Stories on 27th March

The New Boss Gets Set
Set to take charge in December 2012, Cyrus Mistry has carved his territory in the Tata Empire, completing a smooth induction
http://www.mxmindia.com/2012/03/the-new-boss-gets-set/

Continuing the WorldSpace legacy @ Timbre
Timbre Media was formed in 2010 by the erstwhile employees of WorldSpace India, to continue its radio programming legacy. Co-founder and CEO M Sebastian speaks to MxMIndia about Timbre's plans.
http://www.mxmindia.com/2012/03/continuing-the-worldspace-legacy-timbre/

Kannadada Kotyadhipathi betters KBC in first week
KBC’s Tamil counterpart has declined, however, so it remains to be seen whether the Kannada offering will be able to retain its ratings.
http://www.mxmindia.com/2012/03/kannadada-kotyadhipathi-betters-kbc-in-first-week/

[PR Channel] Sports PR: A new wave of specialization
The key in sports PR is to strike the right balance between meeting media’s expectations of receiving quality material on the sport and sportspersons, and to ensure the corporate involvement is sustained, feels Neha Mathur Rastogi.
http://www.mxmindia.com/2012/03/pr-channel-sports-pr-a-new-wave-of-specialization/

Maruti Suzuki will not shut down car production at Gurgaon
The company will reduce the number of cars produced at the Gurgaon plant and make available space for expanding the engine manufacturing capacity, including a new diesel engine plant.
http://www.mxmindia.com/2012/03/maruti-suzuki-will-not-shut-down-car-production-at-gurgaon/

The Anchor: 6 must-have traits for entrepreneurs
Not everyone has the mental toughness required to face up the uncertainties and challenges of a start-up; Vijay Singh lists the traits that get one there.
http://www.mxmindia.com/2012/03/the-anchor-vijay-singh-on-6-must-have-traits-for-entrepreneurs/

Debrief: IPL: Chalta hai
There is a little humour, a little emotion, a little slice of life, but on the whole the campaign stays in the average zone.
http://www.mxmindia.com/2012/03/debrief-ipl-chalta-hai/

[MJR] In which Justice Katju tells it like it is. Again
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers.
http://www.mxmindia.com/2012/03/freaking-news-in-which-justice-katju-tells-it-like-it-is-again/

Stories on 20th March

Counting on digital to be M&E's trailblazer
Discussions on digitization (& how it could impact the sector) dominated the three-day FICCI-Frames 2012 last week
http://www.mxmindia.com/wp-content/themes/mxm/scripts/timthumb.php?src=wp-content/uploads/2012/03/ficci-day2-012.jpg&a=t&w=318&h=151&&zc=0&q=75

@FF12: Day 1: Digital attracts ‘desirable’ status on Day 1
There was no beating about the bush as digitization dominated the discussion on Day 1 @ Ficci-Frames 2012
http://www.mxmindia.com/2012/03/ficci-frames-2012-digital-attracts-desirable-status-on-opening-day/

@FF12: Day 2: Seamless blending with traditional mediums - a big want!
On Day 2 of FICCI Frames 2012, delegates felt that innovations need to keep pace with technology changes.
http://www.mxmindia.com/2012/03/ff12-seamless-blending-with-traditional-mediums-a-big-want/

@FF12: Day 3: Industry expects thoughts to lead to pertinent actions
The general feedback from delegates was that Frames 2012 had pertinent topics discussed.
http://www.mxmindia.com/2012/03/ff12-industry-expects-thoughts-to-lead-to-pertinent-actions/

@FF12 Takeaways: Digitization rules the roost @FICCI Frames 2012
MxM India caught up with delegates @FICCI Frames 2012 to know their respective takeaways from the three day convention
http://www.mxmindia.com/2012/03/ff12-digitization-rules-the-roost-ficci-frames-2012/

