevrolet-apsara-awards-2012/

The Anchor: 6 mantras for starting a magazine
Shivani Darshan's checklist for those thinking of action between the covers. Magazine covers, that is.
http://www.mxmindia.com/2012/01/the-anchor-shivani-darshan-on-6-mantras-for-starting-a-magazine/

Anil Thakraney: Dear News Channel Editors...
I know most of you editors are located in Delhi and therefore politics runs in your blood. But the rest of us in India aren't really crazed about the battle between Maya and Mulayam
http://www.mxmindia.com/2012/01/anil-thakraney-dear-news-channel-editors/

Stories on 19th January

Gold opens new doors for Manappuram
In redefining the way gold loan is viewed, Manappuram Finance Limited has turned its own fortunes around too
http://www.mxmindia.com/2012/01/gold-opens-new-doors-for-manappuram/

Don't be complacent: N Ram's goodbye letter
Outgoing Editor-in-Chief also asks new incumbents not to let trivia outweigh credible, investigative journalism.
http://www.mxmindia.com/2012/01/dont-be-complacent-n-rams-goodbye-letter/

Digital Summit: Is Digital a monster for brands?
'Preparing for 30 Million Internet Users', the India Digital Summit tackled some relevant questions about the new wave of media and the way it is used, which is not just approaching but upon us.
http://www.mxmindia.com/2012/01/digital-summit-is-digital-a-monster-for-brands/

Digital Summit: The new wave of mobile and social - are we strong enough for it?
Among other things, the India Digital Summit finds that currently the platforms are too digital to be efficient and new addition to digital innovations does not necessarily help the existing businesses to grow.
http://www.mxmindia.com/2012/01/digital-summit-the-new-wave-of-mobile-and-social-are-we-strong-enough-for-it/

Not Linking Road or Khan Market, Delhi airport is the best retail location for some luxury brands
Delhi airport emerges as the best retail location for luxury brands like Swarovski, M&S & Hidesign
http://www.mxmindia.com/2012/01/not-linking-road-or-khan-market-delhi-airport-is-the-best-retail-location-for-some-luxury-brands/

I&B ministry puts up charter for media growth
The vision of the charter, uploaded on the ministry's website, is to create an enabling environment for the media and entertainment sector, with appropriate policy framework.
http://www.mxmindia.com/2012/01/ib-ministry-puts-up-charter-for-media-growth/

Dentsu India Group makes key senior level appointments
CP Arora has been appointed Group Chief Financial Officer, and Suprotim Day as Chief Films Officer.
http://www.mxmindia.com/2012/01/dentsu-india-group-makes-key-senior-level-appointments/

9 Indians among YouTube Space Mission finalists
Space Lab announces 60 finalists of ‘Send Students' Experiments into Space'. The competition received thousands of entries from more than 80 countries; US leads in number of finalists followed by India, Poland, Canada and Spain.
http://www.mxmindia.com/2012/01/9-indians-among-youtube-space-mission-finalists/

mydala.com brings battle of Agneepath to real life
Dharma Productions partners with mydala.com initiate unique multimedia marketing campaign across 11 cities.
http://www.mxmindia.com/2012/01/mydala-com-brings-battle-of-agneepath-to-real-life/

FTII Producers' Guild fanfare over Indian cinema's centenary
Celebrations to begin amidst much fanfare at 7th Chevrolet Apsara Awards on January 25, Yash Raj Studios; Medley line-up of top acts by Bollywood’s biggest stars - tribute to the golden era!
http://www.mxmindia.com/2012/01/ftii-producers-guild-fanfare-over-indian-cinemas-centenary/

The Anchor: 5 reasons why radio is very effective in tier 2 and 3 cities
Localised content, lower literacy rates and frequent power outages are some of the reasons people prefer radio in the tier 2 and 3 cities says Harrish Bhatia.
http://www.mxmindia.com/2012/01/the-anchor-5-reasons-why-radio-is-very-effective-in-tier-2-and-3-cities/

Debrief: Kit Kat: All about the birds and the squirrels
The key target audience, the youngsters, will connect with this situation. Also, Nestle has done a cool improvement over the previous version: they have set the new commercial inside a classroom.
http://www.mxmindia.com/2012/01/debrief-kit-kat-all-about-the-birds-and-the-squirrels/

Journalism, a very intriguing career choice
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/01/journalism-a-very-intriguing-career-choice/

TAM Data (GRPs, Channel shares of HGECs)- Wk 2 '12
http://www.mxmindia.com/2012/01/tam-data-grps-channel-shares-of-hgecs-wk-2-12/

TAM data Top 10 programmes on HGEC - Wk 2 '12
http://www.mxmindia.com/2012/01/tam-data-top-10-programmes-on-hgec-wk-2-12/