Stories on 18th Aug 14

The Rise & Shine of Ajay Bijli
On the rise and rise of the Rs 1,350-crore PVR group and what keeps the chairman and managing director's business ticking
http://www.mxmindia.com/2014/08/the-rise-shine-of-ajay-bijli/

Kumar Mangalam Birla may sell minority stake in India Today group
Several leading business groups now have investments in domestic media corporations and more are keen to get a foothold, making this an interesting opportunity
http://www.mxmindia.com/2014/08/kumar-mangalam-birla-may-sell-minority-stake-in-india-today-group/

In Jest | Sanjeev Kotnala: Sir Martin's Secret 7 Steps for Encounter with Arnab
MARTIN Vs ARNAB promises to be an interesting Reality Shadow Boxing Show, writes Sanjeev Kotnala
http://www.mxmindia.com/2014/08/in-jest-sanjeev-kotnala-sir-martin%e2%80%99s-secret-7-steps-for-encounter-with-arnab/

Lowe Lintas unveils campaign for Astral Pipes
Actor Salman Khan appointed brand ambassador
http://www.mxmindia.com/2014/08/lowe-lintas-unveils-campaign-for-astral-pipes/

Amith Prabhu: Why is Public Reputation Management widely misunderstood
Many clients find it hard to believe that Public Reputation Management is a science and not just an art of charming and buttering which may have been the case 20 years ago, writes Amith Prabhu
http://www.mxmindia.com/2014/08/amith-prabhu-why-is-public-reputation-management-widely-misunderstood/

What Ticks for Indian Consumers/ Children -Lara Balsara and Nabendu Bhattacharyya
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Lara Balsara and Nabendu Bhattacharyya
http://www.mxmindia.com/2014/08/what-ticks-for-indian-consumers-children-lara-balsara-and-nabendu-bhattacharyya/

Day 8 | Salil Sadanandan: Indian consumers demand a Better Lifestyle
Young couples and nuclear families are increasingly looking up for home solutions which add a bit of zing to their home and thus their lifestyle, writes Salil Sadanandan, Managing Director, Kohler Kitchen and Bath India
http://www.mxmindia.com/2014/08/realty-check-day-8-salil-sadanandan-indian-consumers-demand-a-better-lifestyle/

Stories on 23rd Apr '12

@Goafest, Taproot emerges tall. And how!
Ogilvy was the clear #1, but runner-up Taproot showed the Big Boys the might of the small...
http://www.mxmindia.com/?p=18299

Need for industry leaders to deliberate on advertising biz: Sam Balsara
The original idea of a business conclave is for a few industry leaders to sit together in a roundtable and discuss the issues of business of advertising says Sam Balsara
http://www.mxmindia.com/?p=18291

Special to MxM: Shashi Sinha on Day 2
So while the focus till now was to get the event going, the plan going forward would be to plan three years' ahead and see what can be planned for the future, says Shashi Sinha
http://www.mxmindia.com/?p=18290

Don't ignore TV & print: Joy Chakraborthy
They should have got some speakers from television and print too, as they need to be told what are they doing to sustain in these mediums because they are also growing, says Joy Chakraborthy, CEO, TV Today
http://www.mxmindia.com/?p=18295

Ads must be rational: Prof John Philip Jones
Professor John Philip Jones, Author and Brand Guru was of the opinion that like in India, even theUS did not make the best use of internet advertising. However, he felt that the medium would continue to grow in both parts of the world
http://www.mxmindia.com/?p=18298

'Need for old & wise to guide youth'
The panel discussed the need to present their agencies differently; the loss of long term relation between the clients and the agencies and the need for multiple agencies to build a brand
http://www.mxmindia.com/?p=18293

Net better RoI with online video ads: Lucas Watson
Start a video advertising campaign online, and you will be surprised to find how people are passionate about participating with the brand they love, says Lucas Watson, Global Vice President, YouTube
http://www.mxmindia.com/?p=18294

Innovation is the magic of ideas: Tim Love
Mr Love talked about how language is a technology and how we have underestimated the effect language has on human misunderstanding
http://www.mxmindia.com/?p=18301


Creativity plus content, the Coca-Cola way
Mr Mildenhall also explained how a brand must encourage its consumers to express their stories because there is a need to move to dynamic storytelling
http://www.mxmindia.com/?p=18296


