Stories on 6th Nov '12

Monetizing Content in a Digital World: E&Y
Excerpts from an Ernst & Young report titled 'Monetizing Your Content In A Digital World’ which focuses on the changing nature of media and entertainment consumption and the impact that these trends are having on the digital strategies of Media & Entertainment companies. And, more importantly, how these companies are (and need to be) tailoring their products and service strategies to meet the increasing consumer demands for content anywhere, anytime and in any form
http://www.mxmindia.com/2012/11/monetizing-content-in-a-digital-world-ey/

Big Magic goes to Australia
Reliance Broadcast Network Limited (RBNL) has announced its foray into Australia with the launch of the Big Magic International television channel
http://www.mxmindia.com/2012/11/big-magic-goes-to-australia/

Sundar Swamy is President, IAA India chapter
Srinivasan K Swamy, Chairman RK SWAMY BBDO was unanimously elected President of the India Chapter of the International Advertising Association (IAA) for the year 2012-13
http://www.mxmindia.com/2012/11/sundar-swamy-is-president-iaa-india-chapter/

Nickelodeon launches edutainment toys
Nickelodeon has joined hands with Mexus Education to launch edutainment toys under 'Nick Explore', and the channel will also launch toys under 'Nick Sports' & 'Nick Action' soon
http://www.mxmindia.com/2012/11/nickelodeon-launches-edutainment-toys-under-nick-explore/

Jaldi 5 with Mahesh Ranka: The Tendulkar impact is waning
Summary: Indus Sports CEO Mahesh Ranka on the current sports sponsorship scene, Sachin Tendulkar being back in runs and the money in other sports
http://www.mxmindia.com/2012/11/jaldi-5-with-mahesh-ranka-the-sachin-tendulkar-impact-is-waning/

Yamaha takes unique approach to connect
The company has come up with a nine-day campaign to promote its scooter Ray during the festive season
http://www.mxmindia.com/2012/11/yamaha-takes-unique-approach-to-connect/

Ranjona Banerji: Point-and-preen bandwagon...
But what do TV editors-anchors who thunder at the establishment do when errors are made by their own channel, asks Ranjona Banerji
http://www.mxmindia.com/2012/11/ranjona-banerji-point-and-preen-bandwagon/

The Anchor: 5 things to watch out for while launching an app on Windows 8
Windows 8 is here, and Manish Chopra has a rough guide to being a smooth app-erator
http://www.mxmindia.com/2012/11/the-anchor-5-things-to-watch-out-for-while-launching-an-app-on-windows-8/

Debrief: The Hindu: Powerful and entertaining
Superb! Many birds get killed with one single stone. Most importantly, the TVC is highly entertaining, you can watch it again and again and smile and cringe over the pathetic state of the nation
http://www.mxmindia.com/2012/11/debrief-the-hindu-powerful-and-entertaining/

Signposts... November 6
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/11/signposts-november-6/

Stories on 4th Oct '12

India out, advertisers still in!
India may be out of the T20 Cricket World Cup, but advertisers continue to cheer
http://www.mxmindia.com/2012/10/india-out-advertisers-still-in/

Jaldi 5 with Suresh Nimbalkar: Print is not declining
Suresh Nimbalkar, Senior Vice President, Hansa Research on sliding readership reflected in the IRS numbers
http://www.mxmindia.com/2012/10/jaldi-5-with-suresh-nimbalkar-print-is-not-declining/

Hungama.com has Intel inside
Intel Capital has announced 10 investments at its Intel Capital Global Summit, with $40 million pledged in new investments to help innovative companies. The amount invested in Hungama.com has not been disclosed
http://www.mxmindia.com/2012/10/hungama-com-has-intel-inside/


Week #39: Star Plus ahead as T20 hits HGECs
According to the recent ratings, Star Plus and Colors steer ahead. Star Cricket scores 4.5 for India-England match
http://www.mxmindia.com/2012/10/week-39-star-plus-ahead-as-t20-hits-hgecs/


Shailesh Kapoor: Is Appointment Viewing a myth?
Appointment viewership is the acid test for any programme, says Shailesh Kapoor in his weekly column, TV Trail
http://www.mxmindia.com/2012/10/week-39-star-plus-ahead-as-t20-hits-hgecs/


Paritosh Joshi: Of Marketing & Participative Curation
Consumers are no longer quiescent bovines who will passively feed on whatever the brandowner masters of the universe place before them, notes Paritosh Joshi
http://www.mxmindia.com/2012/10/paritosh-joshi-of-marketing-participative-curation/


Bipin Pandit is now COO of Ad Club
The Advertising Club, at its managing committee meeting following the AGM, unanimously decided to promote Bipin R Pandit as the chief operating officer of the club
http://www.mxmindia.com/2012/10/bipin-pandit-is-now-coo-of-ad-club/


Devika Dayal is National Revenue Head, A+E Networks |TV18
A+E Networks|TV18 has announced the elevation of Devika Dayal, Senior Vice-President, to National Revenue Head with immediate effect
http://www.mxmindia.com/2012/10/devika-dayal-is-national-revenue-head-ae-networks-tv18/


Reliance Big Magic enters US market
Reliance Broadcast Network's 'Big Magic International' has entered the United States, close on the heels of its launch in Canada, as part of its expansion and growth strategy. Dish Network is its exclusive distribution partner
http://www.mxmindia.com/2012/10/reliance-big-magic-enters-us-market/


Guinness recognises Divya Bhaskar's 'Gandhi Jayanti' record
Divya Bhaskar creates history for 'The Largest Gathering of people dressed as Gandhi' on the occasion of Gandhi Jayanti
http://www.mxmindia.com/2012/10/guinness-recognises-divya-bhaskars-gandhi-jayanti-record/


MTS launches mAD to break mobile ad clutter
Sistema Shyam TeleServices Limited (SSTL)has launched a service pioneered by MTS, aptly called "MTS mAd". The service provides leading brands a clutter-breaking means to engage with customers on a one-to-one basis
http://www.mxmindia.com/2012/10/mts-launches-mad-to-break-mobile-ad-clutter/


Cisco appoints Anil Bhasin to lead services business in India
Cisco has appointed Anil Bhasin to lead its Services division in India and South Asian Association for Regional Cooperation (SAARC) region
http://www.mxmindia.com/2012/10/cisco-appoints-anil-bhasin-to-lead-services-business-in-india/

Mindshift Interactive extends its arm to research
Mindshift Interactive has launched their research arm MindShift Metrics, which will decode the vast amount of data available over the internet, and share findings leading to insights, resulting in forming a strategy
http://www.mxmindia.com/2012/10/mindshift-interactive-extends-its-arm-to-research/

The Anchor: 5 reasons why premium online video streaming is the next big thing in India
The age of TV may not be imminent yet, but the internet is a strong rival - and quality online streaming content is a big reason
http://www.mxmindia.com/2012/10/the-anchor-5-reasons-why-premium-online-video-streaming-is-the-next-big-thing-in-india/


Debrief: Havells Wires: Lacks spark
Extremely disappointed with this effort. It’s a straightforward, boring, problem/solution ad, with none of the famous Havells magic
http://www.mxmindia.com/2012/10/debrief-havells-wires-lacks-spark/

Ranjona Banerji: Can we have more analyses as they did post-Romney-Obama debate
Our news television often wastes too much time allowing politicians to fight with each other on panels, rues Ranjona Banerji
http://www.mxmindia.com/2012/10/ranjona-banerji-can-we-have-more-analyses-as-they-did-post-romney-obama-debate/

Signposts... October 4
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts

http://www.mxmindia.com/2012/10/signposts-october-4/