Stories on 13th Mar'13

#Frames2013: Time for the M&E sector to take the next audacious leap
A fiery exhortation to "take the next audacious leap" from Uday Shankar rang in FICCI-Frames 2013
http://www.mxmindia.com/2013/03/frames2013-time-for-the-me-sector-to-take-the-next-audacious-leap/


#Frames2013: Text of Uday Shankar's keynote
Text of FICCI's M&E chairperson and Star India CEO Uday Shankar's keynote speech at the Frames 2013 inauguration
http://www.mxmindia.com/2013/03/frames2013-text-of-uday-shankars-keynote/


#Frames2013: Unlocking M&E's true potential for a billion consumers
In an era when the consumer is king and is faced with an array of choices for consumption, the challenge is engaging the growing audience and hiring the right people
http://www.mxmindia.com/2013/03/frames2013-unlocking-mes-true-potential-for-a-billion-consumers/


#Frames2013: Making Phase 2 of TV digitization a reality
In the session on 'The second phase of TV digitization' noted panelists from the sector came together to discuss and mull options of making the exercise a more robust and achievable one
http://www.mxmindia.com/2013/03/frames2013-making-phase-2-of-tv-digitization-a-reality/


#Frames2013: The key is to know your markets and its demands: Anne Sweeney
At the first keynote of the 14th FICCI-Frames convention, Anne Sweeney, co-chair Disney Media Networks and President, Disney-ABC Television group, talked about how local markets and local culture play an important role for any programme or format to work in different countries
http://www.mxmindia.com/2013/03/frames2013-the-key-is-to-know-your-markets-and-its-demands-anne-sweeney/


#Frames2013: Need to grow the kids' pie further
As audiences for children's channels expand to include the entire family, among the chief challenges is keeping the genre viable
http://www.mxmindia.com/2013/03/frames2013-need-to-grow-the-kids-pie-further/


Taproot goes great Gunns, No 1 in India
The Gunn Report 2012 ranks the agency at the top among the most awarded agencies in India
http://www.mxmindia.com/2013/03/taproot-goes-great-gunns-no-1-in-india/


Whistling Woods, DY Patil Group set up film & media school in Pune
The DY Patil Group and Whistling Woods International have announced that they are jointly setting up an Institute of Film, Media & Communication. It will start operations in August this year
http://www.mxmindia.com/2013/03/whistling-woods-dy-patil-group-set-up-film-media-school-in-pune/


Anil Thakraney: The Ram Singh conspiracies
Conspiracies make for juicy gossip sessions. No one is willing to even accept the possibility that Singh may have simply killed himself in the dead of the night
http://www.mxmindia.com/2013/03/anil-thakraney-the-ram-singh-conspiracies/


Mahindra Reva launches 'Ask' movement
The movement urges people to ask questions about issues that matter, in order to 'Drive Positive Change'.
http://www.mxmindia.com/2013/03/mahindra-reva-launches-ask-movement/


MTV's new reality shows takes a dig at reality shows
With reality shows becoming norm on every channel, MTV has launched a brand new TV series, MTV Reality Stars
http://www.mxmindia.com/2013/03/mtvs-new-reality-shows-takes-a-dig-at-reality-shows/

Stories on 21st March

MIB diktat: Digitize or get punished!
At the CASBAA India Forum, the I&B joint secy said those who don't digitize will be punished
http://www.mxmindia.com/2012/03/digitze-or-else/

MxMIndia Comment: Let market forces decide ad duration
Pradyuman Maheshwari on why the TRAI proposal on ad duration and display need to be rubbished and how market forces must decide on what’s right
http://www.mxmindia.com/2012/03/mxmindia-comment-let-market-forces-decide-ad-duration/

Levi's WaterLess initiative for World Water Day
On World Water Day, March 22, the clothing brand Levi’s is challenging people to go WaterLess. This is a social media initiative by Levi’s to help give more to people in need in association with water.org.
http://www.mxmindia.com/2012/03/levis-waterless-initiative-for-world-water-day/

PlanetRadiocity launches new genre on web radio
Rachna Kanwar, the brain behind PlanetRadiocity.com, talks to MxMIndia about trends in radio - online, mobile and emerging media - and plans for its revamp.
http://www.mxmindia.com/2012/03/planet-radiocity-launches-new-genre-on-web-radio/