Despite 59 cuts, Sony asked to push Dirty Picture airing to after 11pm
Sony is asked by the I&B Ministry to push Dirty Picture airing to after 11.30pm
http://www.mxmindia.com/?p=18288

Anil Thakraney: What to do with scam ads?
Even a simple thing like a Facebook page can be created to upload resumes of habitual scamsters. This will ensure folks think many times before they cheat
http://www.mxmindia.com/?p=18297

Ad Strat: Jumpin - Bade Kaam Ki Masti
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta.
http://www.mxmindia.com/?p=18393

The Anchor: 20 Amul ads that tell the IPL story
Given the huge response to our feature tracking Sachin Tendulkar's career via Amul ads, here's bring you the IPL story via Amul ads
http://www.mxmindia.com/?p=18289

Reviewing the Reviews: Vicky Donor
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews.
http://www.mxmindia.com/?p=18292

[MJR] Who will guard the Republic?
The biggest problem for the President of India, as far as I can see, is whether they can stand for hours, saluting, during the Republic Day parade
http://www.mxmindia.com/?p=18336

National Public Relations Day celebrated
National and Public Relations Day is observed to highlight the growing role of public relations practice in the society
http://www.mxmindia.com/?p=18300

Stories on 10th April

Why Cag has stopped awarding seniors
They used to be among the most coveted honours for creative talent but at 63rd Cag awards last Saturday, only young talent & a veteran were recognised
http://www.mxmindia.com/2012/04/why-cag-has-stopped-awarding-seniors/

9 Days to Go-Goafest | Shashi Sinha on the judging process
Sinha is upbeat on crossing the first hurdle of judging and promises that this year the work showcased at the Fest will be high quality
http://www.mxmindia.com/2012/04/9-days-to-go-goafest-2012-shashi-sinha-on-the-judging-process/

TV Today scrip rises on rumours of AV Birla group picking up stake in Living Media
TV Today scrip rises on rumours of AV Birla Group picking up stake in Living Media
http://www.mxmindia.com/2012/04/tv-today-scrip-rises-on-rumours-of-av-birla-group-picking-up-stake/

Fm y'day: Deepak Lamba quits Bloomberg UTV
Bloomberg UTV business head Deepak Lamba is moving on. Destination and his replacement are not known
http://www.mxmindia.com/2012/04/deepak-lamba-to-move-on-from-bloomberg-utv/

RAMcheck: No change in #1 stations across RAM markets
RadioCity, Radio Mirchi, Big FM, Red FM, Fever FM, Radio One, Oye! FM were some of the top FM stations in the big four metros
http://www.mxmindia.com/2012/04/ramcheck-no-change-in-number-one-stations-across-ram-markets/

MY FM launches Mobile App for android phone users
The mobile app has unique integrated features designed keeping the brand engagement in mind
http://www.mxmindia.com/2012/04/my-fm-launches-mobile-app-for-android-phone-users/

The Anchor: Anita Nayyar on 6 things she has learnt from being in the media business
One learns from every profession but it’s a different learning if one has had a dramatic shift in professions, says Nayyar
http://www.mxmindia.com/2012/04/anchor-anita-nayyar-on-6-things-she-has-learnt-from-being-in-the-media-biz/

Debrief: Tata Docomo: Entertaining and effective
Good approach. By demonstrating the scheme laterally, they have made the Docomo offer get wings
http://www.mxmindia.com/2012/04/debrief-tata-docomo-entertaining-and-effective/

For the 100th edition of Freaking News, some TV awards
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web

http://www.mxmindia.com/2012/04/mjr-for-the-100th-edition-of-freaking-news-some-tv-awards/

Stories on 24th January

Why the PR industry needs some PR
MSLGroup's white paper on the Indian PR industry underlines potentially growth-limiting challenges the trade faces
http://www.mxmindia.com/2012/01/why-the-pr-industry-needs-some-pr/

3 Executive Directors quit in 1.5 years... all well at Hindustan Unilever?
What ails HUL? Strategic changes by CEO Paul Polman 'upset' Indian executives
http://www.mxmindia.com/2012/01/3-exec-directors-quit-in-1-5-years-all-well-at-hindustan-unilever/