We are a silent partner in DNA: Girish Agarwal (on Video)
Girish Agarwal, Director, Dainik Bhaskar Group spoke to MxM about the readership wars and the perceived threat of Internet
http://www.mxmindia.com/2012/03/ff12-we-are-a-silent-partner-in-dna-girish-agarwal/

Denizen explores social media to create buzz
Denizen, the youth brand from Levi Strauss & Co, has been using social media effectively to connect with its consumers, the most recent example of this being its ‘We are Explorers’ initiative.
http://www.mxmindia.com/2012/03/denizen-explores-social-media-to-create-buzz/

Sriram Kilambi quits Radio Mirchi, GG Jayanta is new national marketing head
Sriram Kilambi has put in his papers as National Marketing Head and is presently serving his notice period at Radio Mirchi. GG Jayanta, business head of Andhra Pradesh and Regional Marketing Head- South, Radio Mirchi will be the new National Marketing Head.
http://www.mxmindia.com/2012/03/sriram-kilambi-quits-radio-mirchi-gg-jayanta-to-replace-him/

Rakesh Gopal joins Mogae Media from India Today group
Rakesh Gopal, who was with the India Today group, last with Mail Today, as Head - Impact for Delhi, East and South India for 3½ yrs, has joined Mogae Media as senior vice-president.
http://www.mxmindia.com/2012/03/rakesh-gopal-joins-mogae-media-from-india-today-group/

LinkedIn announces B2B Connect for Ind marketers
LinkedIn has announced a marquee event to define the opportunity for B2B brands in the digital age.
http://www.mxmindia.com/2012/03/linkedin-announces-first-ever-b2b-connect-for-indian-marketers/

Sony Max hits a chauka with IPL mauka
Sony Max has unveiled a new marketing campaign for IPL season 5. The theme 'Aisa Mauka Aur Kahan Milega' uses various relations, making the case that IPL brings people together.
http://www.mxmindia.com/2012/03/sony-max-hits-a-chauka-with-ipl-mauka/

Face the 'Moments of Truth' with Mindshare-Brand Equity Compass 2012
Media services agency Mindshare in partnership with Brand Equity is organizing Compass 2012, a day-long marketing summit in Mumbai on March 27.
http://www.mxmindia.com/2012/03/face-the-moments-of-truth-with-mindshare-brand-equity-compass-2012/


Ipsos Marketing reorganizes globally, sets up four practices
As part of the combination between Ipsos and Synovate, Ipsos has reorganised its Ipsos Marketing specialisation - the largest of Ipsos’ global business lines, representing nearly half of Ipsos’ total revenues in 2011.
http://www.mxmindia.com/2012/03/ipsos-marketing-reorganizes-globally-sets-up-four-practices/

12 'must-do's when engaging a celeb for your brand
So many things to get right - the face, the space, and the place(ment). Anujita Jain makes a list.
http://www.mxmindia.com/2012/03/the-anchor-12-points-to-remember-when-getting-a-celeb-to-endorse-your-brand/

Debrief: Mid Day: Maximum City. Minimum TVC
I find this commercial pretty worrying. This creative suggests to me that Mid Day doesn’t really understand Mumbai. That they have a superficial view of this great city. And that’s much more disappointing than one sad ad
http://www.mxmindia.com/2012/03/debrief-mid-day-maximum-city-minimum-tvc/

[MJR - Noosemakers] Will typists and babblers leave Sachin alone?
Ranjona Banerji isn't surprised on how those who damned the master blaster not long ago are now singing praises.
http://www.mxmindia.com/2012/03/mjr-noosemakers-will-typists-and-babblers-leave-sachin-alone/

Stories on 19th Mar '12

Brand Sachin still on strong wicket
Sachin Tendulkar is the face of many brands, across categoeis, and one of the top celebrity endorsers. MxM India spoke to sports marketers and people who have worked closely with Sachin, finding out that Brand Sachin’s biggest strength is his ability to change with the times
http://www.mxmindia.com/?p=15209