The road ahead for Excluzen.com
The world of luxury has a new entrant in the Indian market, Excluzen.com, a luxury goods website.
http://www.mxmindia.com/2012/03/the-road-ahead-for-excluzen-com/

UTV Indiagames launches cricket games on iPhone, iPad
UTV Indiagames has announced its ‘WorldCup Cricket Fever’ for the iOS platform, providing cricket lovers and gamers with one more reason to stay glued to the small screen.
http://www.mxmindia.com/2012/03/utv-indiagames-launches-cricket-games-on-iphone-ipad/

Rockstar triumphs at FICCI Frames Excellence Awards
Rockstar won a total of 4 awards making it the most prolific winner at the FICCI Frames Excellence Awards 2012, held at FICCI Frames 2012.
http://www.mxmindia.com/2012/03/rockstar-triumphs-at-ficci-frames-excellence-awards/

Varun Kohli joins Mogae Media as Chief Monetisation Officer
Varun Kohli has joined Mogae Media as Chief Monetisation Officer, reporting to Sandeep Goyal, Chairman, Mogae Media.
http://www.mxmindia.com/2012/03/varun-kohli-joins-mogae-media-as-chief-monetisation-officer/

The Anchor: 4 reasons why radio needs content innovation
From social media to internet radio – everywhere one looks, there is need for content innovation. Amitabh Srivastava explains why it can’t be neglected.
http://www.mxmindia.com/2012/03/the-anchor-4-reasons-why-radio-needs-content-innovation/

Anil Thakraney: Don't kill Kohli
We have finally found a real match-winner in the cricket team, a player who doesn't get intimidated by huge targets, and it's in the nation's interest that we carefully nurture this rare talent. Hold the mega praises and the fat endorsement contracts for a bit, people. Let's not kill the golden goose.
http://www.mxmindia.com/2012/03/anil-thakraney-dont-kill-kohli/

[MxM Journalism Review] When media got taken for a ride
In her weekly 'grouse', Ranjona Banerji writes on how the news media took on an issue when none existed.
http://www.mxmindia.com/2012/03/mxm-journalism-review-when-media-got-taken-for-a-ride/

Stories on 20th March

Counting on digital to be M&E's trailblazer
Discussions on digitization (& how it could impact the sector) dominated the three-day FICCI-Frames 2012 last week
http://www.mxmindia.com/wp-content/themes/mxm/scripts/timthumb.php?src=wp-content/uploads/2012/03/ficci-day2-012.jpg&a=t&w=318&h=151&&zc=0&q=75

@FF12: Day 1: Digital attracts ‘desirable’ status on Day 1
There was no beating about the bush as digitization dominated the discussion on Day 1 @ Ficci-Frames 2012
http://www.mxmindia.com/2012/03/ficci-frames-2012-digital-attracts-desirable-status-on-opening-day/

@FF12: Day 2: Seamless blending with traditional mediums - a big want!
On Day 2 of FICCI Frames 2012, delegates felt that innovations need to keep pace with technology changes.
http://www.mxmindia.com/2012/03/ff12-seamless-blending-with-traditional-mediums-a-big-want/

@FF12: Day 3: Industry expects thoughts to lead to pertinent actions
The general feedback from delegates was that Frames 2012 had pertinent topics discussed.
http://www.mxmindia.com/2012/03/ff12-industry-expects-thoughts-to-lead-to-pertinent-actions/

@FF12 Takeaways: Digitization rules the roost @FICCI Frames 2012
MxM India caught up with delegates @FICCI Frames 2012 to know their respective takeaways from the three day convention
http://www.mxmindia.com/2012/03/ff12-digitization-rules-the-roost-ficci-frames-2012/

We are a silent partner in DNA: Girish Agarwal (on Video)
Girish Agarwal, Director, Dainik Bhaskar Group spoke to MxM about the readership wars and the perceived threat of Internet
http://www.mxmindia.com/2012/03/ff12-we-are-a-silent-partner-in-dna-girish-agarwal/

