The MxMINDIA.COM BLOG: RK Swamy

Showing posts with label RK Swamy. Show all posts

Thursday, 11 December 2014

Stories on 11th Dec 14

Major change in portrayal of women in ads: IAA-Hansa study
Even as winds of change are blowing, objectification is still prevalent. 56% believe men normally judge women on beauty & sex appeal
http://www.mxmindia.com/2014/12/major-change-in-portrayal-of-women-in-ads-iaa-hansa-study/

Maximising on Bond way for life:Saurabh Yagnik
Q&A Saurabh Yagnik, Saurabh Yagnik, Executive Vice-president and Business Head, Sony PIX & AXN India on the ongoing 'Pix School of Bonding' campaign with Sania Mirza is doing for the channel
http://www.mxmindia.com/2014/12/maximising-on-bond-way-for-lifesaurabh-yagnik/

Online retailers like Flipkart, Snapdeal turn marketing focus to mobiles
As more and more consumers move to mobile, search engine and display advertising have been slowing on digital
http://www.mxmindia.com/2014/12/online-retailers-like-flipkart-snapdeal-turn-marketing-focus-to-mobiles/

RK Swamy unveils new campaign for IndusInd Bank
Video Branch is a first-of-its-kind service in India and the right communication is key to its success in India
http://www.mxmindia.com/2014/12/rk-swamy-unveils-new-campaign-for-indusind-bank/

Zivame unveils series of infomercials to promote best practices in lingerie usage
Spurred by survey that reveals a host of ill-informed lingerie decisions by women in India Zivame to launch infomercials to make women aware about desirable lingerie habits
http://www.mxmindia.com/2014/12/zivame-unveils-series-of-infomercials-to-promote-best-practices-in-lingerie-usage/

MasterCard out with another 'priceless' campaign
This is the third 'Priceless Surprises' campaign presented by MasterCard in India
http://www.mxmindia.com/2014/12/mastercard-out-with-another-priceless-campaign/

Wego unveils key travel trends across APAC & Middle East
The survey notes that Malaysian travellers continue their love affair with their favourite holiday destinations throughout Asia
http://www.mxmindia.com/2014/12/wego-unveils-key-travel-trends-across-apac-middle-east/

Wednesday, 10 December 2014

Stories on 10th Dec 14

Global adspend growth down to 3.9% in 2014. Forecast for 2015: 4.9%
GroupM brings down 2014 global adspend forecast downward to 3.9% growth. Global growth will be 4.9% in 2015
http://www.mxmindia.com/2014/12/global-adspend-growth-down-to-3-9-in-2014-forecast-for-2015-4-9/

Small budget okay for effective advertising: APAC Effie & GfK study
APAC Effie, in collaboration with GfK, has released the APAC Effie 2014 Report, an analysis that reveals key insights and trends on effective marketing communication strategies through a study of the APAC Effie Awards cases
http://www.mxmindia.com/2014/12/small-budget-okay-for-effective-advertising-apac-effie-gfk-study/

RK Arora exits iTV network
iTV Network Group CEO RK Arora has resigned after a two-odd-year stint first as CEO and since last year as Group CEO
http://www.mxmindia.com/2014/12/rk-swamy-unveils-new-campaign-for-indusind-bank/

Sanjeev Kotnala: LESSONS WASTED: You need to protect yourself
Following the Uber incident, risking being called prudish and unprogressive, Sanjeev Kotnala shares what he asks every female acquaintance to follow
http://www.mxmindia.com/2014/12/sanjeev-kotnala-lessons-wasted-you-need-to-protect-yourself/

Amagi announces launch of ad monetization platforms
They are uniquely designed for TV Networks whose satellite feeds cover countries outside its origin
http://www.mxmindia.com/2014/12/amagi-announces-launch-of-ad-monetization-platforms/

Mountain Dew appoints new brand ambassadors
The campaign will be supported by a thematic TVC that shows both the actors overcoming their personal 'Mountain of Fears'
http://www.mxmindia.com/2014/12/mountain-dew-appoints-new-brand-ambassadors/

Monday, 10 December 2012

Stories on 10th Dec '12

MxM Monday: Is BTL gaining acceptance as a must-have in a media plan?
With below-the-line gaining a bigger share of ad budgets over the years, a cross-section of the A&M frat on its efficacy
http://www.mxmindia.com/2012/12/mxm-monday-is-btl-gaining-acceptance-as-a-must-have-in-a-media-plan/