The Anchor: Utterly Butterly Tondulkarlicious!
As the master blaster reaches his 100th international ton, MxMIndia presents 25 Amul ads that tell the Tendlya story.
http://www.mxmindia.com/?p=15200

Anil Thakraney: Sachin coverage sucks
Each time Sachin reaches a milestone, the media (both, print and electronic) regurgitates the same old childhood pictures and the same old tired clichés about the man. Surely there’s an innovative way to celebrate the hero’s achievements. Surely there are untold incidents from the man’s life that can be dug out if one cares to do the hard work.
http://www.mxmindia.com/?p=15240

[MJR]: Tendulkar upstages budget extravaganza
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/?p=15243

How relevant is newspaper content to the reader?
N Ram and Girish Agarwal discussed newspaper content and the state of the media in India today
http://www.mxmindia.com/?p=15214

Integrated media best way fwd: Vikram Sakhuja
On the sidelines of FICCI Frames 2012,Vikram Sakhuja, CEO, South Asia, Group M  spoke to MxMIndiaabout how the digital can be a game changer for marketers and how to make content engaging for people
http://www.mxmindia.com/?p=15238

Digitisation will allow broadcaster to make money off ground: Tarun Katial
Tarun Katial, the CEO of the Reliance Broadcast Network Ltd, spoke to MxM about how the businesses will have to rework their monetising strategies in the wake of digitisation
http://www.mxmindia.com/?p=15236

No disadvantage of being a woman
Getting there is sometimes the hardest part, as women who have achieved success share at FICCI Frames 2012
http://www.mxmindia.com/?p=15217

CCI is an overall market regulator: Ashok Chawla
The role of the Competition Commission in the industry and the need for this umbrella body
http://www.mxmindia.com/?p=15211

Adapt to the digital tide or be left out
FICCI Frames 2012 took off on an exhilarating note on Day 1, with the burning issue of Digital coming to the fore right away and more or less staying there.
http://www.mxmindia.com/?p=15221

Digital will decide the fate of TV
FICCI panel on evolution of TV’s many personas figures out that the medium’s response to the digital revolution will determine its survival
http://www.mxmindia.com/?p=15225

Turning 3 into 10, a percentage issue for digital
From 3 to 10 per cent: ad industry is hopeful of making digital an integral medium for ad spends
http://www.mxmindia.com/?p=15232

TRAI invites views on ads policy for broadcasters
Broadcast regulator Telecom Regulatory Authority of India (TRAI) has invited comments on proposals to formulate a clear policy for advertisements on pay and Free to Air channels
http://www.mxmindia.com/?p=15244

A brand's success does not guarantee anything: Kevin Lane Keller
Managing a brand's potential is the most challenging aspect of today's marketing environment, with the accelerated pace of change, says the marketing guru
http://www.mxmindia.com/?p=15207

Ad Strat: Screw the couch
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=15203

Stories on 1st March

Zee aims to Ditto its DTH success story
Ditto TV is India's first Over-The-Top TV distribution platform offering live TV & on-demand content on mobile and traditional devices
http://www.mxmindia.com/2012/03/zee-to-ditto-its-dth-success-story/


Will Coke's 200ml pack price cut cannibalise Thums Up?
Coca-Cola surprised pundits when it dropped the price for the 200 ml returnable glass bottle by Rs2 to Rs8
http://www.mxmindia.com/2012/03/will-cokes-200ml-pack-price-cut-cannibalise-thums-up/


LMG wins Henkel India media buying duties
The media buying for Jyothy Laboratories is handled by Lintas Media Group as well. Put together, the account is estimated to be around Rs150 crores
http://www.mxmindia.com/2012/03/lmg-wins-henkel-india-media-buying-duties/


Is the Bhaskar group exiting DNA?
Is the Dainik Bhaskar group selling its stake to Zee? A BusinessWorld report says it is
http://www.mxmindia.com/2012/03/is-the-bhaskar-group-exiting-dna/