Denizen explores social media to create buzz
Denizen, the youth brand from Levi Strauss & Co, has been using social media effectively to connect with its consumers, the most recent example of this being its ‘We are Explorers’ initiative.
http://www.mxmindia.com/2012/03/denizen-explores-social-media-to-create-buzz/

Sriram Kilambi quits Radio Mirchi, GG Jayanta is new national marketing head
Sriram Kilambi has put in his papers as National Marketing Head and is presently serving his notice period at Radio Mirchi. GG Jayanta, business head of Andhra Pradesh and Regional Marketing Head- South, Radio Mirchi will be the new National Marketing Head.
http://www.mxmindia.com/2012/03/sriram-kilambi-quits-radio-mirchi-gg-jayanta-to-replace-him/

Rakesh Gopal joins Mogae Media from India Today group
Rakesh Gopal, who was with the India Today group, last with Mail Today, as Head - Impact for Delhi, East and South India for 3½ yrs, has joined Mogae Media as senior vice-president.
http://www.mxmindia.com/2012/03/rakesh-gopal-joins-mogae-media-from-india-today-group/

LinkedIn announces B2B Connect for Ind marketers
LinkedIn has announced a marquee event to define the opportunity for B2B brands in the digital age.
http://www.mxmindia.com/2012/03/linkedin-announces-first-ever-b2b-connect-for-indian-marketers/

Sony Max hits a chauka with IPL mauka
Sony Max has unveiled a new marketing campaign for IPL season 5. The theme 'Aisa Mauka Aur Kahan Milega' uses various relations, making the case that IPL brings people together.
http://www.mxmindia.com/2012/03/sony-max-hits-a-chauka-with-ipl-mauka/

Face the 'Moments of Truth' with Mindshare-Brand Equity Compass 2012
Media services agency Mindshare in partnership with Brand Equity is organizing Compass 2012, a day-long marketing summit in Mumbai on March 27.
http://www.mxmindia.com/2012/03/face-the-moments-of-truth-with-mindshare-brand-equity-compass-2012/


Ipsos Marketing reorganizes globally, sets up four practices
As part of the combination between Ipsos and Synovate, Ipsos has reorganised its Ipsos Marketing specialisation - the largest of Ipsos’ global business lines, representing nearly half of Ipsos’ total revenues in 2011.
http://www.mxmindia.com/2012/03/ipsos-marketing-reorganizes-globally-sets-up-four-practices/

12 'must-do's when engaging a celeb for your brand
So many things to get right - the face, the space, and the place(ment). Anujita Jain makes a list.
http://www.mxmindia.com/2012/03/the-anchor-12-points-to-remember-when-getting-a-celeb-to-endorse-your-brand/

Debrief: Mid Day: Maximum City. Minimum TVC
I find this commercial pretty worrying. This creative suggests to me that Mid Day doesn’t really understand Mumbai. That they have a superficial view of this great city. And that’s much more disappointing than one sad ad
http://www.mxmindia.com/2012/03/debrief-mid-day-maximum-city-minimum-tvc/

[MJR - Noosemakers] Will typists and babblers leave Sachin alone?
Ranjona Banerji isn't surprised on how those who damned the master blaster not long ago are now singing praises.
http://www.mxmindia.com/2012/03/mjr-noosemakers-will-typists-and-babblers-leave-sachin-alone/

Stories on 19th Mar '12

Brand Sachin still on strong wicket
Sachin Tendulkar is the face of many brands, across categoeis, and one of the top celebrity endorsers. MxM India spoke to sports marketers and people who have worked closely with Sachin, finding out that Brand Sachin’s biggest strength is his ability to change with the times
http://www.mxmindia.com/?p=15209

The Anchor: Utterly Butterly Tondulkarlicious!
As the master blaster reaches his 100th international ton, MxMIndia presents 25 Amul ads that tell the Tendlya story.
http://www.mxmindia.com/?p=15200

Anil Thakraney: Sachin coverage sucks
Each time Sachin reaches a milestone, the media (both, print and electronic) regurgitates the same old childhood pictures and the same old tired clichés about the man. Surely there’s an innovative way to celebrate the hero’s achievements. Surely there are untold incidents from the man’s life that can be dug out if one cares to do the hard work.
http://www.mxmindia.com/?p=15240