Jaldi 5 with Aditya Sinha, former editor-in-chief, DNA: Coincidence that quitting timed with Zee News controversy
Aditya Sinha quit DNA as editor-in-chief last week amidst rumours that the move had linkages with the Zee News controversy. While he denies the coincidence theory, do read the between the lines to figure what could be the reason
http://www.mxmindia.com/2012/12/jaldi-5-with-aditya-sinha-former-editor-in-chief-dna-coincidence-that-quitting-timed-with-zee-news-controversy/

Some meetha ho jaye for Rekha with Snickers
Mars ropes in Rekha for Snickers to challenge Kraft Cadbury's hold on Rs 3,000-cr Indian chocolate market
http://www.mxmindia.com/2012/12/some-meetha-ho-jaye-for-rekha-with-snickers/

Publicis Groupe acquires iStrat & MarketGate
iStrat is a leading integrated digital agency and MarketGate, a Mumbai-based strategic business and marketing consulting firm
http://www.mxmindia.com/2012/12/publicis-groupe-acquires-istrat-marketgate/

Ranjona Banerji: Our 'News of the World' moment?
That Zee chairman Subhash Chandra has apparently been questioned for between seven and nine hours by the Delhi police, is surely not a common occurrence for high profile owners of media houses, notes Ranjona Banerji
http://www.mxmindia.com/2012/12/ranjona-banerji-our-news-of-the-world-moment/

Anil Thakraney: Australian radio jocks should be jailed
A hospital is not a place where you make 'Bakras' out of people, it is a place of the sick and the dying. This is not just completely unethical, it's bloody insensitive
http://www.mxmindia.com/2012/12/anil-thakraney-australian-radio-jocks-should-be-jailed/

Reviewing the Reviews: Khiladi 786
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/12/reviewing-the-reviews-khiladi-786/

The Anchor: 6 things young companies should do to attract talent
Talent acquisition can make all the difference between short-term and long-term success for start-up, writes Ambika Sharma while listing six things one can do to attract the right talent
http://www.mxmindia.com/2012/12/the-anchor-6-things-young-companies-should-do-to-attract-talent/

Big Fame Star provides talent opportunity in Punjab, Central India
Reliance Broadcast Network's regional general entertainment channels, Big Magic and Spark Punjabi, have announced the launch of India's first-ever hinterland talent hunt with Big Fame Star, a hunt for the youth star in the markets of Central India and Punjab
http://www.mxmindia.com/2012/12/big-fame-star-provides-talent-opportunity-in-punjab-central-india/

Tuesday, 29 May 2012

Stories on 29th May

The Six Ps of Data Driven Marketing
Just collecting data and running algorithms isn't enough, comments Rishad Tobaccowala, Chief Strategy and Innovation Officer of VivaKi
http://www.mxmindia.com/2012/05/the-six-ps-of-data-driven-marketing/

Competition Commission approves RIL Trust's stake buy in Network 18, TV18
The deal, expected to be around Rs2,700 crore, is touted to be one of the biggest in the media industry
http://www.mxmindia.com/2012/05/cci-approves-reliance-industries-stake-buy-in-tv18/

Katrina Kaif leads Ormax's list of top celeb endorsers for Slice ad
The study was done for five top celebrities and the brands they endorse. The score is a measure of the strength of the association of the celeb with the brand
http://www.mxmindia.com/2012/05/katrina-kaif-leads-ormaxs-list-of-top-celeb-endorsers/

Ensure digitised feed from July 1: Broadcasters
They have slammed vested interests who were trying to create roadblocks
http://www.mxmindia.com/2012/05/ensure-digitised-feed-from-july-1-television-broadcasters/

JWT crafts new 'shuruaat' for post-IPL Max
MAX launches a new brand campaign with a completely new channel packaging
http://www.mxmindia.com/2012/05/jwt-crafts-new-shuruaat-for-post-ipl-max/

RK Swamy releases 11th edition of media guide
The Media Market Guide offers relevant information on media and markets in a lucid and easy-to-use format
http://www.mxmindia.com/2012/05/rk-swamy-releases-11th-edition-of-media-market-guide-its-free/