Komli Media launches Komli Labs to research digital advtg (and hence offer innovations)
Komli Labs will be primarily focused on driving innovation in digital advertising through applied research and big data analytics
http://www.mxmindia.com/2012/01/komli-media-launches-komli-labs-srinivasan-h-sengamedu-to-lead-the-team/

Full-service mobile offering for Mindshare India
Mindshare cashes in on early strengths, firms up Mobile Marketing agenda for India.
http://www.mxmindia.com/2012/01/full-service-mobile-offering-for-mindshare-india/

Walt Disney India MD Mahesh Samat resigns
Walt Disney India managing director Mahesh Samat resigns as his company is in the process of buying out UTV
http://www.mxmindia.com/2012/01/walt-disney-india-md-mahesh-samat-resigns/

Venkat Mallik to head Tribal DDB & RAPP in India
With his background in advertising, brand marketing, Data & Digital communication, Venkat Mallik brings a unique combination of skills needed to build Tribal DDB, as well as RAPP, feels Madhukar Kamath
http://www.mxmindia.com/2012/01/venkat-mallik-to-head-tribal-ddb-rapp-in-india/

Suresh Mohankumar is National Planning Head @ Dentsu
Suresh has the right combination of passion, talent and commitment to partner our creative and account management teams to take our creative product to the next level, says Rohit Ohri, Executive Chairman, DentsuIndia
http://www.mxmindia.com/2012/01/suresh-mohankumar-is-national-planning-head-dentsu/

Vivek Malhotra joins TV Today as VP - Marketing
Mr Malhotra will be responsible for developing the brand and communication strategy for leading media brands under TVTN
http://www.mxmindia.com/2012/01/vivek-malhotra-moves-to-tv-today-as-head-of-marketing-research/

Swati Mohan is VP - Prog & Ops for Fox, NGC India
Ms Mohan will be responsible for programming and operations for the bouquet of channels under the company in India.
http://www.mxmindia.com/2012/01/swati-mohan-is-vp-programming-ops-for-fox-ngc-india/

Social Wavelength wins 2 Biggies at WAT Awards, 2012
Mr. Sanjay Mehta and Mr Hareesh Tibrewala, co-founders of Social Wavelength, were awarded 'Social Media Entrepreneurs Of The Year 2012'
http://www.mxmindia.com/2012/01/social-wavelength-wins-2-biggies-at-wat-awards-2012/

What's-On-India launchesTV streetmaps
The maps will be used to monitor TV channel distribution and connectivity
http://www.mxmindia.com/2012/01/whats-on-india-launchestv-streetmaps/

Singham voted as the Best Film of 2011: Ormax Media
The ranking of the top 10 favourite Bollywood films of 2011 was derived basis the ‘Word of Mouth’ (WOM) score of the film, using data collected through consumer research throughout the year
http://www.mxmindia.com/2012/01/singham-voted-as-the-best-film-of-2011-ormax-media/

92.7 BIG FM presents BIG Music Parade this Republic Day
The parade has been conceptualized as an acoustic reminder for the audiences of the extravagant floats and pageantry which are displayed each year in Delhi
http://www.mxmindia.com/2012/01/92-7-big-fm-presents-big-music-parade-this-republic-day/

Future Media takes its partnership with banks to regional level for 'Sabse Saste 5 Din'
UCO Bank is the Banking Partner forMaharashtraand Madhya Pradesh, Dena Bank would be the partner forGujaratand Rajasthan and Corporation Bank for Karnataka
http://www.mxmindia.com/2012/01/future-media-takes-its-partnership-with-banks-to-regional-level-for-sabse-saste-5-din/

6 reasons why wall graffiti advertising attracts brands
The simplest medium is often the most effective – and right under our noses, writes Mihir Mody.
http://www.mxmindia.com/2012/01/the-anchor-6-reasons-why-wall-graffiti-advertising-attracts-brands/

Debrief: Titan Raga: Great attitude
Katrina looks glam and the situation is endearing. Mother and daughter living it up together warms the heart. Simple idea, zippy execution.
http://www.mxmindia.com/2012/01/debrief-titan-raga-great-attitude/

Some clarity on Rushdie, please!
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/01/some-clarity-on-rushdie-please/