[MJR]: Tendulkar upstages budget extravaganza
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/?p=15243

How relevant is newspaper content to the reader?
N Ram and Girish Agarwal discussed newspaper content and the state of the media in India today
http://www.mxmindia.com/?p=15214

Integrated media best way fwd: Vikram Sakhuja
On the sidelines of FICCI Frames 2012,Vikram Sakhuja, CEO, South Asia, Group M  spoke to MxMIndiaabout how the digital can be a game changer for marketers and how to make content engaging for people
http://www.mxmindia.com/?p=15238

Digitisation will allow broadcaster to make money off ground: Tarun Katial
Tarun Katial, the CEO of the Reliance Broadcast Network Ltd, spoke to MxM about how the businesses will have to rework their monetising strategies in the wake of digitisation
http://www.mxmindia.com/?p=15236

No disadvantage of being a woman
Getting there is sometimes the hardest part, as women who have achieved success share at FICCI Frames 2012
http://www.mxmindia.com/?p=15217

CCI is an overall market regulator: Ashok Chawla
The role of the Competition Commission in the industry and the need for this umbrella body
http://www.mxmindia.com/?p=15211

Adapt to the digital tide or be left out
FICCI Frames 2012 took off on an exhilarating note on Day 1, with the burning issue of Digital coming to the fore right away and more or less staying there.
http://www.mxmindia.com/?p=15221

Digital will decide the fate of TV
FICCI panel on evolution of TV’s many personas figures out that the medium’s response to the digital revolution will determine its survival
http://www.mxmindia.com/?p=15225

Turning 3 into 10, a percentage issue for digital
From 3 to 10 per cent: ad industry is hopeful of making digital an integral medium for ad spends
http://www.mxmindia.com/?p=15232

TRAI invites views on ads policy for broadcasters
Broadcast regulator Telecom Regulatory Authority of India (TRAI) has invited comments on proposals to formulate a clear policy for advertisements on pay and Free to Air channels
http://www.mxmindia.com/?p=15244

A brand's success does not guarantee anything: Kevin Lane Keller
Managing a brand's potential is the most challenging aspect of today's marketing environment, with the accelerated pace of change, says the marketing guru
http://www.mxmindia.com/?p=15207

Ad Strat: Screw the couch
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=15203

Stories on 16th Mar '12

@FF12: Price control equals creative shackles for broadcast: Hernan Lopez, Fox Intnl Channels
The industry should be able operate without any constraints to produce top content, says the FIC President & CEO
http://www.mxmindia.com/?p=15038

@FF12: No alternative to the cloud: Manish Agarwal
Reliance Entertainment (Digital) COO Manish Agarwal tells MxM India why the cloud can benefit everyone, and how
http://www.mxmindia.com/?p=15026

@FF12: Time to experiment with technology
The main challenge for the industry is to seamlessly blend and enable technology to become user-friendly, finds session on Converged Future.
http://www.mxmindia.com/?p=15030

@FF12: 'Console gaming in India is in big trouble'
The slow death of console gaming and growing dominance of mobile gaming was among the issues discussed at the session on Gaming.
http://www.mxmindia.com/?p=15029

@FF12: Phase III will bring more innovation in radio
Although contents across all radio channels are more or less restricted to music, it is believed that once FM phase III is rolled out and multiple frequencies allowed by the government, it will lead to more innovations in content and differentiation within the medium itself.
http://www.mxmindia.com/?p=15036

@FF12: Niche isn't niche any more
All niche channels put together command a share that is equivalent of the share of Hindi GECs and the mass channels, so long-term sustainability and a steady revenue stream are both within the realm of niche programming.
http://www.mxmindia.com/?p=15034

Dedicated tee time as Ten Golf is launched
Taj Television India Pvt Ltd has announced the launch of Ten Golf, a dedicated 24-hour golf channel. Ten Golf is the fifth channel from Taj Television India.
http://www.mxmindia.com/?p=15019

9 Indian entries in Festival of Media Montreux shortlist
Nine Indian entries across seven categories made it to the shortlist for the Festival of Media Montreux
http://www.mxmindia.com/?p=15084