Radio Mirchi tackles petrol price hike!
In a unique initiative, Radio Mirchi gave away bicycles to lucky listeners for an easier, better and eco-friendly commute
http://www.mxmindia.com/2012/05/radio-mirchi-tackles-petrol-price-hike/

Grand finale for Radio City's Gully Premier League
The finale marks the end of the month long cricket tournament where different regions competed for the GPL trophy and a prize of Rs1 lakh
http://www.mxmindia.com/2012/05/cricket-frenzy-reaches-its-peaks-with-gully-premier-league-grand-finale/

Ormax launches brand track tool for TV & radio
Ormax Media launches a customized brand health and equity tool for the Indian television and radio industries
http://www.mxmindia.com/2012/05/ormax-media-launches-ormax-brand-matrix/

The Anchor: Rajiv Dingra on 6 things every marketer must pay heed to on social media
You cannot just concentrate on the good things being said about your brand. You cannot afford to ignore anyone on your social platforms anymore says Rajiv Dingra
http://www.mxmindia.com/2012/05/the-anchor-rajiv-dingra-on-6-things-every-marketer-must-pay-heed-to-on-social-media/

Debrief: Micromax: Sexy and cool
Additionally, I like the fact that Micromax has stuck to its irreverent brand personality. Whether you agree with them or not, you have to appreciate their focus
http://www.mxmindia.com/2012/05/debrief-micromax-sexy-and-cool/

[MJR] TV gets boring after IPL
In Freaking News, which appears every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/05/mjr-tv-gets-boring-after-ipl/

Wednesday, 28 March 2012

Stories on 28th March

The Mindshare Mantra for the Digital Age
Marco Rimini, Leader, Business Planning, on his agency’s plans for India and emerging markets
http://www.mxmindia.com/2012/03/ready-to-tackle-the-new-digital-age/

Omnicom & Interpublic Group join hands for Chevrolet
Prasoon Joshi to be on Board of the historic jv between Ominicom and Interpub for Chevrolet (Chevy)
http://www.mxmindia.com/2012/03/omnicom-interpublic-group-join-hands-for-chevrolet/

[95 Days to D-Day] No negotiation on deadline: MIB
Addressing a seminar on 'India going Digital: An Industry Interaction with Stakeholders' Additional Secretary of I&B Ministry Rajiv Takru said that the sunset date is sacrosanct and absolutely non-negotiable. Moreover, digitization is in the larger public interest, and if it hurts a few, then so be it.
http://www.mxmindia.com/2012/03/95-days-to-d-day-no-negotiation-on-deadline-mib/

Digital is the way forward for Zee
It has a radical call-in concept for Dance India Dance, interactive features on its WAP side, and an unshakeable determination to milk social media for all it’s worth. MxMIndia speaks to Marketing Head Akash Chawla about the Zee Group’s galactic trajectory.
http://www.mxmindia.com/2012/03/digital-is-the-way-forward-for-zee/

Sandeep Sharma joins RK Swamy Media Group
Sandeep Sharma to take over from Chintamani Rao as head of RK Swamy Media Group. Mr Rao to take on an advisory role in the group.
http://www.mxmindia.com/2012/03/sandeep-sharma-joins-rk-swamy-media-group/

E-shopping hits busy young mums too
Investor Karisma Kapoor is also throwing her weight behind online babycare shop Babyoye.com, promoting the shopping portal on TV.
http://www.mxmindia.com/2012/03/e-shopping-hits-busy-young-mums-too/

The Anchor: 5 commandments for ad stardom
Once you've got your core competency (ability to conjure up fantastic ideas) and remarkable talent in place, follow the 5 commandments to become the Rajnikanth of advertising, Amod Dani style.
http://www.mxmindia.com/2012/03/the-anchor-5-commandments-for-ad-stardom/

Anil Thakraney: Ready for long copy?
A copywriter has taken the trouble to try and revive the art of writing long copy, and he has come up with a cool idea. Bodhisatwa Dasgupta of Ogilvy & Mather has announced a contest called: ‘Longhand’. Which invites contestants to write long copy ads. And win instant recognition.
http://www.mxmindia.com/2012/03/anil-thakraney-ready-for-long-copy/