Peter Mukerjea: Why James Murdoch must move to India
In Media Mullings, Peter Mukerjea is happy that JRM has stepped down and wants him to shift base to India
http://www.mxmindia.com/2012/03/peter-mukerjea-why-james-murdoch-must-move-to-india/


HomeShop18 unveils online bookstore
The online store has over 10 million titles across a wide range of book categories, including hard-to-find international titles.
http://www.mxmindia.com/2012/03/homeshop18-unveils-online-bookstore/


[MJR] Litfests: Boon or bane for Indian book market?
These literary melas provide yet another celebrity event to fill the pages of our newspapers. They are also a tonic for our increasingly jaded elite.
http://www.mxmindia.com/2012/03/litfests-boon-or-bane-for-indian-book-market/


[MJR] Famous Grouse: High-pitched hysteria on the box
Every Thursday, Ranjona Banerji will write about a grouse. Either spewing venom or tongue-in-cheek.
http://www.mxmindia.com/2012/03/mjr-famous-grouse-high-pitched-hysteria-on-the-box/


[PR Channel] Indian PR industry - gearing up to absorb new opportunities
Long after carving out its own niche, the Indian PR industry must now redefine its horizons, says Valerie Pinto.
http://www.mxmindia.com/2012/03/pr-channel-indian-pr-industry-gearing-up-to-absorb-new-opportunities/


Komli Media acquires Singapore-based online advertising network Admax
With this buyout, Komli intends to expand its reach in South East Asia, which Komli's CEO, Prashant Mehta termed as a billion-dollar opportunity
http://www.mxmindia.com/2012/03/komli-media-acquires-singapore-based-online-advertising-network-admax/


Zee 24 Taas Ananya Sanman 2011 honours Maharashtra heroes
The channel has taken the initiative to felicitate ‘real’ heroes who make a difference through their daily life and work
http://www.mxmindia.com/2012/03/zee-24-taas-ananya-sanman-2011-honours-maharashtra-heroes/


Red Digital creates the second successful TweetMob for Mirinda
PagalPanti appeared in the list of topics breaking globally
http://www.mxmindia.com/2012/03/red-digital-creates-the-second-successful-tweetmob-for-mirinda/


ICICI Prudential Life launches mobile-specific website
The site allows online premium payment, provides fund value, statements and information on claims
http://www.mxmindia.com/2012/03/icici-prudential-life-launches-mobile-specific-website/


Airtel voted India's 'buzziest' brand
The seventh edition of 'India's Buzziest Brands', a public polling initiative hosted by www.afaqs.com, ranks Airtel as the number one brand across the country
http://www.mxmindia.com/2012/03/airtel-voted-indias-buzziest-brand/


BIGFlix to rev up online movie streaming
The digital entertainment division of Reliance Group has tied up with Unisys Infosolutions for online streaming of over 200 full-length feature films and music videos on BIGFlix.com
http://www.mxmindia.com/2012/03/bigflix-to-rev-up-online-movie-streaming/


5 reasons why March is an unforgettable month
A N Chorrea list why every March is unforgettable and the one this year more so
http://www.mxmindia.com/2012/03/the-anchor-5-reasons-why-march-is-an-unforgettable-month/


Debrief: Mahindra Xylo: Er, what just happened?
A car wash centre that overhauls the entire car? It’s neither interesting nor funny. In fact, it suggests to you that the makeover is totally superficial. And the editing is so sloppy, everything simply flies by
http://www.mxmindia.com/2012/03/debrief-mahindra-xylo-er-what-just-happened/

Stories on 29th February

Being the best is our trademark: John Ziegler of DDB Mudra
The Chairman and CEO of DDB Mudra talks about India’s role in the APAC market and how rival agencies like WPP are taking a cue or two from them
http://www.mxmindia.com/2012/02/being-the-best-is-our-trademark-john-ziegler-of-ddb-mudra/