Anuj Gandhi joins Network 18, to look at distribution and biz dev
Anuj Gandhi to take charge as Group Director, Distribution & New business development
http://www.mxmindia.com/?p=15088

Rahul Kishore joins Mogae as Senior VP, Priority Projects
Rahul Kishore has joined Mogae Media as Senior Vice President, Priority Projects. He will work with Gaurav Luthra, Chief Business Officer of the company.
http://www.mxmindia.com/?p=15017

Micromax Asia Cup 2012 sponsor family grows
Following the announcement of Micromax bagging the title sponsorship of the Asia Cup 2012, leading power brands Standard Chartered, Jaypee Cements, Daikin, Indian Oil and Bangladesh Tourism have signed up as the five official partners.
http://www.mxmindia.com/?p=15013

5 things you will never see any FM announcing in the Budget
Yes, it's Budget Day and while you tune into the various Budget Day specials, here's our list of five things which you'll never find the Finance Minister do.
http://www.mxmindia.com/?p=15040

Anil Thakraney: Are you cultured?
The best definition of an organization's culture is the one I learnt in management school and it's stuck into my head. It's about 'How the employees behave when no one is looking'.

http://www.mxmindia.com/?p=15014

Stories on 15th Mar '12

@FF12: Digital attracts 'desirable' status on Day 1
There was no beating about the bush as digitization dominated the discussion on Day 1 @ Ficci-Frames 2012
http://www.mxmindia.com/?p=14870

@FF12: Inaugural session weighs pros & cons of digitization
The move to digitisation and ensuring a smooth transition, the benefits, the bottlenecks, curbing piracy were some of the topics discussed in the augural session
http://www.mxmindia.com/?p=14876

@FF12: IBF, ISA and AAAI announce launch of BARC, finally
The nationwide audience research joint body, the Broadcast Audience Research Council, will not conduct audience measurement directly but commission independent specialist research vendors.
http://www.mxmindia.com/?p=14871

@FF12: Digitization - ball is in industry's court, says I&B secy
The government has done its job, now it is up to the industry to make digitization work, said Uday Varma at the FICCI Frames 2012 session on Addressable Digitization.
http://www.mxmindia.com/?p=14859

@FF12: Financing, a cause for concern in media and entertainment
In a session titled "Financing the Media and Entertainment Business", industry personalities discussed the lack of private equity and venture capital funds.
http://www.mxmindia.com/?p=14867

@FF12: TV influences life: IBF study
The Indian Broadcasting Foundation has released an in-depth report on the Socio-Economic Impact of Television at FICCI Frames 2012 which shows how television helps viewers live better lives.
http://www.mxmindia.com/?p=14882

@FF12: Entertainment has become a revolution
Mark Hollinger, Puneet Goenka and Carolyn Everson discussed the challenges and opportunities for media
http://www.mxmindia.com/?p=14878

@FF12: Discovery to launch kids' channel in India
Discovery Networks chief Mark Hollinger announced the launch of its new network for children in India, ‘Discovery Kids’. The channel will be available in three languages.
http://www.mxmindia.com/?p=14874

@FF12: Text of Star India CEO Uday Shankar's keynote
Text of keynote address by Mr Uday Shankar, CEO, Star India and Chairman, FICCI Broadcast Forum
http://www.mxmindia.com/?p=14884

Special for MxMIndia: Budget Wishlist for Media
Rakesh Jariwala, partner and tax expert, Ernst & Young and one of the finest minds in determining the taxing truths for the Indian media and entertainment sector, presents his wishlist.
http://www.mxmindia.com/?p=14775

[MJR] A little respect for readers, please
Every Thursday, Ranjona Banerji will write about a grouse. Either spewing venom or tongue-in-cheek.
http://www.mxmindia.com/?p=14866

AbsolutData expands Senior Management team in India
Global analytics firm AbsolutData Research & Analytics has recently expanded its top management team in India. The new additions to the team will operate out of the Gurgaon, India office of AbsolutData.
http://www.mxmindia.com/?p=14946

Amir Kassaei, Prof John Philip Jones & Rishad Tobaccowala to speak @ Goafest
The Goafest Committee has announced the names of three renowned speakers for Goafest 2012 Knowledge Seminars.
http://www.mxmindia.com/?p=14948