[MJR] The missing case of espelling & grammaria
Every Thursday, Ranjona Banerji will write about a grouse. Either spewing venom or tongue-in-cheek
http://www.mxmindia.com/2012/03/mjr-the-missing-case-of-espelling-grammaria/

Tuesday, 11 October 2011

Stories on 11th October

Media tigers roar back at Minister Soni

The government is not empowered to decide what's public interest, say broadcast editors, who will meet the minister today along with other trade reps

http://www.mxmindia.com/2011/10/media-tigers-roar-back-at-minister-soni/

First on MxMIndia: Tarun Rai is new AIM President, Mitrajit Bhattacharya is VP

http://www.mxmindia.com/2011/10/tarun-rai-is-new-aim-president/

WMC 2011: Soni sees bright future for mags

Innovation, expansion and adaptation is the way forward, says I&B minister Soni

http://www.mxmindia.com/2011/10/soni-sees-bright-future-for-mags/

NCT Data Wk 40 '11

http://www.mxmindia.com/2011/10/nct-data-wk-40-11/

Time to take the government head on

Ranjona Banerji reviews nightly news and the morning papers in Freaking News

http://www.mxmindia.com/2011/10/time-to-take-the-government-head-on/

The Anchor: Anil K Sathiraju's 8 reasons why Birthday Boy Big B is the most bankable TV star

On his birthday today, 8 reasons why Amitabh Bachchan will always get good TRPs for a channel

http://www.mxmindia.com/2011/10/the-anchor-anil-k-sathirajus-8-reasons-why-birthday-boy-big-b-is-the-most-bankable-star-on-telly/

AdAsia expectations soar

With just three weeks left for AdAsia, the total delegate count for the main event has touched almost 800. The theme is ‘Uncertainty is the new certainty’, and industry expectations from the event are high.

http://www.mxmindia.com/2011/10/adasia-expectations-soar/

The Pitch returns to Indian TV

India’s biggest Business Reality Show The Pitch is back, as BloombergUTV invites entrepreneurs to enter Season 2, with the potential to get funding up to Rs 5 crore.

http://www.mxmindia.com/2011/10/the-pitch-returns-to-indian-tv/

Manipal mandate for RK Swamy

R K Swamy BBDO wins mandate from Manipal Hospitals

http://www.mxmindia.com/2011/10/manipal-mandate-for-rk-swamy/

Rio to host first digital journalism fair

Digital News Show (DNS) will take place in December and will exhibit digital products by media groups, as well as technology solutions within the digital journalism realm.

http://www.mxmindia.com/2011/10/rio-to-host-first-digital-journalism-fair/

UTV Stars to do catwalk show with People

UTV Stars and People present ‘The Mercedes Benz Best Dressed Show 2011’.

http://www.mxmindia.com/2011/10/utv-stars-to-do-catwalk-show-with-people/

History launches with innovations blitz

History Channel plans to take factual entertainment mainstream with popular appeal and marketing strategies that grab the imagination.

http://www.mxmindia.com/2011/10/history-launches-with-innovations-blitz/

Anil Thakraney’s Debrief: Very touching

The chocolates aren’t rammed down our throats, the brand comes across as this nice, gentle soul who reminds you of your responsibilities. This endears us to Cadbury.

http://www.mxmindia.com/2011/10/anil-thakraney%E2%80%99s-debrief-very-touching/

Mid-Day re-launches Meter Down

Mumbai tabloid Mid-Day has taken up cudgels on behalf of autorickshaw passengers again, with a renewal of its Meter Down campaign.

http://www.mxmindia.com/2011/10/mid-day-re-launches-meter-down/

Prithviraj Banerjee joins Rediffusion Y&R

Banerjee joins Rediffusion Y&R, Mumbai as Planning Head

http://www.mxmindia.com/2011/10/prithviraj-banerjee-joins-rediffusion-yr/

Manza gets a dose of fashion

Tata associates with Wills India Fashion Week, partners with fashion designer Rajesh Pratap Singh for styling the Tata Manza.

http://www.mxmindia.com/2011/10/manza-gets-a-dose-of-fashion/

Voice for Imagine TV

The Voice, an American reality talent show based on the reality singing competition The Voice of Holland, is the big-ticket show for Imagine TV.