Realigned DDB Mudra ups ante for APAC push
While the realignment of top-level at the group was made known to one and all earlier, the event also witnessed a couple of other key announcements from the group
http://www.mxmindia.com/2012/02/realigned-ddb-mudra-ups-ante-for-apac-push/


Aegon Religare hijacks 'i' from TOI
Aegon Religare 'hijacked' the letter 'i' from the national daily, The Times of India, yesterday. The innovation was done to introduce the new and improved iTerm Insurance plan for Aegon Religare
http://www.mxmindia.com/2012/02/aegon-religare-hijacks-i-from-toi/


Quadrant creates Tiger Balm's new TVC
The new TVC for Tiger Balm shows how the product is a household name worldwide
http://www.mxmindia.com/2012/02/quadrant-creates-tiger-balms-new-tvc/


Swad of Success: Regional FMCG firms like Panjon, Bisk Farm, Mapro, raising funds to expand operations
Almost half a dozen smaller regional firms are entering newer states, some advertising for the first time, while others planning to raise funds to survive a fresh salvo by large consumer goods companies
http://www.mxmindia.com/2012/02/swad-of-success-regional-fmcg-firms-like-panjon-bisk-farm-mapro-raising-funds-to-expand-operations/


(MJR) Quality of journalism has gone up: Mohan Sivanand
Despite of all the negativity, like 'paid news' or advertising interfering in editorial content, there is a lot of good stuff too and, in fact, the vast majority today are proper journalists, says Mohan Sivanand, India Editor, Reader's Digest
http://www.mxmindia.com/2012/02/mjr-quality-of-journalism-has-gone-up-mohan-sivanand/


(MJR) Gouri Dange: Why this silence over the noise?
It looks like the media (who thrive on noise of their own kind) has accepted that every Indian, famous and otherwise, has an inalienable, constitutional right to make as much noise whenever and wherever he/she pleases, notes Gouri Dange
http://www.mxmindia.com/2012/02/mjr-gouri-dange-why-this-silence-over-the-noise/


Radio City Connect's awareness campaign for Pune Strykers
'Radio City Connect', Radio City 91.1 FM's full spectrum activations cell provides end-to-end 360 degree brand marketing solutions to all their clients
http://www.mxmindia.com/2012/02/radio-city-connects-awareness-campaign-for-pune-strykers/


HBO documentary 'Saving Face' wins an Academy Award
Saving Face chronicles the arduous attempts of acid-attack survivors Zakia and Rukhsana to bring their assailants to justice
http://www.mxmindia.com/2012/02/hbo-documentary-saving-face-wins-an-academy-award/


DraftFCB Ulka's Cogito Consulting & Asterii Analytics Release India 2061 Report
The supplement highlights some important scenarios that will help build brands for not just the next few years, but well into the next 50 years
http://www.mxmindia.com/2012/02/draftfcb-ulkas-cogito-consulting-asterii-analytics-release-india-2061-report/


ArtistAloud.com is back in a new avatar
To commemorate the second anniversary and the launch of the re-vamped website, ArtistAloud.com will be celebrating the Seagram's Fuel Music Day on March 2
http://www.mxmindia.com/2012/02/artistaloud-com-is-back-in-a-new-avatar/


With Moradabad launch, Hindustan now pan UP and Uttarakhand
It is now printed from 18 centres across the states of UP, Uttarakhand, Bihar, Jharkhand and Delhi
http://www.mxmindia.com/2012/02/with-moradabad-launch-hindustan-now-pan-up-and-uttarakhand/


5 things that agencies must do to attract top talent
If organisations proactively think about how they should keep their employees engaged over a period of time, attraction rates go up and attrition rates fall, says Rohit Ohri
http://www.mxmindia.com/2012/02/5-things-that-agencies-must-do-to-attract-top-talent/


Anil Thakraney: The Oscar Bore-fest
Some of the presenters seem to have been inspired by our own award shows
http://www.mxmindia.com/2012/02/anil-thakraney-the-oscar-bore-fest/