LinkedIn survey shows luck helps career, Indians believe
New LinkedIn research reveals seventy-nine percent of Indian professionals believe in career luck.
http://www.mxmindia.com/?p=14950

The Day After Cricket - Ormax survey of viewer recall
Ormax Media has announced the launch of the 3rd edition of its Cricket Advertising Recall & Effectiveness research - Day After Cricket (DAC), for brands advertising on IPL 5.
http://www.mxmindia.com/?p=14952

Tang introduces mango flavour
Tang, introduced last year in India through Cadbury India, part of Kraft Foods, has launched the thick Tang Mango flavour in India.
http://www.mxmindia.com/?p=14954

Femina, L'Oreal announce Women Awards 2012
The awards will commemorate women achievers' across all spheres, with a panel of well-known names to select winners.
http://www.mxmindia.com/?p=14957

4 reasons why IPL ratings & revenue won't be better this year
Slowing excitement levels, consumer fatigue, and Indian players' performances... some of the reasons IPL needs to look sharp, feels Ashish Bhasin.
http://www.mxmindia.com/?p=14860

Debrief: No Fizz, only Ewwwwww!
To say the commercial is so-not-funny would be a mild statement. The exchange between the various characters didn't just bore me, it made me squirm.
http://www.mxmindia.com/?p=14864

Stories on 14th Mar '12

Digital, growth mantras to drive agenda
The mood is upbeat at the three-day convention on media and entertainment that kicked off in Mumbai today.
http://www.mxmindia.com/?p=14792

@Ficci Frames 2012: KPMG study says M&E sector is set for good times ahead
According to the FICCI-KPMG report, the growth trajectory was backed by strong consumption in tier 2 and 3 cities, continued growth of regional media, and fast increasing new media business. Overall, the study predicts the industry to register a CAGR of 15 percent to touch INR 1,457 billion by 2016.
http://www.mxmindia.com/?p=14795

11 reasons why I am going to be @ Frames this year
Pradyuman Maheshwari on why he's going to do the trek to Powai for FICCI Frames 2012.
http://www.mxmindia.com/?p=14765

Onida takes on rivals with comparative advertising
TV and washing machine brand is taking on LG, Voltas and Daikin through an all-new ad campaign.
http://www.mxmindia.com/?p=14779

7 Indian finalists at INMA Awards 2012
As many as seven Indian entries are among the 89 finalists announced in the world’s premier competition for marketing newsmedia brands by the International Newsmedia Marketing Association.
http://www.mxmindia.com/?p=14766

Rajat Uppal is the new GM Marketing, Red FM
Mr Uppal confirmed to MxM that he has quit Fever 104 FM and joined Red 93.5 FM.
http://www.mxmindia.com/?p=14788

Dentsu Creative Impact wins Tetra Pak creative mandate
Dentsu Creative Impact, Dentsu India's full-service advertising agency, has bagged the creative duties for Tetra Pak.
http://www.mxmindia.com/?p=14824

ASCI, Goafest come together on self-regulation
Present the 'ASCI Mobile Movie Challenge' to promote the idea of 'Creativity with a Conscience'.
http://www.mxmindia.com/?p=14776

MxMIndia's Budget Special on Saturday, March 17
Although Union Budgets typically don't care too much about the media and entertainment sector, we expect some sops this year. We will be there with the analyses.
http://www.mxmindia.com/?p=14783

Budget comes alive on moneycontrol.com
Financial portal moneycontrol.com’s new commercial features 'rockstar netas'.
http://www.mxmindia.com/?p=14773

Vipin Nair joins Head of Communications at Wipro
He will be handling the communication mandate for Wipro Technologies and the Corporate.
http://www.mxmindia.com/?p=14790

Basil acquires 490 Limited in UK
India-based marketing solutions company Basil Group has acquired UK design and production agency Fourninety Ltd.
http://www.mxmindia.com/?p=14771

Anil Thakraney: Good FM, pathetic ads!
So I have 'upgraded' to 94.3 Radio One. Spending time in the car, despite Mumbai’s horrendous traffic conditions, has become fun once again. The only problem is the bloody ads. Most of them are sick, boring and nerve-wracking to hear.
http://www.mxmindia.com/?p=14781